I Have 100 Million Stores

"I have a billion shop novel ()" to find the latest chapter!

Cao Xingyu's next arrangement is naturally publicity!

It is no exaggeration to say that publicity is the top priority of his plan.

If the publicity is not in place, the sensational effect of opening hundreds of stores will be greatly reduced, and it will lose its due brilliance.

At that time, not many people will know about it, or if it is only limited to the northern urban area, wouldn't it be a waste of so much energy?

And a good publicity can hype an event or a product to everyone's knowledge and become a hit, making its effect doubled.

Therefore, at any time, the role of publicity cannot be ignored. No matter how big the company is or how famous the product is, they are still spending money on advertising and publicity. This is the first element that will never change.

Just like the "Melatonin" product that caused a national sensation back then, an ordinary health care product was turned into a national hit through advertising. It has been popular for several years, and it directly made Lao Shi dig his first pot of gold.

From this we can see how huge the role of propaganda is.

That's why Cao Xingyu called in Cai Qiang and Ye Xiufei, who are in charge of the market, but didn't call in the general manager of the human resources department. You must know that the recruitment workload this time is quite a lot.

It can be seen from this that in Cao Xingyu's view, the recruitment work is of low importance, and Liu Ting can be responsible for the overall arrangement and arrangement, but the publicity is not the case.

"The third step, let me talk about my plan for this promotion." After pursing his lips, Cao Xingyu said:

"First of all, Xiaoye, you have to take a good warm-up video this time, and announce the news of our opening of all stores in advance. Station B will be our main position for this promotion!"

The number of fans of Ye Xiufei exceeded one million, and his previous videos were all focused on the store of Shiwang brand, so Ye Xiufei's main up account gathered a large number of users who followed the brand of Shiwang.

In other words, Ye Xiufei's main up account is currently the largest gathering place for Shiwang brand fans on the Internet.

And it has already accumulated a lot of die-hard fans.

Therefore, it was only natural for Cao Xingyu to regard this as the main front for propaganda.

"Good Mr. Cao,

Immediately after the meeting, I will design the relevant promotional copy. "Ye Xiufei nodded. He was not surprised by this. In fact, the idea of ​​shooting a new video flashed through his mind when he heard the news of the opening of all stores.

This kind of explosive news, as a mature UP master, how could I miss it!

"En." Cao Xingyu nodded and continued:

"In terms of video copywriting design, you need to take into account the activities we launched this time. After all, hundreds of stores are opening together. With such a huge scale, our activities will naturally be indispensable!"

"In terms of activities, I have two ideas. You should listen to them first. If you have any opinions, you can raise them."

"The first idea is to hold a check-in event of 'Looking for a new Shiwang brand store'!"

"Before the official opening of our first batch of 100 stores, each store will provide 100 check-in places, and the total of 100 stores will be 10,000 check-in places."

"As long as they are our members, they can look for our new stores. When they find our new stores to be opened, they can check in on the spot, and the staff of each of our stores will make a registration."

"The rewards for checking in are mainly two aspects."

"First, every member who successfully checks in will be directly rewarded with 100 yuan in the membership card balance. Of course, it is still our old rule. You need to recharge 100 yuan to get this reward."

"Second, in our membership app, add a personal check-in wall display. As long as a member checks in a certain store, the store corresponding to his check-in will be lit in the personal check-in wall."

"And the biggest advantage of the check-in store is that members can permanently enjoy the 10% discount of the store that he checks in."

"At the same time, you can also accumulate check-in icons. Every time you successfully check-in a store, an icon will be lit. When the check-in icons accumulate to a certain extent, we can discuss some corresponding rewards later, but the specific rewards will come later. I’m not in a hurry right now. Instead, I can tell everyone first that by accumulating check-in icons, you will definitely get rich rewards to encourage everyone to participate.”

"All in all, this check-in event, my idea is to make this event a special event of our Shiwang brand, and it has been implemented from this time on. As long as our new store opens in the future, we will provide a special event before the official opening. Hundreds of check-in places, a warm-up."

"Punch the wall?" After hearing this, Liu Ting muttered thoughtfully.

