I Have 100 Million Stores

Liu Ting, who entered the office, frowned tightly, with a slightly dignified expression.

After Cao Xingyu saw Liu Ting's rare expression, a possibility automatically appeared in his mind: there is a high probability that the two major food delivery platforms have made moves.

After all, the development of Shiwang brand in all aspects is very good now, and there are no mistakes.

What you need to know is that Liu Ting has grown up rapidly, her vision and mentality have already been greatly improved, and a little thing will not make Liu Ting show such a gaffe.

In this case, the only thing that can cause Liu Ting to react like this seems to be that incident.

"What's the matter, sit down and talk slowly." After getting some clues, Cao Xingyu pointed to the sofa not far away, and said lightly.

"Okay." Liu Ting nodded, walked quickly to the sofa, and after sitting down, said quickly:

"Mr. Cao, Mei Tuan is making moves!"

"Oh, sure enough." Hearing this, Cao Xingyu smiled immediately, not surprised at all, and knocked on Erlang's leg with great interest, and asked:

"What action, tell me."

It seems that Mr. Cao had expected this to happen a long time ago... Seeing this, Cao Xingyu's calm and composed demeanor reassured Liu Ting a little.

And her gaffe just now was entirely because the rival company was too powerful this time!

That's Mei Tuan, a giant with a market value of more than 200 billion yuan!

Being targeted by this kind of company is not a trivial matter when you think about it.

Mr. Cao deserves to be Mr. Cao, he can maintain a calm appearance for a big company like Meituan... If it were someone else, he would have panicked a long time ago!

With a sigh in her heart, after a pause, Liu Ting said:

"Mr. Cao, according to the information we have received, the Meituan app distributed a lot of large red envelopes this morning, and all of them were worth more than six yuan!

Basically, as long as you open the Meituan Food Delivery app today, you can get a red envelope! "

"In addition, we also went to check. Today, the prices of the nearby merchants on the Meituan APP have been greatly adjusted, and they are all falling! Their prices are already comparable to what we have!"

"And there's free shipping!"

"And more importantly, I arranged for people to test it. Whether it's red envelopes or price cuts, etc., these measures are only available to merchants and users near the ten business circles we set foot in, and the scope is fixed by the other party from the background. It is obvious that the other party is targeting us!"

For Shiwang Group, which has already set foot in the field of food delivery, it is naturally reasonable to pay attention to the dynamics of its competitors.

Although Cao Xingyu didn't care and didn't make any arrangements, Liu Ting was very concerned about these things. For this reason, she specially set up a group to observe the situation of Meituan and Are you hungry from time to time.

Because of this, Liu Ting received a report from her subordinates at the first moment today.

"Price reduction, red envelopes, free shipping..." Hearing this, Cao Xingyu curled his lips and said with a smile:

"Red envelopes and free delivery fees are old routines. There's nothing worth talking about. They are very good at playing this."

"The only thing that's a little different this time,

It was they who called on nearby merchants to cut prices. But Meituan must have to pay some price for this, otherwise those merchants would not be able to bear the loss for no reason. "

"There may even be some behind the scenes that are not on the surface, and the incentives for merchants and delivery staff are also uncertain."

Although no detailed information has been obtained, Cao Xingyu's guess is still very accurate.

In addition to what can be seen on the surface, Meituan has indeed launched a series of stimulating incentives in private.

Similar to how many orders the merchant sold today, how much extra rewards and so on.

After a pause, Cao Xingyu concluded with a smile:

"But in the final analysis, there is nothing new. It is still the same way of burning money in the food delivery field before, and there is no innovation in various measures."

As for fixing the range around the ten commercial streets where the Shiwang brand is involved, there is no problem at the technical level.

In the case of obtaining the current location of the user, including sending red envelopes can also be directed to people within a certain range for distribution.

It is not the first time that this kind of thing fixed in a certain range has appeared. On the contrary, it is a frequent occurrence in the food delivery platform, and it usually occurs when the platform is about to develop a certain market.

It is worth mentioning that the method of fixed range is only a very basic way of promotion.

Going deeper, there are big data technologies such as identifying new users and old users.

According to the user's use, identify who is a new user, and then under the same location, distance, order, etc., the price will be different.

For example, the delivery fee for new users is more favorable, the price of membership is more favorable, and the red envelopes given are larger, etc. measures.

