I Don’t Want To Be A Young Master

On the second day, Yuanfeng Shopping launched a membership card system.

Relying on several elements including free processing, discounts on shopping, and redemption of points for gifts, Yuanfeng Supermarket has launched a huge publicity work. On newspaper pages, outdoor advertisements, and DM single pages, students walked around the streets holding supermarket slogans.

The multi-pronged propaganda method made Yuanfeng Supermarket once again become the talk of Tianhai people after dinner and tea. The crowds on the opening day were reappeared in front of the supermarket. On the first day alone, the number of membership cards issued reached 1,100. The shopping card launched was also very popular, with more than 1.7 million denominations sold on the first day.

In the past few days, the news that shopping cards can be purchased at 9.5 percent off the original price also spread. Many more people came to buy shopping cards that day.

And it is different from the mainstream of housewives the day before yesterday. There are many more men today, and they have more handwriting than those housewives, and there are many tens of thousands of them.

Ye Feng, who was sitting on the sidelines, could tell the number of these people at a glance. Most of them were local businessmen in Tianhai and logistics department personnel of some government agencies.

The Supermarket conducted an inventory that night, handling nearly 1,500 membership cards and selling more than 800,000 yuan for shopping cards.

Within four days, Yuanfeng Shopping handled more than 6,200 membership cards, with a total value of more than 9.8 million shopping cards.

With 6,200 membership cards, it is equivalent to 6,200 families choosing Yuanfeng. As long as Yuanfeng Supermarket’s services and prices are in place, these people will be Yuanfeng’s loyal customers.

As for shopping cards, except for the 500,000 sent out, almost all of the tens of millions of shopping vouchers launched in the previous period were sold out.

These shopping cards will not be consumed in supermarkets anytime soon, and will even become a currency in disguise, and may never be used in supermarkets.

This is equivalent to more than 10 million more working capital in Ye Feng's hand, and this is just the beginning.

Ye Feng believes that when the gift-giving frenzy at the end of the year passes, it will not be difficult for the shopping card to sell 50 million.

The additional effect of the introduction of membership cards and shopping cards is that the turnover of supermarkets has reached a new high.

During the National Day Golden Week, the total sales of Yuanfeng Supermarket exceeded 90 million, and the average daily sales exceeded 15 million!

On the night of the 7th, Ye Feng saw Duan Pengfei who had hurried back from Shanwan.

Duan Pengfei was darker and thinner than before.

Ye Feng was a little bit unbearable when he saw it. People get along for a long time, and they always have feelings.

In the past, Duan Pengfei seemed to him to be a right-hand man, but now Ye Feng really regards him as a business partner. Ye Feng said: "Old Duan, you don't need to do anything personally. We recruited so many people, not for them to eat freely."

Duan Pengfei smiled, and said a little tired: "Ye Shao, I am having fun."

It’s fun to talk about it. On the one hand, it’s a sense of freshness from investment to industry, and on the other hand, it’s a sense of accomplishment to set up a branch. In addition, the sense of accomplishment also comes from the development and growth of Yuanfeng Supermarket, and his old man is an indispensable part.

After speaking, Duan Pengfei bypassed the topic and asked: "Ye Shao, are you leaving tomorrow?"

Ye Feng nodded: "I will leave tomorrow morning."

This time Ye Feng returned to Tianhai, because he was afraid that the main store would be too busy during the National Day. Now that the Golden Week is over, the mall on the South China Plaza should be set as soon as possible. Ye Feng had to leave.

Duan Pengfei was silent for a moment, wanting to say something, but he wanted to say nothing.

After going down several times, Ye Feng also saw that Duan Pengfei had something to say, so he asked: "Old Duan, what are you hesitant to do?"

Duan Pengfei rubbed his temples, and instead of talking about the subject first, he asked: "How is Tianlong?"

Seeing this, Ye Feng didn't rush to ask, if something happened, Duan Pengfei would definitely tell him.

Hearing him mention Tianlong, Ye Feng said dismissively: "As soon as our membership system was launched, their business has been reduced by more than half recently. Tianlong is not a Yuanfeng opponent, so there is no need to take it too seriously."

Yuanfeng's series of actions completely stunned Tianlong. Previously, they could barely compete with Yuanfeng in a price war. Now, once the membership card was released, Tianlong could not fight back.

If Ye Feng didn't want to drag Tianlong, it wouldn't be too difficult for Tianlong to completely defeat Tianlong with a few more promotional offers.

Duan Pengfei actually didn't see Tianlong in his eyes, otherwise he wouldn't even mention it with Ye Feng before.

After asking Tianlong, Duan Pengfei was silent again.

Ye Feng frowned, and said with dissatisfaction: "Old man, just say something if you have something to do. Why is it like a lady?"

Duan Pengfei took a deep breath and said sternly: "Ye Shao, RT-Mart recently acquired Qingkelong."

Ye Feng raised his eyebrows and just wanted to ask what this has to do with Yuan Feng. Suddenly, he felt horrified, thinking that Qingkelong's base camp was in the south, and immediately asked: "Qingkelong is going to enter Nanjiang?"

"That's right." Duan Pengfei said solemnly: "I don't worry about other large supermarkets entering Nanjiang, I am afraid of Qingkelong. Their target group overlaps with Yuanfeng, and the'area coverage tactics' are very It is also lethal. They like to set up stores in a city intensively, deepen the business circle, and make the competitors desperate."

Duan Pengfei said a lot about Qingkelong. Some Ye Feng had heard of it, and some were gossips that only circulated in the industry.

The focus is not on RT-Mart’s acquisition of Qingkelong, nor on Qingkelong’s entry into Nanjiang. What really makes Duan Pengfei frown is that Qingkelong’s strategic goals are the same as those of Yuanfeng. They are targeting second- and third-tier cities or even county towns. piece.

Originally, the second and third-tier cities in Nanjiang were almost blank areas for large supermarkets. The reason why Yuanfeng was able to develop was also because there were no competitors on Tianhai.

Whether it is Wal-Mart or Carrefour, their target markets are high-end people, first-tier cities.

Keqing Kelong is a commercial supermarket for civilians, which is specially developed in small cities, county towns and surrounding areas. It is the usual means of Qing Kelong that cheap stores, convenience stores and community stores are available.

In this way, Yuanfeng has the biggest competitor in Nanjiang, because Yuanfeng is currently following this path.

Ye Feng was not in a hurry before, because other large chain giants in Nanjiang looked down on the second and third tier markets. He had time and space for development.

But now a powerful enemy is coming!

Qingkelong is an old brand and has its own strength. Now RT-Mart has injected capital again, and Qingkelong has a wealth of money, and it is not the same as Yuanfeng. Once Yuanfeng and Qingkelong form a competitive situation, there is almost no advantage at all.

"But it's not right?" Ye Feng asked suddenly: "Where did you hear the news of Qing Kelong's march into Nanjiang?"

Ye Feng thought for a while and still felt something was wrong. At present, Qingkelong's coverage is in Jiangsu and Zhejiang, and Nanjiang is not their target area.

Moreover, with his own investment vision, he considers it from the perspective of the acquirer. Now RT-Mart has just taken control of Qingkelong. There are a series of issues that need to be adjusted and it is not suitable for such a big move. After all, it is the acquisition of a chain enterprise, not To the next small supermarket.

Duan Pengfei heard Ye Feng's question and replied: "When I was decorating the branch in Shanwan, I heard what my colleagues in the industry said."