Regarding the reward of one hundred yuan, after getting used to Mr. Cao's various exaggerated measures, although there are a total of one million rewards in all stores, these are no longer worth surprising Liu Ting. Instead, it is this novel check-in wall , Let her have a bright feeling.

"Mr. Cao's move is brilliant." Cai Qiang was the first to react and praised:

"There is a member reward of 100 yuan, which is already very attractive. In addition, if you check in a store, you can enjoy a 10% discount for the corresponding store forever. This benefit is even more impressive! The 10% discount for other stores is not counted. What, but our pricing is not high, with a 10% discount, the price will be lower! This aspect is still very attractive to customers!"

"And to be honest, rewards are second to me. The most important thing is that the process of finding a store is full of fun, and it will greatly increase the interaction and allow more members to participate! In this process, Maybe they will spontaneously promote it for us!"

This should be the idea of ​​the low-key brother. As expected of a master of operations, he will introduce the old and bring forth the new whenever he makes a move... Cai Qiang muttered silently in his heart.

"Well, this activity is very novel, not only full of mystery, but also easy to create topics, so that more members can participate in the discussion! With discussions, topics can be generated, and the popularity will naturally continue to rise! And every The store is limited to 100 places, which itself has a bit of a competitive flavor in it, and also increases the rarity of each check-in icon, which can subconsciously arouse some people's desire to compare!" Ye Xiufei also nodded in praise:

"Especially under the stimulation of rewards, the participation rate will definitely not be low!"

"Hehe." Hearing this, Cao Xingyu just smiled lightly.

Regarding this aspect of clocking in, Cao Xingyu actually still has some thoughts that have not been fully expressed this time.

The introduction of check-in, this gameplay has certain innovations in the field of physical industries, and it must be eye-catching.

In the era when the term online celebrity check-in is becoming more and more popular, this brand's official check-in activity with rewards is itself very novel, and naturally it can gain more attention and enthusiasm.

This is beyond doubt.

But this is only part of what can be seen on the surface.

To know Cao Xingyu's real intention is not just that simple! !

His real idea is to take this opportunity to make social arrangements in advance, so as to promote more social scenes in the member APP in the future!

The personal check-in wall will be a crucial part in the future!

In his final idea, in addition to having a 10% discount in the corresponding store, each check-in medal will be displayed to everyone in the future!

Everyone can see other people's information, and the check-in wall is a key part of it.

Don't underestimate this kind of display, as long as a software product has enough users, many people like to show and highlight their unique side.

This is like a medal on a person, it will stimulate some competitive and competitive people to compete and share.

In layman's terms, it is vanity.

For the Internet, there are many examples of using vanity to make money.

For example, QQ membership is the most typical and successful case.

Do you think that those who sign up for membership are for the VIP group and various VIP services?

no.

All they really want is for the name to turn red!

And rank high in the friend display!

What a humble request.

The purpose is to show your unique side, and feel that you will be more famous than others in this way!

It's hard to understand, but in reality there are many such people.

And Penguin is an expert in using vanity to make money. After tasting the sweetness, various green diamonds, red diamonds, and yellow diamonds were launched one after another.

Not only has it made money, but it has also created a hierarchical system. In this way, the user's viscosity will be increased, and the user will be tightly controlled.

Cao Xingyu didn't expect to use this check-in wall to make money, nor did he think about selling check-in medals, and in terms of quantity, he basically decided that there would only be one hundred badges in one store.

Rare things are more expensive, this will make every punch card more valuable and make each punch card more precious.

Then what he really used was the so-called vanity!

With the continuous expansion of the Shiwang brand and the increasing number of membership APP users, this limited edition check-in badge is the thing that best demonstrates the so-called 'identity'!

The more stamps you accumulate, the bigger the cards will be!

When the time comes, it will be directly displayed on the most prominent position on the personal homepage, just ask you if you like it or not, and that's it!

Coupled with the existence of these medals and a real 10% discount, it is even more attractive!

It's not over this time!

It was only the first step in Cao Xingyu's thinking!

In the end, Cao Xingyu's final plan is to make this check-in medal freely transferable!

This is the most critical step!

Members can communicate with each other on their own, no matter it is purchased with money or in other ways, as long as the two parties reach an agreement, they can transfer one of their check-in medals to other people through the Shiwang brand member APP!

