I Have 100 Million Stores

Chapter 20 You Are Still Too Conservative

After brewing in her heart for a while, Liu Ting said slowly: "Mr. Cao, let me briefly talk about my feelings, but after all, I have no experience in restaurant management, so I will look to Cao if I am not thoughtful." There is always a lot of forgiveness.”

"Well, without experience, it is better to think about problems from the customer's perspective." Cao Xingyu nodded noncommittally, signaling the other party to continue.

"Yeah!" Hearing this, Liu Ting nodded, and then continued to speak: "I think the core meaning of your acquisition of this steamed vegetable restaurant, Mr. Cao, is to provide new revenue points for Qingyuan Internet Cafe! Just like me As previously guessed, Qingyuan Internet Café first cultivated and stabilized a group of loyal Internet cafe customers with high-quality services in the early stage, and then we will get more cash from them step by step! Catering has its particularity, Everyone cannot live without three meals a day, and the profits of the catering industry are generally high, so I think this is undoubtedly the most worthy of our priority right now!"

"Think about it, the daily flow of people in our Internet cafe has reached three to four hundred. As long as some of these people eat the meals we provide, it will be a very considerable income!"

"I thought about whether to discuss cooperation with some restaurants to see if I could get some commission from them, but I never thought that you would buy a restaurant directly before I took action. This step is really wonderful! This is countless times better than our cooperation with restaurants, not only will our income be higher, but also the initiative can be completely in our own hands, without looking at other people's eyes!"

"It turns out that all of this is in your plan, Mr. Cao. You should have thought about this path early on! No wonder you were so determined to improve the service and environment of our Internet cafes. You are so far-sighted!"

"This time, I really fell in love with Mr. Cao, who you admire!"

I really don't want to pluck the client's wool, do you think I am a black-hearted boss who is all about profit... Cao Xingyu curled his lips, he felt that Liu Ting did something to him in this regard Misunderstand.

Besides, this store was randomly given by the system, I didn't think too much about it...and I want you to talk about your thoughts on the steamed restaurant, not for you to praise me... Cao Xingyu complained again in his heart, Fortunately, he has gradually gotten used to Liu Ting's association ability, so he didn't care too much, and said in other words: "Okay, tell me what you think of this steamed vegetable restaurant or what you think can be improved, speak freely .”

"Okay, then let me talk about it based on my previous experience in Internet cafes." Cao Xingyu did not deny Liu Ting's words, but instead strengthened the thoughts in her heart just now, and at the same time, she became more and more admirable towards Cao Xingyu in her heart. Look at Mr. Cao's extraordinary business methods and long-term vision, which are beyond the reach of ordinary people!

Afterwards, Liu Ting paused, and continued: "I just took a closer look at this restaurant, and I think there are two problems that we urgently need to solve right now."

"First, I think there is still a lot of room for improvement in the service of customers. For example, after we just ordered the dishes, we all find seats by ourselves with the basins. This kind of user experience is a bit uncomfortable. Good. And until the end of our meal, during the entire process, except when paying, I didn’t feel the presence of waiters in this restaurant. Although most steamed dishes are like this, but In my opinion, Mr. Cao, who is more pursuing the sense of customer experience, you must not accept this model.”

"Well, that's right." Cao Xingyu nodded with a faint smile, agreeing.

Seeing that her own words were recognized, Liu Ting continued: "So I suggest that the first thing is to improve the service awareness of all employees in the entire restaurant, and create a better dining environment for every customer! And the second point, I think the dishes here The price is too expensive, the portion is too small. Look at this fried pork with chili,

It’s fine to use a small bowl, after all, everyone knows that the dishes in steamed restaurants are all like this, but the key is that there are only a handful of meat slices in this bowl! What's even more exaggerated is that this kind of dish is sold for 15 yuan! Other dishes are almost similar to this situation. Of course, although the profit of the restaurant is higher in this way, it is not attractive to customers and is not affordable enough. Don't say anything about repeat customers! "

"Just like now, it's obviously the peak dining season, but there are very few customers in this restaurant, which can be seen from this."

"So for this aspect, I suggest that it is reasonable to reduce the price slightly, or increase the weight of each dish."

"Have you finished? Just these two points?" Cao Xingyu nodded after patiently listening to Liu Ting's words, and then said lightly, "Manager Liu, I think you are still too conservative."

"Ah?" Liu Ting opened her mouth, thinking that she had completely followed the operation thinking of the previous Qingyuan Internet Cafe, cultivating employees' service awareness, reducing prices or increasing portions, etc. Is this conservative?

