Chapter 167: Fighting for the Second Round of Broadcasting Rights

But some people think that in fact, it is not just some people, but most people, especially the more experienced and senior industry experts, the more they will insist on such a view.

This drama was able to reach 9.6 in one breath, which is almost reaching its peak. It is not impossible, and even very likely, to climb further. However, no matter how strong the word-of-mouth spreads, it is impossible for it to break through 10 points!

In any industry, anywhere, there is an invisible and intangible, but absolutely real limit barrier.

This thing is often called the ceiling.

Not to mention Blueberry TV, which has been relatively weak and on a downward trend in recent years, even the nationally renowned TV stations such as Mango TV, Beijing TV, and Dragon TV occasionally produce a TV series that has a wide influence across the country. When it is most popular, the ratings are at most over ten!

Like”Romance of the Three Kingdoms”, which has a perverted rating of nearly 70 points across the country, to be honest, it’s just”Romance of the Three Kingdoms”, it’s just CCTV.

For a relatively strong provincial TV station, such as Mango TV, Beijing TV, Dragon TV, Lizhi TV, etc., if the ratings are stabilized above 5 under normal circumstances, it is considered a success. If the ratings of a hit drama can reach 7 points, it is considered a big hit! As for breaking through 10 points, it is called a phenomenon!

After breaking 10 points, do you still want to continue going up?

Sorry, you are not CCTV!

Of course, getting a 9.6 ratings point on Blueberry TV is already amazing!

Therefore, on Monday morning, at the regular meetings of almost all provincial TV stations across the country, and a few powerful municipal TV stations, the Legend of the New White Snake has become a must-talk topic.

Should I buy the second round broadcast rights? If so, how much is appropriate and what is the bottom line?

You know, Wu Haixiong spent 50 million yuan to get the first broadcast rights and the second and third round broadcast rights. This has long been known in the industry.

Before he made his move, even with a famous actor and director, the first broadcast usually only made around 25 million.

As for the second round of broadcast rights, if it can exceed 5 million, it is already a hit drama.

Normally, it is between 1.

5 million and 2.

5 million.

As for those that can exceed 5 million, they are often phenomenal, and a few of them are those that were unknown in the early stage, but later gained great reputation and the ratings also soared.

The audience will have a strong urge to”make up” for the beginning, so the second round is also valuable.

And now, the price ceiling has been broken by Wu Haixiong’s move this time, but he did not fail. The TV series that he spent a lot of money on was really popular, and coincidentally, it also fits the category of being unknown in the early stage and then taking off rapidly. So, what is the appropriate price for this TV series?

No one can say for sure!

Of course, one thing is certain, that is, the second round of this TV series is worth fighting for! As long as the price is not too outrageous, it is definitely a good thing to get it.

So, after the meeting at the major TV stations ended, Miracle Media’s external contact phone number, as well as Yang Xue, Xiao Jiaer and others’ personal mobile phones, were soon flooded with calls from the TV drama purchasing managers of the major TV stations.

However, these are all within the industry. These things are impossible for the vast majority of ordinary viewers to know. They don’t even care about the ratings.

Today, the first day back to work, they just heard from their colleagues, friends, and even superiors about a particularly good TV series that everyone strongly recommended.

The TV series is called”The Legend of the New White Snake” and is broadcast on Blueberry TV.

That night, the seventh and eighth episodes of”The Legend of White Snake” were released on time.

Episode 7, highest ratings 15.9

The eighth episode had a peak audience rating of 16.8. (bdcj)

Compared with the highest point of 9.6 last Friday, it has increased by more than 7.2

After receiving this data, the person in charge of statistics was dumbfounded. (To read the exciting novels, go to Faloo Novel Network!)

Then, the deputy director on duty at Blueberry TV was stunned.

When this data spread through telephones, radio waves, and data lines, that evening, many managers and editors of major newspapers who were looking for articles to report and comment on the TV series tomorrow were dumbfounded.

Then, all the TV stations and experts were stunned.

Early Tuesday morning, more people got yesterday’s ratings data

It was just a ratings report with similar format and font, but the data was definitely consistent. I don’t know how many people looked at it with astonishment, surprise, or shock.

In the morning, at a small meeting held temporarily within CCTV, Deputy Director Wang Xiyuan behaved in a rare way. It is said that he even slammed the table on the spot, expressing his dissatisfaction with the current work progress and work attitude of the TV drama production center under his charge.

Although Wang Xiyuan couldn’t criticize by name in front of so many people, everyone knew that his anger was directed at Yu Minsheng, the director of the TV drama production center.

However, it was surprising that Wang Xiyuan had criticized the overall work of the TV Drama Production Center so seldom. Some of the deputy directors were eager to make a few remarks, but Yu Minsheng remained silent from beginning to end.

For a moment, the atmosphere was a little weird.

Also in the morning, the ratings of”The Legend of the New White Snake” last night were a huge hit, and the news spread all over Blueberry TV. At the same time, the news that Deputy Director Wu Haixiong suddenly asked for a month’s leave was also spread.[]

In fact, there is no need to deliberately spread anything. Since Wu Haixiong joined Blueberry TV, he has always been known for his diligence. He is always on the move every day, either in this department or that department, to understand the specific situation everywhere, to have discussions with everyone, and many people in the station can see him almost every day.

Therefore, other directors and deputy directors might not come for a few days before the news gradually spread, but Wu Haixiong’s absence spread quickly.

As for why he didn’t come, although the official news was that he asked for leave, he had nothing to do and he wasn’t sick, so the reason for his leave was really unreasonable.

It is said that the leave application was dictated by Director Wu, and the secretary helped to write and print it. He himself did not even come to submit the leave application, and the reason for the leave application was almost absurd. It is said that the reason written on it was: I feel tired recently and I am afraid that I can’t handle the heavy workload. I hereby take a month off to rest for a while.

PS: Regarding the ratings of The Legend of the New White Snake, the highest ratings were 91% for the first broadcast in 1993, and the highest ratings for the CCTV rebroadcast in 2005 reached 8.05%. You can refer to them!


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