Huayu is free to do as you like

After leaving Nazha's house in the morning, Gu Wei went to the company first. After changing clothes and applying makeup at noon, he attended the offline new product launch of L'Oreal held in Beijing.

Although Gu Wei has long stopped performing commercial performances, he still has a lot of endorsements and needs to participate in some brand activities, which are stipulated in the endorsement contract.

He debuted in 2012. In the past six years, as his personal fame gradually increased, his endorsements have also changed several times.

From only a few domestic brands at the beginning to more and more endorsements later, when his fame reached a certain level, the number of endorsements gradually decreased.

Some smaller brands can no longer afford Gu Wei's high endorsement fees, even if his endorsement effect is very good.

In addition, he endorses more and more high-end luxury brands, and he is more and more particular about the choice of brands. Now it is not that he will definitely accept it if he has a lot of money, but it must match his personal style.

To put it bluntly, big brands take on more endorsements, and some lower-end brands and products in the minds of the public cannot be accepted, otherwise it will lower their own style and cause dissatisfaction from other brands.

L'Oreal Men signed an endorsement contract with Gu Wei in 2016, which was 40 million RMB for two years.

When the contract expired at the beginning of this year, the team and L'Oreal negotiated and renewed a two-year contract, but the endorsement fee increased to 60 million RMB for two years.

Gu Wei's endorsement price is basically the ceiling for domestic entertainment stars.

Most other first-line stars are actually in the price range of 10 million to 30 million RMB for two years.

For example, Da Mimi, who has always been a top-tier female star, has an endorsement fee of only 17 million RMB for two years, while Zhao Liying, who is similar to her in fame, has an endorsement fee of 20 million RMB for two years.

These two are basically the most popular female stars in the domestic entertainment industry in recent years, but they are not a little bit behind Gu Wei in terms of endorsement fees.

In fact, generally speaking, the endorsement fees of female celebrities in the entertainment industry are lower than those of male celebrities of the same level.

Except for Gu Wei, who is the only male celebrity in China, even Li Jiaheng, who has switched to variety shows, and Lu Han, whose popularity has plummeted, are far more popular than female celebrities of the same level in terms of endorsements.

It can only be said that in terms of chasing stars and consumption, girls are still more enthusiastic and willing to spend money.

Gu Wei can have such a high endorsement fee now, and his fans have contributed greatly, especially female fans. Even if he endorses luxury goods, as long as the news comes out, fans can quickly increase the sales of the corresponding products.

"Gu, see you again, congratulations on your movie box office success, you are getting more and more handsome!"

"Thank you, Mr. Bei."

The new product launch conference was held in a large shopping mall in Beijing. After Gu Wei arrived, he shook hands with a middle-aged white man wearing black-framed glasses and started chatting.

Mr. Bei is the CEO of L'Oreal (China). He is French and his Chinese name is Bei Hanqing. He has been in charge of L'Oreal's business in China for nearly 10 years.

The two exchanged a few pleasantries, walked to the front of the press conference, and took a group photo in front of many media reporters.

L'Oreal had already announced that Gu Wei would attend the new product press conference, so the mall was packed with people today.

Looking forward from the stage set up for the press conference, the entire mall was filled with black people.

Looking up slightly, the fences on the second, third, and fourth floors were also full of people looking down. After Gu Wei appeared, the whole mall was filled with shouts like a tsunami.

"Gu Wei! Gu Wei!"

"Husband, I love you!"

"Ahhh, brother is so handsome!"

"."

Gu Wei on the stage has long been accustomed to this situation, smiling and waving to the fans below.

The foreigner next to him, Mr. Bei, had a happy smile on his face. The more popular Gu Wei is, the better L'Oreal's products will sell.

This terrifying popularity and super strong ability to bring goods are also the reasons why they have to renew the contract even if the endorsement fee increases by 50% after the first cooperation ends.

Zhang Yunhui is a loyal fan of Gu Wei and a key member of Gu Wei's offline fan club in Beijing.

After knowing that her idol would attend the L'Oreal new product launch today, she came to the mall early with her bestie and waited outside the stage, occupying the most advantageous position.

This station took two hours, but the moment Gu Wei appeared, she felt that all the hard work before was worth it.

"Wow! Brother is more handsome in real life than in movies and TV series. How can someone look so perfect? ​​He is so handsome that it's unfair!"

"Haven't you seen Gu Wei in other offline activities before?"

"That was a long time ago. Every time I see him, it's like the first time. He amazes me every time!"

"A fangirl!"

"If you weren't a fangirl, why would you come with me? You stood for almost two hours just to see him up close?"

"I, I came to accompany you"

"Tsk~ When Gu Wei walked over to the stage just now, you shouted so loudly that my ears were almost deafened."

"."

After a while, the voices of the fans around him gradually became quieter.

The host on the stage was holding the microphone and was about to start the press conference when suddenly a loud shout came from the side of the stage.

"My male god, I love you!"

It was Zhang Yunhui's voice.

