I Am a Nobleman in England
Chapter 147 Traffic is King
Beauty has always been one of the important forces to boost team morale. According to British polls, Keeley Hazel's popularity has already surpassed that of star Beckham. A great miracle, definitely a refreshment for all aspects of the Saints Club!
In terms of Xiong, in the online media environment where "traffic is king", celebrities are the main force that can dominate the trending search, and Arthur's signing of Ji Li will undoubtedly promote the mutual benefit of stars, fans and Southampton club. , is a "triple win" marketing strategy.
Moreover, the celebrity topic is easy, the audience is wide, the fans are hot, and the topic comment is high, which can naturally drive a BO traffic, hello, me, hello, everyone, advertisers need to get more attention, and saints need to get commercial benefits from it to maintain operations .
I believe that after this series of operations, the endless hotspots about Arthur and Southampton Club will be exposed to the greatest extent. Only with good exposure and good topicality will good businesses pay high prices to sponsor the Saints. advertising.
No way, contemporary commercialized competitive sports have been closely integrated with TV and Internet media. Although entertainment may be vulgar and elegant, the commercial value will not deceive people. If there is attention, there will be commercial value.
In the internet age, popularity, or simply the number of fans, is the most comparable indicator of a football club's commercial value.
Arthur then called the club manager Nicola Courtis, and Nicola was surprised when he heard that his boss had signed the famous sexual animal Ninth Miracle to become the exclusive football baby of the Saints Surprised, but the price of one million pounds made him cry without tears.
One million pounds can buy two to three potential players every year. It would be a lie to say that you don't feel bad.
"Hehe, don't worry about money. In the past two days, Southampton's popularity has been far ahead in the League One and even in the country. So, without further ado, we will immediately start negotiations with the jersey sponsor Umbro. The only requirement is to let Umbro increase the jersey sponsorship from the original two million pounds to at least five million pounds.
Especially since we will sign the hottest football baby, the popularity of our saints will increase again. I believe it will be difficult for Umbro to refuse our request. Even if Umbro refuses, I also believe that there will be other sponsors We throw olive branches.
Moreover, it must be specifically marked that once promoted to the Premier League, the contract must be re-signed, which must be specifically stated.
As for the former advertising sponsorship, reject all sponsors that are less than 1 million pounds, at least not less than 2 million pounds. If possible, it is best to sign once a year. I believe some sponsors are willing to sign like this. Come on reduce risk. The longest period cannot exceed two years. After all, our goal in two years is the Premier League.
Once promoted to the Premier League,
We can hit the sponsors hard. As long as Southampton maintains the current media attention, the sponsorship fee will definitely not be low. "
Arthur just wanted to use all kinds of hype to increase the exposure and attention of the saints, to increase their popularity and create greater commercial value.
"Actually, boss, we can definitely introduce world-renowned veteran football stars, and the effect will be even better. After all, we are a football club. Things other than football may be hyped for a while, but there is no way to maintain a high exposure rate. "Nicolas couldn't help persuading.
"After all, we are playing in League One. If we want big-name players, even those who have gone downhill, if we don't have to spend money, do you think they will come?
I'm sorry, but I don't know how to spend money on it. It makes me feel like a lot of money is stupid. I prefer our own youth training players, which are cheap and easy to use. "
To be honest, Arthur naturally knows that taking the superstar routine is the best way to make the club world known. As long as he signs a random one, the Saints' box office can be greatly increased, but he is really unwilling to take it all at once. Tens of millions came to sign those past stars who are slowly aging.
There is no way, his current financial resources do not allow him to squander and burn money unscrupulously.
"However, you can find a few suitable targets and talk about them. For example, Ferro in Brazil, maybe you can talk about it. Let the media report it at that time, and it will definitely become popular again."
Although you can't really buy it, it is still a good direction for hype, and maybe you will get unexpected results.
"Hehe, okay, I understand what you mean, boss." On the other end of the phone, Nicholas smiled awkwardly with black lines on his face. I don't want to spend it at all, but there are a lot of extra-market tricks for these hypes.
"That's it. You can also preheat the publicity about Keeley Hazel in advance, make it mysterious, and let the fans look forward to it. At that time, the effect will be better. I will watch the night with her For the competition, when the time comes, let the big screen at the scene give us more shots, if it’s really not possible, I will go to the battle in person and cause some gossip..."
Hearing this, Nicholas really didn't know what to say, but I have to say that his boss really worked hard for the club's exposure.
As for Arthur, he didn't care about the possible sequelae of the scandal, anyway, he was already thinking about him.
After finishing the call, Arthur was still very satisfied with the series of decisions he had given to Nicholas. After accepting the interview with the BBC in the morning, after the interview was aired, I believe that he and the Saints would still be popular for a while.
He had already prepared to discredit his newspaper with all kinds of messy content before slapping his face, which is the main reason why he would allow junk newspapers like "The Sun" to report extensively without coming forward to explain and respond.
Because only when things continue to ferment, will there be unexpected effects when the plot is reversed, making his image more deeply rooted in the hearts of the people!
Arthur, dressed in British retro casual clothes, sweater, shirt and slacks, stood in front of the main entrance, smiling to greet the interview team sent by the BBC.
While setting up various equipment, the makeup artist brought by the interview team began to make up Arthur, hoping to be more photogenic in a while. And Arthur just reluctantly accepted all these arrangements.
The host of the interview took the camera crew members to see the location where such a large-scale gold treasure was excavated. At the same time, he also agreed to show the true appearance of a small amount of gold treasure in the interview program.
The sun is shining brightly, and in the warm glass sun room, Arthur and the reporter of the BBC are sitting opposite each other. On the white round table between the two, there are two cups of steaming coffee, surrounded by cameras and various spotlights and other equipment .
"Hello, Mr. Arthur Boleyn, thank you very much for accepting our exclusive interview."
"Hi, it's my pleasure."
Arthur and the reporter started the recording of the interview according to the interview script.
"Mr. Boleyn, I think everyone and I are very curious, how do you view your noble status, inherited titles and all these assets?"
"I don't have any other views and ideas, just like ordinary people, they are all inherited, maybe because of my luck, I was born a few minutes earlier than my sister.
And inheriting this manor is equivalent to inheriting all the burdens of the family, such as the burden of history.
Whenever people see an ancient castle or ancient building that has not been ruined, or a towering ancient tree with luxuriant branches and leaves, it is so awe-inspiring. Then, if you see a noble and long-standing family that has weathered the weather and survived, the admiration will be even greater!
But who ever thought about how much effort these people have put in for these generations. According to statistics, every five days, a castle in the UK will disappear.
At least 150,000 pounds a year for repairs, this is not a small expense, and when I took over the manor, I didn't see any huge figures and properties, I only saw liabilities of up to one million.
Perhaps, in the minds of many British people, manor life is the most ideal, with endless green lawns, dotted with old trees, wild flowers in the fields, medieval castles, century-old country houses, exquisite courtyards, and roses in the garden. bloom. . . What a romantic pastoral life, this is the British dream.
However, what I want to tell you is that although this kind of manor life is beautiful, it also requires hard work. Therefore, if there are no later opportunities, even if I inherit the title and this manor, I will still live in the middle class. Life. . . "
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