I Am the President of the University

"13:31."

Liu Sen, who had just left the Guanghua Mall offline store, looked down at the time on his phone and couldn't help but feel a little anxious.

"Classmate Xi Yuan, is there a shuttle bus to Guanghua Hotel?"

Time waits for no one, the sooner you broadcast live, the more traffic you will get, and it would be bad if someone robbed you of the first review on the entire network.

"Are you talking about a white car?" Xi Yuan pointed in the direction and said: "Yes, there is a stop at Shangxian Field not far away that can go directly to Guanghua Hotel."

The on-campus shuttle bus of Guanghua University has 8 seats, 2 in a row. Because of its white body, it is also called a white bus by students.

"Then let's go directly to the hotel by car!" Liu Sen replied to the message on WeChat, because someone was more anxious than them, and this person...

Of course they are the staff of station b.

"Okay." Xi Yuan led Liu Sen directly to the station.

She is still in a good mood. This live broadcast with Liu Sen will definitely increase her fans a lot. She has just bought three sets of smart thermostatic clothes, two sets for her and one set for Liu Sen. It was Liu Sen who paid for them.

More than six thousand is not a small number, and she can afford it even if her family is not poor, but it would be nice to save this money.

Ten minutes later.

The two hurriedly walked into Guanghua Hotel, went straight to the elevator, swiped their cards, and selected the floor.

When we finally entered the room, the time was approaching 13:50.

As soon as he entered the door, Liu Sen glanced at Xi Yuan and reminded: "I will tell you some precautions for the live broadcast later. Oh, by the way, if you need to go to the toilet, go to the toilet first, otherwise you will have to hold it in during the live broadcast."

"No need to go to the toilet, just keep talking." Xi Yuan shook his head.

"Okay, then I'll start talking. When we are ready, I will contact the staff at station B, and then..."

Liu Sen told Xi Yuan while packing up his computer and live broadcast equipment.

Xi Yuan, on the other hand, listened carefully and would interrupt to ask some questions from time to time.

As a grandma with tens of thousands of fans, I really have zero experience in live broadcasting. After all, I used to record and edit videos by myself without showing my face. I always wore a fake hood.

At the same time, in the B station headquarters building in Shanghai.

"Is the other party ready?"

Listening to this familiar voice, an unnamed Puchou staff member turned his head and was shocked.

My boss actually came here in person!

The staff member quickly replied: "Mr. Wang, the other party is preparing. It shouldn't take long."

Wang Yuyang, general manager of the game content department and live broadcast center of Bilibili.

"Yeah." Wang Yuyang responded.

The staff's eyelids twitched. It was clear that their boss had no intention of leaving.

Is a smart thermostat so important?

While his mind was wandering, a new message came to WeChat on his computer. \b

[Brother Sen’s review-Liu Sen: “Ready!”]

Seeing this sentence, the staff member's eyes narrowed, and he quickly tapped the keyboard and replied: "Get ready for signal access, and the live broadcast will start in 5 minutes!"

For today’s live broadcast, Bilibili started preheating as early as yesterday, and was worried about being overtaken by other live broadcast platforms. It didn’t even announce the content of the live broadcast, but just used the gimmick of a mysterious live broadcast to lure users.

But it’s no longer necessary. There are no evaluation videos of smart thermostatic clothes on other platforms. Their B station will be the first to unbox and evaluate them!

The official live broadcast room is directly airborne on the homepage for promotion.

If you just enter, the anchor hasn't appeared yet, and it's still dark.

"Not enough." Wang Yuyang said with a frown.

"?" The staff looked confused, what's not enough?

Wang Yuyang took a deep breath and said: "The promotion is not enough. Start higher-level software to open screen advertisements and SMS push messages. I want all B station users to know about this live broadcast!"

"Mr. Wang, isn't this too grand?" The staff was stunned. \b

Wang Yuyang also knows the impact of this move. If this live broadcast does not achieve good results, it will make him bear more pressure in the company.

As a post-90s generation and the youngest business leader at Bilibili, Wang Yuyang was the former CEO of Daye Culture before joining Bilibili. He was responsible for star management and PGC content for Dota 2 and League of Legends at Huya Live.

After joining Bilibili in 2020, he became the head of the live broadcast division and reported directly to CEO Chen Rui.

He has only joined Station B for a year and a half, but Wang Yuyang has a heavy burden on his shoulders.

The live broadcast business has become the largest source of income for Bilibili. According to the 2020 financial report, value-added service revenue including live broadcast reached 1.5 billion yuan, accounting for 38% of revenue, becoming station B’s largest business.

Although the live broadcast business is growing rapidly, compared with the two short video platforms Douyin and Kuaishou, the gap is still large.

