Huayu’s ex-husband

Chapter 310 309. "囧" breaks 100 million in three days

"Sohu Entertainment News, the year's number one comedy film "The Journey to Thailand", directed by Wei Wu and starring Xu Zheng, Wang Baoqiang, and Huang Bo, was released nationwide at 0:00 on January 1. It earned 2,750 on the first day of release. million box office, breaking the opening record of "Painted Skin" of 25.37 million, setting a new record for Chinese-language films."

“‘囧’” grossed 27.5 million on the first day of New Year’s Day, becoming the first Chinese-language film to open in history.”

"NetEase Entertainment reported on January 2 that the good reputation of "Thailand" triggered a nationwide movie-watching craze. Although the popularity of "Report" and "Assembly Number" has not diminished, "Thailand" still had 37% of the audience on the day of its premiere. The film captured 64% of the single-day box office, and the theaters were packed with people, comparable to the Spring Festival travel season.”

"Yesterday (January 3), China Film News received good news. Stimulated by the audience's word-of-mouth and high attendance rate, the national film schedule of "囧" has continued to rise since its release on New Year's Day. The film schedule soared from 37.2% on the first day of release to 37.2% on the first weekend. 54.8%, the overwhelming film schedule ratio makes this film a super hit in the Lunar New Year season.

"Breaking the fastest record! The box office of "囧囧" exceeded 100 million in three days!"

"Breaking 100 million in three days, celebrating the New Year's film market monopoly, director Wei Wu's new film "Thailand" is about to once again set a new box office record for Chinese-language films."

…

Feng Xiaogang put down the newspaper and frowned as he looked at the overwhelming reports.

Xu Fan put a cup of soy milk on the coffee table in front of him and said, "Let's have breakfast first!"

Feng Xiaogang waved his hand and said, "I have no appetite, you can eat it yourself!"

Xu Fan knew that her husband had a bad temper, so he did not continue to persuade him, but said softly:

"Okay, then drink the soy milk!"

Feng Xiaogang was indeed thirsty, so he gave her some face and took a big sip of soy milk.

Seeing that he didn't look so bad after drinking soy milk, Xu Fan explained:

"Why is it like this so early in the morning? Is it because of "囧囧"?"

Feng Xiaogang nodded with a heavy face: "Well, the box office of "Assembly Number" is over 200 million!"

Xu Fan also frowned: "Didn't the previous prediction say that 200 million would be stable? If I remember correctly, as of the end of last month, the cumulative box office of our "Assembly Number" has exceeded 140 million, right?

"It won't be released for at least half a month, so it shouldn't be able to pass 200 million, right?"

Feng Xiaogang sighed and said: "Originally there was no problem, but I didn't expect "囧" to be so powerful.

“Not only is it preempting the film schedule, but it also attracts almost all the attention of the media, and even wants to drain the audience’s wallets. This is completely denying other people a way to survive!

“Before ‘囧’ was released, our single-day box office of ‘Assembly Number’ was almost 6 million to 8 million.

"As a result, "囧" dropped to 3 million on the first day it was released, another 1 million on the second day, and only 1 million on the third day.

"According to the current trend, unless it is a holiday in the future, it will be difficult for our single-day box office of "Assembly Number" to exceed 1 million!"

After so many years of exposure, Xu Fan knows a lot about box office trends.

The main reason why the single-day box office of "Assembly" dropped sharply is of course the change in film schedule.

Originally, the film schedule for "Assembly Number" was not particularly high, because there was another film called "Certificate of Voting" that competed with it.

As a result, as soon as "囧囧" was released, half of the "Assembly Number" schedule was dropped.

The next step is to cut the flesh with a dull knife. Almost every day, the theater chain allocates part of the film schedule of "Assembly" to "Thailand".

By the time "囧囧" was released on its fourth day, the film schedule for "Assembly" was only 1/3 of its original size.

The second factor in the box office decline is, of course, the decline in attendance.

By the time "囧囧" was released, "Assembly" had already been released for 12 days, so it was not fresh enough.

And now all the media are rushing to pursue "Thailand", and "Assembly Number" suddenly became obsolete overnight.

This outdated event has greatly reduced its appeal to audiences, and attendance rates have naturally continued to decline.

As a result, the theater's single-show revenue drops, and theater owners naturally tend to allocate the films to new movies with higher attendance, thus entering a vicious cycle.

"Then what is the approximate final box office of our movie?"

Feng Xiaogang pondered and said: "It is estimated that the final box office will be 160 million to 170 million."

Xu Fan was a little surprised: "I remember the previous prediction was 210 million to 220 million, right?"

"Yeah", Feng Xiaogang nodded with an ugly expression.

Xu Fan suddenly remembered something: "I remember that the box office of "Dou Ming Zhuan" was close to 180 million, so wouldn't it be impossible for us to surpass it?"

Feng Xiaogang said helplessly: "I guess our "Assembly" can only take fourth place in the year!"

Currently, the top three box office grossers in mainland China in 2007 are "Painted Skin" (317 million), "Transformers" (281 million) and "The Legend" (179 million, currently in theaters).

Originally, the third place at the box office last year should have been "Assembly", but now that the situation has changed, Feng Xiaogang may have to settle for the fourth place.

Although "The Signature" took the lead, relying on the strong cast of Jet Li + Andy Lau + Kim Sung-wu, the box office in the first week was 10 million more than "Assembly Number".

However, there is a slight gap in the reputation of the two movies, which led to the subsequent box office trend of "Assembly" being even stronger.

Most box office prediction agencies have also predicted that "Assembly" will come from behind and eventually surpass "The Warlords".

This is indeed the case. In the past life, the mainland box office of "Assembly" was about 10 million more than "The Warlords".

However, the two movies officially narrowed the gap, and even "Assembly" showed a trend of overtaking, which started from the three-day New Year's Day holiday.

This is the second weekend of "Assembly" and the third weekend of "The Warlords".

In the past life, during this crucial New Year's Day holiday, "Assembly" won 60 million box office in three days, but "The Warlords" only got 30 million.

As of January 3rd in the past life, the total box office of "Assembly" was 180 million, and the total box office of "The Warlords" was 192 million. The box office gap between the two movies has narrowed to about 12 million.

But now the situation is very different. There is only one winner of this New Year's Day holiday, and that is "Lost in Thailand".

"Lost in Thailand" earned 27.5 million, 32.59 million, and 34.03 million respectively during the three-day holiday, plus 6.3 million in the preview box office, the cumulative box office for the three days of release was 100.32 million.

This is the first movie in the history of Chinese-language films to break 100 million in three days. The previous record of the fastest box office to break 100 million was also created by Wei Wu, that is, "Painted Skin" which broke 100 million in four days.

Then there are "Curse of the Golden Flower" and "Transformers" which broke 100 million in five days, of which "Curse of the Golden Flower" had a box office of 96 million in the first weekend, and "Transformers" had a box office of 97 million in the first weekend.

But this time Wei Wu went a step further and created a seemingly incredible record of breaking 100 million in three days, which makes people call it Amazing!

However, Wei Wu was able to create this record, which was more or less due to the right time and place, mainly due to two aspects:

First, on ordinary weekends, Saturday and Sunday are two days of rest. But this time, because of the extra day of New Year's Day, it is three days of rest.

The box office gap between holidays and weekdays is still quite obvious, and Wei Wu has taken a lot of advantage in this regard alone.

Secondly, Lost in Thailand is a sequel, with a broad popularity base from the first Lost on Journey, so there is no need to wait for word of mouth to spread, and the box office has already exploded.

It is precisely because Lost in Thailand dominated the New Year's Day schedule that Assembly failed to take off, and failed to further narrow the gap with The Warlords, and naturally could not overtake.

Of course, The Warlords was squeezed by Lost in Thailand, resulting in a serious decline in the screening schedule and single-day box office.

But it was already a spent force, and it had been released three weeks before Lost in Thailand, so the loss was not particularly large.

Xu Fan slapped his thigh and said in annoyance: "I always told you that we'd better stay away from Wei Wu!

"If we change the schedule with The Warlords, our box office can at least increase by 30 million!"

Feng Xiaogang said unhappily: "Aren't you talking after the fact? Besides, if you want to change, will they agree?"

Xu Fan rolled his eyes and said: "Who told you not to pay more attention? Our "Assembly" was completed before the Chinese New Year last year, and "The Warlords" was completed after the Chinese New Year.

"It means that we finished before them, so when you choose the release date, why don't you choose a position first? This way you won't be so passive!

"What's more, you can change the release date. If it doesn't work, you can also learn from Stephen Chow and postpone it to February!"

Feng Xiaogang wanted to refute and say, does it matter which one comes first? Then I can't predict the future and guess that Wei Wu will choose the New Year's Day release date!

But when I thought about this, I could inquire about it in advance, or even communicate with Wei Wu in person... In short, I was really careless!

The preparations were not done well, and I couldn't bring myself to change the release date. I was afraid that others would say that he was afraid of Wei Wu, so I didn't bother to argue!

There were no outsiders present, so Feng Xiaogang gave in:

"Alas, I was also overconfident! I really should stay away from him. I know Wei Wu is very powerful, but I didn't expect him to be so powerful.

"Next time, stay away! This guy is already a dominant force, we are no match for him!"

Xu Fan rolled his eyes at him and said, "As the saying goes, every failure makes you wiser. You should have realized this after he robbed you of your retreat in "The Banquet" last time! That way, you won't fall into the same pit twice!"

Feng Xiaogang was so choked that he couldn't say a word, he could only sigh with a gloomy face!