Huayu started by giving the system to female stars

Chapter 270 269. Liu Tianxian becomes the first Chinese actress to endorse a first-tier international luxury brand

At the celebration banquet for Painted Skin, Fan Bingbing stole the show, and all kinds of guests took the initiative to talk to her and express their congratulations.

However, her good mood only lasted until the evening, because after the celebration banquet, her agent Yang Siwei told her something that made her good mood disappear.

Yang Siwei was an excellent agent that Wei Wu poached from Chengtian, and joined the company at the same time as Fan Bingbing.

So Wei Wu arranged for her to follow Fan Bingbing, after all, Yang Siwei was the brand director of Fan Bingbing's studio in his previous life.

"Are you sure?"

Yang Siwei nodded: "I heard that the contract has been drafted. If nothing unexpected happens, the brand signing conference should be held in the near future."

Fan Bingbing sighed and said: "There should be no Chinese actresses who have endorsed luxury goods before, right?"

Yang Siwei nodded: "Well, as long as Montblanc officially announces it, Liu Tianxian will be the first Chinese actress to endorse an international first-line luxury brand."

"Global spokesperson?"

Yang Siwei shook his head: "No, just the spokesperson for the Asia-Pacific region."

"How much is the endorsement fee?"

"Well, according to gossip, it seems to be 7 million for two years."

Fan Bingbing said sourly: "Huh, it's not very high!"

Yang Siwei shrugged: "You know, the amount of money is not important, but as the first Chinese actress to endorse an international first-line luxury brand, this title is much more valuable!

"After all, this is an achievement that Zhang Baizhi, Zhang Manyu, Zhang Ziyi and Gong Li have not achieved. "

They certainly don't know that the first Chinese actress to achieve this in her previous life was not one of the above four.

It was Li Bingbing, who was always the second to last in the four Dan and Shuang Bing actresses.

In 2007, Li Bingbing was indeed a first-line actress, but her popularity and fame could only be considered as the average among the first-line actresses.

Although Li Bingbing won the Hundred Flowers Award for Best Actress in 2007 for "The Legend of Yunshui", no TV series that made a splash was broadcast that year.

In 2006, there was only a martial arts drama "Eight Heroes" with mediocre ratings, and a movie "The Legend of Yunshui" with a reasonable box office.

As a result, in the previous life, in this year, it happened that Li Bingbing won the Asia-Pacific spokesperson for Montblanc brand jewelry.

Therefore, she became the first Chinese actress to win the endorsement of a global first-line luxury brand, which shocked everyone.

Fan Bingbing couldn't help complaining: "Yes, who among these people is not more famous than her? Why is it her? Is Montblanc blind? ”

Yang Siwei said bluntly: "How should I put it? The heights reached by these people may not be reached by Liu Tianxian for the time being.

"But Liu Tianxian is now very popular, and her popularity is unmatched!

"And this time, Montblanc brand jewelry signed her as the spokesperson for the Asia-Pacific region.

"And the box office of "Those Years" starring her in the Asia-Pacific region was booming across the board, and the box office in most regions entered the top 20 or even the top 10 of the year.

"In recent years, the domestic films with the highest overseas box office are "Golden Curse" and "Those Years".

"But the overseas box office of "Golden Curse" is the highest in North America, France and South Korea; while "Those Years" is in Taiwan, Hong Kong and Singapore.

"If only the box office in the Asia-Pacific region is counted, "Those Years" is much higher than "Golden Curse".

"And in the 2006 Forbes China Celebrity List released at the beginning of this year, Liu Tianxian ranked fourth, second only to Yao Ming, Liu Xiang and Zhang Yimou. She has the highest face among all female actors!"

When it comes to the Forbes Celebrity List, Fan Bingbing was silent for a while.

There are three main reference factors for the Forbes Celebrity Ranking:

The first is income, the second is exposure, and the third is comprehensive influence. For celebrities, this factor is mainly the influence of film and television works.

Liu Tianxian's annual income of 21 million last year can only be considered above average, but her last two factors are very good.

Last year, "The Return of the Condor Heroes" and "Those Years" starring Liu Tianxian were very popular.

Although "The Return of the Condor Heroes" was not the drama with the highest ratings in mainland China last year, it was definitely the drama with the most viewers last year.

Among all the movies released last year, "Those Years" can be said to be second only to "The Curse of the Golden Flower" in terms of popularity and influence.

And "New Shanghai Bund" was broadcast as the opening drama of this year (07.1.25), so it can be said that Liu Tianxian has been popular from last year to this year.

In the Forbes Chinese Celebrity List released on March 5 this year, Fan Bingbing himself ranked eighth (annual income of 19 million), with three people between him and Liu Tianxian.

The top three are Zhang Ziyi (18 million), Gong Li (46 million) and Zhou Xun (23 million).