That is to say, a series of discounts are accurately offered to new users, while old users will not be able to enjoy them.

In short, when buying the same goods and services on the same platform, old users will pay a higher price than new users.

It's called directional promotion, but in actual technical terms, it's called 'big data killing familiarity'.

Compared with the "zaisheng" of doing business in reality, it has become "killing familiarity" in the online world.

It's ridiculous, but this is a very common thing on the Internet today, and it is ubiquitous.

It's just that it's hard for ordinary people to find out, and each platform is also very subtle.

After all, who would do this kind of experiment if they have nothing to do?

In most cases, a person is just a mobile phone, and you can’t tell if you switch accounts on the same mobile phone, because the information of the mobile phone device has been recorded in the big data of the platform, and it will be carried out according to the device. matched.

In this case, even if you are a new account, but the device has been registered or logged in with an old account, such users will be classified as old users.

There are many other similar concealment methods, all combined, it is naturally more difficult for ordinary people to find out the tricks.

"Yes, looking at this posture, they want to fight a price war with us!" Liu Ting nodded and said:

"In addition, there is another small change. Their APP seems to have undergone a small update, allowing merchants to upload pictures and small videos through the background."

"Many of the above merchants have uploaded some pictures or small videos of the kitchen today."

"This type of merchants who upload pictures and small videos will have a small yellow circle icon with the word 'An' as long as they have passed the review."

"Oh, hehe." Hearing this, Cao Xingyu chuckled lightly and said:

"It seems that the pressure from public opinion still has some effect, and the food safety issue has attracted their attention."

"But judging from their size and characteristics, it is difficult for them to copy the form of our live broadcast."

"On the one hand, the cost is too high. From the installation of cameras to the cost of online broadband, etc., it is not a small expense. It is reasonable for them to be unwilling to pay this money without equivalent profits. .”

"On the one hand, it is difficult for all the merchants who have settled in to follow their arrangements."

"So I took the next best thing and chose this ambiguous and cheapest way to show the attitude of the platform."

Speaking of this, Cao Xingyu commented:

"It's okay. Although it's a bit perfunctory and coping with things, at least there are still some things to do."

"Well, Mr. Cao, what should we do now?" Liu Ting worried:

"If they do this, our takeaway orders are likely to drop significantly! The originally expected increase in takeaway orders is likely to be interrupted."

"Should we stop the recruitment of the second batch of 1,000 delivery teams?"

"Otherwise, the number of returning orders does not meet expectations, and the possibility of idle distribution teams will increase greatly. We can consider saving labor costs in this area."

"Why stop? Just continue to recruit according to the original plan." Hearing this, Cao Xingyu waved his hand with a smile and said:

"If they are just like this, using the old model to fight a price war with me, then to be honest, it really makes me feel a little disappointed."

"Ah?" Liu Ting opened her mouth, slightly surprised.

Shouldn't you be grateful and happy?

After hearing this, her first impression was that Mr. Cao seemed to want the other party to make more efforts?

A little dissatisfied with the other party's old-fashioned behavior?

Think that's not exciting enough? !

Try harder?

Ah, no way, there are still people who think that the opponent is not strong enough? ?

What kind of mentality is this!

What exactly is President Cao thinking!

Thinking of this, the corners of Liu Ting's mouth couldn't help twitching.

Cao Xingyu ignored Liu Ting's doubts, and continued on his own:

"For us, their series of measures will not have any substantial impact on us."

"Don't forget, our core is our members."

"There are nearly one million members in our hands, and most of them are residents of Beicheng District. With such a thick card, why should we worry?"

"Let's not talk about the fact that members subconsciously choose us first."

"Under the same catering price, we also have the advantages of delivery service and exquisite packaging, and compared with their pictures and videos that can be posed for shooting, our live broadcast kitchen is more reassuring and practical. "

"And, in this regard, we can also intentionally promote 'prefabricated dishes' and promote the concept of 'prefabricated dishes' to more people."

"At that time, in order to eat fresher and more reliable food, I don't think I need to say more about how everyone will choose."

The prefabricated dishes mentioned by Cao Xingyu are more and more widespread in the catering field nowadays.

This is a new knowledge he learned when he studied the standardization of catering chain brands after he came into contact with catering stores.

What you need to know is that after more and more capital enters the catering industry, the concept of "prefabricated dishes" has been magnified.

