I Am the President of the University

In an aristocratic middle school in London, England.

The Guardian: "God, this is a product that transcends the times! Magic technology from China: smart thermostatic clothing!"

Daily Mail: “Guanghua University launches the latest technology product [Lushu] smart thermostatic clothing, which will be one of the greatest products of this century!”

Kevin looked at the news reports on these mobile phones and was a little dazed.

Smart thermostatic clothing?

It sounds cool!

At this moment, someone tapped me on the shoulder.

"Hey, Kevin, what are you looking at? You ignored me for a long time." William said unhappily.

"Watching the news." Kevin was still looking at the screen intently, his fingers sliding across the page.

"What news?"

Seeing Kevin's immersed look, William leaned over in confusion.

"Smart thermostatic clothes?? Walter, what is this?"

"This is a technology just developed by Guanghua University in China. As long as you keep wearing clothes, it is said that it can achieve intelligent temperature control between minus 20 degrees Celsius and 50 degrees Celsius."

Kevin pointed to a place and smiled: "The Guardian said the price is 3,899 yuan, which is 472 pounds, which is quite cheap."

In recent years, the value of the RMB has appreciated significantly. In the past, one euro was equal to more than ten yuan, and the pound sterling has appreciated even more, higher than the euro.

But today, 1 euro = 6.979 yuan, and 1 pound = 8.249 yuan.

The euro has depreciated and is almost close to the dollar.

Even so, the price of four to five hundred pounds is just a day's pocket money for Kevin and William who can attend a noble middle school.

"Oh, God! If this function can really be realized, the price of four to five hundred pounds is too cheap. I would buy it even if the price was ten times higher!" William complained, "The winter in London is too cold. It's hard to go out. They all have to wear heavy clothes,"

The UK has a temperate maritime climate, and the coldest temperatures in winter are around minus ten degrees Celsius. However, since it is dry and cold, it’s okay to wear plenty of clothes. \b

It’s just that winter in the UK is usually accompanied by wind and snow, so scarves + gloves + hats are basically indispensable.

Outerwear is mostly jackets, windbreakers, down jackets, wool/cashmere coats, etc.

However, if any students go to the UK to study, do not bring a folding umbrella. It rains all the time in the UK, but when it rains the wind blows, and when the wind blows the umbrella folds. Even the paradise that is praised by many in the country cannot withstand the wind.

This is also the reason why British people rarely hold umbrellas in movies and TV dramas.

It was William's next words that surprised Kevin.

"I think Guanghua University is quite interesting. Kevin, do you want to go to Guanghua University together?"

"William! Are you crazy?" Kevin looked at William in shock, "Your family will not agree. Do you want to break up with the family?"

As an ancient institution founded in 1440, more than 70 of the approximately 250 graduates here every year can enter Oxford University and Cambridge University, and more than 70% can enter world-renowned universities.

Based on his and William's grades, they would basically go to either Oxford University or Cambridge University. If they went to Guanghua University... they would probably have their legs broken, right?

"It doesn't matter."

William shrugged and encouraged Kevin: "Don't you think it's cool to go to Guanghua University? Do you still remember the Guanghua University admissions video you saw two months ago? How cool it is to change the world, why do you have to obey their words? ? Kevin, come with me to Guanghua University!"

"This..." Kevin hesitated, it seemed really interesting.

"Let me think about it..."

…

"Let me think about it..."

Bernard Arnault (also known as Bernard Arnault), known as the godfather of luxury goods in the world, looked at the assistant who reported the intelligence and made a difficult decision.

"A video conference will be held in half an hour, and all brand line CEOs involved in the apparel business will be present."

A flash of shock flashed across the assistant's eyes. She didn't expect Arnault to attach so much importance to this smart thermostat.

"Okay, sir."

After the assistant exited, Arnault's eyes repeatedly wandered away from the information.

After a long time, he slowly closed his eyes.

He sighed heavily.

"This Guanghua University is really a person who specializes in subverting traditional industries."

This is true. The birth of photonic screens, optical cores, and now smart thermostatic clothes has not subverted a large number of traditional industries?

The alarm bell was ringing in his heart, but Arnault's face did not show any uneasiness. On the contrary, he was as calm as a lake.

Fear will only make failure worse, so it is better to think about countermeasures.

Half an hour later.