The ninth and tenth below Fan Bingbing are Li Yuchun (13 million) and Xu Jinglei (18 million).

It is not difficult to find that the top 10 are more female than male, with a male-female ratio of 3:7, and the top 3 are all male, while the 4th to 10th are all female.

Among the top 10, the four Dan and the two Bing occupy 4 places, which shows that this title is not exaggerated!

If Yao Ming and Liu Xiang, two people in the sports circle, are removed, four of the top 10 occupy eight, which is half of the entertainment circle!

And Li Bingbing is also ranked high, she ranks 13th (17 million), and only Xiaoyanzi was not on the list last year.

She didn't make the list last year because she didn't have any influential movies or TV series broadcast in the past. She only appeared in the idol drama "Car God" with Lu Yi, which was not a big splash.

The reason for this situation is mainly because Xiao Yanzi has transferred most of her energy to singing. She even won the Most Popular Female Singer Award in the 13th Oriental Chart last year.

Maybe she wanted to make a career in film, television and singing, but ended up picking up sesame seeds and losing the watermelon.

The year before, she ranked fourth on the Forbes Chinese Celebrity List, second only to Yao Ming, Zhang Ziyi and Zhou Xun. However, last year she didn't even make the top 100.

At that time, Fan Bingbing was quite happy about her misfortune. If she could listen to her, she would definitely suggest that she become a singer directly!

But until now, Fan Bingbing suddenly realized that she had been staring at her old friends Zhang Ziyi, Zhou Xun and Xiao Yanzi, but she didn't realize that Liu Tianxian had already sharpened his sword!

There is one thing to say, although she had been wary of Liu Tianxian's rise before. But from the bottom of my heart, I have never really regarded her as an opponent.

The reason is very simple, Liu Tianxian's acting skills are simply not good enough!

Fan Bingbing's goal has always been to be the number one sister in domestic entertainment, but if you want to be the number one sister, it doesn't matter if you are popular, you must have certain acting skills as support.

These days, if an actor wants to be crowned, you have to have a few pieces of hard currency.

Specifically, it is the title of Best Actor and Best Actress, or the title of Best Actor and Best Actress.

This is not the era of traffic. The audience still has certain requirements for the facade figures in the entertainment industry.

It doesn’t mean that you have to win the award immediately, but you must at least show the level and strength to win the award.

To take a step back, even if you don’t win an award, you should at least get a few nominations!

Take Huang Xiaoming, the top brother of domestic entertainment at the moment, for example. Many people may not know that in his previous life, Huang Xiaoming had already completed the Grand Slam of Best Actor in domestic entertainment (2 Golden Roosters + 2 Hundred Flowers + 1 Huabiao).

And he is the fifth Chinese actor to achieve this achievement. The first four are Zhang Hanyu, Ge You, Chen Daoming and Li Xuejian.

Having said that, Liu Tianxian got the Montblanc endorsement, which still made Fan Bingbing feel like a thorn in his back, and the sense of crisis increased greatly:

"What do you think of Liu Tianxian's performance in "Painted Skin"?"

Yang Si thought for a while and said: "It's quite satisfactory, with some bright spots, but overall there is still a gap between it and you.

“Her performance in this movie should be regarded as the highest level of her acting skills so far.

"But you also contributed the best level of your career so far in this movie, which is even enough to make people admire you."

Fan Bingbing quickly reached out to stop her. She was not in the mood to listen to flattery:

"Do you think it? Liu Tianxian seems to have made a lot of progress?"

Yang Siwei nodded and said, "Well, the progress is indeed obvious!"

Fan Bingbing suddenly had a headache. It seemed that he would have to pay more attention in the future!

You can't always stare in front of you, and occasionally you have to look back and look behind you.

Maybe the people competing with her for that position in the future won't be Si Dan Shuang Bing's old friends, but Liu Tianxian, a fellow student!

In fact, Fan Bingbing was not the only one who was well-informed. At this moment, another sister Bingbing also received the news.

And this news also came from her agent, who is also her biological sister Li Chong.

"We didn't get it. The endorsement of Montblanc jewelry was cheaper for Liu Tianxian!"

Li Bingbing looked a little disappointed, sighed and said:

"I am lucky to get it, but I am going to lose my life. I have basically expected this result!

“Last month, Montblanc held a promotion conference here in Yanjing. I witnessed Liu Tianxian speaking fluent English and having a pleasant conversation with James T. Siano, President of the Asia Pacific Region.

“The two talked a lot about the value of Montblanc’s brand and its future development vision in the country. I could only listen and couldn’t get in the middle of the conversation.

Having said this, Li Bingbing laughed bitterly and laughed at himself:

“I at least made some preparations in advance and memorized a lot of information in advance.

"Of the female celebrities present at the time, I guess Zhang Ziyi and I could understand a little bit, but the rest probably couldn't even understand.

"So I knew as early as that moment that I and everyone else were out!"

