Wei's Films, the department that operates the holographic channel Morningstar TV occupies one floor.
At 9 o'clock, Hao Qinxue, who is responsible for data statistics, was already sitting in her office chair, drinking coffee while waiting for the ratings of yesterday's program to come out from the background.
This kind of statistical work is what Hao Qinxue has to do every day. The 24-hour viewing and revenue growth of the recommended works on the channel will be an important indicator for evaluating whether the project can continue to be promoted and how much resources are invested.
When filling in the corresponding playback volume and subscription of each film and television work according to the recommended level, one of the works has a significantly higher growth rate than the same period, which surprised Hao Qinxue slightly. She carefully checked the data again, and after confirming that she had not read or filled it wrong, she retracted her gaze.
Exporting data, categorizing, and making clear charts... After doing all this with ease, half an hour has passed. Hao Qinxue sent the electronic file of the data report to the supervisor, and printed a report at the same time, went to the 16th floor, and handed it to the secretary of Xia Yangqiu, the head of the film and television department.
"Boss Xia, this is today's ratings report."
Xia Yangqiu waved his hand, signaling the secretary to put the report aside.
He has a lot of reports to read every morning, including various projects that have been filmed or not, the box office of newly released movies, etc. The ratings report is just an unimportant part of it.
Suddenly, Xia Yangqiu thought of something and took the initiative to pick up the ratings report on the side.
Unexpectedly, when he turned to the first page of the report, he saw the name that he originally thought would not appear on this page.
The first page of the report is the top ten channels in terms of 24-hour subscription rate.
In the third place, "Swordsman 4" is listed prominently.
The report of the data department is for the superiors to see, so it must be concise and clear, and express enough information through data.
The 24-hour subscription rate ranking is to look at the most critical income potential of the work.
The subscription rate is based on the ratio of new views and subscriptions within 24 hours of a work. This data represents the proportion of viewers who, after watching the first ten minutes of the plot, do not want to be disturbed by advertisements and cannot wait to watch it for free, and are willing to pay to watch the rest of the plot. The larger this proportion is, the more it can explain the potential of the work.
After all, investment needs to be rewarded. Clicks on a work can only be considered as popularity. It takes time to convert popularity into income. Real paid subscriptions are more real and are the most concerned objects of investors.
Xia Yangqiu frowned and scanned the list. The first place above "Swordsman 4" was the signature love comedy that just released the finale with 53%, and the second place was the detective suspense drama with the largest layout of the channel with 51%.
Swordsman 48%, only 3 percentage points behind the second place.
Is it because the recommendation position is too good?
The right side of the second row is indeed a good recommendation position, but another love comedy in the same level recommendation position does not have such a subscription rate, 24%, and directly ranked eighth, but according to Xia Yangqiu's experience, this is the normal data for this recommendation position.
He looked at the fourth place, "Entrepreneurship Era" with 33%.
This drama is the dark horse that Xia Yangqiu really likes. Although it is given a slightly lower position than "Sword and Sword 4", it is all a trap set by him. He is going to use the good performance of this drama to accuse Wei Mingjie of nepotism and disregarding the interests of the company.
On the surface, it seems that the recommendation position of "Entrepreneurship" was taken away by "Sword and Sword", but in fact, "Entrepreneurship" has already mobilized more resources and bought a lot of marketing accounts to promote it on various platforms.
In fact, looking at the performance of "Entrepreneurship" alone with 33%, it is indeed a dark horse. However, "Sword and Sword" has emerged as a dark horse. The total number of views and subscriptions are not high, but the subscription rate has reached 48%, which is super high for this type!
This data is so good that it is completely beyond Xia Yangqiu's expectations.
You must know that the two TV series ranked first, one is just releasing the finale, and the other is the natural advantage of suspense dramas.
It is really strange that such a project like "Sword and Sword 4" that is obviously unfinished can have such a result. Did Wei Mingjie buy marketing alone?
Xia Yangqiu immediately checked the information about "Sword 4" on the Internet and found the source... It turned out that it was recommended by a big V.
He usually doesn't pay much attention to Weibo. Seeing that this big V called a little white fish has more than four million fans, he thought that although the other party said it was not an advertisement, this kind of soft advertising routine is not uncommon. The original shock was put down a lot. Wei Mingjie valued this new director very much. Maybe the other party bought marketing.
Xia Yangqiu was a little uneasy, but he felt that everything was still under control. The popularity of the big V recommendation would pass, and "Entrepreneurship" would also pay to find some influential marketing accounts to recommend it.
So, at the regular meeting that day, the manager of the promotion department of Qimingxing TV read the report and asked:
"Mr. Xia, this drama performed well, do you want to raise the recommendation position to a higher level?"
Xia Yangqiu pondered for a while and answered him: "Don't mention it for the time being. This type is a bit unpopular. Let's see the effect first."
At this time, he didn't dare to give a better recommendation position. Giving it again would not be a trap, but aiding the enemy.
But Xia Yangqiu didn't expect that this was just the beginning.
…
The next day, 2pm.
