I Don’t Want To Be A Young Master
Chapter 67: 67
After a busy half-month, Yuanfeng Shopping Center opened.
This shopping mall covers a large area, with a single storey of 30,000 square meters, a total of 5 floors, and a total area of 150,000 square meters. Even if it is placed in Guangcheng, the provincial capital of Nanjiang, it is still a giant.
With such a large area, it shows that Bitian International was very ambitious before, but it just didn't work.
Now after the refurbishment, the overall grade has immediately taken a new step, and the mall is elegant and high-end from the inside to the outside.
During the two-month renovation period, several luxury goods manufacturers have come to negotiate with Ye Feng, and they have decided on the details of cooperation.
On the opening day, more than 10 luxury boutiques appeared in the mall at the same time, which immediately attracted the attention of all Tianhai citizens.
"Look, my husband, it's Ferragamo! I really like one of his boots, go in and have a look!"
"Oh my God, it's Chanel, did Yuanfeng Shopping Mall even recruit this brand?"
"Look, that's Burberry! I was thinking about buying a scarf from his house. I was thinking about going to Guangcheng in a few days. I didn't expect Tianhai to be there. It's much more convenient!"
There is no need to publicize it. Consumers will pass on from ten to ten, and soon, all Tianhai will know that the newly opened Yuanfeng Shopping is not the same as the old Bitian International. This is a luxury business. High-end shopping malls focusing on products.
While these first-tier international brands have caused the city to become popular, Ye Feng did not pay attention to how many clothes and business performance a luxury store sold.
He is concerned about the Yuanfeng Supermarket on the first floor of the mall.
Using luxury goods as a gimmick to drive ordinary consumers is his real goal. At the moment, this large supermarket, with an area of more than 10,000 square meters, is the largest supermarket in Tianhai.
On the opening day, all products are 5% off, a 100 yuan shopping voucher is given for membership card, and there is also a lucky draw. More importantly, the basic price of Yuanfeng Supermarket's products is not high, because all products are directly supplied by manufacturers, and most importantly, they are also supplied by major regional agents.
Ye Feng keeps in mind that Wal-Mart’s business model and supply chain control are very important, even more important than turnover.
After walking around in the mall, Ye Feng caught Duan Pengfei and asked, "How is it? Can employees adapt to this kind of work intensity? Are there any problems?"
Duan Pengfei said: "It's okay. Except when I was a little nervous when I first opened in the morning, I have basically adapted to it now. The main thing is that everyone did not expect to be so hot, there are too many people, and the cashier is a bit busy. The lottery is also over there. , President Ye, do you want to set up a lottery table again?"
Ye Feng glanced at the layers of people around the lottery area on the first floor. He lowered his head and meditated for a while and said: "One can't do it. Two more. People are surrounded. It's not safe. Try to let the customers who have bought the goods draw the lottery as soon as possible. , Leave as soon as possible."
Duan Pengfei nodded and agreed, and listened to Ye Feng's words: "In addition, customers who have won the second prize or higher should inform the whole mall on the radio so that everyone can listen. This can stimulate consumption."
Ye Feng had thought of this a long time ago, but there were too many things to prepare before opening, and he forgot to arrange it.
Many people who come to the mall, whether they are shopping or shopping, actually don't pay much attention to lucky draws.
However, people’s nature likes to take advantage. Once they are told that they can participate in the lottery with a purchase of more than 200 yuan, and the winners will be announced on the radio, it will definitely make some people who were just watching the excitement eager to try, from simply shopping malls to people Real consumers.
Some people consume less than 200, or almost reach 200, and they may consume again. These can provide additional revenue for the mall.
Ye Feng waved his hand and said, "Go ahead, see Yurou and ask her to come over."
"Yes, President Ye." Duan Pengfei took the lead and ran away.
On the first day of opening today, everyone was very busy, but Ye Feng was relatively leisurely, wandering in the mall alone.
However, he is not really idle. Yuanfeng Shopping has just opened. The response and whether his ideas can become reality require careful observation.
Ye Feng knew that the original Golden Dragon Group was good at investing tens of millions to hundreds of millions of dollars, but now gathering everyone here to engage in shopping mall retail is somewhat overkill.
But there is no way, everything has to have a beginning. Don’t look at the Yuanfeng Group now only has one shopping mall and one supermarket, but once the chain is established, there will be hundreds, thousands, and even tens of thousands of stores like Wal-Mart. ?
Just like Wanda, to put it bluntly, it is only engaged in commercial real estate retail, but to a certain extent, a huge industrial cluster can be formed.
Ye Feng's ambition lies here.
The Ye family has money. This is true. Money can make money, and money can leverage the financial industry. The only thing that can't be leveraged is a solid and heavy industry.
Ye Feng is engaged in industry, one is to distinguish the business from the Ye family, and the other is to prevent Ye family's money attack.
After about seven or eight minutes, Chen Yurou strode over. Today, everyone is very busy. There are too many people in the mall, and she is too busy.
Seeing Ye Feng, she said anxiously: "My husband, something has gone wrong."
"What's the trouble?"
Ye Feng frowned slightly. When Yuanfeng Shopping is newly opened, what he fears most is problems. This day, the passenger flow is the most. Even if it is a small problem, it will be amplified. Not to mention the impact on turnover, the key is to damage the reputation.
Seeing him frown, Chen Yurou hurriedly shook her head to explain: "It's not a big problem, that is, the supermarket is out of stock!"
Ye Feng was stunned for a few seconds, and said unbelievably, "Out of stock?"
Ye Feng thought he had heard it wrong.
Only three hours have passed since it opened. The supermarket of more than 10,000 square meters was filled with goods worth 20 million in advance. Now it is bought out?
"No, it's not." Chen Yurou shook her head repeatedly: "It's not that they are all missing, but some of the products are sold out. Just now I contacted the warehouse and it was out of stock."
Ye Feng couldn't laugh or cry.
Is this a good thing or a bad thing?
Goods sell fast, of course happy, but selling too fast will cause trouble.
Fortunately, only some of the products were sold out. Just now, when Chen Yurou was panicking, Ye Feng thought they were all sold out.
You know, that is 20 million inventory!
It's all sold out. Doesn't it mean that there will be 20 million in revenue on the first day of opening?
"Don't worry." Ye Feng said: "For out-of-stock products, please contact the manufacturer first and let them hurry up to dispatch. Here, the sold-out items will be temporarily removed from the shelves, and it will be fine for today."
On the first day of the opening, many people came to join in the fun. After the peak period, the passenger flow will stabilize.
Ye Feng said, and asked Chen Yurou: "Has the turnover been counted?"
Speaking of this, Chen Yurou's face suddenly glowed: "It was counted 30 minutes ago, husband, I am afraid you can't imagine how good our business is!"
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