Li Bingbing is pretending to be relaxed now, mainly because she has not opened her eyes.

If she knew about the past life like Wei Wu, she would be ten times more upset now.

In fact, this endorsement of Montblanc jewelry is really important to Li Bingbing.

Because this endorsement was a stepping stone. Before Montblanc approached her——

Li Bingbing's advertising endorsements, not to mention compared to Sidan Shuangbing, are relatively good even if you look at the entire A-list female stars.

But since she endorsed Montblanc brand jewelry in 2007, she then won Mercedes-Benz and L'Oreal in 2008.

She is also the first female celebrity spokesperson for Mercedes-Benz. You must know that before this, Mercedes-Benz has always been endorsed by male celebrities.

Then she won Toshiba in 2009, and then became the spokesperson of Adidas in the Asia-Pacific region in 2010.

Then in 2013, Li Bingbing made big news. He became the top luxury brand Gucci, the first global spokesperson in its century-old history!

It was definitely a big event that caused a sensation in the luxury goods industry. This was the first time that a Chinese truly served as the spokesperson for an international first-tier luxury brand.

During the time when Li Bingbing was the spokesperson, her advertising photos could be seen all over the world, in France, Canada, Australia, the United States, Japan and South Korea. In short, wherever there is a Gucci brand counter, you can see Li Bingbing's advertising face.

Although other stars have also cooperated with first-tier luxury brands, to date, only Li Bingbing is so awesome that her advertising is released globally.

The most amazing thing is that the big-brand endorsements she got are absolutely real endorsements.

Compared with the various titles that became popular later, such as brand friend/close lover/promotion ambassador/image ambassador, Li Bingbing's endorsements are all real endorsements with hard photos and advertising.

To be honest, among the big stars, Li Bingbing is not the most outstanding in terms of national popularity, acting skills, status, and appearance, but her endorsements are definitely among the best.

For some reason, international big brands just love her.

Li Xing couldn't help but curl his lips and said, "What does Liu Tianxian know about Montblanc? What kind of development vision can she talk about?

"I can guess with my feet that it must be the manuscript written by Wei Wu for her!"

Li Bingbing sighed and said, "Isn't this nonsense? Are you really going to let her go up and play freely? I guess she will be embarrassed after saying a few words!

"But even if it was the manuscript written by Wei Wu for her, she at least recited it by heart! She was very confident and fluent when communicating, and it was obvious that she came prepared!

"And her English should be the best among us. After all, she studied there for a few years. How can we compare with her?"

Li Xing continued to curl his lips: "Hehe, if Wei Wu hadn't stopped her, she would still be a foreigner now."

Li Bingbing couldn't help but gossip: "Why do you think Liu Tianxian suddenly wants to transfer back?"

Li Xing shrugged and said, "Who knows! It's probably because of Wei Wu!

"It's not hard to find that Wei Wu has some tendencies towards imperialism. You can see that he doesn't even bother to talk to Hong Kong and Taiwan actors, let alone foreigners!

"Maybe he said that he would only marry locals in the future, or that my wife must be local, so Liu Tianxian suddenly came back!

Li Xing sneered: "It's impossible that she did it voluntarily, right?

"But I heard that when she came back two years ago, she paid several million in renunciation tax alone, which almost drained all the cash on hand.

"And fortunately, she wasn't so popular at that time. If it was now, it wouldn't be a few million that could be settled, at least tens of millions!"

Li Bingbing felt sympathetic: "As far as I know, isn't the renunciation tax there 27.5%? Why is it so harsh?"

Li Xing explained: "The tax rate is indeed like this, but the calculation of the renunciation tax is based on the net assets and unrealized asset gains of the individual before giving up his nationality.

"For people with high net worth, such as celebrities, there may be no upper limit.

"And when they count assets, they don't just count domestic assets, they count overseas assets together, so there's a lot of room for maneuver."

Li Bingbing couldn't help but take a breath: "Isn't this too cruel? It's really a three-foot-long sweep! Even if you don't die, you'll at least lose a layer of skin!"

Li Xing nodded and said: "Well, but they recognize dual citizenship, so generally few people really go to renounce their citizenship.

"After all, if you really pay a one-time tax of 27.5% of your personal wealth, 9 out of 10 people will probably go bankrupt on the spot.

"But our country does not recognize dual citizenship, so if you want to switch back, you must first renounce your citizenship."

Li Bingbing raised his eyebrows and teased: "Tsk tsk, I think the policy of re-citizenship tax is very good! We should really learn from it! I don't understand why our industry likes immigration so much?"

Li Xing couldn't help but chuckle: "Hahaha, I can see that you really want to kill all your peers!

"Although you don't have the final say, but one day when you become a representative of the National People's Congress, you can propose to vote!"

Li Bingbing also laughed: "Okay, if I forget by then, remember to remind me!"

"Okay, no problem!"