I Have 100 Million Stores
Chapter 318 Powerlessness
"What Daxing Road Pedestrian Street?" Hearing this, Li Huiwen frowned.
The market for Mei Tuan in the whole country is so huge, it is reasonable for Li Huiwen not to know about a specific street in Sansha City.
"That's right, Daxing Road Pedestrian Street is..." Yuan Delun immediately introduced it in detail, and at the same time described in detail the situation of the six stores acquired by Shiwang Brand this time.
"Really or not? The directly-operated stores of those big brands on the busiest pedestrian street in Sansha City have all been taken down by the Shiwang brand? Are you sure you are not mistaken?" After listening to the other party's description, Li Huiwen looked in disbelief opened the mouth.
"It's absolutely true!" Yuan Delun nodded solemnly and said:
"I didn't believe it when I heard the report from the people below, but after inquiring through multiple channels, I confirmed it was correct!"
"Now the entire Sansha City is in a commotion, and the discussion on this matter is unprecedentedly loud!"
"How is this possible?" Li Huiwen couldn't help but exclaimed in disbelief, regardless of whether she lost her composure.
This kind of acquisition of directly-operated stores of big brands has not never happened before, but it usually happens occasionally when a certain brand goes downhill, or when the strategic direction is adjusted and the market is abandoned.
Extremely rare!
Not to mention that it is rare in the whole country that six different brands transfer stores at the same time like this!
If I remember correctly, in Li Huiwen's memory, this was the first time he encountered such a thing!
How did Shiwang Group do it?
After a pause for a while, Li Huiwen came back to his senses and murmured: "Where do they have the confidence to buy stores regardless of cost?"
Obviously, the answer Li Huiwen came up with in the end was that the other party spent a lot of money on the acquisition.
And if you want those brands to transfer their stores, the price is definitely beyond people's imagination.
"I don't know... I have worked for so many years, dealt with countless stores, and seen hundreds of acquisition transactions. This is the first time I have seen six core stores of different brands at the same time. !" Yuan Delun couldn't hide his inner shock, and said.
"Huh..." Li Huiwen, who has never lost his composure, showed another side in a rare way today. He took a deep breath and said:
"Can you find out how much the other party has spent?"
"Someone has been arranged to investigate." Yuan Delun responded.
"Hmm." Li Huiwen was silent again for a while, and suddenly lost her composure.
Although we haven't found out about this acquisition yet, and don't know what price the other party paid, we can roughly guess from the names of these brands that the price must be expensive, definitely several times higher than the market price, or even higher than the market price. Can't say ten times!
What does this company want to do if it can spare no expense to acquire those stores in prime locations?
Moreover, it will take years and months to recover the cost of investing regardless of cost?
There is even a high probability that the cost will not be recovered at all!
He has not forgotten how outrageous the management measures of the Shiwang brand are. If you want to recover the investment cost according to that kind of pricing, it is simply a dream.
What is the picture?
Can't the other party see that this deal is not worthwhile?
But any normal person can tell at a glance that this investment is a failure!
It is impossible for the other party not to know!
But because of this, Li Huiwen couldn't understand what the other party was thinking.
Can't explain it at all!
"Could it be that there is too much money and nowhere to spend it?" Li Huiwen thought of a very absurd reason.
But it seems that only people who are stupid and rich can justify it.
Otherwise, whether it is from a business point of view or any other aspect, it is impossible to explain this matter.
"Mr. Li, the merchants near the ten commercial streets have basically been acquired by them. In addition to the acquisition of the shops in Daxing Road Pedestrian Street this time, the other party's current momentum is getting stronger and stronger.
what do we do now "Yuan Delun said with a worried face.
"..." Hearing this, Li Huiwen, who had always been strategizing and full of confidence in herself, didn't know how to respond for a while.
Having been dominant in the shopping malls for decades, this is the first time Li Huiwen has encountered such a company that has no rules and doesn't care about the cost of investment. The key is that there is no cost-effectiveness to speak of!
This completely overturned all his previous cognition and negated a set of mature business thinking established in his heart.
Before, Li Huiwen thought that Shiwang Group was competing with them, and introduced various policies to target them, especially the 1% commission, which was too obvious.
But now it seems that this is not the case.
Because Daxing Road Pedestrian Street has nothing to do with the competition between them.
Li Huiwen would not think that the other party bought those stores to target Mei Tuan, because the two did not build a fight at all.
So the other party's acquisition of the Daxing Road Pedestrian Street store is just their own development strategy.
But what kind of development plan needs to be done like this? What's the point?
I really don't understand!
I can't understand it at all!
And the other party can spend such a high price for this kind of acquisition, can they really burn their own money and go bankrupt as he thought before?
Regarding this point, Li Huiwen was suddenly not so sure.
After all, the other party can go farther and faster in a business that he knows is losing money. Could it be that he did this without any confidence?
