I am the savior of China Entertainment

Chapter 259 Meeting with Ding Sanshi

Throughout March and April, Penguin continued its acquisitions, and it seemed that it really wanted to acquire Fantasy Records.

After Mr. Hong, who secretly set a trap for Li He, returned to the company, Li He sent a message to Boss Pony through Zhao Guoliang. Boss Pony immediately called Mr. Hong to criticize him and made it clear that the acquisition must be done by legitimate means.

Go buy it.

Li Hyuk is a hugely influential public figure, and he also has a name in the above. And Li Hyuk himself does not say that he has any black spots, but he has always taken a firm stand on major issues of right and wrong.

If such a high-quality singer idol were to have a fight with Penguin, although it would not kill Penguin, it would be enough to severely damage Penguin's vitality and cause him to suffer a storm of public opinion.

Originally, Penguin has had a bad reputation in recent years. Now, wouldn’t it mean that it is cutting itself off from the public?

As a result, Mr. Hong became the scapegoat. He had always done all the dirty work. Now his authority was deprived and he could only be an executive with no real power.

A company as big as Penguin has internal factions, but it used to develop at a rapid pace and all conflicts and contradictions were eliminated in the face of interests.

But once Penguin's business tightens, all conflicts will erupt.

Penguin has never been a fan of Boss Pony.

As a game enthusiast, Li He certainly knows about the good things Penguin has done. He also knows that Penguin will be a key target of antitrust in the future, especially regarding copyright monopoly.

After that, Malaysia, a certain group, and famous academic paper websites will be severely fined, and Penguin will not be too far away.

So after discussing the decision with Fan Noxuan, Li He started the third move to seek external support.

Isn’t Penguin stuck in the digital platform channel? Then the company will contact other digital music platforms and fully expand it.

Although the exclusive licensing contract with Penguin Music will expire at the end of next year, other music platforms that have been coveting the music copyrights of Li Hyuk and Fantasy Records for a long time must be willing to pay the liquidated damages.

On April 1st, Li Hyuk's new album "Su Fen" was completely produced and has entered the physical recording process. Penguin can't get stuck in this regard, because physical records are Penguin's weakness.

It is estimated that Penguin wanted to acquire Fantasy Records because of Fantasy Records’ physical record distribution channels.

However, the physical record industry is generally declining. To be honest, in the current physical record industry, Li Hyuk is estimated to be the only one who can succeed in China. The success of his bands and groups is also due to Li Hyuk's contribution.

There is now a lot of discussion on the Internet about Penguin's acquisition, with some supporting it and some opposing it.

The majority are against it, because Penguin's bad behavior has long dissatisfied the public, but everyone also understands that it is difficult for Fantasy Records to resist the acquisition.

"Everyone go buy the album and support Lee Hyuk in resisting Penguin's takeover. Remember, you have to buy the physical album."

"After you buy it, remember to send the screenshot to the group. This is to support Li Hyuk and his efforts so that we can have new songs to listen to in the future."

"Boycott Penguin and resist monopolistic behavior. The market cannot be dominated by Penguin Music alone."

In Li Hyuk's fan base, fans have called on fans to support Li Hyuk and contribute to the sales of one album. The first two albums are no longer released, but the physical album of "Eight Dimensions of Space" is still on sale.

So in just a few weeks after the call, "Eight Dimensions" sold 180,000 physical albums, pushing the mainland's physical album sales to 1.52 million.

The total album sales of "Eight Dimensions of Space" have reached 9.37 million, becoming Li Hyuk's highest-selling album.

On the way to NetEase, Li He and Fan Noxuan couldn't help but smile at each other when they heard the news. The support of fans is a good thing. The public generally opposes acquisitions, which greatly increased their confidence.

"The big boss of NetEase personally invited us to meet this time. I guess he was fed up with being suppressed by Boss Pony and was looking for a breakthrough opportunity," Fan Noxuan said.

