I Have 100 Million Stores

Beijing city.

Xie Qing came to a new villa area again.

In this villa area, she also has a residence with an excellent location.

There is no other reason for coming here, it is because this villa is the closest to the spa club that she often does maintenance, less than five minutes' drive away.

'convenient. '

‘After the spa, when the whole body is most relaxed, I want to go home as soon as possible and continue to lie down. '

This reason is really fresh and refined. Is this the life of the real rich?

Ordinary people are still running around for their lives and worrying about the down payment.

In the world of the rich, houses are like hotels, spread all over the place, and they are often hired to clean and keep them clean, and they can live wherever they want.

It would be a lie to say that you are not envious.

After returning to the villa and changing into pajamas, and lying down comfortably, Xie Qing called Jia Yuena.

"Mr. Xie, are you still up so late?" Jia Yuena greeted with a smile.

"Well." Xie Qing asked: "How about it, have you found any news about the Shiwang Group?"

Obviously, Xie Qing, who had just learned some news from his subordinates, wanted to see if Jia Yuena had gained anything. After all, the other party's base camp was in Sansha City, and there might be more sources of news than her.

"Hey, talking about this makes people angry." Jia Yuena answered:

"Didn't I find a survey company and want them to spend some time to calculate the situation of those few stores of the Shiwang brand?"

"Who knew that I checked for a day, and finally told me an extremely outrageous number!"

"What did you say that the number of people in the steamed vegetable restaurant exceeded 10,000 a day today!"

"What's even more exaggerated is that they even told me that the traffic of Qingyuan Internet Cafe has exceeded 20,000!"

"Several stores add up, and the total traffic has exceeded 80,000!"

"Tao, isn't this nonsense!"

"It's not that I haven't been to the site to see it. Although those stores are indeed very distinctive and attractive, this is true."

"But it's not enough to have a flow of tens of thousands of people a day!"

"Not to mention anything else, even the entire commercial street of Dream City, after a day, there won't be such a flow of people!"

"Take my old lady for a three-year-old kid!"

"Later, when I heard that the company wanted to increase the money, I suddenly realized that I had to go around such a big circle, and I dare to ask for more money!"

"The company has been staring at it for a whole day, counting the heads and counting several groups of people. The cost of personnel investment has far exceeded expectations, and the workload has completely exceeded their expectations."

"Listen, this reason is absurd, isn't it absurd? It's just a squatting, and you can still count it? It's really enlightening my old lady. It's really shameless to make up such an outrageous thing in order to ask for more money!"

"Before you called, I was still arguing with their company boss!"

Is it 80,000 people a day... Hearing this, Xie Qing pursed her lips. She didn't have any doubts about this number, but instead showed an expression of reason.

After all, according to the information collected by her subordinates, the number of new members of the Shiwang brand has reached more than 70,000 today.

Therefore, a total of 80,000 people flowed, which couldn't be more normal. After all, there are still people who come to consume normally.

"I didn't expect the survey company you hired to be quite reliable." Xie Qing said with a smile after understanding.

"What? Reliable? Don't make trouble." Jia Yuena curled her lips: "I'm just bored, so I don't have time to joke with you."

"It's reliable, I'm not joking with you." Xie Qing explained: "As far as I know, the traffic of more than 80,000 people should not be bad, maybe even less.

"

"So let me see, you can add some money to others, it's not easy for them."

"I guess many people in their company are almost throwing up counting heads today."

"80,000 may be considered less? Counting people's heads and throwing up? Do you want to be too exaggerated?" Jia Yuena couldn't help but exclaimed.

With the relationship between the two best friends, Jia Yuena knew Xie Qing well, and also heard that the other party didn't mean to joke with her at the moment, so she immediately asked:

"What's the situation? Did something happen? Under normal circumstances, it's impossible for Dream City Commercial Street to have such a large flow of people."

"Also, even if those new stores are opened, and five stores are open to entertain customers at the same time, it is impossible to receive 80,000 people a day! It can't even fit! It's unreasonable!"

"Well, it's really impossible under normal circumstances, but..." Xie Qing sighed meaningfully:

"You can't look at this company with normal eyes!"

"Your evaluation seems to have a lot of stories... What's going on, did you find out something? Tell me quickly!" Jia Yuena urged impatiently.

"Hehe." Xie Qing smiled and said: "...$\u0026..#\u0026-_+(\u0026..((\u00260!.."

"What? That guy not only used you for promotion, but also spent 100 million on the Internet for those anchors to promote it?" After listening to Xie Qing's narration, Jia Yuena exclaimed with a look of shock: "It's still a day More than 70,000 new members have been added? Now it is nearly 100,000 members? Is it true or not?"

"Well, it's absolutely true. The employees under me spent huge sums of money to buy the information internally, and the data of nearly 100,000 members is already an hour ago." Xie Qing corrected with a smile: "Unsurprisingly, It should be over 100,000 by now."

"Breaking 100,000?! Damn! This is too perverted!" Jia Yuena exclaimed.

Using Xie Qing to build momentum, and spending 100 million yuan on the live broadcast platform, plus the store has an already very attractive campaign to collect likes...

