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Pricing power is really very important, just like a grain dealer drives a big truck to the countryside to collect grain, enters the house to look at the grain, checks the moisture content, the color, plumpness, and gloss of the rice grains after husking, etc. Wait, and then tell the farmer that I can pay you 128 yuan for a hundred catties of grain, will you sell it? This is pricing power, which is in the hands of grain purchasers.

Because it is a buyer's market at this time, there are not many middlemen buying grain, but there are many farmers selling grain, and the farmers need to sell the grain for money, so the pricing power is not decided by the farmers, but by the grain purchasers. Calculate.

The farmer feels that the market is short of grain, and the price of grain may rise after a period of time, so he thinks that the price is too low, so he doesn’t have to sell it; of course, the farmer is short of money, and he wants to sell the grain in the near future, no matter what the market price of grain will be in the future Realize it, and you will feel at ease when you get the money.

The higher-level trading market is the transaction between intermediate purchasers and large and medium-sized millet factories, small grain and oil companies, and the higher-level market is the transaction between large grain intermediaries and large state-owned grain and oil groups across provinces and cities.

Grain purchase middlemen, large and small, must sell the grain collected from farmers to large and medium-sized millet factories, food factories, and small grain and oil companies, and large grain middlemen must also sell grain to large grain and oil groups in order to obtain profits.

But they can choose not many trading objects, and the pricing power is in the hands of those large grain and oil groups. They will determine how much grain to buy and at what price according to the market demand market, the guidance of the price department, and their own warehouse reserves. Make an acquisition.

Of course, this purchase price can be changed, and there must be differences in the purchase price of grains of different quality, and if a large grain and oil group does not purchase much grain for a period of time at the purchase price of 130 yuan per 100 catties, they will raise the price. Appropriate prices are used for acquisitions until the acquisition task indicators are completed.

And Feitian Technology Aeronautical Materials Manufacturing Company has a great say in the ilmenite ore trading market, especially at this time, because globally, the company purchases the largest amount of ilmenite ore, accounting for the largest amount of global transactions. 50% of the market.

However, the pricing power of the ilmenite trading market has been controlled by major mining companies before. After all, Feitian Technology Aeronautical Materials Manufacturing Company has been established for too short a time, and the demand is increasing. However, the annual production of ilmenite ore in the world is limited. Yes, so the major mining companies firmly hold the pricing power, and the export price of ore is decided by them. Even some international foreign trade middlemen can only determine the spot transaction price based on the export price of these mining companies.

This is also the reason why Tang Xiaochuan instructed Wan Quanzhong to seize the pricing power no matter what this time. Mastering the pricing power also means mastering the right to speak in the trading market, otherwise the import of raw materials will always be choked by these foreign mining companies. , too uncomfortable!

If it was two years earlier, Tang Xiaochuan would not have the confidence to grab the pricing power from these foreign mining companies, because at that time the mining volume of those mining companies was far from as large as it is now, even if Feitian Technology did not purchase titanium from these mining companies Iron ore, they don't care.

But it is different now. In the past two years, due to the sharp increase in the demand for ilmenite ore from Feitian Technology, these mining companies have rapidly expanded their mining scale, increased the number of workers several times, and increased their mining, testing, and screening efforts several times. ,Transportation Equipment.

And this time Feitian Technology has suspended the purchase of ilmenite ore from these foreign mining companies for more than two months. In just two months, these foreign mining companies have overcapacity several times, and there is a large backlog of ore that cannot be sold, but employees However, wages cannot be stopped, and equipment damage must also be included, and the performance has also plummeted. Coupled with the sharp drop in stock prices, the top executives of these mining companies are overwhelmed.

So it used to be a seller's market, but now it has become a buyer's market. Tang Xiaochuan has the confidence to seize the pricing power. He can look up to the sky and tell the major overseas mining companies how much I will pay for your ore per ton. Do you sell it or not? Do not sell? Then you keep it for the New Year, we are not rare.

Of course, it is impossible for these mining companies to keep the ore in the warehouse for the New Year. The ore is useless if it is not sold. Only by selling can it be realized, which can increase the confidence of shareholders and increase the stock price; only by selling can it be paid to employees. Salaries can be used to distribute dividends to shareholders.

Now for the Moben Mining Group, as long as they can open up the Huaguo market again and sell the ilmenite ore to Feitian Technology, they have no bottom line at all, but they must not let Feitian Technology handle it. To fight, so negotiations must be haggle over every ounce.

The two sides sat at the negotiating table again, and Moben Mining Group gave its own quotation and promises that could be made.

"Mr. Wan, you ask us to pay a deposit of 200 million yuan, which is absolutely impossible for us to accept!"

Wan Quanzhong immediately stood up, "Mr. Morris, since this is the case, there is nothing to discuss between us. If you violate the contract again in the future and unilaterally restrict exports, who will bear the losses caused to us? So we would rather not purchase Your ore, and choose to cooperate with other mining groups!"

"Wait, Mr. Wan, is there really nothing to discuss about this? Even if we agree, the deposit you ask for is too high, right?"

Wan Quanzhong shook his head: "I don't think it's high. Based on our purchase volume, the 200 million yuan is only one month's purchase payment. In fact, according to the guidance of our group headquarters, you are required to pay a deposit for three months' purchase volume. I persuaded the group headquarters to reduce the deposit to 200 million yuan!"

Morris discussed with the two assistants in a low voice, and then said to Wan Quanzhong: "Mr. Wan, can you see if this works? We will mortgage the ore payment for one month, which means that we will not collect the payment for the goods delivered this month. , wait until the ore arrives next month before you pay this month's payment, and follow this practice from now on!"

Wan Quanzhong thought about it, discussed with the senior management sent by the group headquarters, and finally agreed to Morris' proposal.

On the surface, there is actually not much difference between asking Moben Mining to take out 200 million yuan as a deposit and mortgage a month's payment, but this is much less pressure on Moben Mining. After all, taking 200 million as a deposit is really necessary. Gold and silver are taken out, and Moben Mining's one-month ore payment as collateral has much less financial pressure. This can also have an explanation to shareholders and the majority of shareholders, and it will look better.

Morris also said: "About the second item, your company said that the price of the ore is set by you. Please forgive me for not agreeing to this. There is no one who asks the buyer to bid. The bid must be the seller!"

Wan Quanzhong was serious, "The export price of ore must be determined by us, you don't have to agree, we can choose not only your company as a seller!"

Morris fought again: "We are more inclined to decide the price after joint negotiation between us. What do you think?"

Wan Quanzhong waved his hand: "There is nothing to discuss about this. The price must be determined by us. You don't have to sell it. This is not a forced sale. Since it is a market transaction, of course it must be carried out on the principle of mutual consent!"

"But you want to lower the price to 20% of the original average price from the very beginning, no one can accept that!" Morris argues.

Wan Quanzhong said: "Don't you think that the current spot trading price and futures price are a bit inflated? You are holding on to this price!"