If it weren't for her previous experience in Qingyuan Internet cafes, Liu Ting wouldn't even think about these two aspects, because steamed food restaurants are generally like this, and services don't exist at all. Looking for a place, not to mention the portion, they are all small bowls, and some of them are not cheap, especially in the steamed vegetable restaurant in front of me, the price is even higher than the price on the market.

Originally, Liu Ting was complacent that she could think of these two aspects, but she didn't expect that Cao Xingyu would give her an understatement as 'too conservative'.

What is Mr. Cao's unique opinion and measures this time... Liu Ting immediately put away her complacency and showed an appearance of listening carefully.

"Well, it's not only too conservative, but also not careful enough." Cao Xingyu nodded, and continued lightly: "The two points you mentioned are indeed what we should pay attention to and improve. First of all, the service is right, but it's not just what you said It is enough to improve the service awareness of employees in general terms, but we need to customize a set of service procedures for the business model of steamed vegetables. From the moment customers enter the store, there must be waiters who pay attention to the dynamics of customers all the time. , be able to respond to customers' needs in the first time, and let them feel our restaurant's sincerity and enthusiasm for treating customers throughout the process from entering the door, serving dishes, serving, leaving the table, until customers leave our restaurant! At the same time, in order to meet this requirement, we also need to increase the number of waiters in the steamed vegetable restaurant!"

"The other thing is that the price of the dishes has been reduced. Look at such a small bowl of dishes, except for a few slices of meat, which are all chili peppers, and they are still selling for 15. Do you think a small price reduction is enough? It must be a large price reduction or the same price But the weight must be greatly increased!"

"There is also this Chinese cabbage, such a small bowl, I estimate that the cost is less than 1 yuan, but it is sold for 8 yuan? Isn't this obviously deceiving people! In my opinion, vegetables like this can be directly changed to As a gift, if you sell two servings of meat, you will get a vegetable directly!"

Substantial price reduction or substantial increase in portion size, selling meat dishes and giving away vegetables, is this... another investment regardless of cost... After listening to Cao Xingyu's words, Liu Ting couldn't help swallowing, and now she understood What Cao Xingyu meant, compared to what Cao Xingyu said, what he just said was indeed a bit conservative.

But in this way, the profit has dropped significantly, especially vegetables. Although I have never done catering, it must be the highest profit... Although Liu Ting has some approval, she is still a little entangled in her heart.

"Also," Cao Xingyu knocked on the table, and said, "Look at this wooden dining table, it looks cheap at first glance, the grade is too low, and there are traces of cigarette butts on it, which gives the guests a bad first impression. It will be very bad, and the grease on the ground has obviously been left for a long time, and the sanitation and cleaning are not in place. This environment, to me, feels like a university cafeteria."

"There is also the taste of vegetables, do you think it is delicious? Can you accept it?"

"Anyway, I can't accept it!"

"And the core of a restaurant is the dishes. If you can't even do this well, how can you attract customers to spend?"

"To sum up, how can a shop like this satisfy the customers? And where does the experience come from?"

"How can my store be upgraded smoothly?"

Everything else is fine, Liu Ting understood everything, but when she heard the last sentence, she was stunned: "Ah? What upgrade?"

"Oh, it's okay." Cao Xingyu waved his hand, realizing that he was too excited while talking, he quickly changed his words: "In short, reform, we must vigorously rectify it! Do it regardless of the cost!"

"Remember it carefully. First, increase the number of restaurant service staff and customize a set of service standards!"

"Second, I will immediately renovate the entire restaurant, purchase a batch of high-end solid wood tables and chairs, and replace the existing dining tables and chairs in the restaurant!"

"Third, add some decorative paintings and pictures of food on the walls of the restaurant. It should be high-end, beautiful and delicious, and it should be the kind that can increase the appetite of customers!"

"Fourth, lower the price and launch a campaign to buy two meats and get one vegetarian! And take this as the operating feature of our steamed vegetable restaurant!"

"Fifth, I set high hygiene standards for the entire restaurant! For customers, the hygiene environment will directly affect their appetite, and this must be strictly controlled! It must not be like a dilapidated canteen!"

"Sixth, get rid of all the chefs in the existing restaurant. While the restaurant is being refurbished, go and find me the top steamed cuisine chef in Sansha City. As long as the dishes are delicious, the salary is not a problem! I want the quality and taste of our steamed dishes to be the best in the city!"

"seventh...."

"..."

Liu Ting took out a small notebook and lowered her head to record quickly. The more she wrote, the more shocked she became...

What are these...

How can there be such a steamed vegetable restaurant?

Although Liu Ting had already made psychological preparations, Mr. Cao's big hand still exceeded her imagination and expectations...

All right.

As expected of Mr. Cao that I know.

Compared with Mr. Cao's measures, she only said two points just now, which is indeed a bit too conservative...

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