I am reborn without a pattern
Chapter 494: Kill the chicken and scare the monkey
There must be brave men under heavy rewards. When Zhang Haonan gave Zhang Huan and Zhang Pei a full-moon banquet on April 21, the beer war in Chongzhou had spread from every supermarket to every barbecue stall.
Not only the urban area of Chongzhou, but also county-level cities under the jurisdiction of Jianggao, Gaodong, Waisha, etc. There are civil and military struggles. Civil struggle is to burn money and see who can make more money and get more profits; To put it simply, there are collisions between large tractor-trailers and large-scale firefights involving more than a hundred people.
There are large car dealerships in the dock area along the river. Twenty police cars have been watching the car for a few hundred meters for a week, but this is still of no use.
Barbecue stalls, small bars, and dance halls in night markets are full of people checking beer boxes. If they don’t see anything wrong with the goods, they just clear the place without any rules.
The local second-generation people in Chongzhou have reached a subtle point over beer. They all know each other and want to sit down and talk.
But one side has no way out after taking the Japanese slaves' foreign capital, and the other side is only promised huge profits by Boss Zhang. No matter which side, they can only bite the bullet and carry on.
Both parties have burned their resources to the extreme. Industry, commerce, public security, law, sanitation, and firefighting... all the street yamen that can be thought of have come out to show off their faces, and the people in the yamen are also willing to come out, for no other reason than to get tickets by posting a note. Only fools don't What to do.
Anyway, it’s not about offending anyone, just follow the rules.
As for things in the world of martial arts, things are even more heated. If you look for an old handler in logistics, I'll ask the boss of the ship who has not been out of the mountain for a long time. Who is more sinister than who?
Those who wash their hands in a golden basin will have to come out and serve three years in prison before retiring!
One year of squatting will earn you 50,000 yuan, and three years will earn you 150,000 yuan.
This beer war completely frightened the Japanese slave owners. Is China's business war based on physics and supplemented by legal principles?
The key is that threatening to withdraw investment could scare the investment promotion department in the past, but this time it didn’t work. The relevant departments didn’t dare to let it go. This kind of fighting can be cheap, so why should we control it?
Zhang Haonan was also very direct. He had the car of the foreign investment representative smashed up and a skinned dead weasel thrown in. His attitude was also very clear. If he continued to engage in small tricks, he would do something different next time.
Ichiro Takahashi, the representative of the Japanese slave owners in charge of investment matters in Chongzhou, even protested. Zhang Haonan asked someone to take a photo of his residence in Osaka and then threw it in front of him. The devil finally stopped screaming and continued to be orthodox honestly. business competition.
The Japanese slaves prepared more than 100 million for burning, which is more than enough normally. However, they never expected that a Chongzhou market would be burned so hard. The estimated cost increased by more than five times. It was obviously impossible for the Japanese slave headquarters to burn at this time. China burned five to six billion.
It is neither possible nor possible.
But Zhang Haonan's momentum is not like burning five to six billion, but preparing to burn five to six billion.
In fact, the most stressful time of this beer war in Chongzhou was less than half a month. The bulk of the expenses were the rebate points, followed by settlement fees and hard work fees. Like a big truck collision, it was small money.
A person's death might as well be worth replacing with a big car. It's so magical these days.
Faced with this situation, the Japanese slave owners felt that it was not worthwhile to continue like this, so they threw in the towel and burned more than 18 million yuan in fifteen days. In the end, the money was worth nothing.
Zhang Haonan didn't throw out so much. The real loss was that more than half of the profits were cut. Shui Bei was not profitable to begin with, but now it is like showing love in the urban area of Chongzhou City.
However, anyone who thinks that Boss Zhang has lost money is a bit naive. Even if the urban area of Chongzhou City does not make a dime, the market in the counties and cities below has also taken advantage of the trend. Just relying on Jiang Gao and Gao In the three markets of East and Waisha, "Shacheng Beer" in the entire Chongzhou area not only did not lose money, but actually made a small profit.
Within a year, beer has a sales period of eight months. If there are no competitors, any dog can make money.
And unlike foreign capital and ordinary state-owned and private enterprises, "Shacheng Beer" can directly sink into rural areas through the channels of "Shachi Food Group". The rural market is huge. In terms of beer sales alone, the rural market in Liangjiang Province, At this moment, it is far larger than the urban market.
