I Have 100 Million Stores
Chapter 254: All parties are shocked, and the number of members soars! (superior)
"I have a billion shop novel ()" to find the latest chapter!
Hundreds of stores opened together, and Shiwang brand stores were unveiled at the same time. The huge Shiwang logo on the signboard is particularly eye-catching!
Next to the logo, the eye-catching No.12 to No.111 represent the numbers of Shiwang brand stores.
This time a full increase of 100 numbers!
The numbers are not that amazing, the key is that they increased at the same time, which is inexplicably shocking.
Countless people witnessed this historic moment, the opening of hundreds of stores under a single brand for the first time in the country!
And all in one city!
The scene is huge and shocking!
Obviously, this time, the Shiwang brand has entered the sight of thousands of people with a proud attitude!
And after the opening of the store, countless people flocked in, and the crowds of guests crowded every Shiwang brand store in an instant!
It is not the first time for Shiwang Group to face this kind of situation. It has already made a plan. For those large and medium-sized stores, a number-taking machine was moved out of the store and placed next to the store door. , There was a long queue in front of the number pick-up machine.
As for those catering stores that do not provide dine-in in a small area, customers consciously lined up in front of the store.
In the end, the eye-catching long queues became unique landscapes on Jiutiao Commercial Street!
And with the passage of time, batch after batch of customers leave after eating, and new customers enter in an orderly manner, but the queue has not only not become shorter, but has become longer and longer!
With such a grand occasion, many people can't help but have a slight illusion, as if they have returned to a decade ago, when the Internet was not yet emerging, e-commerce was still in its infancy, and the shadow of takeaway was still unseen.
The era when entities were king!
Jiutiao could only be called an ordinary commercial street, but due to the entry of Shiwang brand, it has undergone earth-shaking changes!
The flow of people is so large that it is approaching the first-line pedestrian street!
With the opening of hundreds of Shiwang brand stores, after a batch of customers go to consume, more and more people know the pricing of these new stores.
The low price immediately attracted a lot of exclamation!
Combined with the extremely high experience in every store, the waiters who greet you with smiles make you feel what it means to be "the customer is God".
High-quality service, low price, exquisite food, high-quality dining environment...
The characteristics of Shiwang brand are displayed in front of more people.
Many people sighed, this is really a fairy-level chain brand!
Never seen such a conscientious merchant!
The originally high net profit of the catering industry should cease to exist in the face of these measures, right?
So it is obvious that this store is giving away profits to us ordinary people!
More importantly, there are not just one or two stores like this, but more than a hundred of them!
Oh my God!
If you don't strongly support this kind of conscientious shop, your conscience will feel a little bit sorry!
Apparently, the people who originally came here to join in the fun, were amazed as if they had discovered a huge treasure.
Many people can't help but directly post to Moments or directly promote it with relatives and friends around them.
The most important thing about marketing promotion is to let people in the market spontaneously spread word of mouth for you.
No matter how fancy or delicate the advertisement is, it will more or less make people feel a little bit of resistance, and if it comes from the best friend or relative of Amway, the effect will definitely be leveraged, because there is a sense of trust and intimacy !
If this step is achieved, it will be difficult for your product to fail!
It is no exaggeration to say that products or brands that can achieve this level are extremely rare in the country.
Not to mention that like now, almost everyone who has experienced Shiwang brand stores has spontaneously promoted it!
There is also a ratio between the old and the new, and this ratio generally does not exceed 20%. Such a high proportion of active promotion like a physical brand is extremely rare!
The importance and role of good word of mouth are vividly demonstrated in Shiwang brand!
And when everyone was immersed in this carnival, Shiwang brand once again sent out a shocking news!
The second batch of check-in activity with hundreds of stores opened officially!
Still a hundred stores.
It is still a total of 10,000 check-in places.
It is still the generous reward.
The difference is that the opening time is three days later!
boom!
As soon as the news came out, it caused a shock in an instant!
So soon, another hundred?
And it's still three days later?
Is this a bit too exaggerated? !
No one expected this to happen.
This has just witnessed the history of a hundred stores opening all at once, and it's coming again so soon?
Damn it.
What a long experience!
After a short shock, the crowd started cheering again.
The more shops there are, the more choices there are!
You don't have to wait in line for so long!
Everyone can understand these simple principles.
Soon, they fell into a carnival again.
Afterwards, with the success of the first new check-in, people were surprised to find that the new shops were also on these nine commercial streets!
This news immediately raised the atmosphere of Jiutiao Commercial Street to its peak.
Countless people who were originally on Jiutiao Commercial Street started to visit like a treasure hunt.
Immediately afterwards, a very strange scene appeared on the commercial streets.
In front of some shops that have not yet opened, the doors are only half open, but there are long queues in front of these shops!
Obediently, it’s unbelievable that even the punch card has started to line up!
