I Have 100 Million Stores

"Uh..." Liu Ting was stunned by Cao Xingyu's domineering remarks, she didn't know how to respond, and she was stunned.

Like Liu Ting, everyone else present looked at each other in blank dismay.

Originally, everyone thought that Mr. Cao's acquisition of stores and entering Daxing Road Pedestrian Street may be to find some stores inside the mall, or some small shops facing the street.

After all, it is hard to find a shop on Daxing Road Pedestrian Street, and only such a small shop or a shop with a bad location can persuade the other party if you add a little more money.

But everyone didn't expect it, it wasn't what they imagined!

Mr. Cao is going to buy Apple's store again, and also buy the Huo Gongdian store?

The key is that it is more difficult for one family than the other!

Compared with Apple, the possibility of transfer of Huo Gongdian is even lower!

After all, it has been in business for more than ten years, and it has become its external signature store!

Not to mention the local residents of Sansha City, when tourists from other places come to Sansha City to travel, if they search online, Huogong Temple will be a recommended place to check in!

These are the popularity and reputation accumulated over the years!

Will this shop be sold?

unimaginable!

"You are so whimsical!" Xie Qing couldn't help it.

Listen, that's an understatement, if you want to buy it, you can buy it. Is this what people say?

Do you really think the store is opened by your own family?

Don't ask other people's opinions, just buy if you want to buy?

Yes, in business, money may solve everything.

But the key is that no matter how rich a person is, he won't waste money like this!

"Manager Liu, after the acquisition of Huo Gongdian, let's continue to make hot pot." Cao Xingyu didn't answer Xie Qing's words, turned to Liu Ting and said:

"When the time comes, make our Shiwang brand bigger and more eye-catching!"

"Let everyone who comes to Daxing Road Pedestrian Street see it at a glance!"

"For our brand, this is the best way to expose!"

"In addition, the flow of people here is so high, I guess the queuing situation will be even more exaggerated. In this regard, we have to be prepared to provide more small benefits for queuing, and provide more queuing benefits on the basis of our previous store queuing benefits."

"Steady those who line up and spread the scene!"

"Okay." Hearing this, although Liu Ting was still in shock, she still nodded subconsciously.

"Is it really possible to buy this shop?" The other people present saw that Mr. Cao had started to arrange work, and they couldn't help but wonder in their hearts.

"Before the horoscope is written, the work has started. Do you really want to go to the vegetable market?" Xie Qing curled his lips and muttered, too lazy to speak.

"Looking back at the Apple store just now, after such a chat, I have a little idea." Ignoring the surprise of the people present, Cao Xingyu pursed his lips and said with a smile:

"That Apple store has a large area and a good location. It's rare to find such a good store."

"If it's just a restaurant, I think it's too wasteful, and it doesn't reflect its true value."

"After all, if you want to open a restaurant, you can open it anywhere. With the current reputation of our Shiwang brand, the business will not be bad."

"Therefore, the idea of ​​simply opening a restaurant can be considered and ruled out."

"What we should think about is how to use this rare and excellent store to expand the popularity of our Shiwang brand."

"This is Daxing Road Pedestrian Street. The flow of people coming and going is astonishing. The most important thing is that foreign tourists will basically come here once they come to Sansha City!"

"Therefore, what we should consider more is how to leave a deep impression in the minds of those foreign tourists!"

"Based on this, I want to transform that Apple store into a flagship store of our Shiwang brand!"

"It's not just a flagship store in a certain catering field, but a flagship store of our entire Shiwang brand! It represents our Shiwang brand!"

"The flagship store of the entire Shiwang brand?" Hearing this,

Liu Ting didn't understand what Cao Xingyu meant, and asked, "What exactly is the business?"

"Not operating anything." Cao Xingyu explained:

"It's about turning the store into something like a showroom."

"Introduce our Shiwang brand to everyone, including our development history, corporate values, business philosophy, etc., and list and summarize all the stores and business districts of our Shiwang brand in the city, like our brand in A detailed record and description of the city's development history, every event, and so on."

"For example, the previous check-in activities, the opening of all stores, the anchor promotion activities, etc., are all very good, and can let everyone have a better understanding of our case."

"In short, try to let as many people as possible understand our Shiwang brand."