Combined with the shop itself, it is very attractive!

At this moment, Jia Yuena finally believed the absurd figure reported by the investigation company!

At the same time, she also understood from Xie Qing's narration why several shops can receive 70,000 to 80,000 people!

Dare to apply for cards one by one!

This kind of flow of people doesn't stay for long, so they can receive so many customers!

Come on!

It's incredible!

Jia Yuena continued with a face full of shock:

"What are they going to do? It's already a bloodbath to organize that activity of collecting likes, and this time they actually poured in 100 million in real money?"

"I didn't say that, with the operating measures of those stores, let alone 100 million, I don't know how long it will take to recover the cost of 10 million!"

"If you do this, there is no place to burn the money?"

"Oh...

I see..."

Speaking of this, Jia Yuena chuckled lightly, and said in a firm tone: "The boss behind this is definitely the same as Mr. Xie! Try to go prodigal, and after losing all the money, go inherit the family business!"

"Hehehehe, it must be so! Only in this way can it make sense!"

"..." Hearing this, Xie Qing immediately rolled his eyes, why did it get to her?

"When did I try to be a prodigal? I really want to make some achievements, okay!!! It's just a little bad luck! I was born at the wrong time!"

"Who says the Internet is mature now!"

"The big air outlets are all occupied!"

"Hmph, if I were born 20 years earlier, back to the year 2000, there would be no such thing as a second horse! I would rule the Internet!"

Jia Yuena: "..."

After a pause, Xie Qing pursed his lips and continued: "Don't think about it, in fact, they have strategic goals."

"Huh? You can tell at a glance that it's a bloody business. What kind of strategic goal can there be?" Jia Yuena looked disbelieving.

"Well, I didn't think of it at first, and it was only after thinking about it that I really realized it." Xie Qing said:

"Anyone who can spend hundreds of millions of dollars is definitely not a fool. Do you agree with this?"

Jia Yuena nodded: "Yes."

"And if it's like you said, if he is a prodigal, then why bother? Eat, drink, buy supercars, limited luxury goods, go to clubs, what can't you do? If you want to spend money, then why not?" Simple?" Xie Qing reminded.

Jia Yuena nodded again, and said humbly: "It makes sense, the understanding of those who came here is indeed deeper and more thorough than ours."

"..." Xie Qing didn't bother to talk about this, and pointed out the key point: "In fact, their goal is quite obvious..."

"Spending money to accumulate users, don't you think this operation is very familiar?"

"Spending money... accumulating users..." Jia Yuena murmured, and suddenly said: "I'll go! You mean, they are moving the Internet to the real industry? They want to accumulate in advance Users, consider making profits later?"

"That's right! Children can be taught!" Xie Qing said with a smile.

"This..." Jia Yuena opened her mouth.

She is naturally very familiar with the Internet.

This routine was not obvious ten years ago. After all, the Internet was just emerging at that time, and it was still a big blue ocean.

However, with the gradual development of the Internet and the formation of the BAT Big Three, the blue ocean has already become a red ocean in the past ten years. There are many examples in the market.

A little farther away, thousands of regiments fight, thousands of group buying apps burn money and give subsidies in various ways. When it is the hottest, it can even burn tens of billions a year!

In recent years, there has been a battle for online car-hailing users to snatch users, and various subsidies have been given to users and drivers. A certain company has continued to raise funds, and a total of tens of billions have been burned into it!

A little closer, Ruixin Coffee, the earliest variety of free drinks, 10% off, 20% off and other coupons are emerging one after another!

And Pin Xixi...

And so on, a lot of them.

Of course, this method of burning money to accumulate users has also allowed countless ordinary users to gain a lot of real benefits, which can be regarded as the wool of capital.

At that time, people laughed and laughed, and rushed to tell each other, wishing to tell everyone around them the good news.

As everyone knows, the purpose of capital is to accumulate users, build their own industrial barriers, seize the market, and form a near-monopoly position in a certain industry.

At that time, the discounts and benefits are gone, and people realize that capital has come to belay their wool.

The point is that there is no way to resist, because by that time, there may only be one company of the same type in the market.

Even if there are two more, the merger plan has basically been negotiated, and eventually it becomes one company with two products.

People have no other choice.

This is the way of burning money on the Internet. There are no idiots among capitalists.

It's just this routine, can it be suitable for the real industry?

After pondering for a while, Jia Yuena said decisively: "It's unrealistic! It's also unreasonable! Because the cost of acquiring customers is too high!"

"For 100,000 members, so much money has already been poured in. What about 1 million? 10 million? Not to mention, the number of Internet users is in units of 100 million. How can Shiwang Group get so many users?" ? Who can stand this model?"

"What's more, there are still those stores, which are the core of their attracting customers, and it is also a big hard investment! With the increase of members, your stores will always increase? Otherwise, what do you use to serve so many customers? Member! It's impossible for me to queue for hours every time, right?"

"So obviously, in order to continue to expand the number of members, the number of stores must increase!"

"Otherwise, half of the 100,000 members will survive!"