This time’s smart thermostatic clothing is a big gamble by Wang Yuyang!

He trusts his own judgment.

"I will bear all the consequences." Wang Yuyang said calmly.

The boss has spoken like this, what else can the staff say, of course they will be implemented.

The application process for open-screen advertisements and text message push is quite cumbersome if it involves layers of approval. Wang Yuyang called Chen Rui and got the support of the company boss, who gave him the green light all the way. \b

Five minutes flew by.

The live broadcast officially begins!

When Liu Sen and Xi Yuan appeared on the screen, there were already 40,000 to 50,000 people online in the live broadcast room, and this number was still growing.

Wang Yuyang looked at the growing data in the computer attentively. \b

Soon, the number of people online at the same time exceeded 100,000.

The data is still growing, with the number of people exceeding 200,000, 300,000, and 500,000.

The staff next to Wang Yuyang asked: "How is the situation on Weibo?"

The staff member lowered his head and replied: "It is already ranked 38th on the hot search list, and it should be able to go further."

Wang Yuyang didn't speak, but felt slightly uneasy.

This time, a lot of traffic and operating funds were spent. As long as the number of people online reached more than 3 million, basically this live broadcast was considered a success.

It would be best to attract a lot of traffic.

Soon, after the hot search on Weibo, the number of people in the live broadcast room exceeded one million!

The number of people continues to increase, but some signs of decline are already showing.

September 1st is a Wednesday, not a weekend, and there are not as many people in the afternoon as in the evening.

But today is different. Today is the day when smart thermostatic clothes are released globally. The number of people participating in the rush purchase alone is as high as 30 million. Even if only one tenth of them enter the live broadcast room, there are more than 3 million people.

This data is far from enough now.

When the live broadcast lasted for more than half an hour, the number of simultaneous online viewers finally reached 2 million!

What is worrying is that the data is growing more slowly.

Wang Yuyang looked calm on the outside, but was extremely anxious inside.

On Weibo’s hot searches, the topic reached 21 and then stopped. Although Douyin and Zhihu are also popular, they are not very popular.

Just when he was about to be disappointed, the data in the computer background skyrocketed as if he had been drugged.

In less than ten minutes, the number of people online at the same time in the live broadcast room exceeded 3 million!

The most frightening thing is that this growth rate is still rising.

"What happened?" Wang Yuyang's eyes widened and he lost his composure for a moment.

Apparently something happened that he didn't expect.

"Mr. Wang, it's President Chen of Guanghua University who posted a Weibo!" The staff member's voice was very excited, "It has entered the top ten of Weibo's hot search list!"

"No, it's eighth place now!"

Wang Yuyang was stunned on the spot, picked up his phone and opened Weibo, clicked on the topic, and sure enough he saw the Weibo posted by Principal Chen.

[Chen Hao: # Live broadcast of the world’s first smart thermostatic clothing unboxing review # A friend just sent me a link to the live broadcast room on WeChat, saying that it was the world’s first smart thermostatic clothing unboxing review, and it was explained The female grandmother is still a student of our Guanghua University, so as the principal, she must support her. (dog head)]

Chen Hao has more than 20 million Weibo fans, of which live fans account for the absolute majority. Within ten minutes after this Weibo post was posted, it had hundreds of thousands of likes and retweets.

It was also because of Chen Hao's Weibo that the topic became so popular.

The number of people online in the live broadcast room of Station B also increased, 2.68 million...2.84 million...2.99 million...3 million!

3 million is not the highest point yet. The data quickly exceeded 3.5 million, 4 million, 4.5 million...it only started to slow down when it reached 6 million.

At this time, the popularity of the live broadcast room was as high as 600 million! (The popularity is relatively high, related to gifts)

Until the end, the highest number of people online at the same time reached 7.21 million!

This is the best result since the live broadcast business of Station B was launched several years ago!

It's also a milestone.

Wang Yuyang doesn’t even know how long it will take to break this record in the future.

Maybe a year? Two years?

Hard to say.

The reason for achieving such results is ultimately related to the Weibo post posted by President Chen Hao of Guanghua University.

The popularity of this kind of conversion rate is really terrible.

…

The live broadcast has come to an end for now.

His eyes returned to Guanghua University.

It was around 7 o'clock in the evening, and it was still dark. A pale pink sunset appeared on the horizon of Ludao Island. As time went by, the color of the sunset also changed, and some parts became red. This scenery attracted many people on the road. The students noticed and picked up their mobile phones to take pictures and post them on their WeChat Moments.

Compared to the red sunset glow, Sun Zheng's eyes were a little darker.

Uncle Shen is leaving.

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