Gu Wei, who was smiling and looking ahead, was also attracted by this voice.

He turned his head slightly and looked in that direction. It was a chubby little girl about 20 years old. She looked fair and clean. No one would have thought that she had such a loud voice.

"I love you too."

Gu Wei replied with a smile while holding the microphone.

After he finished speaking, the fans in the venue became excited again.

Various "Husband I love you, Gu Wei I love you, brother I love you" emerged one after another.

But Gu Wei did not answer again.

"Ah~ I can't take it anymore. I'm going to die of happiness." Zhang Yunhui covered her chest with an intoxicated look.

"I'm not dreaming, Gu Wei actually answered me, it's so beautiful."

Her best friend helped her to prevent her from falling and pouted.

"Shit luck"

"What? I'm a man of great success. I've been pursuing Gu Wei for five years. I liked him when I was in middle school, and I'm still in college. This answer is my reward."

Zhang Yunhui said proudly, and her bestie and other girls beside them looked at her with envy.

In 2018, China has entered the era of short videos.

From only a few hundred million users at the beginning, Douyin has rapidly expanded to over 250 million daily active users and over 500 million monthly active users, completely surpassing Kuaishou to become the number one short video APP in China.

As the spokesperson of Douyin and the most popular star in China, Gu Wei is undoubtedly the number one Douyin follower.

After the press conference in the afternoon, a short video clip of him was quickly uploaded to the official account of L'Oreal by the staff.

At the same time, many videos recorded by the audience on their mobile phones were also uploaded by them, including the sentence that Gu Wei replied to the female fan.

So, this matter became a hot topic on Douyin.

The number of likes on the first account that posted Gu Wei's video quickly climbed to hundreds of thousands.

[Brother is so handsome and so gentle, I love him so much!! ]

[He is indeed my idol that I have been chasing for 6 years. He is both professional and has good character. He is a real high-quality youth idol! ]

[I really envy that girl. If I were her, I would definitely not be able to sleep that day. She must have done good deeds in her previous life to make Gu Wei say that he loves her. She is so beautiful!]

[I was there at the scene. There were too many people. When I arrived at the mall, I couldn't squeeze in. I regretted not going earlier. Otherwise, if I was in the front row, I might have gotten this good thing]

[I got into it when I watched "Gu Jian Qi Tan" in high school. I have been chasing stars for 5 years. Now I am preparing for postgraduate entrance examinations. Gu Wei's works can be said to have accompanied my entire youth]

[I liked Gu Wei earlier than you. I first liked Gu Wei when I watched "Xiu Chun Dao". At that time, I was just curious about who this new actor was. He had no fame before, but he could work with Liu Yifei, and he was the male lead.

Later, I liked Gu Wei more and more in "Gu Jian Qi Tan" and "Shan Shan Lai Le", until he became the most popular star in the domestic entertainment industry. I felt like I was nurturing him! 】

[Apart from anything else, Gu Wei's appearance is simply too foul. As long as he doesn't deliberately make himself ugly, he is almost handsome in every angle. And not only his face, but also his height and body shape are perfect.]

[This goes without saying. Gu Wei's appearance is recognized as unique among male stars in the domestic entertainment industry. Many male stars of the same age try to avoid being in the same frame with him. After all, it doesn't feel so good to be crushed by his appearance.]

[I suspect you are implying a certain Canadian star, and I have evidence~]

[.]

Palm Springs International Apartment.

Nazha, who returned home early, stood in front of the kitchen stove, wearing an apron and doing something.

She tied her hair up, revealing her fair and slender neck. She held a long-handled soup spoon in one hand, scooped a spoonful from the pot, blew it, and slowly took a sip.

"Well, the taste is just right. It's fine to follow the book.

It seems that I have a talent for cooking."

After talking to herself, she smiled happily, then turned off the gas stove and covered it.

She came out of the kitchen, sat down on a chair in the living room, took out her phone and started to watch Douyin.

Soon, she saw the video of Gu Wei attending the event today.

Clicked on the comments below and read them one by one.

"Hehe~ What's the matter? You are so happy just to say I love you too. You have never seen the world."

As she was talking, the sound of the door opening came.

"You're back."

Naza put down her phone and stood up, smiling and walked to Gu Wei.

"Hmm~ It smells so good, are you cooking dinner?" Gu Wei asked in surprise after changing his shoes and looking at Naza's outfit.

In his impression, Naza can't cook, and she has never done it before. When they were recording "Flowers and Youth", he and Zhang Ruoyun prepared some meals.

"Of course, come on."

Naza was a little arrogant and pulled Gu Wei to the restaurant.

She went to the kitchen and brought up the soup she had just cooked.

"Did you make all this?" Gu Wei looked at the four dishes and one soup on the table and couldn't believe it.

Nazha didn't answer, but asked Gu Wei to sit down and served him a bowl of soup that had just been served.

Gu Wei looked at the seaweed egg drop soup in the bowl, scooped a spoonful with a spoon, blew it and slowly drank a sip.