Cao Xingyu will not participate in the transaction process, but will provide a function of punching in medals transfer in the member APP.

In this way, the check-in medal becomes a unique circulation item in the Shiwang APP.

This is the first social scene envisioned by Cao Xingyu!

A real 'shop' based social scene!

Nowhere else on the Internet!

It is foreseeable that some people with a sense of comparison and vanity will definitely buy them when the punch card medals can be circulated.

Especially as the influence of the Shiwang brand increases, the value of the check-in medal will become more and more precious.

There will also be more and more social interactions around this point.

For the rich, they are happy to spend money to get this card, the more medals, the bigger the card naturally!

For those who have no money, they can not only check in and visit the new store of Shiwang brand, but also sell this to earn some pocket money, so why not do it.

In this case, along with it, there is a potential increase in user viscosity!

In the end, the punch card medal has evolved into a unique feature of the Shiwang brand!

Of course, during this process, Cao Xingyu didn’t care about how the members negotiated, and he didn’t think about participating in the specific links of the transactions among members, because the value of the check-in medal is not fixed, and it will be affected by rarity, store size, Store quality and so on.

Moreover, to intervene in this area in the official name of the Shiwang brand, the nature will be completely different. It is a bit like the suspicion of hyping the '** medal', and there may be many problems at that time.

Therefore, he intends to leave this area completely to the members themselves, allowing them to discuss or conduct offline transactions by themselves, and the platform does not take care of it and does not encourage transfer.

But this matter can't be done in vain, Cao Xingyu is going to charge a handling fee of 100 yuan for the function of transferring the medal.

Judging from the future scale of the Shiwang brand, although 100 check-in medals for each store is not many, it cannot hold up to the large number of stores!

In this case, as long as the trading market for punch card medals is hyped up, the handling fee alone can make Shiwang brand a lot of money!

Maybe it can bring huge benefits to Shiwang Group!

Obviously, it can be seen that this idea and plan have formed a complete closed loop in Cao Xingyu's mind, but he is not going to announce it for the time being.

Because if it is announced at this time, some discerning people will probably find the business opportunities in it.

This is likely to breed some bad situations.

For example, the employees of Shiwang Group have been corrupted. They know the address of the new store that is about to open, secretly tell some relatives and friends about these addresses, and ask them to accumulate icons and so on.

The possibility of this happening is very high.

There is no doubt that where there are benefits, there must be right and wrong, and there are a lot of potential problems.

There will even be a wave of shock in Shiwang Group.

This is obviously not the situation Cao Xingyu wants to see.

"Manual on-site registration and clock-in is just a temporary solution due to the urgent time this time."

"It will definitely not be like this in the future."

"The ideal state is that after the software's take-out function is upgraded, it will be upgraded immediately to complete the development of the check-in wall function and allow the software to have the function of positioning check-in."

"Then you don't get the medals in order by punching the card, and you don't get the medals 100% every time you punch the card, but you get a certain chance instead."

"In this way, we can avoid the risk of the new store being exposed in advance, even if it is exposed, it doesn't matter. At the same time, it can also increase the number of people who check in at each new store, paving the way for the flow of people for the opening of the new store!"

After perfecting the plan in his mind, Cao Xingyu put the idea down for the time being, and will implement it after he arranges the software team to upgrade the product.

After a pause, Cao Xingyu continued: "The activity in the idea just now is aimed at before the opening, and my second publicity idea is to hold three times of 'blind charging and guessing first' after the opening of the new store."

Blind charge guess first?

As soon as this sentence came out, the three present looked at Cao Xingyu curiously.

"This activity is actually very simple." Cao Xingyu explained lightly: "Based on the special low price of our store, it doesn't make much sense or necessary for us to hold recharge and gift activities in the future."

"Because our store itself is very attractive, especially after the opening of hundreds of stores, covering a wide range of areas, in this case, I think even if there is no recharge gift event, many people will take the initiative to come Apply for our membership card."

"Especially the check-in activity is only for members, which adds another reason for them to take the initiative to apply for the card."

"So, I think the core of this activity is to highlight a sense of fun, mystery and participation."

"These three times of 'blind charging and guessing first' correspond to the opening of our next three hundred stores."