It's been a long time since I saw this scene!
In the end, unable to stand up to the massive flow of people, this check-in event came to an end in just a quarter of an hour!
The speed of time also fully demonstrates how exaggerated the current flow of people on the commercial street is.
And the news of the opening of hundreds of stores twice in a row, the time between the two is so tight, and those stores are so high-quality, all kinds of factors add up, and the impact on people's psychology is so great that it is hard to put into words. To describe.
But there is no doubt that this has once again become a new topic of discussion!
The topic discussion about Shiwang brand has been pushed to a higher level!
...
On the occasion of the opening of hundreds of Shiwang brand stores.
In addition to those ordinary customers and the media who came to the scene, there is also a small group of special people who are silently watching the occurrence of this event.
That is the group of people like Mr. Wang who went to Shiwang Group for consultation last time and are planning to invest in opening a store.
At this moment, a group of four people were standing on a certain commercial street, witnessing the grand occasion in front of them with their own eyes. After seeing the opening of shops bearing the Shiwang brand, the faces of the four people were all shocked. Besides, There was also a faint hint of joy.
"The strength of this company is beyond our imagination." Man A couldn't help but sigh.
"Yeah, I didn't expect all the stores to open together. It's the first time I've seen such a big battle." Man B echoed.
"What's even more outrageous is that there will be a second time after the first time. Will there be a third time? It's unbelievable!" Man C exclaimed in a tone.
"These are not the most important. In my opinion, their publicity plan this time is the biggest highlight..." Mr. Wang, who has decades of experience in opening a store, said with a sincere face:
"If it weren't for these publicity plans, it would be impossible to have such a big impact this time. If you look at this scene, it is not an exaggeration to say that it is a carnival for the whole people!"
Speaking of this, Mr. Wang couldn't help sighing sincerely: "For how many years, the physical industry has been in constant decline. This kind of scene is getting rarer and rarer. In every city, except in some top pedestrian streets. Apart from this scene, the other business districts are deserted, and there are no birds in front of the door, and they are constantly declining."
"Indeed." These remarks made the other three nod in unison.
"And now I probably have a little understanding of the company's strategy." Mr. Wang said in other words: "Anyone who has done catering knows that the net profit of most catering is more than 50% or even 60%. "
"The practice of Shiwang brand is very simple. They give up more than 40% of the original net profit of restaurants to customers, and use the extremely low profit of each store to win over customers first, so as to accumulate a group of their own. Loyal customers, and gather them into the so-called Shiwang brand membership app."
"And then use that APP to find ways to get more profits."
"If I hadn't learned that they still have an app this time, I would never have thought of this aspect."
After finishing speaking, seeing the three people looking at him with half-understanding faces, Mr. Wang immediately explained patiently again:
"To put it simply, you should have heard about Internet giants invading the physical industry in recent years."
"In my opinion, the reason why those giants have so much money is nothing more than the high returns brought by their core products."
"Based on this, a route for the Internet to invade the physical field has been formed. Internet giants want to expand their influence and profit points. The physical industry is definitely the best field. After all, the market of this industry is large enough and the moldability is strong enough! "
"As for the Shiwang brand, it does the opposite. It first takes root in the physical field, and then relies on the physical field to accumulate a group of users."
"Then it should be developing in the direction of the Internet. The Shiwang brand membership APP they are launching now is the best example."
"When there are users, it will be easy to handle later."
"After all, as long as there are users on the Internet, there are so many ways to make money."
"Oh." After Mr. Wang finished speaking so transparently, the three people next to him suddenly understood.
"However, this route is simple to say, and the logic makes sense, but it is extremely difficult to operate. It can be said that there are many difficulties. Whether it can be done or not is another matter." Mr. Wang continued to speak:
"The first is the asset-heavy nature of the real industry. There are too many hard investments in the early stage. This alone has stumped countless people."
"At the same time, asset-heavy also means that the reliance on cash flow is stronger than other models. As long as there is a little problem in the middle, it is likely to be a situation where all the losses are lost. There are too many risks and crises in it. There are countless."
"Secondly, there is no case for this model to refer to, and the future is uncertain."
"The final question is how to make a profit, which is also debatable."
"In other words, no one can guarantee whether such a large investment will yield considerable benefits in the end."
"Based on all of this, while the model makes sense, it's clear why no one has ever done it before."
"Indeed, if you invest such a large amount of money, if there is no considerable profit later, it will not be a direct hiccup." Man A nodded.
"It can only be said that people with high skills are bold. If I had so much money, I wouldn't dare to do this, and there's no need to do it. Wouldn't it be better for me to find some safe business?" The man B answered.
"Okay, don't talk about this." Mr. Wang smiled, and suddenly said with a firm tone: "Although I don't know where this company has the confidence to do this, and I don't know whether it will be successful in the end, but It is undeniable that the strength they have shown now is enough to convince me."
