I Created the Myth of the Old Ruler

Lu Yi first searched for things like IP, ecology, and worldview.

He saw such a description on the famous knowledge answering website 【Get it】.

"Building an IP closed-loop and movie universe can form a huge information cocoon in the later stage, so that the audience has no time to pay attention to other similar products. Under the mentality of sunk costs, try the products in the closed-loop one by one, and finally retain users. …”

Lu Yi doesn't quite understand it, but he can understand that if these things are produced, then everyone will be immersed in the world constructed by a series of movies, and there will be no time to watch other things.

"It seems to be quite powerful."

He searched again how to build such a powerful thing.

I saw that there are several video sites doing it.

For example, iCraft Video Network created a world view called Homeland Project, and invited several famous writers to jointly create an ancient fantasy world. However, Lu Yi looked at the update time of this thing, and the last time it was two years ago It looks like it's getting cold.

There are also some other cultural and creative industries that are doing similar things, but there are very few successful ones.

Lu Jian suddenly felt that it was very difficult.

"However, the task only requires attention, and I can draw unlimited attention, and let the attention increase and it's over."

Lu Jian looked at the comments in [Do you understand] again, and thought so.

He saw a crowdfunding game, which claimed to have a high degree of freedom. It could create a real virtual world, and it was endorsed by a well-known producer. It raised hundreds of millions of funds from the beginning, and it was able to circle a game every year over the years. It's just that the game itself doesn't seem to be on sale at all. Seeing the turmoil in the related investment and share transactions, Lu Yi thought it was a Ponzi scheme.

Therefore, sometimes whether you can make money or get financing has little to do with the actual business, as long as the pie is big enough.

Lu Jian can even make half of the movie to build a car, and it is estimated that someone will invest.

Many students will think that these investors are stupid, spending money on such projects with no return at all.

But in fact, the money invested by these investors is only a small part of their property. As long as one or two of the dozens of projects they invest can make money, they can all return their capital. This is why people with capital will become richer and richer reason.

"I can't be so heartless."

Lu Yi has his own principles. His love for movies even refuses to give him box office and clicks. How can he use movies to cheat people?

But how to start the first step made Lu Jian a little distressed.

He started searching himself again for inspiration.

"..."Crying" is a movie worth watching in the cinema. It is difficult for you to experience the shock and fear brought by the big screen on your own small screen, especially when you are with hundreds of strangers. The feeling of suffocation brought by people sitting together in the dark environment of the movie theater, more importantly, for your safety, I also suggest that you watch it in a crowded place, lest you be scared and dare not climb out of the quilt... "

"...The pre-sale box office of "Crying" has exceeded 20 million. As a film that won the gold award at the Yannan College Student Film Festival, this movie is highly anticipated. Some people think that it is the Yannan College Student The unique atmosphere of the film festival has made the film popular among college students. Once it enters the public's field of vision, the film may suffer setbacks. For this reason, the reporter of this newspaper connected..."

"...As a director who focuses on thriller and horror films, Lu Juan's own strength is beyond doubt, but there are also shortcomings such as empty connotation, too much emphasis on stimulation and neglect of humanistic feelings, and poor value orientation. Although I I haven't watched "Crying" yet, but I think that an excellent director should combine content and emotion, unify thought and form, and shoot inspiring and valuable movies..."

There are so many comments about him and his films, and with the upcoming national release, the related discussions are getting more and more intense.

Lu Jian casually glanced at these or praised him, or sprayed his comments, and suddenly saw one.

[Summary of the monsters currently appearing in Lu Yi's movies]

Click in, and you will see screenshots of various videos of Lu Jian.

"...Dolls, living under the bed, appearing like ghosts and ghosts, seem to be able to move instantly, and have an unknown attitude towards humans..."

"...the pianist haunts the abandoned Jiangcheng Grand Theater, his whole body is burned, he plays frantic music, he can control mannequins to do things for him..."

"...Flying fish appeared in the grass of the ruins, similar in appearance to ordinary fish, huge in size, able to fly in mid-air..."

"...Sratman, appeared in the grass of the ruins, humanoid, with a head like a mouse, with a certain amount of intelligence, and a symbiotic relationship with flying fish..."

In this post, there are pictures and texts showing all the monsters that Lu Juan has appeared in "One Hundred People, One Song" up to now, together with the poster's guesses and descriptions of these monsters.

I have to say, looking back at these monsters, Lu Jian thinks some of them are quite cute.

"Well, in this way, I can actually use The Quiet Place as a prototype to build a movie universe of these exotic lands?"

Lu stumbled and realized.

Thinking of this, Lu Yi immediately began to sort out the things he had encountered, sorted out, deleted and changed the details, and combined with the information obtained from the side of some product descriptions in [Silence Department Store], the world background of the section of the capital that will soon be abolished, monsters The information is listed out.

"Many IP derivatives and movie universes are designed to create a world view, which is set very big at the beginning. This is the same as the superhero team movie where many strange heroes appear at once. I want to get it right. In the movie universe, we have to carefully polish each work, increase the audience's sense of substitution through each work, and achieve an immersive experience."

Lu Jian concluded by himself.

He directly sent a message to Song Yunyan's secretary Li Zijian, asking him to introduce him to a team that outsourced the production of web pages, and then threw the part of the information he had compiled to this team, asking them to help him build an official website, and wait until the website is ready , Lu Jian can upload some monsters and exotic materials to create an encyclopedia.

Later, Lu Yi registered a new Weibo and video website account, named [Silence Project].

He is going to build a movie universe based on A Quiet Place, through which he can complete his career development tasks.

After finishing all this, Lu Yi cast his eyes on the file named [Nameless City] in his computer folder.

Since we want to make these, of course we can't draw big cakes, we must come up with real things.

Lu Yi plans to make a short film of "The Nameless City" to promote his project.