"Every time a hundred stores open, we start the recording work at the same time. The recharge of new members or old members of each store will be recorded in the recharge amount of a single store."

"In the end, the store with the largest recharge amount within five days will become the first place, that is, the biggest winner!"

"The store with the first recharge amount, all members who recharge before the event ends, will enjoy the reward of doubling the recharge amount at that time!"

"That is to say, if you recharge 100 yuan, as long as the place where you recharge gets the highest amount, then you can get a reward of 200 yuan!"

"The purpose of doing this is to let everyone's attention focus on our new store, and let them spend more time to understand more stores, and only by learning more about more stores can they evaluate which one The store has a greater chance of being number one."

"The idea of ​​this activity is quite good." Hearing this, Liu Ting was the first to praise, saying:

"Not only is it topical, but it can also make our new store more attractive!"

"Well, this idea is indeed quite good!" Cai Qiang on the side agreed:

"Under normal circumstances, those members have to recharge. Under such circumstances, it would be interesting to think about it if they can also participate in a prize-giving event."

This should be the idea of ​​the low-key brother again, it is really a role model for my generation of operators! Cai Qiang thought secretly.

"Boss Cao is really amazing!" Ye Xiufei echoed, "I feel like I can make another video of this event alone. As long as I can capture the suspense, the viewing data will definitely not be bad!"

"Hehe." Seeing that his plan was unanimously approved, Cao Xingyu was quite happy.

"Old Cai." After a pause, Cao Xingyu ordered: "Ye Xiufei's UP main account is our main promotional position this time, you can coordinate with various media later and let them report on it."

"There is also the live broadcast platform, first of all, the official, in the name of low-key brother to ask for some of their official resources, this time we must give us enough face! Tell them, as long as they give us face this time, what will they spend later? Yes, it's nothing to worry about!"

"In addition, the anchors are also using it to build momentum for us! What about unifying the title of the live broadcast room, guiding the platform to focus on the topic of our new store opening, etc."

"Okay." Cai Qiang nodded, and replied: "The official and anchor of the live broadcast platform must be fine, the reputation of the low-key brother is good! As for the media, I will find a way to see if I can use it without spending money. let them report it.”

"Well, you can handle specific things by yourself. You are good at this area. If you need funds, you can apply to the company." Cao Xingyu gave a noncommittal order.

Later, Cao Xingyu began to refine a series of other work items.

half an hour later.

"Okay, time is tight and tasks are heavy, everyone will work hard in the next half month!" Cao Xingyu said with a serious face: "I will see and remember everyone's dedication. As long as you work hard, nothing else will be said , the company will never treat you badly!"

"Mr. Cao, what you said is a bit out of line." Liu Ting said with a smile, "If it weren't for you, I wouldn't be where I am today!"

"That's right, Mr. Cao's words and actions are really admirable. It's obviously you who gave us this opportunity, so why bother to talk about it? Follow Mr. Cao's instructions and we'll be done!" Ye Xiufei continued with a smile.

"That's right, Mr. Cao just doubled the salary of our management team before, so what's the hard work?" Cai Qiang nodded solemnly: "What's more, as long as the company is better, we will naturally be better too! "

"Hehe, one yard is worth one yard." Cao Xingyu smiled and waved his hands: "Go to work, and I will reward you at the celebration banquet later."

"Of course, I also said the ugly words first. If the matter is done this time, then everything is easy to talk about. If I mess up the matter, the punishment will not be small."

"Alright Mr. Cao!" The three of them responded in unison.

Cao Xingyu's unprecedentedly serious and serious attitude made the three of them realize that what happened this time holds a lot of weight in Mr. Cao's heart!

This situation made the three of them feel more serious in their hearts!

...

With the end of the small meeting held by Cao Xingyu.

Liu Ting began to quickly arrange tasks within the company one by one, and began to mobilize all employees in the company.

Originally, it was time to get off work at six o'clock, and countless employees had already entered a node where they were fishing for fish and waiting to get off work.

Everyone is still discussing in the private WeChat groups that Xie Qing is the big boss behind the scenes of the company.

Obviously, this amazing news came out today, and many people witnessed Xie Qing move into the chairman's office in the afternoon, which had a huge impact on the psychology of many employees.