"As for the expansion of stores, this business model is obviously asset-heavy! The requirements for cash flow are too high! If there is a break in the cash flow... then it will be gone!"

"Hehe." Hearing this, Xie Qing smiled and nodded in agreement: "There is nothing wrong with what you said, I agree with it."

"However, if there is a positive side to everything, there will naturally be a negative side."

"First of all, heavy assets have really high requirements for cash flow, but conversely, isn't this heavy asset a barrier?"

"As long as it develops further down, as the number of stores increases, will this barrier become deeper?"

"When a certain scale is formed, most people will only be amazed."

"Secondly, what you said is that the cost of acquiring customers is too high, but think about it the other way around, will this kind of offline membership customers be more sticky than online ones? Don't forget, those stores of Shiwang are real. The price-performance ratio is high! Customers who have truly experienced those services will definitely linger and forget to return? Do you think they will trust and rely on Shiwang brand products?"

"As for what you said about spending 100 million to acquire 100,000 members, how much money will be needed later...I think it is nonsense."

"Do you see that the reputation and word-of-mouth of Shiwang Group have risen? At least in Sansha City and the live broadcast platform, it has attracted countless attention, right?"

"Do you think that with this foundation in place, do you still need to spend a lot of money to promote it later? Obviously, don't!"

"According to my guess, the goal of Shiwang Group in the early stage should be Sansha City, and Sansha City should be regarded as a place of foothold and experimentation. In Sansha City, the current reputation of Shiwang brand is obviously enough!"

"As long as the new store opened in the future can maintain the current model, the local residents of Sansha City will spontaneously help promote it!"

"So, as long as there is no idea of ​​expanding to other cities in the short term, the short-term funds of Shiwang Group basically only need to be invested in stores!"

"Plus, if those stores can be responsible for their own profits and losses, then the real investment is only required for opening the store in the early stage, and it is not as big as you think!"

"And if you can spend more than 100 million yuan on publicity, how can you not have the money to open new stores? If you invest a few hundred million more, it will not be difficult to open dozens or hundreds of stores, right?"

"Of course, Shiwang Group will definitely need a lot of funds in the future. This is undeniable, but don't forget, when it really reaches a certain scale and the business model of Shiwang Group has room for imagination, other capital will be helpless. Will they not take a share? Will they not invest?"

"When a large amount of capital joins in, do you think money will still be a problem?"

"It's not like you haven't seen all kinds of money-burning battles on the Internet before. The burning of tens of billions of dollars is an easy thing. I don't need to elaborate on this."

"Hiss~" After hearing Xie Qing's words, Jia Yuena couldn't help but gasped.

Because she had to admit that what Xie Qing said was very reasonable!

"The only thing I don't understand now is how they will harvest after they have users..." Xie Qing continued on his own: "Could it be like Internet products, after a certain scale is formed, the preferential measures will be tightened?" ,increase price?"

"In this case, it is not impossible..."

"However, it will definitely cause a big blow to word of mouth and subsequent development. It will lose many customers and affect subsequent expansion..."

"What's more, spending such a big price, is it just for that little money? It shouldn't be..."

"It doesn't always feel so simple..."

Speaking of this, Xie Qing raised his eyebrows and said in other words: "Sister Jia, pick me up at the airport tomorrow morning!"

"Ah?" Jia Yuena, who was in shock and thinking, called out in doubt.

"It's hard to figure it out on your own, and it's not necessarily accurate. It's better to go to the door and ask!" Xie Qing said with a smile:

"Let's go talk to the chairman puppet on their desk!"

"Now that I have seen through their true intentions, I will directly show my cards! I don't believe they will remain indifferent to my arrival!"

"Are you still planning to invest?" Jia Yuena couldn't help reminding: "You seem to only have 100 million cash on hand... It's not that I'm harsh, people may really look down on this money... "

"Oh, so what if I don't have enough money?" Xie Qing pouted, "I have a father."

Jia Yuena: "..."

"Besides, if it's the first round of angel round or round A investment, why is 100 million not enough? How much is their valuation now? Heh." Xie Qing said disdainfully.

"Well, you're right." Jia Yuena smiled and added: "I'm afraid that others will not give you the opportunity to invest at all!"

"It doesn't matter, the main purpose this time is to go to the cliché and do a real field trip!" Xie Qing expressed his true intention: "I will bring a few professional people there! What investment negotiators, market experts, psychology experts, everything Take it!"

"Uh, you are serious." Jia Yuena clicked her tongue secretly.

"Of course." Xie Qing nodded and said, "Since we have seen through the true intentions of the Shiwang Group, if we can step in when no one is paying attention to the Shiwang Group, maybe there will be great gains in the future. !"

"Even if they don't let me invest, as long as I can get out or find out their future plans or ideas, then my next step will be easy to say!"

"Okay, let's do this first, I'll arrange someone, see you tomorrow!"

After saying the last sentence, Xie Qing hung up the phone in a hurry and started to make contact.

...

Dream City District.

11:30 p.m.

After waiting for nearly two hours.

Cao Xingyu finally heard the system prompt again in his mind:

"Ding! The system upgrade is complete!"

ps ask for monthly ticket, recommendation ticket

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