In a conference room in the LVMH Group headquarters building, Arnault and several senior executives faced the large screen aside.

It is divided into more than twenty squares, representing the presidents of more than twenty brands of LVMH Group.

Meetings of this level are extremely rare and may not be held even once a year.

Once it is held, it means a big event has occurred.

Arnault glanced at his watch and said with a serious expression: "Gentlemen and ladies, I won't talk nonsense. I believe you have received the news about the smart thermostatic clothing series launched by Guanghua University in China. The theme of today's meeting It is to discuss how to deal with the impact of smart thermostatic clothes..."

After hearing Arnault say that Guanghua rejected the LVMH Group's cooperation invitation, several people snorted coldly, obviously having strong opinions on Guanghua University.

When Arnault finished speaking, someone jumped out impatiently.

"It's just a smart thermostat. I don't think it will have any impact on our ready-to-wear business. After all, luxury goods have broken away from the boundaries of clothing. But I think Guanghua University is very arrogant. We should let them understand the price of arrogance."

Luxury goods are more of a symbol of status and strength. As mentioned above, what luxury brands sell is not bags, but the worship of power and money, which is the price to pay for entering a circle.

Several people agreed, but Arnault himself did not speak out, but silently observed everyone's comments and expressions.

However, some people expressed dissent.

"I think this smart thermostat is not the ordinary clothes we think of. It is [smart clothes] and cannot be generalized."

Michael Bock, the current president of LV, sat upright and said: "Although luxury clothing is different from ordinary clothing, they all have the same attributes, but luxury goods are given more meanings and elements. But smart thermostatic clothing is different, I think If we don’t take it seriously, it will even affect our garment business.”

"So, my suggestion is to cooperate with the other party. It would be best if you can buy out this technology."

One person sneered: "Hey, what if the other party doesn't agree to cooperate? And the guy from Guanghua is not short of money, right? If he wants to, as soon as the photon screen and optical core are launched, I'm afraid the assets will be higher than our lvmh group, right?" "

This is actually pertinent. Holding a photon screen and an optical core in your hands, even if the profit from the optical core is not required, just a photon screen is terrifying.

Huami ov + Apple's flagship models and mid-to-high-end models all use photonic screens. Together, these five mobile phone manufacturers account for more than half of the global mobile phone market.

Think about this shipment volume, which is measured in hundreds of millions, which is quite scary.

"Okay, then I would like to ask Mr. Sanda, what should we do? Use force on the other country's government or use public opinion?" A trace of contempt flashed in Bock's blue eyes.

"The other party's products will definitely be on the market in the EU, and then we can use the antitrust law to file a lawsuit against the other party..."

"I have an idea……"

A farce-like remote video conference finally ended after an hour. Bock fell back and lay on a comfortable office chair. He was still recalling what had just happened, and...

Arnault's expression.

LV is one of the earliest core brands of LVMH Group, and Bock has had more contact with that man.

Arnault, the head of the world's largest boutique empire, has an elegant appearance and has been praised as the "Best Dressed Man" by fashion magazines many times.

He is calm by nature, even a little taciturn, and always keeps a low profile in front of the media. But no one ever doubted that Bernard was an enigmatic and outstanding entrepreneur. He uses a smile to buy and sell brands with ease. Some people describe him as "a wolf wearing a cashmere shirt."

This man acquires a luxury brand with a market value of tens of billions of dollars as easily and casually as if he were having lunch. Similarly, the other party throws out the brand as casually.

When he sold a high-end fashion brand he founded decades ago to the American Falic Group, it shocked the fashion industry around the world.

No matter how noble the brand is, it is like playing dice in Arnault's hands.

The meeting ended with Arnault setting the strategy.

Each brand is trying to find ways to discuss cooperation with Guanghua University. At the same time, it is contacting Oxford University, Imperial College London and world-renowned universities in the field of polymer materials around the world to see if it can crack this technology.

If all else fails, fight back.

But Bock believes that if the final counterattack fails, this domineering emperor will not hesitate to ask major brands to abandon the ready-to-wear business, just like he sold it back then.

"I remember the president of Greater China is named Cheng Xiuming?"

Bock muttered something and sat upright.

Pick up the phone on the table.

"Julia, put me on the phone with Cheng Xiuming, president of Greater China."

ps: Not sure if there is a second chapter, try my best.

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