"By the way, Mr. Lin, many advertisers have approached me recently, wanting to place ...... in our [WeChat Chat Game]
" "No, refuse them!" Before
Xue Wen finished speaking, Lin Mo had already found his meaning.
To put it simply, it is to place advertisements in the [Micro Chat Mini Game].
Players click to watch, and they get their money.
"But...... This is a great opportunity!" Xue Wen explained, "The advertiser's share is very high, as long as we put some ads in the [WeChat Chat Mini Game], we can at least keep breaking even, and even make a little more." "
I said, this can't work!" Lin Mo said seriously, "I want to maintain a pure game environment, advertising and other things, absolutely can't be added!" "
That...... Well, I got it.
Xue Wen sighed helplessly.
He didn't understand why Lin Mo was reluctant to put advertisements in the [WeChat Chat Game].
That's a good thing.
In fact, Lin Mo himself knew very well that his decision was enough to lose hundreds of millions of dollars every month!
But he still made such a decision.
Because in addition to being a game designer and studio owner, he is also a gamer.
He knows very well what players hate the most.
There is a saying that does not forget the heart.
Lin Mo is like that.
And he is not short of advertising money.
He is confident that as long as he does a good job in the game, he will definitely not be short of money!
If he still needs to make money from advertising, it will be too low-level!
And so, the time came to April 2001.
[Micro Chat] is continuing to promote publicity in an orderly manner.
Every once in a while, a phenomenal mini-game will appear in the [Micro Chat Mini Game].
It can occupy the discussion center of major campuses, as well as short videos on the Internet, post bars, etc.
Therefore, the number of users of [Weichat] has already exceeded 10 million.
And the trend of growth has not stopped at all.
But at the same time.
The latest chicken masterpiece of the goose factory, "Special Battlefield" has also begun publicity and promotion work.
Although the game is not quite ready, it is already ready to start closed beta.
Now is the time to seize the time! Whoever
launches the chicken game first will be able to quickly occupy this new market!
"Special Battlefield" is a chicken game.
All kinds of technology, special effects, and modeling, all of which have been pulled to the maximum!
The game capacity is not large, more than 30G.
It's just that most of the capacity is used for high-precision textures and particle effects.
I have to say that this time the goose factory is still very serious.
Jiang Cheng, the main person in charge of "Special Battlefield", has just experienced the game content produced by his studio again.
"Hmph, this is not winning, who can be the opponent in the entire Huaguo?"
Jiang Cheng couldn't help but feel a little proud.
In fact, long before the official promotion, "Special Battlefield" had already beaten the other two goose factory studios in internal testing.
In other words, his "Special Battlefield" can eat all the promotion resources of the Goose Factory!
As for the other two, they are now going to merge with his Magic Light Studio.
After all, his "Special Battlefield" won with a perfect score in the internal test!
Although Jiang Cheng is not very good, his game production level is indeed top.
He completely analyzed Lin Mo's "Battle Royale: Chicken Battlefield", and found out the key points of the gameplay, including various details, and recorded them all.
As a result, "Special Battlefield" was fully produced.
In other words, "Special Battlefield" is equivalent to the high-quality, high-precision "Battle Royale: Chicken Battlefield".
But how can you copy the game
, as long as my underlying code, textures, modeling, etc. are different from yours.
Even if the gameplay is exactly the same, it can't be said that I plagiarized.
"Yanhuang Studio, what a bunch of fools!"
"These college students really don't understand what the essence of this society is.
"Eating chicken and swimming in such a good blue ocean is that it is not even preempted.
"I heard that they are still doing Xianxia RPG games now. "
What a bunch of idiots!"
"The pig farm is not even afraid of us in the RPG field.
"Just a group of you lucky children, dare to go head-to-head with the pig farm?"
Jiang Cheng can't say that he is very proud now, he can only say that he has gone crazy to the limit.
The main thing is that the quality of "Special Battlefield" is really good.
Although the game concept in this world is very backward, I have to say that their technology is definitely top in game production!"
"Chai Jian's stupid boy didn't even help me because Yanhuang Studio.
"Hmph! Wait until my 'Special Battlefield' becomes popular all over the country! I'll see how you regret it!" Jiang Cheng's
eyes still had a hint of happiness.
A few months ago, after Chai Jian learned about Yanhuang's studio, he went to inquire about Lin Mo.
And when Lin Mo told him the reason, Chai Jian was immediately shocked.
He didn't expect that the goose factory had decayed to the point where it was now
! When he accepted the goose factory's investment in the past, it was obviously not like this!
The angry Chai Jian turned around and cut off relations with the goose factory.
He will definitely not go along with this kind of company!
As for the courtship of Jiangcheng, he naturally flatly refused.
This made Jiang Cheng a little disgusted with Chai Jian.
Aren't you the person in charge of an independent game studio
? You're so high-minded, why don't you make triple-A?
The most important thing is to make money in this game!"
I don't know how the pre-promotion work of "Special Battlefield" has been done......"
Jiang Cheng was still a little worried in his heart.
After all, he gambled his career for the game "Special Battlefield".
If he can't succeed, then Ma Teng will definitely tear him apart!
This is also the reason why his Magic Light Studio was able to defeat the other two studios.
Because Jiang Cheng had issued a military order in front of Ma Teng.
Special Battlefield is bound to be a success,
so he's very serious about every aspect of the game.
Especially publicity and promotion, this is the most important thing!
