I Have 100 Million Stores

At this moment, Xie Qing felt a sudden realization.

In her opinion now, there is no doubt that the limited edition check-in medals in each store of the Shiwang brand will definitely attract the attention of those members.

The 10% discount alone is full of temptation.

From the sensational scene caused by this check-in activity, people's participation in this event is still quite high.

And then the check-in wall display function launched in the app can well stimulate everyone's vanity and comparison.

Finally, the transfer of check-in medals was launched, which provided some financially qualified people with a channel to pretend to be coercive.

As the number of members continues to increase, the Shiwang brand is becoming more and more famous, and there are more and more stores, a second-hand market for check-in medals based on the Shiwang brand will be formed!

And the handling fee generated by the transfer is an additional revenue point for Shiwang Group!

The key point is that this is still a profitable revenue point!

No need to pay much cost!

At this moment, Xie Qing finally understood why Shiwang Group insisted on opening a store like that.

It turns out that everything is paving the way for the follow-up plan!

Because if you want to build this second-hand market based on punching badges, high-quality stores are the most critical part of it.

If there is no high-quality store and it is impossible to accumulate such a large number of members, then the check-in thing will only become a joke that no one participates in.

On the contrary, it is a huge market!

"Your idea is really great! You can still play like this? Why didn't I think of it before!" Withdrawing his thoughts, Xie Qing couldn't help but sigh in admiration.

"Hehe." Hearing this, Cao Xingyu just smiled lightly.

You may not believe it, but I never thought I could play like this before.

"For your business plan, I finally see some clues." Xie Qing pursed his lips, with a confident smile on his face, and said:

"I really didn't expect that you originally wanted to use this novel way to generate income."

"The key idea is really interesting, and it can be called a new way!"

"And the scalability in this aspect is too strong in the future!"

Speaking of this, Xie Qing's eyes lit up, and he continued:

"To tell the truth, I feel that it can be optimized and expanded now."

"We can't focus on a small number of people with assets, but we have to consider how to fully revitalize this second-hand market so that more people can participate in this medal sale!"

"It's best if all the staff can participate, then we can earn more benefits from handling fees!"

"Otherwise, there will be 100 check-in medals for each store. Sooner or later, this number will be bought out by some rich people, and those people will not sell it at that time!"

"Or hold it in your hand and wait for the price!"

"When this happens, it is foreseeable that the business will come to an impasse sooner or later!"

"The frequency of transactions will become lower and lower!"

"Even if we continue to launch stores,

Sooner or later, they will all face this situation! "

"In layman's terms, the upper limit of this mode is a bit low!"

"This is not good news for our revenue!"

"So, we have to find a way to revitalize this market, and we must consider suppressing the price of medals, so that everyone can participate in the conditions, and increase the frequency of transactions!"

"In this way, the upper limit can be raised!"

"Only the more times we trade, the greater our profit will be!"

"Eh..." Cao Xingyu was a little embarrassed, not knowing how to respond.

In fact, he didn't expect this to make a lot of money!

His core is to create a social scene based on "shops", so that everyone can have some common topics.

Is Xie Qing thinking too much?

While Cao Xingyu didn't speak, Xie Qing's mind was full of thoughts, and she thought of a good idea, and she continued to say:

"I really have a pretty good idea!"

"I don't think it's good to punch the wall! It's too restrictive!"

"Those members will continue to collect medals in order to display more medals on the punch card wall. At that time, there will be fewer circulating medals in the market, and naturally there will be fewer transactions!"

"Let's get rid of the check-in wall!"

"Other forms can be considered."

"For example, doesn't our Shiwang brand now have ten business districts? Then in the future, we can think about it. If a user accumulates check-in medals for all stores in the same business district, what kind of high-ranking title should we give him? ?”

"For example, the star of the business district? The super VIP of the business district? The emperor of the business district? The chosen son of the business district?"

