I am a leader in the entertainment industry

Chapter 149: Background

Li Qi himself had almost no connections at Blueberry TV except for the host An Qi, whom he had casually befriended before. Because he had always been a recluse and almost never participated in any TV variety shows, he had never had any cooperation with them from beginning to end. He did have some connections with the host An Qi of Blueberry TV.

So, Li Qi called

Ten minutes later, An Qi, who was in Zhejiang Province, told Li Qi the information he knew in the shortest possible time.

Wu Haixiong was born into the most famous family in China in the past century, the Wu family. In short, Wu Haixiong is the third generation of this family.

In August last year, 43-year-old Wu Haixiong took office as deputy director of Blueberry TV. It is said that in view of the declining status of Blueberry TV in the domestic TV landscape in recent years, he was hired to shoulder the important task of reforming Blueberry TV.

After he took office, from the end of last year until now, the personnel changes within Blueberry TV have been going on at a”zero six zero” rate. In fact, this change has been called an earthquake level. A deputy director, four department director-level senior officials, and more than a dozen ordinary officials have been fired, dismissed, and demoted one after another. A large number of young forces have been quickly promoted by him.

Therefore, to this day, everyone in Blueberry TV is afraid of Wu. And Wu Haixiong himself is also considered the most powerful person in the TV station. There are even rumors that as long as he makes certain achievements, he and the huge red background behind him will most likely push him to the position of director within three to five years!

In the past few years since he came to this time and space, Li Qi has been actively trying to understand the characteristics of this time and space. Therefore, in fact, he knows that although the political, social, economic and other backgrounds of the two different time and space are very different, the things that have been passed down for thousands of years by this country and this nation and have been deeply engraved in the blood of the nation are difficult to change.

For example, family values

In this time and space, the concept of family is obviously more high-profile than in another time and space.

So, after hanging up An Qi’s phone call, Li Qi couldn’t help but fall into deep thought.

That night, Yang Xue, on behalf of Miracle Media, proposed to treat the four people from Blueberry TV to a banquet, but was declined. The other party even hoped to watch a few more episodes overnight. Perhaps they felt that they were already late, so they had to work overtime.

But watching the drama overnight was nothing. Surprisingly, even Wu Haixiong stayed at Miracle Media until 10:30 pm. After watching the drama, he left with other staff members.

Li Qi understood immediately. It seemed that this new reformist deputy director was serious.

Two days later, the five TV stations finished watching the TV series together, and then the long negotiation tug-of-war began.

As for the TV stations, of course they want to get the first broadcast rights at the lowest price. It is not uncommon for two or three TV stations to jointly broadcast a show. In order to save the cost of purchasing the show, more than one TV station has already tried this.

Therefore, before Yang Xue proposed this idea, they had already formed an alliance: Dragon TV and Lizhi TV offered 30 million to buy the first broadcast rights, and on the other side, no one knew what kind of internal connection and bargaining they had gone through, Beijing TV hoped to get the exclusive first broadcast for 18 million, and a deputy director of the film purchasing department of Mango TV who came later reached a consensus with Beijing TV and decided to bundle them together, each paying 5 million, a total of 10 million, to get the second round of broadcast rights.

In the domestic TV drama production industry, apart from CCTV’s TV drama production center, which has always been famous for its ability to produce and produce big dramas, there is no recognized high-end brand so far.

Therefore, the TV stations that hold the money are of course more aggressive, especially when facing some combinations of non-famous directors, non-famous actors, and non-famous film and television companies.

They are even more ruthless when it comes to cutting corners.

It is easy for several TV stations to reach a certain film purchase alliance to jointly lower the price.

To be honest, in their own opinion, they were able to offer this price for Miracle Media’s first TV series because they had already taken into account that the director of the show was Li Qi, and after watching and analyzing it, even they thought that the quality of the TV series was quite outstanding.

If Li Qi was not so famous, and if the TV series had been hyped up by the news and had a certain degree of preheating in the society in advance, so that it would be easier for the TV station to attract the audience, Miracle Media would not even be able to get this price.

As for production costs, when we buy dramas, we have to consider our purchase costs, whether our advertisers are willing to pay, whether we can afford to buy the dramas, and even whether we can make money. Who cares how much you spend on filming? (To read the best novels, go to Faloo Novel Network!)

On one side, two satellite TV stations jointly offered 30 million yuan for the first broadcast, and on the other side, two satellite TV stations jointly offered both the first broadcast and the second round of reruns, with a total of 28 million yuan for the first broadcast and the second round.

Of course, the price is still a high price, and the business is definitely negotiated slowly.

That evening, Li Qi and Yu Minsheng had a small gathering. Yu Minsheng suggested that the premiere should be limited to three TV stations. More would distract attention, and less would not have a significant impact on public opinion and would not cover enough. Therefore, it would be best if the show was broadcast on three TV stations.

At least 12 million per company. For the second round of replay, pre-sale can be done in advance, but the right to sell to several companies must be reserved. Do not lock in the sale to only two, three or four companies just because of the pre-sale. His suggestion is to try not to authorize more than ten companies for the second round of replay rights, and seven or eight companies are appropriate, so that there will be some for sale in the third round……

As for the second round, he thought that the TV series”Legend of the New White Snake” was of very high quality, and suggested that Li Qi offer 6 million for the second round broadcast rights. If the negotiation was not successful, 5 million for the pre-sale would also be fine. Judging from his experience, the above prices should be able to be negotiated slowly.[]

According to his advice, as long as the ratings of this TV series can reach a certain level, it can basically ensure that someone will buy the third round of broadcast rights. In fact, if the ratings continue to rise, then in addition to the pre-sale, the price of the other second round broadcast rights can be raised, and it is not a problem to double it.

In addition, the online broadcasting rights can also be sold at a good price. Although there are a lot of pirated copies on the Internet, there is no shortage of discerning people.

Therefore, according to his judgment, with the strength of this play, basically after selling out the second round, it is almost guaranteed to make back the investment.

Then, after a year or even more than a year after the show was aired, the craze has subsided, and you can make money from things like unlimited replay rights within three years, sales of soundtracks, and post-production and licensing, without having to license it to others. And these post-production fees can basically become the expected profit of the TV show.

Of course, the premise of all this is that the TV series”Legend of the New White Snake” can get good ratings and reputation in the first broadcast, the second round of rebroadcast, and even the third and fourth rounds of broadcast.

Combining his own past life experience and understanding of May 8, and listening to Yu Minsheng’s in-depth and easy-to-understand analysis, Li Qi naturally felt more confident.

Therefore, the negotiation team consisting of Yang Xue, Xiao Jiaer and others started to talk to the two alliances separately, and then divided them and talked to each of them one by one. In short, when it comes to business, everyone has their own unique strategies.

It should be said that those who have become the film purchasing directors and deputy directors of their respective TV stations and come here to watch films are obviously veterans. Not only are they extremely experienced in watching and selecting films, but they are also very experienced in negotiating with production companies and film and television companies.

However, one thing is the most fundamental, that is, after watching this TV series, its quality and level have been unanimously recognized by them, so the film is here, as long as you want to buy it, as long as you are interested, then no matter how many tricks you have or how much negotiation experience you have, in the end, if you want to buy it, you must come up with a price that I can accept.

This is also Yang Xue’s greatest reliance.