"How does it taste?" Nazha sat aside, blinking her big eyes and looking at him expectantly.

"Not bad, moderately salty and delicious. It's rare to cook to this level for the first time."

Gu Wei smiled and praised.

In fact, the soup tasted very ordinary and a little salty, but such an active Nazha deserves praise.

After taking a sip, Gu Wei put down the soup spoon, looked at the other dishes on the table, and picked up a piece of sweet and sour pork ribs with chopsticks.

"This is your first time cooking, and you can do so many tricks. It's amazing!"

Nazha was still happy after receiving the praise, and felt a little embarrassed when she heard Gu Wei say that.

"Only this seaweed egg drop soup was made by me, and the others were taken out from nearby restaurants."

Gu Wei suddenly realized.

He took a bite of the ribs and knew that it was probably not made by Nazha. If she could cook to this level for the first time, then Nazha could change her career to become a chef. This talent is extraordinary, and even the young chef can't catch up.

"That's also amazing, the soup is delicious!

It seems that Nazha, you are a chef who was delayed by acting. If you had learned cooking skills, you might be a Michelin three-star chef now."

"What? It's not as exaggerated as you said."

Nazha said coquettishly.

"Don't look at me, you should eat with me."

"Hmm~"

Nazha agreed and thought of something.

"You said you love me"

"Why?" Gu Wei was a little surprised.

"Just say it." Nazha acted coquettishly.

"I surrender to you, I love you."

"Hehe."

Nazha smiled, said nothing, and started to eat with Gu Wei.

‘What’s so difficult about it? It’s a big deal for you. I can get it anytime.’

The two of them had dinner together and talked about each other’s recent work. The atmosphere was very warm.

“Have you nothing to do recently?”

Gu Wei picked up a piece of squirrel fish and put it in his mouth, asking casually.

“The TV series I filmed before was finished at the beginning of the month. I don’t have any plans to join the crew for the time being. Sister Wang said that the company has accepted several variety shows for me. In September, I was invited by the brand to go to Milan Fashion Week to watch the show.”

Naza counted her next work with her fingers. It can be said that the past few days are rare and relatively free.

“What TV series did you shoot before?”

“An urban emotional drama directed by Director Zhang Silin called [My True Friend], which tells the story of a real estate agent.”

Gu Wei thought about it, and there was no impression of this drama in his mind.

“It’s a TV series produced by [Yida Film and Television], and Mr. Jia is the producer.”

She said that Gu Wei had some ideas.

[Yida Film and Television] is one of the most famous media companies in Shaanxi Province. Mr. Jia’s full name is Jia Yiqun, and he is the producer of [Mr. Good] and [Mr. Love].

“It should be easy for Yida’s films to be broadcast on TV. Who are you working with?”

“The male lead is Deng Lun”

Naza thought Gu Wei didn’t know who this actor was, and explained:

“He had appeared in [Ode to Joy 2] before, and he is quite famous. Because Deng Lun’s agency is [Huashi Entertainment], another producer of [My True Friend], he can play the male lead.

The second male lead is Zhu Yilong, who became popular in [Soul of the Town]. Tian Xiwei from our company also played the role of a female supporting role in it.”

Gu Wei nodded to show that he understood.

"I worked with Zhu Yilong before when I was filming [Do You Know?], and his acting skills are pretty good.

He also played the second male lead in [Ashes of Love], which is going to be released in a few days."

"Speaking of which, Zhu Yilong is our senior. I chatted with him and found out that he was from the 2006 class of Beijing Film Academy, five years older than us.

He has not been famous for so many years since graduation, and he became popular recently because of a gay web drama."

Gu Wei took a bite of rice and said indifferently:

"This is not normal. There are so many students graduating from the school every year, and how many of them can become famous? He is lucky to be able to make it now."

Naza nodded slightly.

"I also met a junior brother while filming this drama. He is two years younger than us. He plays a couple with Tian Xiwei in the TV series. His name is Zhang Wanyi.

He regards you as his idol and has been working hard with you as his goal."

Another familiar name, but Gu Wei has long been indifferent to these stars who will become famous in the future.

With his current status and resources, he can make an 18th-tier celebrity famous if he wants.

"You've made a lot of friends while filming."

Naza smiled.

"Not really, they're all alumni, so when we work together, there's less distance.

Zhu Yilong, Zhang Wanyi, I are from Beijing Film Academy, Xiaotian and the male lead Deng Lun are from Shanghai Theatre Academy, and we all have some common topics to talk about.”

The entertainment industry is neither small nor big, but it is important to know whether the circle is important or not.

If Gu Wei had not been a student of Beijing Film Academy, he would not have been able to meet Lu Yang through Teacher Xu, and even if he had money, he might not have had the channels to invest in [Embroidered Spring Blade].

He would not have been favored by Han Sanping later.

Sometimes, if you are in the circle, you are one of us, then many things are very simple. If not, it is much more difficult to achieve your goal.