Because of the existence of prefabricated dishes, it can save a lot of tedious workflow in the back kitchen, and even some prefabricated dishes can not even use the chef, saving time and speeding up the meal, while saving some labor costs.

After all, capital is profit-seeking, and how to maximize the benefits will determine which direction they will go. Anyway, profit is the first, and other factors are just floating clouds.

And prefabricated dishes are actually a very big concept.

Among them, the well-known "cooking bag" is the kind that is poured out and heated in a microwave oven, then served with staple food and packed in a lunch box, and the meal can be handed over to the takeaway boy in a few minutes , in this form, is called 'instant food'.

This type is very common in shops that specialize in takeaway.

When you order a takeaway and see that the food is delivered in a minute or two and waits for the rider to pick it up, there is no doubt that it must be 'instant food'.

Among the pre-made dishes, there is another kind called 'instant food', which is different from the 'instant food' in that it is cooked directly in the pot, without doing anything, just stir fry a few times, because this The first is a fully processed food.

The most common ones in this category are McDonald's and KFC.

The two types of 'instant cooking food' and 'instant heating food' are the two most common types in the catering field.

In addition to these two, there is another kind of "ready food", which is commonly known as clean food.

This kind has only been washed and cut, and it is packaged according to the amount of dishes required for cooking, and the chef needs to process and cook it by himself.

The last one is 'instant food', which means you don't need cooking, you can eat it directly after opening, such as canned food, cold dishes, chicken feet with pickled peppers and the like.

The reason why Cao Xingyu will study this is because when the chain brand reaches a certain level, standardization is a must.

The core of standardization in the catering industry is undoubtedly the prefabrication of dishes.

Of course, Cao Xingyu's final direction will not be 'instant hot food' and 'instant cooking food'.

These two kinds have no freshness at all, especially the 'instant hot food', which has poor taste and texture.

Therefore, Cao Xingyu's future standardization plan is "ready-to-serve food".

That is, through the supply chain, all the ingredients are washed and cut in a unified manner, and then distributed to corresponding stores in the same city, and finally cooked by chefs on the spot.

To put it simply, it is to build a food washing, cutting and distribution center in each city to reduce the cost of this piece.

This piece is part of the supply chain.

Although the cost of this kind is much higher than the other two, the guarantee of the freshness of the ingredients is obviously stronger, and the taste of the food cooked in the end will naturally be better.

However, these are some of Cao Xingyu's follow-up plans. It is still too early for Shiwang brand to be standardized.

The reason why Cao Xingyu dared to mention pre-made dishes at the moment is that he knows that most of the market is 'instant food' and 'instant cooking food', and those foods have been frozen for eight or nine days or even longer.

It is difficult for large chain brands to have this kind of situation, but it is hard to say for the kind of small stores that offer takeaway.

"What Mr. Cao said is very true!" Liu Ting instantly understood Cao Xingyu's intentions, and said:

"If the concept of pre-made products is publicized, people will definitely have more discussions on this, and then everyone will naturally support our full-time live broadcast of the back kitchen! Eat with more peace of mind!"

Speaking of this, Liu Ting suddenly realized: "I finally understand why Mr. Cao insisted on doing this live broadcast!"

"Because no one would be willing to invest so much in this seemingly unprofitable thing!"

"Based on this, food safety is actually a trump card in our hands! The kind of king fried that no one else has, only our Shiwang brand has!"

"Especially what Mei Tuan did this time to upload pictures, small videos, etc., it set off us even more!"

"Tsk tsk, there is something wrong with their move. Either they don't do it, or they are like us. Now it's good, and people have something to compare with!"

"Hehe." Cao Xingyu smiled noncommittally.

He didn't think so much at the time, he just wanted to promote food safety, and at the same time to build a better reputation, this was his starting point.

Naturally, Cao Xingyu would not try to explain it at this time.

After a pause, Cao Xingyu continued:

"Also, they are all individual stores, while we are a mature chain brand with a certain good reputation."

"Which one is better and which one is worse, is it clear at a glance?"

"Under the same price, no matter from which aspect, we are superior."

"So there's nothing to worry about at all."

"Hmm!" Hearing this, Liu Ting nodded repeatedly.

"Unless they lower the price lower than ours, it may still pose a certain threat to us." Cao Xingyu continued:

"Otherwise, they would not have an advantage just at the same price."