"In simple terms, this flagship store is similar to a platform to promote our brand."

"And, in the future, there will be only one flagship store of our Shiwang brand in every city."

The reason for this idea is that Cao Xingyu suddenly realized that Apple's direct sales stores are really for selling goods?

Cao Xingyu thinks that is not the case at all.

Because there are so many online sales channels and offline channel vendors, these two are now the main sales channels, and the actual number of mobile phones sold in Apple's official store is actually only a handful.

What's more, if it's really for selling goods, then Apple doesn't only have more than 50 directly-operated stores, but should spread all over the country!

Therefore, Cao Xingyu believes that the value and significance of the existence of the direct-sale store is more of a publicity window for the brand to the outside world.

Judging from the distribution and scale of these Apple directly-operated stores in the business districts with the largest traffic in each city, it is obvious that they provide an offline experience store, and they are more for brand awareness.

Therefore, based on this point, Cao Xingyu also wanted to build a flagship store for the Shiwang brand, at least one in the most prosperous business district in each city.

And this flagship store is completely different from the flagship store concept that people are familiar with. The flagship store of Shiwang brand is more to show customers the business philosophy, characteristics, development history of Shiwang brand, the introduction of each store in the current city, etc. .

Let alone other things, at least it can deepen customers' understanding of the Shiwang brand, rather than being limited to a certain store.

In the short term, there is no direct benefit, but in the long run, especially when there is such a flagship store of Shiwang brand in every city, it will become a new sign of Shiwang brand and will have a subtle influence to many people.

"Oh, I understand." Liu Ting nodded, worried:

"It seems a pity if such a good store is only for publicity?"

"Because in this way, we will not have any income from this store."

"It is true that there will be no revenue." Regarding this point, Cao Xingyu did not deny it, saying:

"However, the potential benefit to our brand is considerable."

"First, the concept of our Shiwang brand will be more deeply rooted in the hearts of the people after we have such a venue to promote it."

"Don't underestimate this point. A truly good brand should be accepted by people from the bottom of their hearts. Only by doing this can our Shiwang brand go further."

"In this regard, if we are just scattered stores, the impact on customers will not be great."

"Even if some people know that we have many stores, they won't feel much after all if they haven't been there."

"And if there is a flagship store like the one I'm talking about, putting all the things of our Shiwang brand in their sight, thinking about the hundreds of excellent stores, it will have a huge impact on their hearts. !"

"They will find that the Shiwang brand is so powerful that there are already so many stores, and each store is of such high quality!"

"At the same time, introduce our corporate culture and customer-oriented values ​​to them."

"At that time, they will truly accept and recognize us from the bottom of their hearts, and they will recognize us from the bottom of their hearts, and then become the most loyal supporters of our Shiwang brand."

"Secondly, this flagship store is full of gimmicks. Is there any brand that has done it like us?"

"No!"

"This is what we can operate, and it is also our unique advantage!"

"It only takes a little effort, and our flagship store will definitely become a place for people to check in, travel, and observe!"

"And then it will evolve into a tourist landmark in Sansha City!"

"Is it just as a tourist check-in place?" Liu Ting muttered thoughtfully.

"That's right." Cao Xingyu nodded: "To put it plainly, we just want to use this flagship store to convey the culture of our Shiwang brand to those customers, so that people can understand us from a deeper level, contact us, and recognize us. us!"

"As long as we can achieve this step, our brand can live longer!"

"Yeah..." Liu Ting understood what Cao Xingyu meant, but she was still a little worried: "Will it be too monotonous?"

"Simply come to shop, have a look, and learn about a brand. Will others be willing? Is there really a market?"

"You don't have to worry about that." Cao Xingyu smiled and waved his hands:

"The reason why we chose to open such a flagship store on Daxing Road Pedestrian Street is that it has a hint of a tourist attraction in it."

"How many people actually come to the pedestrian street in the city center for shopping and eating?"

"Very little."

"The reason why everyone chooses to come here is to make fun of it, because this place is the most famous! Especially for some tourists who come from afar, come and have a stroll and step on the spot, so as to represent that they have been here!"

"Therefore, under such circumstances, many people can accept the existence of our flagship store."