Once or twice, it may be attributed to problems and deviations in business vision and judgment.
But it's a bit intriguing to keep doing similar things over and over again!
However, he just couldn't see through the other party's intentions in this behavior!
Obviously, it is an investment with no return at all!
I have no idea what the other party is trying to figure out!
Thinking about it, Li Huiwen felt like his head was about to explode.
A series of behaviors and practices of Shiwang Group are somewhat contradictory anyway, unreasonable and full of loopholes!
It is simply incomprehensible!
Behind the key is the famous Xie Group!
It is impossible for such a big giant in the real industry not to understand such a simple truth!
It is precisely because of this that it makes this matter even more weird!
What to do... Li Huiwen knocked on the table, trying to calm himself down.
After calming down for a while, Li Huiwen suddenly felt a sense of powerlessness.
He suddenly realized that he was a little bit at a loss when faced with the attacks of the Shiwang Group!
This was the first time in his life that he felt such a sense of powerlessness.
On the one hand, they don't know the other party's business intentions at all!
On the other hand, there is no way to target the other party's behavior!
Yes, there is just no way!
Because the behavior of the other party completely violated, and even subverted normal business practices!
A series of subversive operations such as the previous permanent 1% commission, high bidding for store use rights, and reserve stores.
The reason why Li Huiwen chose not to compete with him in the end is to put it bluntly, to let the opponent burn his own money and let the opponent kill himself.
To put it bluntly, this is a move that he has no way to make a move!
He can only do it like this!
There is no second choice!
Could it be that Meituan should do the same as the other party?
This is obviously impossible!
Although Mei Tuan is rich, it is impossible to waste money like this.
Even if it is burning money, there is no such thing as burning money regardless of cost.
The point is that it's not worth doing that at all.
"The only fortunate thing is that the cost of such a large-scale behavior of the other party far exceeds the ordinary investment, so it is certain that the scope is limited and it is impossible to replicate it to other cities." Li Huiwen murmured in his heart, this point It's the only thing he can be sure of right now.
After all, this kind of investment regardless of cost, even if the Shiwang Group is backed by the Xie Group, it is impossible to bear it.
After pondering for a moment, Li Huiwen said in a deep voice:
"Let's not worry about it for now, just wait and see."
In the end, Li Huiwen decided to observe again.
Obviously, this is another helpless move under no other means.
Knowing that the other party is a lunatic, is it possible that they are still going crazy together?
It doesn't make sense.
At least Li Huiwen hasn't lost his mind yet.
"Okay..." Yuan Delun nodded and responded.
Almost at the same time when Mei Tuan got the news, Are you hungry also got the news.
The acquisition of Shiwang Group this time also aroused the surprise and bewilderment of the high-level executives of Hungry Me.
Obviously, it is difficult for normal people to understand such unreasonable business practices.
In the end, Are You Hungry's choice was almost the same as that of Meituan, and they didn't intend to intervene.
...
While the outside world was buzzing, the employees of Shiwang Group naturally and slowly received the big news.
In an instant, the entire Shiwang Group was in shock!
Because the acquisition of Daxing Road Pedestrian Street was originally only known to the top management and a few colleagues who were responsible for related matters, and none of them had been publicized internally.
So when the news came out, everyone in the company was shocked!
Especially the low-level employees of those stores were even more shocked!
You know, a few days ago everyone was still worried that Meituan and Are you hungry might deal a huge blow to the company!
No one thought that at this time, the company would actually expand!
The meaning of this is self-evident!
Moreover, the expansion was so exaggerated that it directly pointed to the most prosperous pedestrian street in Sansha City!
Shout out to all employees!
However, the shock didn't last long, and it turned into excitement, joy, and excitement!
The company can develop in a better direction, which is a scene that all Shiwang Group employees want to see!
Let’s not say that Shiwang Group is closely related to their interests. From the perspective of the company’s attitude towards employees, everyone hopes that such a good company can develop better and better!
All of a sudden, the entire Shiwang Group seemed to become a sea of joy, everyone's face was covered with a smile from the heart, and their eyes were full of joyful gazes!
In this case, the employees' enthusiasm for work is even higher, and their enthusiasm is doubled.
And all aspects of Shiwang Group's work are developing in an orderly manner.
In terms of group office space.
For the new office floor, under the negotiation between the administrative department and the property of Shunjie Building, Shiwang Group successfully rented the existing four vacant floors of the building, and entered the decoration process.
This move expanded the office space of Shiwang Group by 4 times on the existing basis.
At the same time, after communicating with the owner of Shunjie Building, as long as there are new office floors that are vacant in the future, they must be reserved for Shiwang Group.
For such a good thing that was almost delivered to the door, the owner naturally readily agreed.
At the same time, the owner of Shunjie Building, a native of Sansha City, is familiar with the recent popularity of the Shiwang brand. In order to retain the Shiwang Group, which seems to have strong financial resources, the owner also took the initiative to put forward a suggestion. It is to change 'Shunjie Building' to 'Shiwang Building'.