In this market, ordinary agents cannot distribute goods, so they only do small wholesale.
In fact, there is a cycle in the development and expansion of the rural market. In the era when state-owned factories were the mainstay, goods could still be circulated to rural areas through old channels.
However, with the decline of local state-owned enterprises, once beverage factories owned by ordinary prefecture-level cities close down, rural distribution channels will also disappear.
Therefore, in the past few years, in fact, even in relatively developed provinces like Liangjiang Province, a large part of general consumer goods in rural areas require farmers to take the initiative to "go to the market" to obtain them.
The most attractive part of the rural supply and marketing cooperative of the "Shashi Group" is not only that it makes cooperative households rich, but also that it not only adds value to the output of the part of the land where the cooperative village is located, but also provides more industrial products and general products. The flow of consumer goods to rural areas is actually an invisible force.
This is why Wei Gang can hold his nose, and even Wei Gang's kind will applaud and welcome him.
Tools and materials needed in rural agricultural production activities, such as fertilizers, farm tools, seeds, packaging bags, etc., if farmers go to the township market alone to buy them, they actually have to spend an extra ten or twenty points, and some have better results. The amount of pesticides may need to be doubled or even several times doubled.
This is a normal feature of merchandise retail.
But with rural supply and marketing cooperatives, wholesale can be done. Even whether wholesale is done first and then statistics is done, or statistics is done first and then wholesale, it has little impact.
The mass and scale are there.
Theoretically, the larger the scale of the "Sha Food Group", the greater the breadth of its penetration into rural areas, and the higher the degree of control of the overall market. Therefore, in terms of the total wholesale volume of general commodities, the error is very small, less than One percent is easy, and the normal error should be only a few thousandths.
Twenty years later, the "big data" that capitalists like to talk about is actually an important component of the planned economy. However, the times are different, the statistical tools are different, and the statistical costs are also different.
Zhang Haonan just happened to use a more advanced tool - the computer - at the right time.
And just at this time, Huaban Company is promoting its wireless communication business, which perfectly meets the business needs of the "Shashi Group" and also perfectly complements the communication difficulties in the vast rural areas.
After the comprehensive promotion of ADSL began this year, basically "Shashi Group" is invincible in Liangjiang Province, at least in the rural market.
After all, the two levels of rural administration have not yet been connected, let alone computer offices and Internet offices. However, the "Sha Food Group" already has its own statistical system and management software.
Therefore, in this beer war in Chongzhou, even if the "anti-Japanese" war really enters the stage of strategic stalemate, the final result will not be reversed.
In the next few years, the overall urbanization process in Chongzhou will not be particularly fast, and the overall rural population is still much larger than the urban population.
When it comes to beverage consumption, rural people are still urbanites, and everyone is equal.
It's just a bottle of "shabeer". This is probably the cheapest wheat juice in China. After a day of hard work, soak it in well water for a while, open a bottle and enjoy it, add a plate of peanuts, it's a happy meal. A little diversion.
Craft beer cannot be sold here, but urbanites these days cannot afford a few sips of craft beer.
The intensity of this beer war has skyrocketed in just a few days. It is purely because Boss Zhang does not want to procrastinate. While cutting through the mess with a sharp knife, he also kills the chicken and scares the monkey.
A quick victory here in Chongzhou can also force Xiangtai and Guangling areas to save some energy. If they want to fight, they can take the beer war in Chongzhou City as a reference.
If you don't even have this level of intensity, you can't afford to collide with big trucks, or you can't afford to be beaten by hundreds of people, then don't play.
It doesn’t work if foreign capital doesn’t support it.
Things have indeed developed like this, and foreign investment representatives are not idiots. All they can do is to give up the market here in the short term, and then come back after the further construction of a rule of law society.
However, the way to come back is not to invest, but to find some vests with qualified scale. At the same time, they will no longer be arrogant, but will seek higher-level partners, at least the top second-generation partners in the capital.
Now, we can only change our strategy and surrender to Boss Zhang.
In Daqiao Town, "Daqiao Food" entertained the hotel. Zhang Haonan, who had served full-moon wine, invited the town and village cadres to come over and have fun together. Then the old workers also joined a few tables to eat and stir-fry. atmosphere.
