I Am the President of the University

Pengcheng.

Naixue headquarters, conference room.

"Snapped!"

A loud noise startled several executives in the conference room.

Looking at Peng Xin, whose expression was so bad, several people quietly shrank their necks.

"This video has received over a million likes on Douyin, and has been forwarded hundreds of thousands of times. The most important thing is that reviews of milk tea straws have also begun to appear on Station B!"

Peng Xin looked at the video projection that had ended, her teeth clenched, and there seemed to be anger in her eyes.

Last night, a small blogger with 100,000 followers on Douyin posted a review about several mainstream milk tea shops. Unexpectedly, the video went viral.

In one night, the number of likes reached 1.13 million, and it is still rising.

Forget it if it’s just this video. The problem is that many marketing accounts are like sharks smelling blood and have already begun to attract traffic.

Just like every public opinion incident that goes viral, why do big public figures come to an end?

Because it can attract traffic!

The traffic is all real money!

Many Weibo, Douyin, and Bilibili bloggers with millions of fans have begun to participate, from straws to milk tea shops, and then to national sentiments.

Even a straw can be patriotic. Why support domestically produced lactide and not foreign straws?

Are you sick? Is a straw okay?

Do these bullshit netizens understand what lactide is?

But Peng Xin thought of something. She looked at a middle-aged man on her right.

He asked in a bad tone: "Mr. Zhang, I remember that you are in charge of the cooperation with Tsinghua University on straws, right?"

Peng Xin slammed the table and said angrily: "I don't care what your reasons are, I just want the results!"

The named executive choked back his words as soon as they came to his lips. After organizing his words, he said sincerely: "Mr. Peng, I will put more thought into Tsinghua and I will try my best to come up with one as soon as possible to satisfy you. The answer comes out.”

"So Tsinghua University hasn't produced any results yet?" Peng Xin stared at the other party expressionlessly.

“Isn’t the prestigious Tsinghua University inferior to Guanghua University?”

Peng Xin's words made several senior executives frown, especially two of them who were graduated from Tsinghua University.

"Tsinghua continues to urge us. Naixue can take care of the lack of funds, but we can't just take money and do nothing!" After Peng Xin finished giving instructions to Mr. Zhang, he turned to look at another executive in charge of purchasing.

"Mr. Li, I don't care how you solve the problem of straws, but I will give you at most five days to control it. After five days, I want all stores across the country to have straws in supply."

"Stores across the country..." the middle-aged man known as Mr. Li confided with a wry smile on his face, "Mr. Peng, it's a bit difficult to spend five days. Since the implementation of the No. 1 plastic restriction order, straw manufacturers now have Prices have started to rise, and costs have skyrocketed.”

A small straw, you may say it is not important, but it is quite important.

No matter how good the milk tea tastes, it may be ruined by a straw.

Not to mention that it is still winter. The original peak season for milk tea shops is summer. There are very few cold drinks in winter, and most consumers drink hot drinks.

Drinking hot drinks through paper straws results in...

You can think of it with your butt. \\b

Seeing these executives pushing and shoving, Peng Xin couldn't hold back his anger and shouted angrily, spitting everywhere.

"Five days! If you can't do it, I'll find one that can do it! Why don't you have to think of a solution when the cost goes up? We'll solve it bit by bit how they solved it!"

Mr. Zhang touched his nose and wanted to say what was on his mind, but he was afraid of being yelled at by this exterminator.

…

at the same time.

A little bit of headquarters.

A conversation is taking place.

"Mr. Jiang, straw manufacturers are still raising prices, which will squeeze our net profits. So should we mainly focus on paper straws..."

"Paper straws are not good! \\In addition to the huge price fluctuations, straws are better than paper straws. The ultimate user experience is what we pursue little by little."

"But this price..."

"User experience comes first! Since the cost of straws has increased, then we can just transfer this cost to the users."

"Mr. Jiang, what do you mean?"

"The prices of all milk tea items in the store have increased by one yuan."

"Mr. Jiang, you are so tall!"

For example, the original price of Four Seasons Milk Green is 10 yuan for a medium cup and 13 yuan for a large cup.

According to Mr. Jiang’s price planning and implementation, the price of the entire line of products will be +1 yuan.

Four Seasons Milk Green costs 11 yuan for a medium cup and 14 yuan for a large cup.

Even though the price of straws fluctuates greatly, no matter how much it fluctuates, it will never reach 1 yuan!

In other words, if you do it this way, not only will the cost risks be perfectly passed on to consumers, but you will also make a little more money than before!

Because the implementation of this plastic restriction order has made many people in the country see the reality clearly.

The country is determined to promote the environmental protection industry this time. Non-degradable plastic products will slowly withdraw from the market and be replaced by various new degradable environmentally friendly materials.

As for the reason behind this surge in straw prices, the lactide industry is not the culprit.

But when the polylactic acid companies that produce straws saw business opportunities, they began to increase their prices significantly. The downstream companies also increased their prices, so the upstream companies were definitely not willing to give in.

Why should I still sell it to you at a fair price, but you still sell it to your customers at a higher price?

As a result, prices are rising both upstream and downstream. As a customer, the milk tea brand will naturally choose to pass this cost increase on to consumers.

Anyway, apart from consumers spending more money, no one else loses.

…

While Naixue was worried.

The headquarters of Heytea, which is in the same city, was full of joy.

Lactide affects the price of polylactic acid, and the price of polylactic acid affects straws.

Fortunately, the boss Zhang Yunchen arranged lactide in advance and established Guanghua Bio with Ali, Xiarun and Guanghua.

Sitting in the office, Zhang Yunchen was apologetically answering the phone.

"Mr. Xu, I'm really sorry, the next round of financing has been full. I will contact you once there is a vacancy."

"Okay, there is no way. You can eat anytime."

"Please let me host Mr. Xu!"

After hanging up the phone, Zhang Yunchen looked proud.

His mood was also very good.

In the past, they had to beg for financing, but now these capitals and investment banks have changed their arrogant attitudes in the past and are very active in investing in Heytea.

Why?

Of course, it is because Heytea is now involved with Xiarun, Ali and Guanghua.

None of these three companies is simple.

It's just a pity that Heytea is not short of investment now. When he was in Ludao before, he was inadvertently valued by Lao Ma. The next round of financing will be led by Ali.

With Lao Ma's support, his position as the CEO is more stable.

As for all this... I have to thank that man.

Thinking of this, Zhang Yunchen's chest surged.

"I have to call to thank President Chen."

Thinking of this, Zhang Yunchen picked up the phone without hesitation and called.

...

Ludao, Guanghua University.

Chen Hao was not surprised to receive a call from Zhang Yunchen suddenly, because Jindan Technology had just called to discuss expanding the production scale.

What surprised Chen Hao was that after talking to Zhang Yunchen, the next call came in.

The caller was a leader of the Ministry of Science and Technology.

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