"The actual impact on us is minimal."

"Yeah! That's the reason!" Hearing this, Liu Ting finally laughed, and her previous worries were instantly wiped away.

Just now she really didn't think about it so carefully, she was completely frightened by Mei Tuan's name and lost her composure.

Although Shiwang Group is developing very rapidly now, it can be said that Shiwang Group is a small ant in front of Meituan's sizeable company.

It is understandable that Liu Ting's thinking was a little shocked when facing such a big company for the first time.

Regarding this point, Cao Xingyu also knew it well, and he didn't care about it. Although Liu Ting grew up very fast, she still needed some polishing in dealing with certain things, or directly speaking in terms of vision.

This kind of thing is easy to say, and there is no need to cultivate it deliberately. Give it more time, and when you see it more, it will naturally improve.

"However, I feel that their actions shouldn't be that simple." Cao Xingyu pursed his lips and muttered:

"Based on these, do you want to defeat us? Scare us off? What a joke!"

"What does Mr. Cao mean?" Liu Ting raised her eyebrows, and tentatively answered:

"Maybe the other party will make further moves?"

"There are probably more." Cao Xingyu nodded, guessing:

"Judging from the fact that they responded so quickly this time, they are very serious about suppressing us!"

"Since it is very important, there must be a backup."

"It's impossible for them not to know that this common method doesn't have much containment effect on us."

"En." Liu Ting responded, showing worry again.

Although she knows that Mr. Cao's family background is also very strong after seeing Mr. Cao's strength displayed time and time again, but after all, the other party is a well-known giant in the field of Internet food delivery, or a company that has gone public with a market value of more than 200 billion US dollars.

If it is true, Liu Ting has no idea about the result.

And to compete with such a powerful giant, even if they win, it is likely to be a miserable victory.

Cao Xingyu didn't pay attention to Liu Ting's reaction, but fell into a thought, and continued to mutter:

"Besides, our core is offline stores, and their series of measures have no impact on our core."

"Taking a step back, even if the online food delivery market is really taken away by them, it is actually irrelevant to our current situation and will not affect our hot offline business."

"That said, we're not going down because of it."

"As long as the offline is still there, sooner or later we will be able to open up the situation online."

"Meituan is such a big company, it's not possible that such a simple core problem can't be seen."

"That's true. Their measures have no effect on us offline." Liu Ting nodded with some insight.

"Forget it, don't think about it, the soldiers will come and cover the water and earth." Cao Xingyu chuckled indifferently.

What do you think about so much, when the time comes, you will see what you are doing.

"By the way, is there only news from Meituan?" After a pause, Cao Xingyu said in surprise:

"Are you hungry? Is there no movement over there?"

"Aren't you hungry?" Liu Ting responded.

"Oh..." Cao Xingyu pursed his lips and began to think.

Is it possible that you are hungry and indifferent to this?

Or do you want to sit on the mountain and watch the tigers fight?

Sit back and reap the benefits of the fisherman?

Or is it simply slow efficiency?

Judging from the present, Meituan's reaction speed and efficiency are indeed significantly better than Are you hungry.

"Bang bang bang!"

At this moment, a knock on the door suddenly sounded.

"Come in." Cao Xingyu called out.

As soon as the voice fell, there was a "click", and the door of the office was pushed open from the outside, and then a beautiful figure walked in from the door.

It's the girl at the front desk.

I saw her walk to the front of the desk and report:

"Mr. Cao, Mr. Liu, there is a group of people who claim to be Ant Financial, and the leader is the person in charge of the market in Central China."

"Ant Financial?" Hearing this, Cao Xingyu raised his eyebrows in surprise.

Some folks like to call it Ant Financial, and some people call it Ant Financial.

In fact, the full name is Ant Financial Services Group.

Cao Xingyu is naturally very familiar with this well-known online financial company on the Internet.

Alipay, the national-level APP under this company, he usually uses a lot.

But, why did people from Ant Financial come to your company?

The two sides had no contact before this...

Cao Xingyu had never expected this scene to happen.

"Behind Ant Financial is Ali."

"Are you hungry behind Ah Li."

After thinking for a while in his mind, Cao Xingyu recalled it a bit, and said with a smile:

"No wonder you're hungry and there's no movement, so that's what happened!"

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