I Have 100 Million Stores

Chapter 297: The Honorary Store Manager of Shiwang Brand!

"Oh, let's hear it." Hearing this, Cao Xingyu immediately stopped what he was doing, and looked up at the other party.

"The first team of the R\u0026D Center business department has completed the function upgrade!" After Liu Ting reported, seeing Cao Xingyu's puzzled expression, she immediately remembered that Mr. Cao didn't know some of her arrangements, and quickly explained:

"Because our APP upgrade this time involves two major parts."

"One part is to add pre-store related functions."

"The other part is the merchant entry function."

"After I discussed with Zhan Wentao, we divided the current number of 40 people in the product department into two groups, so that the two tasks can be carried out simultaneously, so as to maximize our efficiency."

"And the team that is currently developing the functions related to the reserve store has completed the development work!"

"Oh, that's it." Hearing this, Cao Xingyu nodded.

As for the arrangement of these details, as the management team is becoming more and more mature now, he naturally doesn't need to worry about it.

"Is the function of the reserve store ready?"

Cao Xingyu was not surprised by this.

After all, this function is actually very simple. It is to add a view button of "Shiwang Brand Preparatory Store" in the store function interface of Shiwang APP.

Click the view button to jump to a new interface. In the new interface, all the information of Shiwang brand preparatory stores are displayed in the form of a list. Of course, only the name and a picture of a signboard are displayed. .

If you want to see the details, you need to click on a single store to view the details.

The details provide some basic store information such as store address, pictures, menu, business scope, etc. for members to view. In addition, there is a voting function.

This vote was what Cao Xingyu had arranged for the members to vote for the stores they wanted the Shiwang brand to buy.

In the main list, it is also sorted and displayed according to the number of votes. The higher the number of votes, the higher the display.

In addition to these interfaces displayed to users, a related management background has to be developed.

That is to say, the APP managers of Shiwang Group can dynamically add some store information in the background.

After all, this function is actually a combination of small functions such as 'addition, deletion, modification and query', which are the most common in the software industry, without too complicated technology.

In the case of overtime, it took a little more than two days to complete this function,

This speed is quite satisfactory.

"Good job." Cao Xingyu encouraged, and then asked:

"What stage are we in the first batch of preparatory stores? Can they open?"

"The renovation is coming to an end soon, and the follow-up is the entry of facilities and equipment. It is estimated that it will open in three to five days." Liu Ting responded.

"That's a pity," Cao Xingyu couldn't help muttering when he heard that.

While the app is upgrading and launching the concept of reserve stores, if the first batch of 68 reserve stores can be installed, the effect will definitely be better, at least allowing interested members to experience those reserve stores immediately.

And now there is no preparatory store officially opened, and 68 stores under renovation are listed.

Always feel weird!

Members who want to visit the store have no chance!

In this case, the effect will definitely not be optimal!

The sensational effect will also be greatly reduced!

Thinking of this, Cao Xingyu fell into a deep thought. He wanted to see if there was any way to increase the impact of this time. It would be best to make the IP of Shiwang brand preparatory store an instant hit.

Now that the first step has been taken, if we want to build this IP well, it makes no sense not to make it better and more extreme, so that the hard work we put in is not in vain.

This is Cao Xingyu's style of doing things. There is no such thing as perfunctory for anything that has been decided to do.

Either don't do it, if you want to do it, you have to work hard in a good direction.

Cao Xingyu still attaches great importance to this IP. As long as it is done well, it will become one of the signatures of Shiwang brand in the future.

"Is there any way to stimulate everyone's participation?"

"At the same time, it can also have some other effects and benefits."

Seeing that Cao Xingyu was lost in thought, Liu Ting, who already knew Mr. Cao very well, consciously stopped talking, and stood aside and waited patiently.

After half a sound.

Cao Xingyu frowned, thought of a good idea, and said, "Spend another half a day to optimize this function."

"Add a concept of 'title'."

"Ah? Naming? What do you mean?" Liu Ting suddenly didn't understand.

But her subconscious mind told her that Mr. Cao must have some amazing ideas this time!

"It's very simple. Haven't our first batch of preparatory stores opened yet?" Cao Xingyu explained with a smile:

"Since that's the case, why not take advantage of this opportunity and play more mysteriously?"

"And in the future, all our pre-opening stores will actually have a pre-opening preparation period, so in fact, this way of playing can continue forever."