"Or you can upgrade according to the number of business districts that are full. One business district is the circle master, three business districts are the circle masters, ten business districts are the big circle masters, thirty business districts are the circle spirits, and one hundred business districts are the circle masters. The business district is the king of the circle... the one who lights up all the business circles of our brand is the emperor of the circle! The legendary emperor-level powerhouse is so terrifying!"

"..." Hearing this, the corners of Cao Xingyu's mouth couldn't help twitching.

title?

Even the upgrade system is here?

That being said, the system is a bit familiar...

Forehead,

It turns out that Xie Qing is also a fan of novels? ?

Cao Xingyu is a little convinced by Xie Qingzhen, this brain hole...

Why don't you just treat reality like a game?

"You can discuss the title and so on. Anyway, as long as it can make the members feel good! It's OK to make the members compare with each other!"

"And for those who have the title of a certain business district, we will light up the special title of the business district for him and that's it! Then all the shops in that business district will give him a 10% discount!"

"Owning a discount in a business district can not only save money, but also entertain friends! This will allow those members to be more active in collecting badges and exchanging titles!"

"The last is the key! Once you have the title of a business district, the punch card medal of that business district in the member's hand is useless, and it doesn't make sense to keep it in your hand, so transferring it out becomes the only way!"

"In this way, there is no possibility of punching medals being artificially hoarded!"

"And the further you get to the back, the more people gather, the price of the medal will also drop, which will allow more people to participate!"

"As the frequency of transactions increases, our income will also increase!"

"Although the 10% discount will make our stores with low profits even lower profits, it is definitely impossible to collect all the check-in medals of a business district without contributing a handling fee of one or two thousand."

"So, the handling fee can completely make up for our discount, and even make us a lot of money!"

"And, in the end, we can think of other ideas to continue to expand and generate income for this direction!"

"Wait until they've already entered the pit, are you afraid that they won't continue to pay?"

"Tsk tsk, it will be hard not to make money by then!"

"Eh..." After hearing Xie Qing's words, Cao Xingyu felt that he had benefited a lot.

Look, this is the real capitalist!

That's business acumen!

If he really followed Xie Qing's approach, Cao Xingyu had to admit that this check-in thing would be completely revived.

Be something everyone can participate in!

With more people participating, the Shiwang Group's income from handling fees may become an important revenue point for the group!

I thought that the daughter of the Xie Group was a spoiled straw hat, but now it seems that she is not all, at least she has a very unique vision.

This proposal made Cao Xingyu a little tempted.

"What you said is very reasonable. It seems that you can really do what you said." Cao Xingyu pursed his lips and nodded.

"En!" Xie Qing nodded, with a natural expression.

I thank Qing for the plan, can it be worse?

"But..." Cao Xingyu thought for a while, and said, "Is it a bit too idealistic?"

"A business district is calculated based on 20 stores. If one person wants to collect all of them, the handling fee will be 2,000, plus the money for purchasing punch card medals. This is not a small sum."

"In the previous plan, the target group was petty bourgeoisie and the middle class. For those who have a little bit of money, they may not care about this little money."

"But ordinary people probably won't waste that money for a little bit of vanity and comparison."

In fact, in Cao Xingyu's mind, there must be more than 20 stores in a business district, and now it's just the catering industry, which is more than this number.

If it expands to other industries later, it will at least double.

Just because he was afraid of scaring Xie Qing, Cao Xingyu didn't say that much.

"You're underestimating people." Hearing this, Xie Qingle said:

"People's vanity and comparison are at work, far beyond your imagination."

"To give you the simplest example, do you play the game? Do you play the dead man's pesticide?"

"For the sake of the skin, to brighten and enhance the VIP icon, to be a little bit different, how many people have thrown a lot of money into it, do you know?"

"The reason is actually very simple. Some people spend some money to look good because their friends are playing the game. Some people want to pick up girls in the game to pretend to be aggressive. Some people spend purely on impulse."

"No matter what the reason is, the word vanity cannot be escaped in the end."

"These people piled up a game that can make a net profit of 100 million a day!"

"It's like a money-making machine!"

"So, even games can arouse people's vanity, not to mention that ours is still in reality!"