"So, this investment in opening a store is worth doing!"
"Not only is it worth doing, but I'm also going to give it a go!"
"Throw all your wealth into it!"
"??? Lao Wang, are you impulsive? Do you want to be so desperate?" The three looked at him in surprise.
"Give it a go, turn a bicycle into a motorcycle." Mr. Wang pursed his lips and expressed his thoughts:
"Through this incident of opening hundreds of stores, I now understand a little bit why they launched that consulting service before."
"Obviously, they are preparing for future expansion!"
"Let us invest and build a store according to their standards, and then they can buy it and put it into use directly!"
"In this way, an efficient effect can be achieved."
"Compared with their acquisition of other stores, those stores may not meet their standards, and the final investment in renovation may be more!"
"And 10% of the income plus the operating income before the store transfer, this is worth my risk!"
"Because they can take this first step, they must have sufficient funds to support them, otherwise who would dare to play like this!"
"So taking a step back, even if the company's plan fails, it's impossible at the beginning!"
"What's more, isn't the store still in our own hands? Even if something happens in the end, the loss won't be much!"
Hearing this, as soon as these very reasonable words came out, the other three were suddenly moved.
"According to what you said, it seems that this is really the case. Let me invest more..." Man A first echoed.
Seeing this, the other two couldn't bear it any longer, and also spoke up to invest a little more money.
And a similar scene happened in a small group of people.
It is foreseeable that this time, all the stores of the Shiwang brand will open together, which is undoubtedly a booster for those who want to participate in the investment and open stores to earn 10% of the income!
...
7 p.m.
Shiwang Group Headquarters.
Since this week, the entire Shiwang Group has been caught in a high-intensity working atmosphere.
Employees work an average of more than 14 hours a day.
Some people even directly opened a room in the hotel next to the company to save commuting time, just to get off work overtime for a while.
It is precisely because of their efforts that the Shiwang Group can realize the huge plan of opening all stores in such a short period of time.
Xie Qing, who watched this scene with his own eyes these days, couldn't help being surprised.
It is no exaggeration to say that the fighting power displayed by this company is far beyond her imagination. She has never seen a company that has just started a business that can show such amazing efficiency!
Can the power of triple overtime pay be so great?
Xie Qing had some insight, she had never done this before.
Not to mention three times the overtime pay, she thinks double the overtime pay is unnecessary. Isn't it normal for employees to work overtime to catch up with the progress if they haven't completed the tasks assigned by the company?
You perform well, I see it all, keep working hard, and I will reward you again in the future!
This kind of thinking is the common thinking of being a boss and a leader.
It is also the norm in the domestic workplace.
As for whether there will be a future in the end, heh, who knows.
...
At this moment, in Cao Xingyu's office.
All the high-level executives of Shiwang Group gathered together to make a staged report.
It is mainly about the progress of recruitment of various personnel, store supply chain, publicity, etc.
And there is no doubt that the progress in all aspects is according to the plan, and there are no accidents, and the predetermined goal has been perfectly reached.
Finally, it was Zhan Wentao's turn to report.
"Mr. Xie, Mr. Cao, colleagues, hello everyone"
"Today I mainly report on the upgrade progress of the current member APP."
"At present, the takeaway function has completed internal development and has entered the testing stage."
"While testing and modifying BUG, we are also upgrading related functions such as the check-in wall."
"According to the plan, in another 10 days or so, these two functions can meet the online standards."
"10 days?" Hearing this number, Cao Xingyu pondered for a while and said, "Let's develop the function within a week. Is there any problem?"
"No problem! I'll mobilize again!" Hearing this, Zhan Wentao responded directly without thinking.
The first survival rule in the workplace is not to tell the leader no.
And the estimated time before, he actually made a conservative estimate.
"Well, thank you for your hard work." Cao Xingyu nodded and explained casually:
"I want to introduce our entry into food delivery when our company's third batch of 100 stores is open, while the popularity is still there. If this is the case, the response and effect will definitely be several times stronger than later!"
"Indeed, it is undoubtedly the most correct choice to take advantage of the victory at this time." On this occasion, anyone who dared to speak freely would be thanked, and she opened her mouth to express her opinion:
"Especially now that the food delivery market is very competitive, we have just started this business, and we can take advantage of the momentum where we can, which can save us a lot of costs."
"Yeah." Cao Xingyu smiled noncommittally. It's not because of the big competition. To be honest, he has never regarded the two food delivery platforms as competitors.
After pursing his lips, Cao Xingyu nodded towards Zhan Wentao, signaling him to continue talking.
"Next, I will report the data of our members and the current data of the Shiwang brand APP." Speaking of this, Zhan Wentao unconsciously showed a hint of excitement on his face.
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