I am the savior of China Entertainment

Chapter 272 Copyright Rules Behind the Album

When the "Moon Surface" album was announced, it focused on promoting Lee Hyuk's return to the band as the lead singer.

As soon as this news was announced, all the old fans of the band immediately shouted: Ye Qing is back...

Although Ren Jiajia, a member of a girl group that has become popular in South Korea, is the band's first lead singer, in the eyes of old fans, Li Hyuk is the first lead singer of the band and also the best lead singer.

To be honest, if Jin Ning wasn't so good, old fans would want to call on Li Hyuk to return to the band.

However, Li Hyuk's return this time still brought a lot of surprises to old fans. Those new fans didn't understand it, but with the explanation from old fans, they also understood the whole story of the band's establishment.

Unexpectedly, it turns out that Li Hyuk also started out as a band!

In fact, since Lee Hyuk went solo, the public has gradually forgotten that Lee Hyuk was also in a band. Mainly because Lee Hyuk's solo business ability is too strong, and there is no trace of the full cooperation of being in a band.

This time with "Moon Surface", Lee Hyuk has released another representative pop rock song after "Tenderness" and "Love", and it is also an inspirational rock song "Stubborn".

In addition, he also sang "Elope to the Moon" with the band's lead singer Jin Ning, once again demonstrating his control over male and female duet songs.

In addition, Li Hyuk also wrote a song "Thousand Years of Love" as the band's main song.

Regarding the release, after the company discussed and decided, it will be released on Li Hyuk's birthday. This is also the first time that Fantasy Records has released a digital album on four music platforms after the failure of the Penguin acquisition.

Although the diversion will cause the sales volume of a single platform to decline, the overall sales volume will be greatly improved.

Among them, NetEase Cloud Music is the most active in promoting, and they have been overwhelmed by QQ Music.

If it weren't for the above-mentioned intervention in the past few years, which apparently helped NetEase Cloud, NetEase Cloud Music would have long become a second-rate platform, and QQ Music would have monopolized the market and become the dominant player.

But even so, in recent years, QQ Music has relied on Li He and Fantasy Records and its unique resource advantages to still make NetEase Cloud Music restless.

Who would have thought that QQ Music would actually be stupid and want to completely acquire Fantasy Records. Li He, a person with such a strong need for control, doesn't even need the company's control over the production of his own albums. Will he listen to you, QQ Music?

As expected, the two parties broke up in the end, and NetEase Cloud Music seized the opportunity to enter the market and became a shareholder of Fantasy Records together with Kugou and Migu Music.

The moment the person in charge of NetEase Cloud Music took the stake, he said at a high-level meeting: "Such a good opportunity is hard to find throughout the ages. We must seize the opportunity."

In this time and space, due to the improvement of the Copyright Act, behaviors such as song plagiarism and song piracy have become rare.

If the situation in the original time and space were different, Li He would not cooperate with NetEase Cloud Music.

You must know that NetEase Cloud Music of the original time and space has the copyright of Jay Chou's music, and "Sunny Day" has millions of comments from netizens, setting a Guinness World Record.

However, before the copyright expired, NetEase Cloud, while negotiating with Jay Will, secretly packaged and sold the copyright of Jay's songs to other singers on the platform.

Upon seeing this, QQ Music seized the opportunity and immediately informed Chairman Jay of NetEase Cloud's behavior.

Can Jay Chou tolerate your fault? In anger, he canceled the copyright cooperation agreement with NetEase Cloud and reached an exclusive licensing agreement with QQ Music.

So, it’s normal that NetEase Cloud Music can’t compete with QQ Music. If you do such a bad thing, who would still want to come to your platform?

However, in this time and space, NetEase Cloud has not done such bad things, so the reputation at the moment is okay, about the same as QQ Music. Even among Li Hyuk’s fan base, many people think that NetEase Cloud Music is the one who saved Li Hyuk

A hero of water and fire.

Without NetEase Cloud Music, Fantasy Records would have been acquired by QQ Music.