"And the naming I mentioned, as the name suggests, is to ask members to name our preparatory stores! Let them choose the name of the store!"

"They can use their own names, or names that have meaning to them, whatever they want, as long as they conform to the core values ​​of socialism, such as prosperity, democracy, civilization, harmony, freedom, equality, justice, the rule of law, and patriotism. , dedication, integrity and friendliness.”

"Of course, the final name of the store has to be reviewed by us, and the three views must be correct, and it must not cause any bad influence."

"And if you want to get this chance to be named, you have to explore the store and find the addresses of our preparatory stores that are still under renovation!"

"The first member who finds the address of the reserve store will get this opportunity!"

"Boss Cao's brains are really unparalleled." Hearing this, Liu Ting couldn't help but feel a little shocked after being stunned.

the idea

It's amazing!

If you can name a store, among other things, it sounds very attractive to ordinary people!

Can't say for everyone, but at least for some people, they are definitely willing to participate!

Nothing to lose!

Lots of fun and participation!

If you can find a few more, you can even create a chain brand related to yourself!

Although the real income of the store has nothing to do with them, what they want is the face of the card!

In the future, when entertaining friends, you can easily pretend to be cool!

"Not enough." After finishing speaking, Cao Xingyu added after thinking for a while:

"It's a bit too weak to just name the name, there is no substantial benefit, and it is estimated that it will not attract many people to participate."

"With fewer people participating, the effect will be greatly reduced."

"Let's add some measures."

"In addition to the right to name the name, some additional rights can also be obtained."

"We can give each other a permanent title of 'Honorary Store Manager'!"

"This title will be included in the personal profile information at that time, and it can be displayed to everyone, and it can be regarded as something that can be shown off to outsiders."

"And, when the preparatory store really becomes a store of our Shiwang brand, the honorary store manager will directly hang it in a prominent position of the store information, so that more people can see it."

"At the same time, as the honorary store manager of this store, you can enjoy the permanent privilege of no need to queue up for this store and the permanent 20% discount privilege of this store!"

"Hiss—" Hearing the last word, Liu Ting couldn't help but gasped.

Now the Shiwang brand is the most complained about by people, and the only thing that can cause some complaints is the problem of too long queuing time!

Especially for some shops with super-hot business, it is easy to queue for an hour or two!

It is conceivable that the privilege of not needing to queue is a very tempting privilege for many people!

Not to mention, there is also a prestigious title of 'Honorary Store Manager'!

You can also get a permanent 20% discount at the store!

Right now, only the first 100 spiritual shareholder members have 20% off rights, and the number can be said to be extremely rare.

And those who have the right to 10% off are only those members who check in at the top 100 of each new store.

From this, it can be said that discounts are very rare in Shiwang brand chain stores. It is not like other chain brands that you can directly get as much as you spend or recharge!

Because of this, this also highlights the great value of Shiwang brand discount rights!

Not only enjoy the discount, but more importantly, this card face!

And now add the two together, plus one title.

To tell the truth, Liu Ting couldn't help but want to participate!

"Boss Cao's business acumen is absolutely amazing." Even Liu Ting, who had seen Cao Xingyu's surprise measures again and again, couldn't help but sigh.

"Hehe." Hearing this, Cao Xingyu just smiled faintly, and continued:

"Software upgrades are the top priority, and the existing functions should be optimized."

"First of all, for those pre-opening stores that have not yet opened, we need to give you some clues in the store information, so that members cannot search aimlessly like headless chickens."

"In addition, members visit stores offline, and the function of filling in the address of our reserve store will naturally be placed on our app."

"We provide a message board at the bottom of the details page of each reserve store."

"For users to leave a message to fill in the address of the store and the name they want to name."

"When our preparatory store is about to open, according to the time of the message, the first one to guess the address will be the lucky winner of our store and get our series of rewards."

"Okay, I'll make arrangements now." Liu Ting nodded, fully understanding.

It's just that what Liu Ting didn't realize was that Cao Xingyu's move had a deeper intention that he didn't make clear.

That is to increase the 'interaction' of members.

To put it more bluntly, Cao Xingyu is laying out a "social scene with stores as the core".

This message board is an obvious function with social attributes.

Although it is very simple for the time being, it is undeniable that this is the first step of the Shiwang brand APP to socialize, making this APP not only a small tool, but also some basic interactive functions.

