I Can Hear The Voices Of The Reborn Tablemates
046 The Face Of Global Large Capital!
When Xu Renjie saw the advertisement on TV, he held his chin and thought for a long time, but he didn't think there was any big problem!
Doesn’t that mean they are not a local brand?
They weren't originally!
Just because they are not, they are superior to Daxia people!
"Mr. Chen, isn't it just a small advertisement? Could it be more serious than them imitating us? Don't worry!"
"Are you a pig brain?"
"Don't worry, Mr. Chen. I know Daxia people. In essence, they still worship big foreign brands! Haven't you seen that Sony, Panasonic and other big brands are also very happy for them?"
"You! Okay, this is what you said. If sales in North China decline, prepare a resignation letter!"
Mr. Chen has said even half a sentence more to this regional manager.
After hanging up the phone.
Mr. Chen, who was at Daxia headquarters, told his assistant: "Immediately, contact the boss of Xia Laishi and tell him that I want to see him!"
"Okay, Mr. Chen!"
“After you finalize the time, immediately book a ticket for me on the same day and I’ll fly there right away!”
"yes!"
...
at the same time.
Xu Lingfeng was sitting next to his father, watching the news. When the two of them saw the commercial, they were shocked and even forgot to drink the millet porridge in their hands!
"Damn, I thought it would be great to launch an old Yanjing chicken roll and break the curse of imitation."
Xu Lingfeng was very shocked and said: "I didn't expect that this kid would also shoot commercials. When such an commercial is broadcast, tsk tsk tsk, it just stops the KFC snake by seven inches!"
"He does have a hand!"
Xu Anbang nodded, and said with a glint in his eyes: "First, we launch new products to let others know that we are not just imitating, and then we create such an advertisement, which suddenly raises the popularity of Xialais to the whole country. Within three days, Within a few months, this franchise store will probably spring up like mushrooms all over the country!"
"Ahem, if this is really the case, my bet will be..."
"Your bet has been lost a long time ago."
Xu Anbang threw a research report to his son
After Xu Lingfeng saw an investigation report inside, he was completely convinced!
"Isn't this too fast? By the end of August, this guy's franchise stores have been spread across all prefecture-level cities in the entire province? I think by September, this guy's franchise stores will reach at least 200!"
"Hmph, do you think they paved this road after making a bet with you?"
"Dad, what do you mean by this?"
"Do you think a franchise store can be opened in the blink of an eye?"
"Well, you mean, when he made a bet with me..."
"Most likely by the time I make a bet with you, quite a few franchise stores are already on the way!"
Xu Anbang could not help but praise in a low voice: "He is indeed a talented person in business!"
The next day.
When Xu Renjie came to Yanjing's directly-operated store, he was completely dumbfounded!
There was a time when the KFC entrance was not overcrowded on any day, and the line of people could reach the main road!
But now?
Not to mention the queue at the door of KFC, there is not even a ghost!
In fact, a few people dining inside still had their heads buried, and after finishing their burgers, they quietly slipped away. Only a few foreigners were eating burgers and fried chicken leisurely.
On the contrary, across the street, countless people were waiting in line on the side of the road.
In Charles's shop, there were all kinds of laughter and laughter, and the sounds of children playing and playing were endless!
Xu Renjie walked across the road in disbelief and came to the other side of the road, hearing the people in line discussing.
"I heard that the old Yanjing chicken roll is pretty good."
"All the drinks here use Jianlibao, and they are all our own brands!"
"That's right, they can only make burgers. Can they make things like Lao Yanjing chicken rolls?"
"And the poem the girl read in the advertisement yesterday was really good. Who wrote it?"
"I don't know, it seems to be a mountain called something?"
"Mountain? Never heard of it!"
...
When Xu Renjie heard the discussion, he almost exploded on the spot!
"Just because of an advertisement? How is that possible! It's just temporary. It will get better in two or three days. It will definitely get better in two or three days!"
Thinking of what Mr. Chen from the head office said last night, Xu Renjie stamped his feet anxiously, but there was no other way. Waiting was Xu Renjie's only hope!
However.
The next day, the door of KFC was still crowded!
On the third day, although the business picked up a bit, it was still a world of difference compared with the long queue at the door of Xia Laisi every day!
The fourth day, the fifth day, the sixth day...
A week passed, and Xu Renjie discovered that not to mention business picking up, some of his old customers were slowly losing him!
At this moment, he discovered an important problem.
That’s new!
In fact, the difference between the two fried chickens is very small, and the products are similar. Although there is sentimental blessing, but as Xu Renjie thought, sentiments can only be temporary, not permanent!
But the problem lies in the new products. With the great sales of the new products, coupled with the blessing of sentiment, the customers attracted to stay at Xia Lai Shi and became repeat customers of Xia Lai Shi.
It’s easy to understand when you think about it. Both of them are similar, but one of them can eat something that the other one doesn’t. It’s obvious who the customer will choose!
But precisely, this new product is the thing that Xu Renjie has the least ability to adjust!
KFC is different from Xia Lai Shi. When Xia Lai Shi launches a new product, Zhao Feng only needs to prepare it and put it on the market.
But any KFC product must be synchronized globally and reported to the head office!
After the head office agreed, the following talents began to design products and production processes. The speed was so slow that it was naturally hundreds of times slower than Zhao Feng!
"What, what should I do? Am I really going to be fired? No, this is absolutely not possible! I am a graduate student from Harvard. I am an elite. How can I lose to a mere fake?"
Xu Renjie was circling anxiously in his office!
Just when Xu Renjie was desperate, the office door rang.
Opening the door, a capable man walked in!
Xu Renjie couldn't help but be surprised when he saw the person coming: "Chen Yixin? You, why are you here?"
"If I don't come, you will lose the market in North China!"
Chen Yixin scolded him coldly: "What on earth did you do? You didn't even know that such a Xia Laish appeared. You didn't react until other stores opened to your door?"
"I, I, I, I..."
"Okay, I won't listen to your nonsense. I solved the problem when I came here today!"
"Solve the problem? What is the head office going to do?"
Xu Renjie immediately asked happily when he heard that Chen Yixin did not ask him to resign immediately, but actually wanted to help you.
Chen Yixin snorted heavily and said to Xu Renjie: "Stop it for a while and follow me to Yanjing International Hotel later!"
"what?"
"negotiation!"
"Negotiating what?"
"Acquisition!"
Chen Yixin looked out the window coldly and said in a deep voice: "No matter how much you publicize or think of ways to make a fuss about the product, you can't defeat Xialais. In this case, just buy them over! Let them see it. See what it means to be a global-level enterprise!"
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