"Not to mention, the shops, corporate culture, etc. we show are all existences that can subvert their three views."

"Isn't this the same as discovering a new continent?"

"It will certainly arouse their curiosity, there is no doubt about it."

"Yes." Hearing this, Liu Ting nodded repeatedly.

Indeed it is.

If she travels to a certain city, it is with the interest of playing. If she can find something that she has never seen before in the process, then she will definitely accept it.

Curiosity.

very normal thing.

But Liu Ting only understood Cao Xingyu's intentions, and she was still a little shocked by Mr. Cao's idea.

That's a big shop with more than 2,000 square meters. If you say it's not in business, it won't be in business?

This pen is so big, there is really no one else!

It was not only Liu Ting who was shocked by Cao Xingyu's idea, but everyone present was shocked. It was the first time they had heard that the Golden Shop in a prime location was used as an exhibition hall!

Everyone had a dumbfounded expression on their faces.

"By the way, while promoting Shiwang's brand culture, we can also use this flagship store as our designated window for external publicity." After pursing his lips, Cao Xingyu continued:

"In the future, if we want to hold some activities in a certain business district, or distribute some benefits, we can use the flagship store to carry out a promotion."

"For example, issuing some unique welfare coupons, coupons and so on."

"To strengthen the presence of our flagship store is also a measure to focus everyone's attention."

"Okay, I understand what you mean, Mr. Cao. I will study it later and try to make this flagship store famous!" Hearing this, Liu Ting nodded solemnly and replied.

"Hmm." Cao Xingyu muttered:

"Counting Apple's directly-operated store and this Huogong Temple, there are only two stores."

“You can choose 4 more”

Cao Xingyu's muttering was not loud, but when no one in the audience spoke, everyone heard his words verbatim.

"Still picking four?" Everyone's eyes widened almost at the same time, with expressions of disbelief.

Apple's directly-operated stores and Huogong Temple alone are already hard nuts to crack, and whether they can be acquired is still a question!

Mr. Cao is still thinking of picking four more?

These words fell into the ears of everyone, and immediately made them a little suspicious of life.

This is Daxing Road Pedestrian Street!

Does Mr. Cao know what he is talking about? !

Since when can the most prosperous pedestrian street in the city be able to rent shops so easily?

Appalling!

This guy didn't sleep well, let's talk in sleep, Xie Qing pouted, she didn't want to open her mouth to mock Cao Xingyu at this time, this guy is obviously very abnormal today!

"How about it." Cao Xingyu suddenly said:

"There are four more shops, I will leave it to you to inspect and select."

"These four stores are still mainly catering. We should comprehensively consider how much they can help our Shiwang brand, especially in terms of brand promotion. Put aside whether they make money or not, and give priority to whether they can bring more benefits to our brand." Big exposure is the key.”

"We need to make good use of this resource."

"As for the size, brand, price, etc. of the selected store, you don't have to worry about it. You don't have to think about it. Let me handle it."

"Your task is to choose a store."

"Do you understand what I mean?"

"Uh..." Hearing this, the people present immediately looked at each other in blank dismay.

Does that mean you can choose from any store?

This is too amazing!

For a moment, everyone forgot to respond.

"What's the matter, is there any question?" Seeing this, Cao Xingyu asked.

"No, I'll take the lead." Liu Ting recovered and responded quickly.

"En." Cao Xingyu nodded in satisfaction, and said, "Let's do this as soon as possible. It's best to give me the result tomorrow."

"Okay." Liu Ting replied.

"Okay, don't just talk about work, the focus of this dinner is to reward everyone." Cao Xingyu smiled and said in other words: "It's just buying a few stores, it's not worth wasting our time too much."

"" Everyone was speechless.

How many stores did you buy?

All right.

It is an understatement to say that the acquisition of the shops in Daxing Road Pedestrian Street is such an understatement.

This is the craziest thing they have heard in their life.

Obviously, after such an experience, everyone has a new understanding of the strength of Cao Xingyu and the company.

Of course, more is a big question.

Can it really be so easy to acquire the shops on Daxing Road Pedestrian Street?

Rao Liu Ting and Ye Xiufei, who had always believed in President Cao's strength, felt a little shaken in their hearts.

ps4400 big chapter!