According to Cao Xingyu's idea, as long as this message board is completed in the future, in fact, every official store can also launch a message board.

Let every store develop into a small community.

In the future, members' opinions, opinions, comments, discussions and other aspects of this store can be discussed here.

Of course, this is just a small immature idea of ​​Cao Xingyu, and there is no way to implement it in practice, or this idea is still a bit unrealistic.

Because there is still a very important core that he hasn't thought of a solution yet.

That is how to increase the attractiveness of this small community, so that members can't help but come to see and discuss every day?

After all, for the community, activity is the most critical indicator.

If you can't increase the activity of members, then this small community will not have much meaning.

However, the scope of a single store is still a bit too small, and the number of people covered is definitely not enough. If you want to support this community, you have to let members come to discuss and communicate every day.

As for a restaurant, it is very difficult for ordinary people to take the initiative to pay attention to it when they don’t usually visit it. This is a very real problem.

"Communityization will be considered later, don't worry, this time we will test the water in the preparatory store first, and slowly launch some small social functions, sow the concept first, and then slowly adjust it according to the actual situation. Explore, and do it subtly." Cao Xingyu muttered in his heart, and didn't continue to struggle.

You can't become a big fat man with just one bite, and you want to vigorously develop the social scene just after doing takeaway. This is obviously not a practical thing.

Today's Shiwang Group does not have so much energy to engage in two such huge scenes at the same time.

The most important thing right now is to stabilize the takeaway scene first.

"Mr. Cao, do I need to report to you about the progress of other matters?" Liu Ting couldn't help asking when she was about to leave the office.

"Is there anything else to be done?" Hearing this, Cao Xingyu asked casually.

"Except for the upgrade of this reserve store, there is nothing for the time being." Liu Ting responded.

"Oh, then there's no need to report, just keep an eye on the progress." Cao Xingyu waved his hand, apparently he wasn't particularly concerned about the specific progress.

On the one hand, it is out of trust in Liu Ting.

On the one hand, it is appropriate to let go and let the people below take on bigger chess pieces.

After all, as the Shiwang Group develops and grows step by step, there will only be more and more things. It is impossible for him to keep an eye on the progress of everything. At most, he can see the results when everything is about to be completed.

That's a great leader!

Cao Xingyu thought so in his heart.

After a pause, Cao Xingyu ordered:

"The additional upgrade of the reserve store should not be too much work. After it is done, it will be launched as soon as possible. Then we will see how efficient our reserve store is after it is launched."

Although Cao Xingyu has a rough expectation of the effect of this measure in his mind, but it has not been tested by the market, and there will still be a gap between the imagination and the final result.

"By the way, we can arrange for Xiaoye to release a related video at station B. On the one hand, it is to introduce it to everyone, so that everyone can understand our rules immediately. On the other hand, it is to actually operate it and provide a flow-style video Come out, reduce the cost of learning for members, and lower the threshold for participation." Cao Xingyu added at the end.

"Okay Mr. Cao, I understand." Liu Ting nodded and turned to make arrangements.

night.

Yuan Delun returned to the Meituan headquarters.

A high-level meeting of Meituan is going on in a meeting room of the headquarters.

The participants are still the executives of the Meituan last time.

The issues discussed this time still revolve around the Shiwang Group.

At the beginning of the meeting, after learning about the measures of the Shiwang Group, the top management of the Meituan Group felt a little helpless after being shocked, and felt a little inexplicably unable to do anything.

After all, a permanent 1% commission is tantamount to completely breaking their business model!

No matter how much money was spent before, no matter how much they tried to grab the market, there has never been such a situation!

At the meeting, everyone was discussing whether to follow up or not, because it is impossible to follow up with the other party's measures. If they promote this so-called 1% commission, the impact on Meituan will be immeasurable. It can even be said to be unbearable!

Therefore, at the meeting, what everyone discussed and studied was what the Xie Group's true intentions were!

Why do such a thankless and obviously meaningless thing? !

In this regard, we discussed back and forth for nearly half an hour, but no one could explain why.

Even Li Huiwen, the senior vice president of Meituan, a well-known think tank with strong business ability and who has led Meituan to achieve impressive results many times, can't understand the purpose of the Xie Group!

If there is no word 'permanent', these people will definitely understand that the Xie Group is burning money to seize the market. After all, they can wait until they seize the market and adjust the commission ratio again, and then they will be able to stabilize their income. for harvesting.

