Huayu is free to do as you like

Time has entered August.

The General Administration has taken many measures to deal with the cold film market after it was opened at the end of July.

For example, Shanghai, Guangzhou, Shenzhen and other important ticket-storing cities across the country issued a lot of "movie tickets" to encourage audiences to consume.

Ticketing platforms such as Meituan and Maoyan have launched special movie tickets on the Internet.

[Zhou Chu Eliminates Three Evils] and [Eight Hundred], which are under the banner of "rescue works", quickly gained popularity under the tacit promotion of various companies, and the publicity and promotion work was very smooth.

In addition to the official, all forces in the film and television industry hope that these two films can achieve good results.

Even companies and individuals who usually dislike [Wei Ming Tianxia] and [Huayi] now hope that their movies can sell well.

Now is not the time for competition and infighting. The overall environment is not good, and the entire film and television industry is declining and shrinking.

When the industry was good, the film and television industry was a hot commodity. The injection of capital made everyone in this circle make money. The difference is that some people eat meat and some people drink soup.

Now the film and television industry is in a cold winter, with capital withdrawal and epidemic. Not to mention making money, many people have not even had jobs in the past six months.

The cold market after the opening of cinemas has dealt a heavy blow to many people, and everyone is eager for good works to break the current deadlock.

Not to mention letting the market return to the state of six months ago, at least a good box office result will drive the film market a little hotter, and also give more confidence to other films that have been withdrawn and delayed.

". [Zhou Chu Eliminates Three Evils] is definitely the most challenging film I have shot in recent years!

It's not that this film is difficult to shoot, but the story itself and the role I play are a brand new attempt since I entered the industry."

In the hotel room of the crew, Gu Wei is live broadcasting to promote the new movie that is about to be released.

Thanks to Gu Wei's own super popularity and the support provided by Douyin, the number of online people exceeded one million at the beginning of the broadcast.

As Gu Wei interacts and chats with netizens, this number continues to soar.

"The movie revolves around a wanted criminal named Chen Guilin. As for the story, you should be able to tell something from the title.

Everyone should be familiar with the story of "Zhou Chu Eliminates Three Evils" in "Shishuo Xinyu". Zhou Chu, who was rampant in the village, eliminated the tigers on the mountain and the dragons in the water. In the end, he found out that he was the third evil in the mouths of the villagers and repented.

Of course, movies are different from allusions. You still need to go to the cinema to see the details."

"I have made many movies in recent years, and "Zhou Chu Eliminates Three Evils" is the most special one.

It is different from previous works. The protagonist is even He is not a decent person in the traditional sense, but a bit like an anti-hero in Hollywood movies.

After all, as everyone knows, Zhou Chu is one of the three evils and a bully in the village.

But it is precisely because of this that the later scenes of fighting tigers and killing dragons are more dramatic.

This movie is very large in scale. In fact, I am very grateful to the General Administration for its tolerance. The original film was almost not deleted at all, which is very rare.

From this point, we can also see that the review of domestic movies is becoming more and more tolerant and humane.

Gu Wei promoted "Zhou Chu Eliminates the Three Evils" as much as possible without revealing the plot, and occasionally answered some questions from netizens.

"The heroine?

The heroine is Zhou Ye, but to be honest, she doesn't have too many scenes.

This is the second time Zhou Ye and I have filmed together. We had a very pleasant cooperation in "Better Days".

But she played a violent person that time, and this time she plays a completely new role that is very different from "Wei Lai."

"The villain track?

Haha, Zhou Ye is indeed very suitable for this track, but if she keeps acting, she will inevitably be labeled.

Xiao Ye is very talented and hardworking. You will see her wonderful performance in "Zhou Chu Eliminates Three Evils", and fans who like her will be surprised."

".My current job?

I am currently filming a comedy in Shanghai. It is very interesting and will definitely not be seen in the short term. It is estimated that it will be released next year at the earliest.

I can reveal to you that this drama has two male protagonists. The other male protagonist is Zhang Songwen, that is, The villain in [Zhou Chu Eliminates Three Evils].

Zhang Songwen's acting is particularly good.

Do you remember the popular [The Secret Corner] two months ago, where he also had a wonderful performance? "

Gu Wei saw that many netizens asked him about the Magnolia Award, and thought for a while and replied:

"Although I was nominated, I feel that the probability of winning the award is not high.

I am very calm, after all, I have won the Magnolia Best Actor Award once.

I will definitely attend the award ceremony in two days.

I am filming in Shanghai, so it is very convenient to go there.

