I Am a Nobleman in England

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"... ce,..."

"puff--"

"Puff—cough cough cough..."

The brainwashing Divine Comedy played over and over again, and the garbage advertisements on the TV made Eddie and Edmund, who were looking forward to it, stare blankly.

On the TV, a pixel bird is constantly jumping and flying in the middle of the screen, and on both sides of the screen are Justin Bieber and Taylor Swift swaying from side to side against the cartoon background, awkwardly dancing retro disco, singing simple The brainwashing Divine Comedy of the lyrics, the whole advertisement gives people a feeling of shoddy advertisements in the 1980s.

"Pfft! Hahaha...Okay, okay, it's so funny, haha." Looking at the completely spoof "Fppy Bird" TV commercial, Justin Bieber and Taylor danced in a hurry and looked constipated Arthur smiled very happily, with a kind of joy of succeeding in a spoof.

"Ahem, Shet, is this the Christmas advertisement you made us look forward to?" Edmund looked at Arthur with a constipated expression, a black line on his forehead, and stared fiercely at Arthur.

"Haha, isn't it funny, I wrote this song, what a brainwash, haha." As he spoke, Arthur hummed triumphantly.

"Idiot!" Eddie covered his face with a look of lovelessness.

"Idiot, this is a three million pound Christmas advertisement? You don't have to waste money like this..." Edmund thought that the three million pound investment that Arthur said before turned out to be such rubbish, and his heart ached. bleeding.

Every year, during the Christmas season in the UK, major department stores and brands get together to launch their own Christmas advertisements. This is already the most anticipated national cultural event in the UK every year. The advertisement is warm and affectionate, full of love. Most of the advertisements brought together several top big-name actors, directors, etc., and some even spent tens of millions of pounds. Every year, many viewers say: Why not use this money to make a movie!

This time, the Divine Comedy ad that Arthur made is simply spending money to spoof people all over the UK. It can no longer be described as a simple idiot!

"Hehe, our advertisements focus more on brand building than specific effects." Arthur said with a smile on his face, "The relaxed and bright music and colorful pictures make the audience naturally associate with The style of this game. And you see, our new game...and the studio's LOGO, to be honest, after this commercial is over, do you remember this music?"

"..." Eddie and Edmund rolled their eyes expressionlessly, they were speechless about Arthur's willful behavior.

Arthur shook his head and laughed, "You don't understand, as long as people can remember any factors in this advertisement, the publicity effect of this advertisement will be achieved. My game studio is a new company, but after today, people will firmly remember it. Keep in mind, as long as you hear this music, you will think of the game "Fppy Bird" and my game studio!"

To be honest, Arthur didn't feel sorry for the cost of this advertisement at all, saying it was three million pounds, which actually included the two endorsement fees for signing Justin Bieber and Taylor.

In fact, before shooting this commercial, Justin and Taylor, who got the planning proposal, refused, but they still made it in the end. After all, Arthur's endorsement fee of one million yuan is not so easy to get!

Of course, this sum of money is not spent like buying high-priced goods,

It can directly improve the quality of life of buyers, especially when it is compared with online advertisements with high "price ratio" - in the eyes of outsiders, using an inappropriate metaphor is like a Willful daytime fireworks.

"As a public media, any product can be advertised on TV. As long as the advertiser can afford enough expenses, even tens of millions of dollars is not a big deal in all advertising cases. numbers.

However, in the subconscious of the public and the game industry, mobile games have always had the stereotype of small structure, low cost, and short life cycle. Audiences who are accustomed to traditional industry advertisements feel a sense of strangeness.

In the face of such "spending a lot of money", I am afraid that even conservative people will change their understanding of mobile games. Tell me, will it leave a deep impression on people, not to mention adding this brainwashing divine comedy, to be honest, spending this little money to achieve such an effect is definitely worth it! Arthur said while raising his eyebrows proudly, and took a sip from his wine glass.

Of course, for Arthur, his love of TV commercials wasn't just about being effective. TV can help him find more potential mobile game users.

In the UK, although not everyone has a computer that can be used to play games, or a more hardcore game console, everyone has a mobile phone. After watching an ad, people can spend a few minutes downloading an app on their mobile phone at almost no cost, which means that the conversion efficiency of advertising may be higher.

At the same time, for those game lovers who are picky and watch too many games, housewives or office workers who want to relax in front of the TV are the real targets of Arthur this time. They have a lot of fragmented time to spend on "Fppy bird" and "Fruit Knight", and they don't have very high requirements for the game, which means that it is easier for them to spend money on these lightweight games, not to mention Is one of the two games that Arthur promotes or is completely free.

This is also the reason why netizens always see boring and low-level mobile game advertisements when watching videos on the Internet. These advertisements are for everyone to see. As long as enough people see them, there will always be some free and rich And people who aren't picky pay money for these games. . .

After all, for mobile game products, the number of users is particularly important, and the promotion cost of each user has become a MIN figure for mobile game companies. It is obvious that the former is more suitable to choose between online advertisements that can be downloaded on JING, with a wider coverage, and extensive advertisements, with a low degree of overlap between the population and users. It is necessary to search and download TV advertisements. In fact, mobile games, or all Internet products, should be advertised on the Internet.

However, above the level of product promotion, there is still a need for "brand building". The real value of TV advertising actually exists in the process of building a brand and enhancing product recognition.

Of course, game products are not suitable for broadcasting advertisements throughout the day. The best choice is to broadcast them on popular programs and popular time slots. However, this will also put greater pressure on the studio in terms of bidding and price. The required cost is much higher than that of online advertising and traditional marketing.

Therefore, Arthur directly chose the Christmas advertising period that the British people like and look forward to the most. Although it will cost a lot of money, the publicity effect can definitely be maximized, but it must stand out among the many well-made Christmas advertisements. Only the sword took the slant and won by surprise!

After that, such a sand sculpture game advertisement with celebrity dance, brainwashing divine comedy and pixel graphics was born. . .

"... ce,..."

In the car heading to Dunsford in the afternoon, Eddie in Santa Claus costume looked boredly at the snow scene outside the window, humming unconsciously, and suddenly the car became dead silent.

Eddie looked at Arthur with a smothered smile and Edmund with a speechless face, and complained angrily, "Damn it, this song is really brainwashing!"

"Haha, what did I say, this means that this advertisement is a success!" Arthur laughed happily.

"Okay, you won!" Edmund looked at Eddie helplessly, took out fifty pounds from his pocket and handed it to Arthur, and complained to Eddie a little bit unwillingly: "Why did you lose money before?" I didn't realize that your memory is so good!"

"Go to hell—" Eddie grabbed Edmund's hair in anger, and kicked Arthur viciously, looking like he was going to eat someone.

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