"If the reputation of our brand rises and becomes a wind vane, what will happen then?"

"So, you don't need me to say more, do you?"

"As long as we can create an atmosphere, make the brand bigger and bigger, and have a stronger influence, then having the title of our Shiwang brand business circle is a kind of brand name and a manifestation of identity!"

"Not to mention, there is still a 10% discount."

"By then, people will be crazy about it!"

"Pesticide for the dead..." Hearing this, Cao Xingyu frowned immediately.

Originally, he was quite supportive of Xie Qing's idea.

But when he heard this example, he suddenly felt a little inappropriate.

Because pesticides for the dead are very profitable, but they are full of scolding!

Out of ten consumers, there must be nine complaining about it's unscrupulousness!

It even indirectly brought down Penguin's reputation a lot!

Although it has not yet reached the point where everyone shouts and beats, but the poor reputation is an indisputable fact.

There is one thing to say, this is because Penguin has a good momentum now, and no one can shake its market position. When the wind changes and Penguin falls, you can see how unpopular Penguin is after seeing how many people applaud.

After thinking about this.

Although it is undeniable that what Xie Qing said is very reasonable, as long as the market size and market position of Shiwang brand are established, people's comparison and vanity will stimulate them to make some impulsive consumption.

However, Cao Xingyu does not want his company to become an existence that is constantly reviled by people in the future!

In that case, the hard-earned reputation will collapse directly!

At that time, the impact will still be quite large!

For Cao Xingyu's long-term goal, it's not worth it!

For that little money, Cao Xingyu felt it was completely unnecessary!

If possible, he also said that he wants to create a perfect big company that can be praised by the world!

"What you said makes sense." Thinking of this, Cao Xingyu nodded first, and then said: "However, I don't want to do that."

"After what you said, I changed my mind and don't charge such a high transfer fee."

"I'm going to reduce the handling fee, just charge a transfer handling fee of ten or eight yuan."

Compared with one hundred yuan, ten yuan or eight yuan, Cao Xingyu thinks it should be acceptable to most people.

Moreover, the members of the Shiwang brand are all real-name, and must be an adult with an ID card.

Ten or eight yuan may be their usual half a pack of cigarettes and half a pack of aunt's towels.

When asking them to take out the money, there will not be too much resentment and unhappiness.

Combined with the high-quality line of the Shiwang brand, maybe they will lament that this fee is really conscientious!

"Ten or eight?" Hearing this, Xie Qing who was at the side immediately frowned.

This cut 90% of the price directly, and the lost benefits would be huge!

what is this guy thinking...

Um? ! wrong!

It shouldn't be that simple...

After learning more about the inside story, Xie Qing at this time already looked at Cao Xingyu differently.

Therefore, she thought that since the other party brought up this matter, there must be some deep meaning in it!

Even I, Xie Qing, can be tricked by this guy many times, so he can't see through the loss of profit?

impossible!

No reason!

After meditating for a while, Xie Qing suddenly opened his brows, showing a dazed expression, and said:

"Hehe, I understand what you mean."

"Mr. Cao, Mr. Cao, you are really extraordinary! Your brain is really extraordinary!"

"It seems that you not only have a good set of internal management of the company, but also have a very unique vision in business strategy!"

"I'm convinced now that the capital behind you is pushing you to the front, not simply treating you like a puppet!"

"It's because you do have that ability!"

"It's true that you can have such extraordinary abilities at a young age. I appreciate you very much."

"???" Hearing this, Cao Xingyu was stunned for a moment, what was he talking about.

Although it sounded like a compliment to him, it was too sudden.

It's so unprepared...

What have I done?

I just don't want to affect the company's reputation!

"Hehe, what's your reaction? Do you think I, Xie Qing, can't see your intentions?" Seeing Cao Xingyu's surprised face, Xie Qing laughed and said:

"Actually, I understood what you meant just now."

"You want to do it, right?"

"The handling fee is too high. Ordinary people may only be able to gather in one business district. In other words, most people may only consider collecting the business district they often go to or the nearest business district near their home."