Moreover, this time the Magnolia Award [Celebrating More Than Years] received 6 nominations, second only to [Little Joy] with 8 nominations. In addition to being the protagonist, I am also the producer of this drama, so I will definitely attend."

After chatting for a while, the number of online people in the live broadcast room has exceeded 5 million, and Gu Wei glanced at the time.

"Okay, I have something to tell you. In addition to promoting the movie, I also brought some discounted movie tickets. The link is at the bottom of the screen. Friends who are interested can buy two tickets and take your family and friends to the theater to watch the movie in a few days. The quality of the movie is guaranteed to be worth the price of the ticket."

That's right, Gu Wei also sold movie tickets during this live broadcast.

As early as November 2019, the movie [Beneficiary] took the lead in trying "live ticket sales".

The leading actors Dapeng and Liu Yan visited Wei Ya's live broadcast room to promote the film and sell movie tickets. A total of 116,666 movie ticket coupons were snapped up in 6 seconds.

This attempt not only achieved great success, but also provided a new idea for movie promotion.

Since then, more and more movies have adopted the method of selling tickets in live broadcast rooms for promotion and ticket sales.

Gu Wei's live broadcast this time was mainly for promotion, and listing movie tickets was also a side thing.

It is called a movie ticket, but it is actually a movie coupon designed in cooperation with mainstream ticketing platforms such as Meituan, Maoyan, and Tao Piao Piao. It is the same price as the movie ticket. After purchasing it, you can redeem any show of the movie [Zhou Chu Eliminates Three Evils] on the corresponding platform.

As he finished speaking, the corresponding link appeared in the live broadcast room. Gu Wei didn't care and was about to say something else.

Suddenly, the comment area below the live broadcast room began to swirl with comments such as "No more!", "I didn't get it!", and "Are there any more?"

There were also people posting "Haha, I got two tickets", "I'll watch three tickets with my family", "I'll watch two tickets with my girlfriend", "I got 100 tickets!".

Gu Wei didn't expect that the tickets would be sold out so quickly. You know, they prepared 1 million movie tickets, and even with the discount, they would have earned more than 20 million yuan.

"Thank you for your support, but it's normal to buy two or three tickets. Are you going to give a movie ticket to all your friends who bought 100 tickets?"

Gu Wei knew that 1 million movie tickets were sold out in seconds, and some fans must have bought dozens or hundreds of tickets to support him, but he still had to persuade him.

"I am very grateful for everyone's support for the movie and me, but really don't buy so many at once, just watch two or three tickets with friends and family, no one's money comes from the wind.

You can refund the tickets on the platform if you bought too much."

After saying that, he glanced at the comment area, and the most popular comments were still: "I didn't get it!", "More!", "Too little!" and so on.

It seems that although 1 million movie tickets were put on the shelves, only a few people actually managed to grab them in the live broadcast room.

It is normal to think about it. A considerable number of the millions of people in Gu Wei's live broadcast room today are his fans, and most of the others are passers-by who like his film and television works. It is very easy for die-hard fans to digest 1 million movie tickets, not to mention that there are still dozens or hundreds of tickets to buy at once.

Gu Wei turned his head to look at Yang Dan outside the lens. There were some staff members around him during this live broadcast.

"Communicate and put more movie tickets on the shelves."

Not long after, another 1 million movie tickets were put on the shelves in the live broadcast room. Although they were quickly sold out, Gu Wei did not add more this time.

That night, # Gu Wei's live broadcast promoted [Zhou Chu Eliminates Three Evils] # , # Gu Wei's live broadcast sold out 2 million movie tickets in seconds # and other terms became hot searches.

In addition to making [Zhou Chu Eliminates Three Evils] more famous, Gu Wei's live broadcast also increased the pre-sale box office of the movie by more than 40 million.

Everyone once again witnessed his super popularity and unparalleled strong appeal.

Many fans of Gu Wei posted screenshots of ticket purchases online, showing off that they got tickets in the live broadcast room, to show their support for their idol.

[No matter what, as long as Gu Wei's movie is released, I must go to see it. Two tickets for the premiere have been bought! ]

[Support my brother's new movie. I got 50 tickets in the live broadcast room and I am going to give one to each of my friends! ]

[The above, it's you who made me fail to buy it twice during the live broadcast, and I can only buy it on the platform]

[I haven't been to the cinema to watch a movie for more than half a year. I'm going to watch it, and Gu Wei's new movie should be worth watching.]

[After watching the trailer, I feel that Gu Wei has made another breakthrough in this movie. The character image is very different from the roles he played before. Let's wait and see how it is after it is released.]

