Huayu started by giving the system to female stars

Chapter 82 82. Why do you get ridiculed for not understanding movies if you say they are not good?

"Wei Wu, Wei Wu, open the door!"

"I am coming."

Wei Wu opened the door of the hotel room sleepily and rubbed his eye mucus. He saw Liu Tianxian standing at the door with a beaming face. He held a newspaper in his hand and said happily:

"Dangdangdang, good news! Our movie is really going to be popular now"

Wei Wu looked carefully and found that it was a copy of "Southern Metropolis Daily". The headline was:

"The Promise" is a ridiculous comedy, while "Mantou" is real.

Wow, is "Mantou" popular from online to offline?

In the previous life, "Mantou" was published on December 28, but this time, due to Wei Wu's intervention, the video was released 5 days earlier, that is, December 23, the 8th day of the release of "The Promise".

After Hu Ge's video came out, Wei Wu immediately hired a group of netizens to start forwarding, discussing and leading the trend, deliberately promoting the spread of this video, making it popular on the entire Internet faster than in the previous life.

There is no way. If this video is allowed to ferment freely, it may take four or five days or even a week for "Lost on Journey" to explode completely.

Only then can the popularity of this video reach its peak and the publicity effect can be fully reflected. To be honest, it will be a little late.

After all, Wei Wu wanted to take advantage of "The Promise". If it was postponed for a few more days, there would be new blockbusters to be released immediately after the Lunar New Year, which would also squeeze out the schedule of "Lost on Journey", so it really couldn't afford to delay for a day.

The effect is also very significant. It was only the fourth day after the release of "Mantou", and major newspapers such as "Southern Metropolis Daily" have already begun to publish commentary articles about "Mantou" on the front page.

Of course, the reason why the reporter wrote the article was of course mainly for "The Promise".

In the final analysis, it is just using "Mantou" as a raft, and in the final analysis, it is still to criticize Chen Shishi and "The Promise".

Why do so many people criticize "The Promise" online and offline? If you want to blame, you can only blame the creative team of "The Promise" for setting the tone too high. Isn't it in line with the old saying:

The higher you climb, the harder you fall.

Many people may not know how "The Promise" was promoted before it was released? Hundreds of millions of advertising fees were not spent in vain! In addition, with all kinds of tricks, it can be said that it has achieved unprecedented publicity effects.

It can be said that before it, no one played so much in publicity and promotion, and was reluctant to spend so much money on publicity.

And with its precedent, since then, basically no one dares to promote it like it "obsessed".

At the beginning of its release, it was promoted with the slogans of big production, big narrative, strong special effects, and epic masterpieces, and marketed as a co-production of China, Japan and South Korea, and was known as the pioneer of oriental fantasy movies.

Before the release, the main creative team spent a lot of money at the Cannes Film Festival promotion conference, and it is said that the copyright was sold for tens of millions of US dollars.

Director Chen took the opportunity to say that he would take "The Promise" to compete for the Oscars, achieving a breakthrough for domestic films at the Oscars.

These two killer moves can be said to have fully aroused the Chinese people's sense of national honor. The enthusiasm for watching movies is so strong that it can't be stopped!

To be honest, poet Chen really has to send a fruit basket to the national master. Why is "The Promise" sold at such a high price in Cannes?

Isn't it because "Hero" also exploded at the box office abroad! Therefore, foreign copyright holders look up to "The Promise", which is also a blockbuster!

So why is Zhang Yimou the national master? Isn't it because his "Hero" opened the era of blockbusters and triggered a decade-long blockbuster craze in mainland movies!

You should know that in 2002, there were only 1,500 screens in the mainland, and the total box office for the whole year was barely 1 billion. "Hero" was able to sell 250 million box office at that time, accounting for a quarter of the box office, which really drove the movie market by itself.

If converted to 20 years later, this box office is equivalent to about 15 billion, which is almost three "Wolf Warrior 2"!

Because of the willingness to spend money, "The Promise" was fully marketed before its release. It was promoted in all directions and without dead ends through newspapers, magazines, the Internet, and television (CCTV1, CCTV6) and other means, almost letting people all over the country know about the movie "The Promise".