You must know that Xie Qing is the rich second generation who can be called the top of the pyramid!

This kind of boss who only exists in legends turned out to be the chairman of their company!

Immediately, many people have the feeling that the boss is by my side!

And they can't help but have some wild thoughts, and feel a little joyful about it.

Who would have thought that Xie Qing's matter had not yet passed, and they suddenly learned a series of shocking news!

The first is the announcement of the "Xie Qing Cup Endeavor Competition"!

Once the news was announced, it caused an uproar within the company!

"Damn it, triple the overtime pay!"

"Is there still a chance to get an extra 5,000 yuan reward?! The better the performance, the more rewards may there be?"

"There is still a chance to have dinner with Chairman Xie at the same table?? OMG! If I can take a photo with Mr. Xie at the same table, wouldn't it be possible to boast in the circle of friends for a lifetime?"

"..."

All kinds of exclamations sounded from time to time in the group office area.

At this time, no one would doubt the authenticity of this Xie Qing cup, because Xie Qing has appeared in the company, everything is self-evident!

Based on this, the atmosphere within the entire Shiwang Group has undergone earth-shaking changes in an instant.

Those employees who were going to get off work don't need the leader to say much! All of them stayed consciously, and actively started to look for things to do.

And it can be seen from their faces that this overtime work is completely from the heart, and everyone is very excited.

Can get so much overtime pay, this kind of situation can't be found with a lantern!

Who wouldn't want to work overtime?

The spirit of migrant workers, as long as the money is in place, migrant workers can work hard!

At the same time, as each job was arranged by the leader, the employees of the group gradually learned about the company's development plan in the near future.

When the news that Shiwang Group has quietly acquired more than 300 stores recently spread internally, and this time it was the preparatory work for the opening of more than 300 new stores, it caused a violent shock again!

"Damn it, our group was secretly engaged in big business, and even quietly acquired more than 300 stores!"

"I heard that the company is buying stores before, but I didn't expect there to be so many?! It's too exaggerated!"

"It seems that the reputation is really well-deserved. As expected of Chairman Xie, he is so extraordinary when he makes a move!"

"And looking at the work arrangement, it is necessary to open these more than 300 stores together within half a month, one hundred at a time! Oh my god! It's too exaggerated!"

"I don't read much, so I can only use one sentence to express my inner feelings at this time..."

"..."

When the news spread, Shiwang Group was filled with amazement first!

It is no exaggeration to say that such a huge number of new stores is beyond everyone's expectations!

Even those employees who had participated in the negotiation of new store acquisitions never expected that there would be such a large number! Because they are all responsible for their own acquisitions, and there is no final statistics!

At this moment, all employees finally have a clear understanding of the strength of the company!

Xie Qing is the chairman...

Rare overtime activity...

Big-ticket acquisitions...

One piece is more amazing than the other!

"The strength of the company is so strong. Not only is there a big boss like Xie Qing, but also such good benefits for overtime work. Isn't this a good job? Especially this opportunity is rare. As long as you perform well, you may be able to stay in front of the leader. I am deeply impressed, no matter how bad you are, you can still get acquainted! If you finally get the chance to eat at the same table with Mr. Xie, then the future will be like a fish in water..."

This is the true thought deep in the heart of many people after learning about this series of things.

Unknowingly, the combat effectiveness and cohesion of the employees of Shiwang Group headquarters were quietly formed, and the momentum reached the top all at once!

In such an atmosphere, it is conceivable that Liu Ting's arrangements were quickly accepted by various business departments and carried out detailed distribution. It worked.

The preparatory work before the opening of various new stores has been officially launched and carried out in an orderly manner!

...

two days later.

While the work of Shiwang Group is progressing in an orderly manner.

Station B's newly promoted million-dollar up master "Little Flying Jacket" suddenly released a new video without warning!

A titled "Have you ever seen a new store opening like this?" "The video was born!

Fired the first shot first!

ps: ask for monthly tickets, recommended tickets

Chapter 7300, everyone voted, thank you!

For the convenience of reading next time, you can click "Favorite" below to record this (Chapter 253 Hundreds of stores open together, causing a sensation in the whole city! (bottom middle)) reading record, you can see it next time you open the bookshelf!

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