Li He nodded and said: "Actually, the two bosses have similar goals. They both want to monopolize the music copyright market. By the way, what does Sony say?"

"Sony proposed to acquire it wholly and become one of its record companies." Fan Noxuan replied.

"This is not possible," Li He shook his head and said: "The acquisition by Penguin is an internal acquisition after all, but Sony is an outsider, so everyone's opposition will surely be more intense."

"I think so too. At present, I have contacted Kugou and Migu Music. They are interested in getting the music copyright." Fan Nuoxuan seemed to have thought of something, and then said to Li He: "By the way, Migu's

The parent company, the communications giant, is eager to ask you to represent it."

"This is a good thing. Let's talk about it first. It is estimated that this tug-of-war for acquisition will take a long time, so let's talk about it first!" Li He was not in a hurry. The longer the time goes, the more powerful Penguin's acquisition plan will be if it stalls.

In a private restaurant, Li He and Fan Noxuan met Ding Sanshi, the head of NetEase.

"Hey, welcome, welcome. It's better to meet each other than to be famous. You two are indeed talented people. Come, sit down and chat." Ding Sanshi invited Li He and Fan Nuoxuan to sit down.

When the dishes started to be served, Ding Sanshi never mentioned the copyright or acquisition. Instead, he talked to Li He and Fan Noxuan about other things, telling the story of his own business and his fight against the penguins.

In Ding Sanshi's words, Penguin became a heinous demon, and Ding Sanshi was the warrior who fought against the demon.

Li He and Fan Nuoxuan just listened. The young man might have been moved by Ding Sanshi's words and gave him a thumbs up: You are a real hero...

But NetEase and Penguin are juxtaposed. The behaviors of the two companies are similar. Relatively speaking, NetEase's reputation may be better.

Of course, Ding Sanshi also knew that his deception would not work. This was just an opening statement.

After half an hour of chatting, Li He was full, so he went straight to the point without further ado: "Mr. Ding, your entrepreneurial story and your competition with Boss Xiao Ma are all familiar to ordinary people like us."

"Are you still a commoner? You are the King of Asian Pop!"

"What Asian pop king? Once this Penguin is acquired, I'm going to roll over and ask for your help." Li He laughed at himself.

"Hahahaha..." Ding Sanshi laughed loudly: "Li He, you look down on yourself too much. It is because of your great value that Penguin wants to control you.

Otherwise, why wouldn’t Penguin want to control other record companies?”

"Of course we understand what you mean, Mr. Ding," Fan Nuoxuan said with a smile, "That's why we need your help to resist Penguin's takeover."

Ding Sanshi touched his chin and thought for a while and said: "So, what benefits do you give me? I am a businessman, and I can't afford to do it early without profit."

Fan Nuoxuan glanced at Li He, saw him nodding, and then said: "After this acquisition, Li He and I both feel that the exclusive platform monopolizes music copyright is an unhealthy development model.

So we all feel that if both Penguin and NetEase obtain the exclusive copyright, this kind of thing will happen again."

"So what you're saying is that you want us to share the copyright with Penguin?" Ding Sanshi asked.

"Of course, it's more than that. We are currently in contact with the mainstream digital music platforms, Kugou Music and Migu Music, and they are interested in obtaining our company's music copyright." Fan Noxuan replied.

"In addition," Li He continued: "After this incident, our team Penguin doesn't trust us very much. The 25% equity it holds has threatened Miss Fan Noxuan and I's control of the company."

"Oh! I understand, you want me to acquire Penguin's equity and become a shareholder of your record company." Ding Sanshi's eyes lit up.

NetEase Cloud had previously wanted to invest in Fantasy Records, but was blocked by Penguin. However, with the support of Li He and Fan Noxuan, this would not be a problem.

Once it successfully acquires shares in Fantasy Records, NetEase's entire pan-entertainment strategy will take a huge step forward.

You know, although NetEase can compete with Penguin in the game field, NetEase is unable to compete with Penguin in the entertainment field.

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