"At most, there are only one or two business districts."

"This will lead to limited vitality in the second-hand market for badges."

"And if the handling fee is lowered, people who can only collect one business circle can collect seven or eight! Moreover, such a cheap handling fee will more easily arouse people's enthusiasm for participation!"

"Anyway, it's just such a small amount of money, everyone won't take it to heart at all!"

"The final result is almost no worse than the one hundred yuan handling fee!"

"What's more, this will boost the atmosphere of the entire market and create a more lively scene!"

"With so many business districts, how many can we really go to under normal circumstances? In fact, the one I often go to is the nearest business district!"

"For us, the loss is actually not that big!"

"Gao, Mr. Cao, in such a short period of time, we have carried out another upgrade on the basis of what I just suggested, and it has a qualitative improvement!"

"You puppet, oh, no, you assistant to the president, I thank you for recognizing it, your ability is indeed very hard, and your thinking is very quick!"

"???" Cao Xingyu was stunned.

What the hell?

I didn't think so much about it at all!

but...

What Xie Qing said seems to make sense...

"Hehe, I didn't expect me to see through it so quickly, did you? Do you want to wait for my objection before expressing your thoughts? I'm so sorry, I didn't give you a chance to express it." Cao Xingyu's reaction fell into Xie Qing's eyes Here, it seemed that she had completely seen through her thoughts.

"Um, Mr. Xie...that's amazing..." Cao Xingyu laughed awkwardly.

He didn't even bother to explain this situation.

Anyway, if the handling fee is reduced, it is enough to stabilize the brand reputation.

"Hehe, I'm good, that's well known to everyone in the world, but it's your performance that impresses me." Xie Qing smiled, in other words:

"Okay, let's not talk nonsense. After this time, I have a little idea of ​​your business plan."

"In the matter of punching cards alone, there are many points we can work on in the future, and we can consider more similar revenue points in the future!"

"Come on, when will the new wave of chasing investment start? I can't wait!"

"We have to work harder and speed up the expansion!"

"Only the more stores our brand has, the more we can stimulate customers to participate in similar check-in activities!"

"Eh..." Hearing this, Cao Xingyu patted his head blankly.

What is this called?

...

eight pm.

Beijing city.

Meituan Headquarters.

It was brightly lit at the moment.

Liu Jian is working overtime. The end of the month is approaching, and he is busy with the summary report at the end of the month in the central market.

And there are many people who are working overtime like him.

This is also the normal state of Internet companies. After all, it is the industry that most advocates free 996, and this scene is not surprising.

Recently, the Meituan Company has been in trouble, and has been investigated for alleged corruption.

The occurrence of this incident made the atmosphere inside the company a little dignified.

at this time.

Liu Jian's cell phone on his desk rang.

"Why is it this kid again? I haven't seen you expand the market in Sansha City, but you make frequent calls." After looking at the caller ID, Liu Jian muttered a little displeased.

The caller was the person in charge of the commercial market in Sansha City, one of the central urban agglomerations he was in charge of.

"Hey, what's the matter." After pressing the answer button, Liu Jian said in a slightly cold tone.

"Mr. Liu, something serious happened!" The other end of the phone shouted anxiously.

"Huh?" Hearing this, Liu Jian frowned immediately.

"Do you still remember Mr. Liu of the Shiwang Group? They made another move, and it was a big move!"

"Shiwang Group?" Didn't he suddenly hear the name of this company, Liu Jian really had already forgotten Shiwang Group.

After recalling it in his mind, Liu Jian asked: "It was the chain brand that started recruiting delivery riders more than a week ago, right?"

"Yes, yes, that's the one!"

"Oh, what are you doing so suddenly? You really don't look like a leader." Liu Jian said dissatisfiedly:

"Although there are more than a dozen high-quality stores under that company, it shouldn't make you lose your composure."

"Mr. Liu...no...not more than a dozen..." The other end of the phone responded weakly.

ps: Dear book lovers, happy May Day holiday!

()

Set a small goal first, such as 1 second to remember: Shukeju mobile version reading URL: