I Have 100 Million Stores
Chapter 194: Massive Expansion (Part 2)
The preparation Liu Ting mentioned was of course psychological preparation.
Even though she had raised her understanding of Cao Xingyu and herself in her heart time and time again, this plan to acquire the entire street was beyond her surprise and shocked her inexplicably.
She didn't think it would be impossible.
After all, she has seen so many things while staying by Cao Xingyu's side. With the financial resources shown by Mr. Cao, she thinks it will not be difficult to acquire it.
What really shocked her was why did she do this? !
It feels completely meaningless!
You know, if you want to buy all of them, the more you buy them to the end, as there are more and more Shiwang brand stores, the momentum of Dream City Commercial Street will become stronger and stronger.
In addition, if the store buys one by one, when those store owners see your actions, will they not understand your intentions?
When it comes to negotiating at the table, they will definitely open their mouths!
In this case, the transfer price will naturally be higher as it gets to the end!
Picture what?
There are shops everywhere, why do you have to stare at this street?
And to spend such a big price, is it worth it?
Obviously, not worth it!
The price/performance ratio is too low!
If they are all acquired, it is very likely that within many years, no matter how prosperous the business is, the street will never be able to recover the cost of those acquisitions!
So this deal will definitely lose money!
And it's the kind of blood compensation!
Liu Ting couldn't understand, couldn't figure it out, and couldn't figure out what Mr. Cao was thinking.
But she knew that she couldn't object, because she could tell from Cao Xingyu's tone that the plan was a certainty, so it didn't make any sense for her to say anything else.
Maybe Mr. Cao has a bigger plan behind him, but he hasn't seen it yet... Soothing her emotions, Liu Ting thought to herself.
"Do you think this plan is bad? It's a waste of money?" Cao Xingyu raised his eyebrows when he heard heavy breathing coming from the phone.
"Well... yes, Mr. Cao, I don't think there's any need to spend those wronged money." Hearing this, since Mr. Cao asked, Liu Ting chose to tell the truth.
"You, can't you turn your head?" Cao Xingyu sneered immediately: "It doesn't have to cost too much money then!"
"Ah? Don't need to spend too much money?" Hearing this, Liu Ting was stunned for a moment, and then quickly said, "Mr. Cao, I'm sorry, I didn't understand."
"If they don't eat soft ones, then we can definitely come hard ones." Cao Xingyu said with a smile:
"Have you forgotten the Internet Cafe Today that competed with us before?"
"Oh, that Internet cafe..." Hearing this, Liu Ting recalled it for a while, and of course she didn't forget the fact that she was sitting in the town in person and the other party kept increasing the amount of the membership card!
In the end, today’s Internet Cafe, which lost a lot of customers, seems to have returned the card directly, and then moved away...
After serious thinking, Liu Ting's eyes lit up, and said:
"What Mr. Cao means is that if the prices offered by those stores are unreasonable, then we will directly set up a similar store to compete with them on price?"
"That's right," Cao Xingyu nodded, and said with a meaningful smile:
"If it really comes to that point, then if I don't force them to lower the price and transfer it, it will be considered a failure of me, Cao Xingyu."
"Wonderful." Hearing this, Liu Ting has come to her senses now, and said: "With the popularity of our Shiwang brand and high cost performance, customers who come to our store will naturally More, plus we offer some targeted preferential policies to that store,
At that time, the business of their shops will definitely be greatly reduced, and even empty shops will appear! "
"At that time, the situation they will face will be the same as that of today's Internet cafes! Dilemma!"
"I haven't forgotten that the owner of the Internet cafe came to ask for peace today, and finally asked us if we want to take over!"
"And if those shops in Dream City continue to raise transfer fees and even talk loudly, then we only need to pick one or two shops to make an example of others, and the bosses of other shops will naturally be afraid because of this, and they will definitely not Dare the lion to open its mouth!"
"Hehe, yes. However, I didn't intend to insist on lowering the price. Even if the price is a little higher, I can accept it. It's just a small amount of money. It doesn't matter. The key is that some people don't know what is good or bad, and sit on the ground and shout the price. If the rhythm is broken, then it is necessary to let them see how powerful we are." Cao Xingyu responded with a smile:
"Actually, I was going to tell you this. We have to plan ahead and reserve a store to change the business attributes and scope at any time. There are a lot of preparations for this, such as licenses, purchases, miscellaneous things, especially They are some types of stores that we have not touched yet, and there are still many things to understand in this regard.”
"Yeah, I understand! Leave it to me!" Liu Ting nodded heavily, and her previous worries were instantly wiped away!
After a pause, Liu Ting blamed herself, "Mr. Cao, I'm too stupid. I should have thought of this earlier."
"What are you talking about?" Cao Xingyu curled his lips: "It wasn't you who reminded me just now, I didn't even think about it."