On the day of the preview on Thursday, December 14, the national box office reached 8 million, directly breaking the preview record of "Hero" of 2.1 million with a crushing advantage.

On Friday, the 15th, "The Promise" officially premiered, with a box office of 21.15 million, easily breaking the premiere box office record of "Titanic" of 18 million.

On Saturday, the 16th, the single-day box office of "The Promise" hit a new high of 25 million yuan, breaking the single-day box office record of 22 million yuan set by Stephen Chow's "Kung Fu".

As of the end of Sunday, the 17th, "The Promise" had grossed 74.52 million yuan in the first three and a half days of its first week, unsurprisingly beating "Kung Fu" which grossed 63 million yuan, and set a new record for the first-week box office of domestic films.

The momentum of "The Promise" a few days before its release was so huge that it could be said to be overwhelming.

Even many people optimistically said that it was basically just a matter of time before the box office of "The Promise" surpassed "Hero" (250 million yuan) and became the new mainland box office champion.

However, as the box office soared, the reputation of "The Promise" continued to decline, and the criticism became louder and louder.

It is conceivable that the higher the box office, the more people will watch the movie, and the more people will be disappointed with the movie. They just need an outlet to vent.

Therefore, the popularity of "A Murder Caused by a Bun" seems to cater to the bad taste of netizens and is a victory of spoof.

But in essence, it is the questioning and roaring of the grassroots represented by Hu Ge to the elite class, which is a struggle for artistic discourse power:

Why can't the common people complain that this movie is not good? Why should they be ridiculed for not understanding the movie if they say it is not good?

So the reason why "Bun" was so popular back then was not entirely because Hu Ge's video was well made, but mainly because it was in line with public opinion.

Therefore, when poet Chen said the annual popular phrase "People can't be so shameless" and threatened to sue Hu Ge——

At that time, the audience overwhelmingly supported Hu Ge, and many netizens even said that if there was a lawsuit, they would be willing to crowdfund to support Hu Ge.

Sohu even held a poll for this reason. A total of 10,728 netizens voted, of which 93.35% supported Hu Ge, 2.62% supported Chen Kaige, and the remaining 4.03% did not support either.

It was precisely because of the overwhelming public opinion that Director Chen refused to accept Hu Ge's apology, but in the end he could only swallow his loss and the lawsuit against Hu Ge was not heard.

Wei Wu closed the door of the hotel with his foot, then sat on the bed, yawning with his head down. Liu Tianxian came over and held his shoulders with both hands and said:

"Now the video of "Mantou" is so popular, and our movie just happened to be advertised in it. Now our "Lost on Journey" has also been discussed a lot on the Internet. Did you know that?"

"I know! You came in early in the morning just to tell me this?"

Wei Wu didn't even raise his eyelids and continued to yawn, because all this was in his plan, and there was nothing to be surprised about.

Liu Tianxian was in high spirits at this time, and did not bother with him, but continued to talk to himself:

"I just went to Tianya and Mop and other major forums, and found that the homepage basically has discussions about our movie, and there are hundreds of floors at any time, and the discussion is in full swing!"

Wei Wu still closed his eyes and pretended to sleep without saying a word, because this sentence was still nonsense.

Many of the posts you saw were posted by the water army here. Then they deliberately led the rhythm, made violent remarks, and created opposition to attract others to watch the fun.

To say that Wei Wu, the Internet surfing champion from the future, has not learned anything else, but he is quite good at hiring water army to guide and control, package hype and lead the rhythm.

The mature, dimensionality reduction version of the Internet marketing strategy from the future, plus "Mantou" as a hot spot as an incubator-

then the water army will naturally get twice the result with half the effort. It can be said that Wei Wu has never fought such a rich battle.

After tasting the sweetness this time, Wei Wu immediately decided to set up an Internet PR department in Weiguo Films, which would be responsible for the business of Internet trolls and Internet marketing.

Well, it is time to teach these young netizens a lesson and regulate and correct the Internet marketing of movies.