Ding Kuishan also gave two red envelopes in a decent manner. Although he was not of high rank, he was Zhang Haonan's confidant. Even Lu Weidong would ask him to come and enjoy some small benefits when he got them.
Newcomers in logistics companies now know that the general manager can be offended, but Lao Ding is the "big brother" and sometimes speaks better than the general manager.
What’s more, the logistics department of my brother’s unit is very considerate to Lao Ding. There are really private jobs that he can take on in private. With Lao Ding here, he won’t be accused of cheating on transportation fees.
"The brewery is going to be expanded, right?! I've heard that it's stable in Chongzhou. The brewery in Chongzhou City is now selling again. Some people from Chengjiang also came to me to inquire about the expansion, and the equipment It can be removed at any time.”
"Expansion is definitely necessary, but it's hard to say how big the main plant will be."
Seeing the excitement on Xu Zhentao's face, Zhang Haonan didn't hide it. After touching it with the wine cup, he looked at the people at several tables with their ears pricked up. He smiled secretly in his heart and simply pointed out, "But one thing is for sure, even if the scale is smaller, it is still Liangjiang." The largest in the province.”
When Xu Zhentao heard this, he was excited: "What do you think of Qiaotou Village? It is directly connected to the Yangtze River, and transportation is very convenient. From Shacheng Port on this river, you can sail directly to Lucheng, and half of Suzhou can be reached easily. Than Don’t have too many car lunches.”
"Two hundred acres of land, with an annual output of 300,000 kiloliters, and room for additional production. The target is an annual output of 500,000 kiloliters, which requires approximately 400 acres of land."
"Isn't it a coincidence? Isn't it!"
Xu Zhentao slammed the table, "There happens to be 300 acres of reed land in Qiaotou Village. I wanted to transform it 20 years ago, but there was no condition. Now it can be used. Three hundred acres of land, and another 100 acres will be acquired. Come out, use the two hundred acres first, and use the two hundred acres as a reserve, which is just right."
"..."
Can you fucking put this on?
Zhang Haonan, who looked confused, thought about the quick wit of Xu.
However, how did Boss Zhang know that this time Director Xu was not just talking nonsense, but that there was such a piece of land? Not long ago, Village Chief Niu came to beg for alms and wanted to build a bridge first.
A good full moon wine, because of Xu Zhentao's troubles, it turned out to be a feast for workaholics. Director Xu couldn't wait to work overtime now to get the plan out first.
His current team of secretaries and assistants is quite large, and in the entire Shacheng, it would be at least among the top three.
In addition to those appointed by the municipal government, there are also special posts in the Agricultural Development Zone, and there are also many supernumerary staff added by the Daqiao Town Government. Many of them are young teachers from schools who come to help. Xu Zhentao will help those who have the ability and opportunity, so in Within Shacheng, Xu Zhentao's reputation is unique among the grassroots intellectuals who want to make a class jump.
In this situation, Director Xu said that he had to work overtime, and if he didn't brag about it, there would really be a group of "temporary workers" rushing to work overtime.
"I haven't gone to the city hall yet. I've negotiated with you privately now. What will I give you in reply then?"
"It's a market economy. The government's intervention is just ignoring the market economy and controlling what the city does. In two days... no, just tomorrow, I will go to Qiaotou Village for an on-site inspection tomorrow."
"I'm just investigating. I don't know which reed swamp in Shacheng? I've caught turtles and blackfish in the Qiaotou Village area countless times, so there's no need to go there."
"As long as you are willing to go, I have no objection to the place being named after your descendants. The place name will be changed tomorrow. Today's full moon wine, your son and girl will be healthy and live a long life. Boss Zhang, accumulate virtue, accumulate virtue..."
"..."
Zhang Haonan was speechless, while Mavericks at the same table was stunned and realized that he still had a lot to learn and that he still had a lot of room for improvement.
Compared with the old leaders, I am still too immature, technically very unfamiliar, and not flexible enough at work.
It is really admirable for the old leader to operate so smoothly and flawlessly.
Not to mention, Xu Zhentao's words seemed to be meant for Zhang Haonan, but in fact they were meant for Shen Jinman. He couldn't blow the pillow wind, but would Shen Jinman cherish the son and daughter he gave birth to?
Others don't care about the word "accumulating virtue". As a little wife... I also want to decorate it more and decorate it more.
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