["Zhou Chu Eliminates Three Evils" is a very interesting movie name. From the poster and trailer, Gu Wei's character is a bit crazy. After watching his live broadcast, I feel that this movie will give the audience a big surprise! 】

【Gu Wei is so popular. Not only is his live broadcast room extremely popular, but he also sold out millions of movie tickets twice. I wanted to grab two tickets, but they were sold out in one click.】

【2 million movie tickets sold out in one second not because my brother could only sell 2 million tickets, but because he only put 2 million tickets on the shelves. Otherwise, they would be sold out even if he doubled the number.

Always support my brother's movies!! 】

"Why don't you prepare more tickets when the netizens are so enthusiastic?"

Reba asked in confusion while resting in the room at night.

She was wearing a light yellow nightgown, cool and comfortable, leaning on Gu Wei's arms like a boneless mermaid, holding a plate of grapes, eating them herself and feeding Gu Wei one from time to time.

Gu Wei held her slender waist with one hand, and put his warm big hand on her cold and delicate thigh, caressing it casually.

"That's enough. Too much is as bad as too little. The main purpose of my live broadcast is to promote the movie. Selling tickets is just a side job. I can't confuse the main and the secondary.

And I know that most of the people who buy tickets in the live broadcast room are my fans.

After the live broadcast, I looked at the background data. Many people bought dozens or hundreds of tickets at once, and some bought hundreds or thousands of tickets.

A normal movie theater has only one or two hundred seats, which is equivalent to booking several theaters."

Gu Wei ate a grape and continued.

"I have confidence in my movie and don't need to plunder fans. Although they are willing, I don't think it's good.

After reading the data, I asked the staff to contact those who purchased hundreds or thousands of tickets through their personal accounts and ask them for a refund."

"Then they retreated?"

Gu Wei shrugged: "No, if you buy one or two later, there will be refunds. If you buy more, there will be no refunds."

Those with a small number are most likely passers-by, and they may refund their tickets later due to various reasons, but those with a large number must be Gu Wei's fans, many of whom are very fanatical and it is impossible to refund their tickets.

…

It is getting closer and closer to the release time of "Zhou Chu Removes Three Evils", and the pre-sale box office of the movie is also rising.

Although all offline promotional activities including the premiere have been cancelled, the popularity online has hit new highs.

From time to time, netizens can see trailers and some edited highlights about "Zhou Chu Eliminates Three Pests" on short video platforms such as Douyin and Kuaishou.

On Weibo, Wu Jing, Deng Chao, Wang Baoqiang, Yang Mi, Liu Yifei, Yang Zi and other friends who are close to Gu Wei are retweeting Weibo to help him promote it.

Of course, there are also stars from [Wei Tianxia], [Jiaxing Media], and [Wow Haw Haw].

Dozens of celebrity artists, big and small, were huge and lively at that time.

Although the movie hasn't been released yet, it suddenly seems to have returned to the hottest stage of the movie market last year, with no such thing as a bad environment or a cold market.

Huayi Headquarters.

“According to the current momentum, [Zhou Chu Removes Three Evils] will almost get more than 200 million in pre-sale box office before the movie is released.

Sure enough, Gu Wei's personal influence and box office appeal are so strong that as soon as he came forward to promote the movie, the popularity of the movie skyrocketed."

Wang Zhonglei sighed as he looked at the pre-sale box office, which was still slowly rising.

“So I didn’t let [Eight Hundred] and [Zhou Chu] be released at the same time.

In fact, the market has not changed. What you see is just created by Gu Wei using his own influence.

The most important thing now is how to take advantage of the wave of popularity caused by [Zhou Chu Three Pests Elimination]."

Compared with his younger brother Wang Zhonglei, Wang Zhongjun, as the real helmsman of [Huayi], is the best in the industry in terms of vision and courage.

He often sees problems accurately, sharply and to the point.

Wang Zhonglei lowered his head and thought for a while: "I understand, I will ask the publicity and distribution department to formulate specific measures later.

In spite of its popularity, [Eight Hundred], which was released 10 days late and was also a "bailout film," also has reason to get everyone's support and attention."

Wang Zhongjun smiled and nodded.

“Another point is that [Zhou Chu Removes Three Evils] has completely given up on offline event promotion.

We can pick this up."

"Isn't it inconvenient now?"

"There is a high probability that the road show will not work, but the premiere can be held as usual. It will be in the capital. We will find more film critics and celebrities to attend and praise our film.

It will be scheduled just one week after the release of "Abandoning Three Evils Every Week".

I estimate that the market will definitely be heated up by Gu Wei’s movie by then, and we will use this stock trend to completely spread the reputation of the movie.”

"clear."