Out of gratitude, many users who stayed with QQ Music because of Li He switched to NetEase Cloud Music.

QQ Music is full of tears. Li Hyuk’s fans regard the platform as Li Hyuk’s music player. Now there are four players. Fans who have long been dissatisfied have defected to other platforms.

If QQ Music didn't have exclusive copyrights for other singers, I'm afraid this wave of user losses would have been very serious.

Because of this incident, Penguin Senior Vice President Liao Wenhui, who planned the acquisition, was once again held accountable by the board of directors and asked to leave.

Liao Wenhui took his severance package and wanted to join another company. However, because the acquisition became famous nationwide, he was already on the blacklist of major companies.

After searching for a job, no one wanted him.

In desperation, Liao Wenhui had no choice but to return to his hometown to enjoy his retirement life in advance, drink expensive red wine, eat delicacies from the mountains and seas, and lament the hardships of life.

Closer to home, in fact, in addition to these four platforms, there are two other platforms where you can listen to Li Hyuk’s music, namely Amazon Music and Apple Music.

Amazon Music basically has no users or market in China, so don’t worry about it. But Apple users are different. Based on the people who use Apple mobile phones, Apple Music also has a stable number of users.

However, Apple Music invests very little in copyrights, making its Chinese song copyrights less comprehensive than those of QQ Music and NetEase Cloud Music.

Fortunately, Apple Music has the copyrights of a large number of European and American singers. Fans of European and American music who cannot find songs on other platforms will definitely gain something from coming here.

However, the Apple Music Mainland Operations Department is not satisfied with this. Since there is not so much investment and energy to buy the copyrights of so many Chinese songs, there are not that many users to support the high copyright fees.

So Apple Music adopted a strategy to spend money wisely. Fantasy Records, represented by Li Hyuk, was Apple Music’s key investment target.

If you want to know Li He, NetEase Cloud's neck will be stuck tightly.

Except for a few important top copyrights, most of Apple Music's copyrights come from the sharing of overseas copyrights. It is more complete to listen to European and American music on this platform.

But in terms of Chinese pop music, except for a few popular Chinese singers such as Li Hyuk, it is difficult to hear the works of other Chinese singers.

In order to attract users, Apple Music has launched highly market-attractive strategies, such as periodic free trials and low-price membership services. Compared with the high membership prices of other platforms, this is basically a bargain.

So when QQ Music independently owned the mainland digital copyright of Li Hyuk's songs, many fans went to Apple Music and picked up Li Hyuk's songs without saying a word.

The purpose of the fans' visit is also very clear. Time is tight and the task is heavy. After finishing Li Hyuk's songs, the free time has almost expired.

Therefore, when Apple Music launched its annual listening rankings at the end of 2017, all songs written by Li Hyuk or related to Li Hyuk were on the list except "Octave Space" which was still on the digital album sales period. Li Hyuk was also jokingly called by netizens

Chinese music chart topper.

QQ Music also has a ranking list, but because Li Hyuk’s songs are all VIP, or during the album sales period, there are many songs on the list, but it is not as extreme as Apple Music.

As for other music platforms that do not have copyrights, one can only drool with envy.

But don’t worry, in this year’s 2018 annual listening list, Li Hyuk’s songs are likely to be on the list.

You know, since Li Hyuk’s songs were released on NetEase Cloud, Kugou Music, and Migu Music, their single-day listening volume has consistently ranked first.

According to statistics, on June 20th alone, the total listening volume of Li Hyuk's songs on several platforms combined reached more than 17.3 million, which is more than the total listening volume of the second place plus the third place plus the fourth place plus the fifth place.

The amount is even greater.

On June 24th, the song "Can't Open My Mouth" alone had more than 5 million listens in a single day.

The second place in terms of total listening volume is Li He's friend Deng Ziqi, with only a meager 4 million, and the total listening volume is not as high as that of Li He's song.

It can be seen that Li Hyuk has been recognized by the public without the recognition of the Golden Melody Award, and the feedback is clear in the data.

Everyone can only say: Li Hyuk is awesome...

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