I Am the President of the University

Eight o'clock in the evening, Guanghua University conference room.

Chen Hao glanced at the more than 20 people present. It could be said that the best advertising companies and film and television companies in the country were all present.

Patting the microphone, Chen Hao began to say: "We have called everyone here today for our Guanghua University admissions promotional video. Guanghua attaches great importance to this promotional video, and I will follow up throughout the process. As for the price, I can tell you here, five One million is just a starting price!”

"As long as your creativity is good enough and the quality of the promotional video satisfies me, 10 or 20 million is not a problem!"

As soon as these words came out, the whole place was in commotion.

Ten or twenty million for a promotional video? !

The bonus alone for such a project is millions.

Where can I find such a proud advertiser?

For a moment, the representatives from the advertising companies and film and television companies present looked at each other with caution in their eyes.

After all, the only one here that can win this project is to cooperate with Guanghua University.

Those present today are all competitors.

"But as I said before, the higher the price, the higher the quality. If you quote a high price and then outsource the production, it's best not to be discovered by us, otherwise..."

The cold voice echoed in the conference room.

"Otherwise, you will be responsible for the consequences! I don't care whether you are a foreign company or a state-owned enterprise, it will not work here. Just be careful not to do anything stupid."

He is not someone who is taken advantage of. He has to do things after taking money.

Mercedes-Benz spent 20 million on advertising, but the final production cost was only 500,000. It's best not to have this happen to him.

Several people looked at each other, thinking of Guanghua's background, and sat up straight.

"Then let's talk about Guanghua's requirements for the promotional video."

"It should usually not exceed 10 minutes, but it should not be too short. You can decide how to do it."

"The theme must be clear, the three views must be correct, and it must be high-profile but not luxurious."

"It must touch people's hearts and leave a deep impression on everyone who sees it."

"Also, \u0026amp;**%￥￥..."

Chen Hao talked for five or six minutes just asking for it, and he even felt like he still had some unfinished information.

The representatives participating in the meeting were taking notes with their voice recorders.

The more Wang Ming listened, the more something seemed wrong. Is this a promotional video?

I almost thought you were going to make a movie!

Want to be high-profile but not luxurious?

Isn't this the same as being low-key and having connotations?

There are quite a lot of requirements...

"My requests are roughly these. If you have anything you want to ask, you can raise your hands and ask." Chen Hao said with a smile.

After the words fell, hands were raised in unison. \\b

Chen Hao clicked on the person who raised her hand first and looked at the name tag on the other party's table, "Ms. Fang Yue."

"Hello, Principal Chen, I am Fang Yue from Publicis Groupe. After listening to your remarks just now, I noticed something. You didn't make it clear what the theme was?" Fang Yue asked.

The most important thing about a promotional video is to tell a story around the theme.

Analogous to a computer's CPU, the theme is "1", and all manifestations are the "0"s behind it. Without "1", no matter how many "0"s there are, it is meaningless.

Then highlight the theme through the story.

For example, what Durex sells is not condoms, but people’s fascination with “sex”;

What Baisuishan sells is not mineral water, but the love story of Descartes and Christine.

It is worth mentioning that regardless of the style of Marvel blockbusters, they will all focus on one theme.

That is: love.

"Change." Chen Hao said lightly.

Someone muttered, "Change?"

"Yes, it's a change."

Chen Hao's eyes were shining, and an aura emanated from his body, like a peerless sword drawn from its scabbard, with its sharp edge revealed.

“The theme of Guanghua University’s admissions video is change!”

“I hope that the students who enter Guanghua University will have a heart that wants to change the world!”

"Everyone may have their own mission when they come to this world. The mission of Guanghua University students is to change the world! What they pursue should be to use their knowledge and abilities to benefit mankind."

"Change people's travel methods, entertainment methods and even the ecological environment, etc."

"Just like our photon screen, it has changed people's perception of screens. We no longer have to worry about the screen breaking, and we no longer have to charge it once or even twice a day."

Chen Hao spoke impassionedly, while the expressions of others were like this:

Where is this middle school boy?

Are you still awake from changing the world at every turn?

But he is the financial backer, so let’s... let’s change the world for the time being.

"Ms. Fang Yue, this is my theme requirement for the promotional video. Do you think there is any problem?"

"No, no problem, this theme is very, very good." Fang Yue was stuttering when he spoke.

This is no longer positive energy, this is too positive.

They have changed the world and benefited all mankind. They are so noble that no one dares to have an opinion.

After a moment of silence, the second person raised his hand.

"Principal Chen, are there any advertising requirements for this promotional video? For example, should it focus more on traditional advertising or Internet advertising?"

This is a good question. Chen Hao raised his eyebrows.

"This is a good question, and I just want to mention that the advertising channels this time will be different from what you know.\\b"

A few people sneered inwardly, what difference could it make? Could it be that they are still advertising into space?

"It doesn't matter whether the advertising this time focuses on traditional or Internet. What's important is that this time our promotional video will be released globally."

"Global launch???" Wang Ming looked confused. Was he sure he heard correctly?

Chen Hao nodded indifferently, "Yes, it is global advertising. After all, we also want to recruit international students. However, in traditional advertising, we will only focus on some developed cities, such as New York, London, and Paris."

Representatives of several international 4A advertising giants present here are excited. Only their multinational companies can achieve global advertising, and global advertising has another meaning.

That’s expensive!

Higashino Yuki glanced at Wang Ming from Ogilvy \u0026 Mather, Fang Yue from Publicis, and two other directors from Li Daiai and McCann, all of whom were his opponents.

As for other Chinese 4A advertising companies, creative workshops and independent directors, these are all focused on planning and production or only have domestic media channels, and have no ability to place their products internationally.

"The real big deal is advertising, and for this promotional video I have to put it on the LED screen of Times Advertising."

"Times Square? The one in New York?" someone asked in disbelief.

Advertising fees in Times Square are calculated by the second. I have never heard of anyone posting a promotional video that lasts only a few minutes. This is too scary.

The advertising fees are sky-high!

Chen Hao chuckled lightly, "Mr. Wang was joking, could it be Times Square in Ludao?"

"Come on, the promotional video is the most important. Even if there is no international advertising media to place it, it will be fine. I can be responsible for the production of the advertising video. I will find another advertising agency to be responsible for the subsequent placement."

Of course, Chen Hao said this to the domestic advertising companies and the independent directors, so that they could feel at ease.

The scene was heated and questions came one after another.

They don't care if Principal Chen is crazy or not, they only care about how to get this project!

It doesn't matter if Principal Chen is really crazy. What does it matter if he goes crazy together with such a sky-high price list?

Not counting the previous advertising planning and video production, the later advertising alone will cost at least tens of millions of yuan!

Anyway, they are going crazy now!

Both eyes turned red!