Good wine is also afraid of deep alleys.
A good game, even if it is a masterpiece, if there is not enough promotion, it will be dusty.
So a few days later, Jiang Cheng found the manager in charge of publicity and promotion.
When the manager saw Jiang Cheng come to his office in person, a drop of cold sweat suddenly flowed from his forehead.
Seeing this, Jiang Cheng saw the problem at a glance.
"How is the early promotion of "Special Battlefield" done?" Jiang Cheng asked.
The manager hesitated for a moment and said honestly: "Not really, the data is not up to the target." "
Huh?" Jiang Cheng frowned, "What's the matter?What data is not up to standard?"
"The number of reads, retweets, likes, and attention ......
" "You just don't meet the standard!"
Jiang Cheng was a little angry.
If you want to know how effective the promotion is, data is the most intuitive display.
"You open it up and show me.
Jiang Cheng walked over to the manager.
The manager hurriedly opened a confidential document on the computer.
Jiang Cheng glanced at it a few times, and soon found the problem.
It's not that managers don't work hard.
Instead, the core discussion topics about the game section on the Internet are all focused on a few mini-games.
What subway surfers, snake battles, jumping, fruit ninjas and the like.
"What kind of garbage game is this?",
"How can this kind of gamer like it so much?" "
There are no special effects, no technology, and the modeling is very average. Jiang
Cheng felt that something was wrong.
He turned on his phone and searched for [Micro Chat Game].
Soon, the download prompt box of [Micro Chat] popped up on the mobile phone interface.
That's right, it's advertising.
Although Lin Mo does not allow his [WeChat Chat] to have advertisements in it.
But he is still willing to install advertisements for [Weichat] on other platforms.
It's not expensive, hundreds of thousands a week, and the exposure is okay.
After all, the entire Internet is not the world of the goose factory.
The goose factory just occupies a large number of users.
The rise is not long.
Since the establishment of the goose factory, it has actually been less than ten years.
It's just that Ma Teng himself treats the goose factory as a big group.
"What kind of software is this?Is this a game platform?"
At this moment, Jiang Cheng did not realize the seriousness of the problem.
Out of curiosity, he chose to download the software.
[Micro chat] is not big, beat MB, and the download will be successful after a while.
Jiang Cheng clicked on a blue and white APP icon.
After fiddling with it for about a few minutes, he already understood the functionality of the software.
"Isn't this our Penguin!" Jiang
Cheng's eyes widened.
Add friends, chat, emojis, moments, ......
These things are very similar to the Penguin!,
but the functions and interface of [WeChat] are very simple.
Not as complex and delicate as their Penguin.
But in terms of general functionality, both are chat apps.
But...... But ......
"Is this company looking for death!" Jiang
Cheng's face suddenly became very ugly.
As we all know, the domestic chatting software market has been occupied by their goose factory.
However, now I don't know where to run out of a [micro chat], and I dare to challenge
them? Who gave them the courage?
But Jiang Cheng also knew that this was not a trivial matter.
According to the current trend of the Internet, the number of users of this [WeChat] is at least tens of millions,
although it is far less than the hundreds of millions of users of their Penguin.
But who can say for sure in the future?
In addition, this [micro chat game] has affected the early promotion of "Special Battlefield".
Jiang Cheng hurriedly found Ma Teng, the president of the goose factory.
And wait until he talks about [micro chatting].
Ma Teng didn't look in a hurry, but buried his head in fiddling with his phone.
After another moment.
Just when Jiang Cheng couldn't help it and wanted to continue to remind him.
Ma Teng finally raised his head, put the mobile phone screen in front of Jiang Cheng, and said, "This is the software you are talking about, right?"
Jiang Cheng looked at it and nodded hurriedly.
It wasn't until this time that he realized that Mr. Ma didn't care, but was just studying this [WeChat] software.
"Mr. Ma, what are we going to do? This [micro chat] looks very dangerous!"
"Are you afraid of affecting the promotion of "Special Battlefield"?
Ma Teng's words pierced Jiang Cheng's careful thoughts.
Jiang Cheng was a little embarrassed, but he still stubbornly said: "Of course, there is also this reason, but no matter what, we can't let this [micro chat] develop like this!" "
I know you're in a hurry now, but don't worry about it yet."
Ma Teng had a faint smile on his face.
Jiang Cheng was a little puzzled when he saw this.
Could it be ......
Is there always a good way for horses?
Jiang Cheng listened quietly.
I saw Ma Teng say confidently: "Actually, it's very simple to solve this, we just need to use our own spear to attack the other side
!" "Since this [Wei Chat] relies on small games to attract users, we will cut it off directly
from the root!" "I don't believe in the small games in [Wei Chat],
all of them are original!" "You experience all the games in this, find the most suitable angle from them, and start the public opinion offensive!"
"I will also ask the marketing department to cooperate with you, tilt some resources, and arouse public opinion!"
Hearing this, Jiang Cheng's eyes suddenly lit up.
This is a good way
! Since [Weichat] relies on games to attract users, then they will cut him off from the root!
It is worthy of Mr. Ma, the founder of the goose factory, who is really much more powerful than himself.
Jiang Cheng looked at Ma Teng with reverence.
Ma Teng smiled slightly, waved his hand and said, "Go quickly, we really can't let [Wei Chat] become bigger." And this is also an opportunity for others to see the strength of our goose factory, you must take advantage of it. "
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