I Have 100 Million Stores

Among the data sent by Liu Ting, the first item is the increase in the number of Shiwang brand members.

Cao Xingyu saw that the number of members, which had been growing slowly some time ago, ushered in another wave of explosion...

In just one day today, more than 100,000 new members have been added!

Coupled with the increase in the number of members due to the promotion of the two hundred store openings and the two blind guessing activities a few days ago, the total number of members under the Shiwang brand has reached 950,000 unknowingly!

Just one step away from 1 million members!

This is an astonishing number!

This number of members is already close to one-tenth of the total population of Sansha City!

It is one-half of the total population of more than two million in Beicheng District of Sansha City!

The proportion is very exaggerated!

The number of people radiated is so wide and dense that it is rare in the whole country!

"More than a month, less than two months, nearly one million members." Cao Xingyu couldn't help but raise his mouth slightly:

"Let's not talk about the whole country now, just in Sansha City, I should be able to rank first in the number of members!"

"Continuing at this speed, maybe it won't be long before all the residents of Sansha City will become my members!"

Of course, Cao Xingyu said this casually just out of interest.

It's practically impossible to do that, it's an impossible goal.

Because judging from the age group of the population, those under the age of 18 do not yet have an ID card. Under the premise that a real-name system is required to open a membership card, minors are destined not to be members of the Shiwang brand.

And some older people, conservatively speaking, like those over 60 years old who live at home all the year round, it is difficult to apply for a physical store membership card.

Even if there were, there would definitely not be too many of them.

After all, the old grandpa and the old lady are all retired, and they usually have a lot of time, and most of the time they can cook at home.

At present, the Shiwang brand is almost all restaurants, so the appeal to them is naturally very low.

Unless the Shiwang brand gets involved in some nursing homes, leisure and rehabilitation centers for the elderly, mahjong parlors, etc. in the future, the elderly will basically not catch a cold based on the current characteristics of the Shiwang brand.

So in the final analysis, the current Shiwang brand actually already has a very clear range of user groups.

That is 18-59 years old.

Or to be more precise, it should be 18-50 years old.

Among them, the largest number of members is probably the age group in the middle.

All in all, the older you are, the less likely you are to join in the excitement. After all, online celebrity check-in, long queues, and posting friends to show off are all things young people like to do, even if old people have the idea to participate. I will also be dissuaded by the queue. I have more energy than energy, and my body can't bear it.

Looking at this data from the side, the age group of the target users of the Shiwang brand actually overlaps deeply with the age group of Internet users.

It is precisely because Cao Xingyu knew this feature that when he saw the second data sent by Liu Ting,

He wasn't surprised at all.

The second data is also related to the number of members.

The number of registered members of Shishiwang brand APP has exceeded 750,000!

In other words, among the current 950,000 members, nearly 80% have downloaded and registered the APP!

This ratio is quite astonishing!

You know, it has only been more than half a month since the Shiwang APP was launched!

Under normal circumstances, if you want to turn a new product from 0 users to hundreds of thousands of users, it will take a lot of time and effort!

However, the Shiwang brand did not take any action to publicize the APP, did not spend much energy and material resources, but still achieved such incredible results!

From the side, the viscosity of Shiwang brand members has reached an exaggerated level!

This also fully shows that the members of the Shiwang brand are relatively young and have a high acceptance of mobile Internet things such as APPs!

In other words, the enthusiasm of members to download APP is still so high without paying any big price. In fact, it also fully demonstrates Cao Xingyu's previous idea of ​​creating various Internet scenarios centered on "stores". The plan is very reliable.

As long as the core competitiveness of the store always exists, the user viscosity will naturally continue to increase.

For Cao Xingyu, his previous thoughts are being confirmed step by step, which is naturally good news.

After all, the more users of the APP, the more space he can operate in the future, and the various scenarios conceived in his mind can be used.