"So, this is the role and value of the team."
"Think about it, why does every company often have meetings and brainstorming? It's because everyone's ideas are different, and the points of focus and attention will naturally be different. Once everyone communicates, there may be new ideas. Ideas popped out."
"No one is omnipotent, and it is impossible for one person to consider everything so thoughtfully, so the success of one thing must be achieved by the gathering of countless people."
"Remember, we are a team."
"Yeah, Mr. Cao is right! We are a team!" Liu Ting nodded. For some reason, when she heard these words, she felt very moved.
I always feel that Mr. Cao's tone of voice is a little different today, it seems to be more contagious? Liu Ting muttered secretly, not sure if it was her own illusion.
"Okay, continue." Cao Xingyu answered:
"You should know the locations of the five new stores, right? Tomorrow, you can arrange to take over directly. Now the store should be full of employees. I don't think there will be any formalities. If you really need it, you can contact me again. .”
"Okay, I've visited all those stores, and I'm very impressed!" Liu Ting responded and said:
"The procedure is definitely unnecessary. I'm not bragging. If those people know that our Shiwang brand has bought the store, they will probably jump for joy!"
"Mr. Cao, you don't know that there are so many people who want to join our company now! There are more than two hundred people who have signed up for me to be waiters!"
"Hehe, that's pretty good." Cao Xingyu said with a smile: "So, in the future, we don't need to invest too much energy in recruiting employees for our new store."
"Yes! That's right! The reputation of our Shiwang brand in the surrounding area is second to none. As soon as we announce the recruitment of new stores, the threshold will definitely be broken!" Liu Ting replied proudly.
"Well, that's good, but don't forget that we need to train well when recruiting, and convey the corporate values of our Shiwang Group well." Cao Xingyu nodded and exhorted, then continued:
"In addition, when you arrive at the new store tomorrow, you will customize prices and rectification measures for different stores. If you want to renovate, then spend money to renovate."
"In short, remember that the core values of the Shiwang brand are customer satisfaction and experience, and put profits aside."
"The new store will be handed over to you, and I won't go there tomorrow."
Obviously, with the continuous increase of stores, especially the continuous opening of stores in the future, the frequency of opening stores will only become faster and faster.
Under such circumstances, it is impossible for Cao Xingyu to formulate measures for each store, so he already has the idea of gradually letting Liu Ting take care of it.
Anyway, there is a system in place, if the new store cannot rise to the top within a day after opening, then there must be a problem, and he will correct it at that time.
And the five stores right now are for Liu Ting to practice her hands, by the way to see if she has really fully understood his previous measures.
When Liu Ting really understands the core idea, then a new team will be formed to deal with the preparation of the new store, and it will be smoother to convey this spirit.
Did you actually ask me to make all the arrangements for the new store this time... Hearing this, Liu Ting was shocked.
Mr. Cao is paying more and more attention to me...
Or in other words, this is a test for me by Mr. Cao!
It can't be messed up!
Thinking of this, Liu Ting immediately responded solemnly: "Okay Mr. Cao, I understand!"
Regarding this matter, Liu Ting just felt that it came a little suddenly, but she was not particularly panicked. After all, she had seen Mr. Cao's amazing operations many times before, and there were cases for reference.
Isn't it just following the gourd to draw a ladle? It's not difficult.
Besides, she may not be sure of making a lot of money, but if she just guarantees not to lose money...
hey-hey.
After a pause, Liu Ting, who remembered something, said: "By the way, Mr. Cao, I originally asked Cai Qiang to come to the company to chat tomorrow, but now it seems that it is not possible, so I will ask him to go to the new store tomorrow? That way you won’t delay the business.”
"Oh? He's going to the company?" Cao Xingyu said unexpectedly, he really didn't know the news.
He thought Cai Qiang went straight back to go through the resignation procedures.
"Well, on the one hand, it is to get to know him, after all, we will work together in the future. On the other hand, I will take this opportunity to communicate about the entry time." Liu Ting replied.
"Oh, that's it, then you can figure it out, just don't delay the business." Cao Xingyu didn't care too much, responded casually, and continued:
"Okay, the next thing is the second thing."
Hearing this, Liu Ting, who originally wanted to respond, immediately closed her mouth when she heard the latter sentence, and pricked up her ears, as if listening carefully.
The first thing is so big, the next thing is probably not small... Liu Ting murmured in her heart.
"Do you have a pen and paper?" Cao Xingyu asked before speaking.
"Yes, I'm holding it!" Liu Ting responded, "Every time Mr. Cao assigns work, I will write it down."
"Oh, yes, I almost forgot." Cao Xingyu smiled, and Liu Ting always took out a small notebook to record in his mind.
"I'll report nine locations, you can write them down."
"it is good."
"......@*:-....@: "★#%..." After Cao Xingyu said a long list of addresses in one breath, he asked, "Have you written it down? "
"Yeah." After Liu Ting finished writing, she responded, and then looked at the small book in front of her and murmured: "Mr. Cao, this seems to be a commercial street, right? I have visited a few addresses , if I remember correctly, they all seem to be in our Beicheng District!"
"That's right, they are all commercial streets, and they are all in Beicheng District." Cao Xingyu nodded:
"The second thing is that it has something to do with these nine commercial streets. All you have to do is to buy a store in each of them."
"Ah? Are all the nine commercial streets buying a store?" Liu Ting stared.
What is this operation?
It used to be around the commercial street of Dream City before, not only are there now Shiwang brand stores on it, but they also talked about buying them all just now...
Therefore, according to Liu Ting's subconscious thoughts, the focus of recent work should be in Dream City.
But who knows, Mr. Cao will set foot in other commercial streets all of a sudden,
And it was still nine at once!
Isn't this step too big?
"That's right, we're going to buy one each." Cao Xingyu affirmed.
"Hiss..." After getting the confirmation, Liu Ting couldn't help but gasped.
Mr. Cao, does this mean that you want to set foot in ten commercial streets at the same time?
Buy a store first, and then learn from Dream City, and expand the number quickly and continuously?
Think about the 11 stores here in Dream City, how long did it take? ? ?
If the other nine commercial streets follow this pace...
Then this is really a crazy expansion of Plath...
"Maybe Dream City was just a pilot project at the beginning... Now that Mr. Cao has seen the effect, he began to expand rapidly!" Liu Ting thought silently.
"By the way, there are two things you need to remember about the store you bought." Cao Xingyu added:
"First, this time, the first store on each commercial street is to choose a smaller store. The smaller the area, the better. In short, there is no requirement for scale, and the pursuit is cheap."
"Second, choose a restaurant in the catering industry."
"You choose based on these two points. After the inspection, report to me first, and I will make a decision."
Cao Xingyu's idea of why there are these two requirements is also very simple.
On the one hand, the catering industry is a D-level industry he currently owns, with a daily subsidy base, and it is also one of the focus of the future.
On the other hand, there are many small shops in the catering industry, unlike the entertainment industry, which can easily be hundreds of square meters.
This is also the reason why he chose the catering industry first, even though the entertainment industry has a subsidy base of 10,000.
"Oh, ok, I'll make a note of it." Although she was a little puzzled about why these two requirements were made, Liu Ting replied without asking any further questions.
After a pause, Liu Ting spoke again: "Mr. Cao, didn't Mr. Huang help you negotiate the purchase of a store before? I don't mean anything else, I just think I don't have experience in this area, especially when talking about prices. In terms of... maybe a little uncertain..."
"He..." Cao Xingyu thought for a while, and then replied, "I have arranged for him to do other things."
"Don't worry too much. Since I let you take over this matter, of course I know your situation. Go ahead and learn how to do it. If it doesn't work, you can ask professionals for advice. This tuition company will help you."
"And there will be a first time for everything, and the first time will be a little more painful, but later it will be more comfortable."
"Okay, Mr. Cao." Liu Ting responded verbally, and at the same time thanked silently in her heart: "Thank you, Mr. Cao."
It is also to formulate new store measures, and to be responsible for the acquisition of new stores.
Every major event was entrusted to her, a novice with no relevant experience.
Liu Ting can naturally see that Mr. Cao is doing his best to give her a chance and train her.
I must not let down Mr. Cao's cultivation of me... Liu Ting swore secretly.
"The third thing..." Cao Xingyu didn't know that Liu Ting had thought so much, so he pursed his lips and asked:
"I remember you mentioned before that the raw material suppliers of Huimin Hot Pot Restaurant are not good at negotiating prices?"
And the third thing? Liu Ting came back to her senses, and quickly said seriously:
"Mr. Cao, what did you say about that?"
"Yeah, I'm looking for a raw material supplier for the hot pot they use in Hidilao."
"However, since we only have one hotpot restaurant, we have no bargaining power and can only follow their standard price."
"This is actually normal in the catering industry. The bargaining power of the upstream raw material supply chain is generally only available to large chain stores of a certain scale, just like Hidilao Hot Pot."
"Mr. Cao, why did you suddenly ask this? Does it have anything to do with the third matter?"
"Well, it's very relevant." Hearing this, Cao Xingyu pursed his lips, and responded lightly:
"Since they don't give us bargaining power, let's buy them, or become the controlling shareholder!"
ps: ask for monthly tickets, recommended tickets
Thanks to 'Yu Jinfeng' for 1500 coins and 'Book Friends 150715110314413' for rewarding 100 coins!
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