I Have 100 Million Stores

"Hi everyone, I'm your old friend——Xiao Feiao."

Ye Xiufei first made a self-introduction habitually, and Xiao Feiao was the name of his up main account at Station B.

Immediately afterwards, he got straight to the point: "I'm in the commercial street of Dream City, and I saw a very interesting shop today, which is the protagonist of our video in this issue. That’s right, you read that right, it’s the most common steamed vegetable restaurant in the streets and alleys!”

"Here, I want to make a statement first. I didn't find a store to shoot this video just to perfuse everyone, but I put a lot of effort into it! (serious face)"

"I mainly want to share with you this time, a typical error case about the publicity of physical stores."

"Everyone please look!"

After finishing speaking, Ye Xiufei jumped away, exposing the promotional banner at the back that he had deliberately covered just now.

"Did everyone see the words on the promotional banner!"

"Just ask if you are shocked? Are you surprised? Are you surprised?"

"Have you ever seen a steamed vegetable restaurant like the one on the promotional banner?"

"I think everyone must have never seen it?"

"Let's not talk about you, even people like me who have visited countless shops have never seen it before!"

"First of all, considering that some viewers may not understand steamed vegetable restaurants, I will give you a brief introduction to the business model and typical operation methods of steamed vegetable restaurants...."

"..@#.........%#@()@#@*@#%)..."

"Remember to add some pictures of the steamed vegetable restaurant here, it will be more vivid and interesting." After introducing the steamed vegetable restaurant, Ye Xiufei suddenly said something that has nothing to do with this shooting.

It seems irrelevant, but in fact, this is a small habit of Ye Xiufei. Every time he has some small thoughts during the shooting of the video, he will record them directly, and then edit them out later, which can be regarded as a good time for him in post-production video production. Provide some ideas.

Just like right now, after he introduced the steamed vegetable restaurant verbally, he thought that it would be better if some pictures were added to the video.

So this scene happened.

Filming continues.

"After listening to my introduction, everyone should have an idea of ​​the steamed vegetable restaurant in their hearts."

"Looking back at these slogans, don't you feel that they are particularly unreliable?"

"I can tell you very clearly that your feeling is not wrong! It shows that you are still very judgmental!"

"Here, I can say with a 100% guarantee that none of the slogans of this steamed vegetable restaurant is credible! Its core idea is actually all for attracting people's attention! In layman's terms, It is to use despicable means to deceive people and gain attention! Well, this point is very similar to those anchors in the short videos of Slow Hands nowadays, it is very likely that the owner of this steamed vegetable restaurant just watches too much Slow Hands, haha."

"Okay, let's get back to the topic. Although this will indeed attract a lot of people's attention, this kind of deceptive means of publicity is immoral and not worth advocating! It may even be counterproductive. This store produces resentment and resistance!"

"So, here I suggest that if you are going to open a store or have friends who open a store, you must not imitate! This is deceiving consumers! For physical stores, deceiving consumers is tantamount to asking for a dead end and moving it yourself. To shoot yourself in the foot with a stone is to ignore word of mouth, and if there is no good word of mouth, it will be difficult for physical stores to go on.”

"..."

Immediately afterwards, Ye Xiufei commented (ridiculed) on this steamed vegetable restaurant from various aspects, and the shooting has basically come to an end.

"Well, this video is just an opening,

When this store opens the day after tomorrow, I will lead everyone to 'experience' this steamed vegetable restaurant, and then you can see how 'top' this steamed vegetable restaurant is, haha. "

"Of course, when the time comes, I will also interview passers-by to see how people 'evaluate' this store! At that time, everyone will understand why I said the store's publicity method is a failure."

"See you next time!"

"I think it's good, remember three times."

After recording, Ye Xiufei put the DSLR and tripod back into his schoolbag.

Obviously, this video is just a small opening, just a warm-up.

The real highlight is after this store opens!

As for the opening video, Ye Xiufei has already imagined it in his heart. When the time comes to edit the video, in this opening part, he will emphasize 'top', 'best quality', 'best', ' Most...', bold and enlarge all these words in the video, and pop them up in the form of barrage!

Even combined with some real pictures that can meet this standard, let the audience have a general idea in mind,

Only in this way can it be compared with the actual situation of this store later, forming a strong contrast.

After shooting the video, Ye Xiufei didn't delay any longer, and lost the interest to continue shopping in this commercial street. He rushed home non-stop, preparing for a post-production editing of the video shot this time.

...

the next day.

It took a whole day for Ye Xiufei to edit the video shot yesterday. He said it was an edit, but in fact it was mainly to add some exaggerated special effects and funny sound effects to the video, and then added some corresponding pictures of really top-notch restaurants to make the video more enjoyable. The whole video looks more lively and interesting, and it is more contrastive.

This can also greatly mobilize the audience's expectations for his next second video.

After making the finished product, Ye Xiufei directly logged into the main background of station B up and uploaded the video.

Immediately, an article titled "On the Propaganda of the Failure of Physical Stores (Part 1)" appeared on his personal homepage.

...

Although Ye Xiufei is just a small up master with only a few hundred thousand fans, but I have to say that maybe because of the subjects he chose to shoot with few people, there are very few up masters in this area, so he is actually in the real world. The influence of store-related themes is still quite large.

It is worth mentioning that, especially in Sansha City, Ye Xiufei's influence is actually quite good, the main reason is that all the shops shared in Ye Xiufei's videos come from different corners of Sansha City.

In addition, Ye Xiufei's previous videos were not bad, and some of the stores shared in the videos were indeed quite interesting, making the quality of his fans still very high, and the stickiness was decent.

Just like right now, as soon as his new video is released, it immediately gets dozens of likes and comments.

"6666, it's finally updated. What kind of store in Sansha City are you sharing this time? A steamed vegetable restaurant?"

"Damn, I've been waiting for a week, and you just showed me this? There are several steamed food restaurants downstairs in my house! What's there to share with this kind of rotten street store! Huh? This steamed vegetable restaurant is a bit awesome, publicity The language is blown to the sky, it can really be hyped."

"I've raised my posture, so I can still promote the store like this."

"Teacher Fei has spoken, everyone just take a look, don't learn it! This is deceiving consumers, do you still want to open your store well?"

"Indeed, this kind of store is ruined before it opens, and the methods are too despicable. I don't think it will last long at all!"

"For a physical store, it's better to be more pragmatic. This kind of approach is really not advisable. In the end, it will lose its reputation and the loss outweighs the gain."

"Teacher Fei put his heart into this video and taught us a lesson."

"By the way, if this steamed vegetable restaurant is really what it advertises..."

"Brother in front, stop being funny, how is it possible! It's just a steamed vegetable restaurant, haven't you ever eaten steamed vegetables? It's just a convenient canteen!"

"..."

Ye Xiufei, who was watching the barrage and comments in the background, was immediately delighted when he saw someone post a comment like "If this steamed vegetable restaurant is really as advertised...".

Sure enough, the world is full of wonders, but there are still ignorant people after all.

After thinking about it, Ye Xiufei clicked on this comment, and wrote a reply under this comment: "If this steamed vegetable restaurant is really what it advertises, I'll live broadcast eating shit!"

And as soon as this reply came out, it was immediately topped as the first one!