This is also an Internet model that can be accepted by the world.

But after adding the word 'permanent', it is tantamount to completely cutting off the possibility of burning money to grab the market!

This approach completely overturned the existing business models in their minds, beyond their imagination!

Can't see any profit point in the future!

Finally, after nearly an hour of brainstorming.

A conclusion was reached at the meeting: Xie Group is playing with fire and setting itself on fire! There is a hole in the brain!

Even Wang Xing and Li Huiwen agreed with this.

Because other than this, I really can't think of any other reason.

In the end, these high-level officials also reached an agreement on the countermeasures, that is, as long as the Shiwang brand is a permanent 1% commission as they said, then they will not care about it, let the other party toss, and temporarily give up the market in Sansha City !

Although Sansha City is the provincial capital and can be called a first-tier city, compared to the national Meituan market, the lack of a market will actually have little impact!

Anyway, this market is not given to competitors who are hungry, but to a Shiwang Group that is destined to die in the future, it doesn't matter!

Moreover, according to the model of Shiwang Group, are they really capable of covering the entire Sansha City?

Obviously impossible!

Therefore, the market that was eventually vacated was actually the area in Beicheng District, and at most the Yueshan District in Hexi was also included.

Two districts, the limit.

You must know that what they want is not just to give up the market, but even think that they can go behind the scenes and take the initiative to let the other party expand the market as soon as possible and accelerate their death!

In terms of merchants and delivery personnel, they are actively delivered to them in some hidden ways!

Use this to increase their costs!

Expand their burn rate!

After all, on the basis of not seeing any profit points, the larger the opponent's scale, the faster the money will be burned, and the faster the final death will be!

After Shiwang Group dies naturally, the market in Sansha City will naturally come back.

Based on this idea, Li Huiwen also decided on the spot to set another more vicious measure to speed up the death of Shiwang Group!

That is to transfer 1 billion funds and arrange a group of people from the company to participate in the so-called 'Shiwang brand preparatory store' in their own names!

Provide funds to the other party actively!

After the renovation of the invested store is completed, immediately apply for the Shiwang brand to repurchase!

Earn 10% a year!

Let Shiwang Group spend an extra 300 million!

This income, compared to the commission income of Rijindoujin, is actually not much in their eyes.

The reason why Li Huiwen did this was just to make the other party's funds lose faster!

And if it wasn't for worrying that Shiwang Group might not be able to pay in the future, and those stores might fall into Mei Tuan's own hands, Li Huiwen originally wanted to spend 5 billion in it!

If 5 billion is thrown in, the opponent will definitely die!

Because the Shiwang Group is not only spending on this aspect, but the cost in other aspects is also increasing day by day!

The sum of expenditures in many ways is a huge number!

If the burning of money continues like this, even if the Xie Group is behind the other party, Li Huiwen dares to conclude that it won't last long!

However, although the idea is good, there is one thing to say, and Li Huiwen has no conclusions about whether the Shiwang Group will continue to set up a reserve store.

After all, this preparatory store is prepared to deal with their Meituan’s acquisition of stores. Now that they have decided to stop forcibly acquiring stores, will Shiwang Group stop this measure with a high probability?

Li Huiwen was not sure about this, but this did not prevent him from making arrangements for this matter.

Maybe the Shiwang Group has not canceled this measure out of caution, so they can use this to deal a big blow to the Shiwang Group.

"It can take half a year, or a month or two, and the so-called Shiwang brand will automatically disappear in Sansha City. With the 1 billion yuan we invested this time, there is a high probability that we will not get the so-called rising price." 10% of the profit, but those stores can become our bargaining chip to regain the Sansha market in the future!" This is Li Huiwen's concluding remarks at the end of the meeting.

It has to be said that Li Huiwen's calculations were quite far-reaching, even taking into account the new round of market competition in Sansha City after Shiwang Group's collapse.

In the blink of an eye, the day passed quietly.

Before 10 o'clock in the morning of the next day, after many days, a system message was pushed again in the Shiwang brand APP!

This time it is still the APP update notification!

In this updated information, the members were introduced to the members in detail about the news about the Shiwang reserve store and the method of 'title'.

As soon as the news came out, there was a sensation instantly!

"Damn it, what kind of reserve store does the Shiwang brand actually have?! Can you still play like this?!"

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