The third data is that the total download volume of Shiwang APP in various application distribution channels has exceeded 50 million!

This statistic did not cause Cao Xingyu too many heart fluctuations, he did not take it seriously.

On the one hand, the download data is watery, which is a well-known point.

Outside of a certain time frame, a person can repeatedly uninstall and download, and the downloads will continue to accumulate.

On the one hand, what he really cares about in his heart is only the registration data. To him, the number of downloads is really just a number without any meaning.

Even if the number of downloads exceeds 100 million, it is worthless.

After all, he has personally shut out those non-member users.

But there is one thing, this number of downloads can fully show that the Shiwang brand is very popular now, and it has attracted countless downloading crowds from curious people.

If Cao Xingyu hadn’t set the requirement of real-name registration at that time, it is no exaggeration to say that the daily activities of the Shiwang brand APP today may have reached at least 10 million!

even more!

What is the concept of APP daily activity exceeding 10 million?

Under normal circumstances, the number of daily active users must be several times higher than that of daily active users in order to achieve 10 million active users of the APP every day.

On the entire mobile Internet, apps with a daily activity of more than 10 million will never exceed three digits, and these apps can be among the ranks of quasi-first-tier apps.

There are only a handful of people with more than 100 million daily activities, and those who can reach more than 100 million daily activities are basically giants on the Internet, and they are all national-level apps.

And if the Shiwang brand app can create an app with a daily activity of more than 10 million from scratch without relying on any other app drainage in such a short period of time, it will definitely break the fastest growth record in the past.

But there is one thing to say, the continuity of this daily activity will not be very good, and the data is very false.

Because many of them are netizens who are eager to see the excitement. At most, they download it today and take a look. Finally, they find that the functions in the app have nothing to do with them. directly uninstalled.

So this is why Cao Xingyu stopped this part of traffic from the beginning.

After all, the functions on the Shiwang brand APP are too targeted, and the existing asset coverage area of ​​Shiwang Group is too clear.

People outside of Sansha basically have no access to it.

It's better to just cut across the board, which saves traffic and server costs, and maintains a mysterious image in everyone's mind.

When the follow-up continues to expand externally, it may be able to attract people's attention all at once.

Just like now, the more registration is prohibited, the more curious people are about this APP.

People will not only go to the Internet to check information to increase the popularity of the Shiwang brand, but also have a deeper impression of this app in their hearts. When the Shiwang brand appears next to them in the future, it will be able to evoke their memories at once. .

After all, news on the Internet spreads quickly and dissipates quickly.

In technical terms, this is an era of big data and high circulation and rapid iteration.

Don't look at the Shiwang brand that has aroused a lot of public opinion on the Internet, but as time goes by, the Shiwang brand will soon disappear on the Internet, and the popularity of people's discussions will gradually change over time. light.

If there is any big melon or hot news in the middle, it can quickly overwhelm the limelight of the Shiwang brand this time.

It is almost impossible to maintain popularity on the Internet.

It was precisely because he realized this that Cao Xingyu became more determined to set his sights on those members who could be influenced in front of him.

For the momentary heat, Cao Xingyu became less and less fascinated.

"I can't become a big fat man with one bite, so I will continue to adhere to the development idea of ​​existing members as the core, and develop around cultivating their habits. What we need is ultra-high-viscosity users. Steady and steady development is more conducive to the development of all aspects in the later period. Short-term Don't worry too much about the data."

As it is now, out of the actual 950,000 members, 750,000 use the app. As long as this ratio can be maintained, as long as we continue to expand in the future, the daily active users will only continue to increase.

After muttering, Cao Xingyu withdrew his thoughts and continued to look down without getting too entangled in this aspect.

The fourth data is related to the delivery of Shiwang brand.

As of 9 o'clock tonight, Shiwang Food Delivery has received a total of 31,251 orders!

An amazing result!

On the first day of launch, 30,000 orders were sold!

