I am a leader in the entertainment industry

Chapter 138: Film Scheduling

Zheng Wei is the manager of the Beijing Starlight Cinema. As a legendary cinema manager, Zheng Wei’s most important job every day is to consider the cinema’s film scheduling issues. Because of this power, Zheng Wei has always lived a very free and easy life.

Starlight Cinema has eight halls!

Among the cinemas in Beijing, this one is considered the largest one. And because it is located in a prosperous location, this cinema has a certain presence in the whole of Yanjing. Zheng Wei, the cinema manager, has naturally risen in status.

Sitting in the office

Zheng Wei said to his secretary:”Show me yesterday’s data sheet, including the attendance of”Three Guns” and”October Besieged City” and all the movies. I also want to know the situation this morning.~”

“Good manager”

The secretary immediately went to tell Zheng Wei about his task. Not long after, she brought the score files and table statistics. Through the statistical data in these files, Zheng Wei could know at a glance the specific performance of the major movies in the cinema’s screening schedule yesterday.

“October Siege”

“Three Guns Surprise”

Taking out a pen, Zheng Wei circled the two most watched movies during the National Day. After comparing them, he made a decision. He could increase the screening schedule of”The Siege of October” appropriately, and gradually reduce the screening schedule of”Three Guns”, but not too much. This movie is Zhang Yimou’s new work, and he can’t offend anyone. The theater chain has also informed him, so he has to strike a balance.

Zheng Wei is familiar with this

Movies never have high box office just because they have more screenings, because the time periods for screenings are divided into prime time and junk time. Before noon and after midnight are basically junk time. No matter how many screenings are scheduled during this time period, the box office of the film will not rise significantly. By making good use of the junk time screenings, you can make a screening rate that is still acceptable to people.

This method

Insiders know it all

In general, if a film is scheduled a lot during junk time, it is likely that the film is invested by a certain theater chain, and the theater chain has clear regulations that require each theater to guarantee a certain number of screenings, but the quality of the film is not very good. In order to cope with the job, the theater manager can only schedule a large number of this film during junk time.

So there are many things to know about film scheduling.

The quality and reputation of the film can only be used as a reference. What really concerns the theater manager is the attendance rate. Although the reputation of”Three Guns” is not as good as”October Besieged City”, there are indeed many viewers who choose to watch this movie. After all, Master Zhang’s reputation is not called casually. In this case, Zhang Yimou must be given appropriate screenings. The theater cannot go against money. so……

Some movies are obviously bad, but they can still have high box office, just because there are many audiences watching them. The theaters don’t care about the quality and reputation of the movie, they just increase the screenings first. With more screenings, the box office will naturally be higher. With higher box office, more people will watch the movie. This is a vicious cycle formed by financial interests!

Of course

Zheng Wei actually still has some movie sentiments.

If it is indeed an excellent film, even if it is not so profitable, Zheng Wei will generally arrange some good screenings.

Of course, this is only limited to mainstream movies.

For some low-budget movies, Zheng Wei is not so patient.

For example, he is now reviewing movies other than”Three Guns” and”October Besieged City”, and the speed of browsing data is much faster, because these two movies in this National Day period can be regarded as big productions.

——

The rest are cannon fodder!

After all, it is the Lunar New Year holiday, and there are always distributors who want to get a piece of the pie during this holiday, so there are still quite a lot of films left besides”Three Guns” and”October Besieged City”. Zheng Wei circled a movie called”刺陵” and made a big cross. Starting tomorrow or even this afternoon, Xingguang Cinema will not provide a screening for this movie, because the two screenings scheduled for this movie yesterday had few viewers.

“Crazy Stone?”

Another movie caught Zheng Wei’s attention

Zheng Wei has not watched this movie. As a cinema manager, although he is responsible for scheduling the films, he does not watch every film that is scheduled. Only films like”Three Guns” or”October Besieged City” are eligible for Zheng Wei to participate in the film viewing sessions held by the distributor.

“Two sessions were arranged yesterday.”

“The first show had very poor attendance”

“The second show had a slightly better attendance.”

Looking at the first-day performance of”Crazy Stone”, and considering the first-day box office of the film and the actual situation, Zheng Wei shook his head. In some small cinemas in second- and third-tier cities, the film may continue to be scheduled, but in Beijing’s Starlight Cinema, according to the performance of the film, it can also be prepared to be withdrawn.

Made relevant marks

Zheng Wei looked at the data table this morning again. The popularity of”October Besieged City” remained high, while”Three Guns” showed a downward trend. These situations were in line with Zheng Wei’s expectations and made Zheng Wei more determined. However, when he saw the movie ranked third in the data this morning, Zheng Wei couldn’t help but let out a light exclamation.……

Crazy Stone?

Yesterday, the movie was ranked only sixth. Zheng Wei had planned to put it on the back burner. It was just a small cast of 4-5 million and it was obviously an experimental movie. However, the movie’s data this morning was significantly higher than yesterday, and the attendance rate also rose to 40.%！

0Request flowers 0 0

You know… (To read the exciting novels, go to Feilu Novel Network!)

The attendance rate for the first show of this movie was only 20%. Even the attendance rate for the show at 1 p.m. was only slightly better, reaching a pitiful 25%. As a result, the number of viewers of this movie suddenly doubled this morning?

It’s so abnormal!

With his eyes fixed on the movie, Zheng Wei knew that this kind of situation usually cannot be ignored. He stood up and said to the secretary waiting outside,”Arrange a ticket for me for the latest showing of Crazy Stone, row eight.”

“Okay, there will be one soon.……”[]

The secretary opened the theater’s internal system, looked at it, and suddenly covered his mouth, then turned back to look at the manager:”Row 8 is sold out.……”

Sold out?

Zheng Wei didn’t think much about it. Movie veterans knew that the eighth row was more comfortable:”Then let’s go to the seventh row.”

“The seventh row is also sold out”

The secretary seemed to know what Zheng Wei was going to ask, and took the initiative to say,”All the seats from the sixth to the ninth row are full, and now only the fifth or tenth row is left.……”

Zheng Wei widened his eyes slightly

He was not angry about not having a good seat, but was shocked that the tickets for Crazy Stone were selling so well:”What is the attendance rate?”

“Uh…70%？”

After glancing at the screen and saying this unexpected number, the secretary was also stunned. As Zheng Wei’s secretary, she knew very well what this attendance rate meant!

Dark horse!

Zheng Wei’s breathing became a little faster, but there was a hint of smile in his voice:”Give me a ticket now, for the nearest show, sit anywhere you want, I’ll come and meet this dark horse in person.”

……

Nearly two hours later

Zheng Wei’s forehead was sweaty as he trotted back to the office. When his secretary saw him and was about to speak, Zheng Wei interrupted her directly:”Have someone bring me the screening schedule and immediately increase the screening schedule of Crazy Stone! Also, whoever was in charge of watching the film at that time, have him come over to see me… By the way, what do you want to say?”

“……”

Seeing that the manager was a little excited, the secretary’s voice was a little weak:”That……《Crazy Stone》The 8pm movie tickets were sold out in advance… Some viewers were upset…”