Qin Anzhi had just woken up and was browsing Weibo on his phone. He lit a cigarette and was struggling with the topic of the next video.
Qin Anzhi is a film and television commentary blogger, and he mainly comments on bad movies. However, to make a bad movie video, it must be bad enough and have enough points to complain about, so that the video can attract the audience.
You should know that it is not so easy to find a suitable bad movie. If the content is not even good for three minutes, it is not bad enough.
Qin Anzhi checked Weibo twice and saw the recommendation about "Swordsman 4" on his homepage.
'I watched an episode based on the recommendation. Hahahaha, this drama is really weird! '
After seeing a few funny screenshots with text, Qin Anzhi couldn't help laughing and clicked into the topic square.
The spread of information on the Internet is viral. One person spreads to ten, ten spreads to a hundred, and the radiation speed is incredibly fast.
At this time, the topic of "Swordsman 4" has exceeded 1,000, and most of the Weibo posts in it are screenshots of such funny jokes.
Qin Anzhi is a semi-professional film critic, and he has seen more. Judging from the costumes and props in the screenshots, if you didn't know it was a new drama, you would think it was a martial arts drama from the 1970s and 1980s, and the lines were weird enough to satisfy both the laughs and the thunder.
This is a new drama that has just been released, and no one has made a video about it.
Qin Anzhi felt that he seemed to have found the topic for the next video, so he sat in his holographic cabin, clicked on "Swordsman 4" on Qimingxing TV, and chose to play it directly.
As a film and television commentator up master, Qin Anzhi's basic preparations are naturally in place. He has basically opened the highest level membership on the mainstream channels, and this drama can be watched directly for free.
After watching the first episode, Qin Anzhi was very interested and continued to play the second episode that was just updated today without stopping.
At the beginning of the second episode, the second main character Guo Jianglong appeared.
The newly appeared Guo Jiang Long is sitting on a boat, with two unsheathed long swords on his waist and a black eye mask on his left eye. He is full of fierceness and vicissitudes of life, bragging about his experience in the underworld to a group of ragged young people.
The actor who plays Guo Jiang Long is Yan Xun, who is also a frequent guest in Wei's film and television dramas. Because of his fierce appearance, he always plays some villain roles such as gangsters. At this time, he plays a river bandit, and looks like a powerful water village owner.
"When I was in the Eighteen Villages of Dongting, I had no brothers and no martial arts. I relied on two knives in my hands to chop from Qingfeng Village at the mouth of the lake to Jiulong Village in the southernmost part..."
As he was bragging, a fool in the crowd retorted: "But I heard that you can't swim?"
Guojianglong's momentum collapsed and he looked at the man angrily: "What are you talking about?"
Facing the suspicious eyes of others, Guojianglong was irritable and pointed his spearhead at the person who had questioned him before: "Try to say it again?!" He was about to go forward and fight.
As a result, during the pulling process, he slipped and the boat shook, and he fell directly into the water.
"Help! Gurgle gurgle... help..."
The scene switched, and the embarrassed Guojianglong sat on the shore, twisting a handful of water from his wet clothes.
The fishermen who were drying their fishing nets nearby cast a curious look.
Guo Jianglong threw his clothes in disgrace and put them on himself. This should have been a cool and handsome action, but it looked particularly funny at this time: "What are you looking at?"
"Hahaha..." Qin Anzhi felt that he remembered the actor who played Guo Jianglong.
Soon, Guo Jianglong, who left the water fort, met Xiaoyu. It turned out that Xiaoyu was a habitual offender and had deceived the innocent Guo Jianglong in the past.
This time, he ran into him and took away the things that Xiaoyu had stolen from Hou Lesheng.
Guo Jianglong did not believe that the secret book on Xiaoyu was a real secret book, but he got news from Xiaoyu and thought that Hou Lesheng would have clues about the secret book. He took a gamble and set out to find Hou Lesheng.
The scene switched to the killer organization Mingyue Tower. They got clues and knew that "The Mysterious Secret of Destiny" might be on Hou Lesheng.
An Shiyi, played by He Zixuan, made a handsome appearance, but unfortunately he was only handsome for three seconds, and immediately contributed another laugh.
Finally, the perspective returned to Lu Anning. Hou Le was afraid that Lu Anning would find out that the secret book had been stolen, so he secretly forged a fake secret book and wore it on his underwear...
The second episode ends here.
It took more than an hour to watch the first two episodes without stopping. Qin Anzhi still had a happy smile on his face when he left the holographic cabin.
He ordered a takeaway and turned on the computer to start editing the copy of the new video.
This drama is so interesting that Qin Anzhi felt that inspiration was constantly emerging. He wrote for half an hour until the knock of the takeaway boy outside the door interrupted him.
Editing, dubbing, soundtrack... After working all night, the next morning, Qin Anzhi logged into his account on the most influential bullet screen video website in the Federation, D Station, clicked to upload the video, and went directly to the bed not far away and fell asleep.
A prompt popped up on the computer that was not turned off.
Your video '【Zhi Ge】Hero, times have changed! A unique martial arts drama that brings together various anti-routines, "Swords and Swords 4" has been successfully uploaded!
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