Before this, Cao Xingyu had never expected such a good result.

After all, it was launched on the first day, and it takes time for others to adapt and get used to it.

So what Cao Xingyu guessed in his heart before was that with the accumulation of time, the number of orders for Shiwang's takeaway will increase step by step, and eventually continue to set new highs.

Unexpectedly, the starting point was so high that it broke 30,000 on the first day.

Of course, in the face of Meituan’s daily orders breaking 50 million and Are You Hungry’s daily orders breaking 30 million, this achievement is not worth mentioning at all.

But the point is that this is the first day!

The higher the starting point, the greater the room for subsequent growth!

Moreover, Cao Xingyu knows very well that Shiwang brand food delivery has absolute crushing advantages in terms of price, delivery service experience and other aspects.

Especially in terms of food safety, no one can match it.

What everyone worries about when ordering takeaway is nothing more than eating stale, unhygienic, and unclean food.

At present, the online video view of the back kitchen by the Shiwang brand has greatly relieved everyone's worries in this regard.

As any normal person, as long as he is not stupid, he will know how to choose!

So Cao Xingyu has never been worried about the market for Shiwang’s takeaway food. The fire will happen sooner or later. The only thing he didn’t expect was such a good result on the first day.

And if so many people use it on the first day, it will greatly increase the popularity of Shiwang Takeaway. With word of mouth from those who have already used it, more and more people will use it!

There are also fission factors in this!

"Thirty thousand orders, ten commercial streets, an average of 3,000 orders per commercial street, and an average of 70 or 80 orders per store."

"There is still a lot of room for improvement!"

"After all, there are ten commercial streets, and if each commercial street radiates within a five-kilometer range, even if the part where several commercial circles overlap some areas is excluded, the area covered is quite large!"

"And since it was so popular on the first day, the follow-up response will get bigger and bigger, so we have to make some preparations in advance..."

Cao Xingyu said a few words to himself, thought for a while, and immediately dialed Liu Ting's number directly.

The phone rang twice and was answered.

"Mr. Cao, have you read the data?" Liu Ting's tone sounded a little joyful.

This is also human nature.

When the statistics were calculated before, Liu Ting was very excited.

This feeling is like just going through a big exam and getting a report card.

The final result proved that her hard work during this period was not in vain.

"Halfway through, I thought of a question and asked you a question." Cao Xingyu first responded, and then said in other words:

"It's about our delivery."

"Okay, Mr. Cao, tell me, I'll record it." When it came to business, Liu Ting immediately restrained her smile and said seriously.

"The first aspect is that our Shiwang brand APP must be upgraded as soon as possible." Cao Xingyu ordered: "The direction of this upgrade is mainly the takeaway aspect, and this matter is given the highest priority. The transfer of the check-in badge I mentioned last time Let them put it aside first."

"Oh, yes!" Liu Ting nodded immediately, and then couldn't help asking: "Mr. Cao, what are the main upgrades in the takeaway?"

"At present, our takeaway function is a bit crude and not smart enough, and there is still a lot of room for improvement in terms of efficiency." Cao Xingyu explained:

"If we just deal with the current situation, we can indeed be content with the status quo and not make any changes."

"However, it is clear that judging from the more than 30,000 orders on the first day, the growth period will come faster than we thought."

"It can even be said that there is not much time left for us!"

"We have to make some layouts in advance to avoid possible unexpected situations in the future and ensure the normal and orderly progress of the takeaway function."

"Yeah." Liu Ting came to a little bit of understanding, nodded in approval and said, "Yes, at the end of the day today, although we have prepared 100 delivery people in each commercial street, there are still situations of rush during peak hours. .”

"And if this trend continues, if the order volume continues to rise, not only will we not have enough delivery personnel, but there will also be a little shortage of people in each store to prepare catering."

"Also, our raw materials are not prepared enough, and this problem has been exposed a bit today."

ps: return a chapter later

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