I didn't want to be an actor

During the Qingming Festival in 2019, "Anti-Corruption 4" just beat the DC superhero movie "Shazam" and won a box office of 800 million.

At the same time, the mainland box office of "Shazam" was only 290 million!

After the love affair, Hong Kong movies that are a little bit showy are all good.

Houses hit new highs:

Andy Lau's "Bomb Disposal Expert 2" 1.31 billion;

Shen Liang VS Donnie Yen "The Furious Case" 2.98 billion;

The industry is generally very optimistic about "Anti-Corruption Storm 5"...

On the first day, 27% of the films were scheduled...

It's too bad. There is a feeling of finishing the last job, making money and leaving...

Maybe this is the true mentality of producer Huang Baiming...

He thought the same thing when he finished "Ip Man 4". Later, when he had nothing to gain, he persuaded Donnie Yen to start the project of "Ip Man 5"...

By the time of "Ip Man 4", Ip Man was already relatively older in the film. Not only was the movie named "Ip Man 4: The Complete Edition", but Donnie Yen also publicly stated that he would not film it again.

How to make "Ip Man 5" now?

Is it really necessary to make "Ip Man 5: The Uncovered" and "Ip Man 5: The Dead"?

In addition to the "Ip Man" series, he also brought out "Anti-Corruption Storm" to make a fool of himself, such as "Anti-Corruption Storm: Crypto Crisis", and later, he simply didn't cover it up - "Anti-Corruption Storm 6: The Storm Rises Again"...

Just go crazy, "Ip Man 4: The Final Chapter", "Anti-Corruption Storm 5: The Final Chapter"...

The title of the film is like a joke!

Two heavyweight movies, both received bad reviews, and then... "Famous" took another 180 million box office in the three days of New Year's Day...

By the way, the box office of "I Want Us Together" is also pretty good, with a box office of 170 million in three days, and good reputation. It is estimated that the total box office will be 500 million!

"Love Like a Bouquet", "I'm Waiting for You at the End of Time" and "I Want Us to Be Together", Li Yitong's appeal in the field of romance films has been proven by the market...

Next, she will be the first choice for this type!

However, during New Year's Day, it was not a few movies that dominated the hot searches, but the TV series "The Beginning"...

The first six episodes were released on January 1st. On January 2nd, the single-day views exceeded 100 million, and on the 3rd, the single-day views reached 163 million...

As of the 4th, a total of 8 episodes have been updated, and the number of views has exceeded 900 million, and the average number of views for a single episode has exceeded 100 million!

This data is so scary...

Cool Cloud Data, cloud and data display market share is close to 50%!

Sweeping all the dramas in the same period...

Including "Ace Force", "Mirror·Two Cities" and "The Wind Rises in Luoyang"...

"The Beginning" - 5 days after it was aired, it was searched 103 times!

Is there any marketing?

There must be, generally S-level dramas must have supporting marketing packages...

Most importantly, Shen Liang supported Zhao Jinmai and even said, "The Xiao Heyun I played in "The Beginning" is actually not a good actor, but Li Shiqing is. Every time, it was Li Shiqing who persuaded Xiao Heyun to "try again" and "try again at the end." "Once"... From the perspective of plot promotion, Li Shiqing is awesome! ’

"Maimai did a good job... She looks very healthy, giving people a refreshing and pleasant feeling like a midsummer orange-flavored soda... If I had a younger sister, I would also want this look!"

"I just hope she won't be too thin. If she is too thin, she will feel unhealthy..."

Which drama now has no marketing?

And the data of "The Beginning" is so good, Tengxun will definitely continue to increase its investment...

I saw hot searches related to it on various platforms such as Weibo, Douyin and even Xiaohongshu...

As the first drama produced by Shen Liang Studio - it was previously produced by Tengxun. The studio spent 30 million on marketing, plus the 30 million from Tengxun platform, that's 60 million!

The marketing efforts of Drama King are nothing more than this.

In the past two years, most of the entertainment industry has been under rectification. There have been fewer talent shows, audience awareness has increased, tastes have changed, there has been less matrix marketing, and the celebrity economy has basically subsided.

The policy logic of the entertainment industry has changed drastically, and the operation side is facing the strong rise of short videos.

The entire industry entered a sideways and volatile trend.

The so-called matrix marketing is all-round platform promotion!

"You Are My Glory" and "Master" are matrix marketing - the platform and the artists spent more than 50 million on marketing and promotion...

"The Beginning" only has 15 episodes, less than half of those drama kings and would-be drama kings, so the marketing intensity is naturally unusual.

Oh, why are so many dramas willing to spend money on marketing?

Because the cost has been reduced, it has really been reduced. For example, the production cost of "Menghualu" was only 200 million. Before, it was only A-level or S-level production...

For comparison, the production cost of "Mrs. Huzhu" was 450 million!

The S+ costume dramas of that year, such as "Lonely Fragrance", "Three Lives, Three Worlds, Ten Miles of Peach Blossom" and "The Story of the Destiny" all had more than 500 million!

Therefore, "Menghualu" is certainly willing to spend money on marketing.

Well, in addition to marketing, the plot of "The Beginning" really beats the dramas of the same period...

Tencent platform has added nearly 10 new member advertisements... plus the original 20...

…

The crew of "Secretary Kim" finished filming a scene. Shen Liang put on his coat, sat on a chair and drank hot tea...

That's how it is to shoot summer scenes in winter.

Sometimes you have to hold an ice cube in your mouth, otherwise, you will get hot when you talk...

However, "Secretary Kim" doesn't have to be like this. After all, there are few outdoor scenes and the air conditioning is on indoors...

Rouba came over with the script.

Shen Liang put down his cup: "Are you acting in a show?"

"No... I won't feel anything when I act with you later!"

"...You have a bad habit," Shen Liang waved his hand: "Then why are you here?"

"Sit over to the side..."

Shen Liang generously extended his hand: "Sit in my arms!"

"Do you think I don't dare?"

"...Ahem, sit down, I'll get up and move around!"

Brother Liang stood up and gave her his seat - he really didn't dare...

In fact, most people in the crew knew about their relationship. Their rooms were next to each other, and they had breakfast together. How could they have a serious relationship?

But the surface work still had to be done.

Rouba rolled his eyes at him, muttered something, and then asked him: "I heard that "Beginning" was filmed for only one month?"

"Well, it's only 15 episodes, and Zhao Jinmai has to go to school, so she can't delay..."

"Is this drama produced by your company?"

"Yes... our company is the main producer!"

"What other projects does your company have?"

Shen Liang glanced at her: "What's wrong? Want to change jobs?"

"...I won't change jobs!"

Shen Liang looked regretful: "If you change jobs, we will be a husband-and-wife shop..."

Rouba believed it: "...Then I'll go back and discuss it with them?"

"No, I'm kidding..." Liang Ge quickly changed his words: "If I really poach you, your company will fight me to death!"

"...Are you scared?"

Shen Liang waved his hand: "I'm not scared, but you will definitely be in trouble!"

"What's wrong with me?"

"The marketing account of your company is very scary!"

"Marketing account..." Rouba remembered something: "...I'm confused by you...I..."

Shen Liang interrupted her: "What do you mean confused? Don't use the word "confused" casually!"

"...I want to ask if your company has any scripts suitable for me?"

"The Chinese version of "Fifty Shades of Grey", will you act in it?"