This suggestion obviously has an element of pleasing the Shiwang Group.
You must know that changing the name is not an easy task, it needs to be reported and approved layer by layer, which is very cumbersome.
But the more this is the case, the more sincere the owner is.
It also reflects that Shiwang Group has become stronger and stronger.
After all, those who can own an office building are all famous and expensive people.
Let such people take the initiative to show their favor, and the current development momentum of Shiwang Group can be glimpsed from it.
When Cao Xingyu heard the owner's proposal, he just nodded and smiled without much reaction.
It can be seen from Cao Xingyu's attitude that he doesn't really care about it.
As for the new store of Shiwang brand, with the end of this batch of new store check-in activities, after the Shiwang brand store in Daxing Road Pedestrian Street became the focus, in order to maximize the influence of Daxing Road Pedestrian Street, Ye Xiufei began to further develop advertising.
The video promotion and introduction of each new store, the reports of local media, the hype on the Internet, etc. started simultaneously.
In order to successfully meet Mr. Cao's request, Ye Xiufei also spent a large part of the company's publicity funds for the first time, and began to open up relationships and create some icing on the cake gimmicks, so as to increase more topics.
Based on this, the first "Most Popular Chain Brands of Sansha City Residents" was jointly organized by the Municipal Propaganda Department, TV Station and other parties, and officially launched under the sponsorship of Shiwang brand.
Judging from the current situation, whether it is from the number of local members, word-of-mouth, or from the perspective of local officials, it is almost impossible for Shiwang brand, a brand that has risen in Sansha City, to win the first place. One thing is certain.
At the same time, under Ye Xiufei's operation, the Shiwang brand began to march towards a higher level, and began to apply for the "Sansha City Food Safety Demonstration Unit".
According to Ye Xiufei's plan, this is only the first step, and he will continue to apply for the 'Provincial Food Safety Demonstration Unit' and 'National Food Safety Demonstration Unit' in the future.
In terms of the quality of Shiwang brand's current self-owned stores, as long as they are maintained and operated properly, it is only a matter of time before they win these titles.
In addition to these, Ye Xiufei also wanted to get as many honorary titles as possible for the Shiwang brand.
Although these titles do not seem to generate any actual benefits, their potential value is immeasurable, not just measurable by money.
In addition to the growing maturity of publicity and the introduction of diversified measures, other aspects of Shiwangpin's work are also progressing very smoothly.
The first is that the software is constantly iteratively upgraded.
The functions of the app are constantly improving and increasing every day. It can be said that there is a small change every day and a big change every three days.
In addition, the final planning scheme of the Dream City commercial street has been released.
A never-sleep city with all kinds of dining and entertainment items such as eating, drinking and entertainment has been formally finalized.
In terms of entertainment, there are more than 20 entertainment items such as singing, surfing the Internet, maid board game hall, billiards, video game city, chess and card hall, indoor karting and so on.
In terms of food, it covers the most distinctive delicacies from different regions in the country, with rich and complete categories.
At present, the entire commercial street is undergoing comprehensive renovation and rectification and the application for the replacement of business licenses and other necessary documents.
In addition, the acquisition of new stores has officially entered the fast lane.
With the help of the document issued by Cao Xingyu and the all-out attack of the entire store management department, nearly 50 stores have been acquired on the first day today, at an astonishing speed.
Once again, it fully demonstrated what is called 'the efficiency of Shiwang Group'.
The last thing is about the reserve store. After Cao Xingyu adjusted the expansion target of the reserve store to take commercial streets as the unit, Liu Ting organized relevant people to carry out a new round of planning.
The final three billion funds were allocated to 20 commercial streets.
The goal is to take over all the restaurants on these 20 commercial streets first.
In addition to these primary tasks, other secondary support tasks, such as recruitment, supply chain guarantee for new stores, coordination of facilities and equipment for new stores, etc., are also proceeding in an orderly manner.
It can be said that behind every task, there are at least three business departments involved. It is only through concerted efforts and joint efforts that each task can be so smooth.
...
Office of the Assistant President.
Cao Xingyu at the company had a great day today.
11 consecutive victories!
What a long-lost streak!
He couldn't remember how long he hadn't enjoyed such a hearty thrill of victory!
"Sure enough, I'm still suitable for scoring in duos!" Cao Xingyu said to himself with a smile.
And his voice came out through the microphone.
A sweet voice of admiration came back immediately from the earphones:
"Yeah, my little brother is really good. He made 40 cuts in ten minutes! And it's all like this, really stable!"
"Hey, it's okay." Cao Xingyu touched the back of his head in embarrassment after being praised so straightforwardly, and said modestly:
“In fact, there is still a lot of room for growth.”
On the other side of the earphones is a playmate Cao Xingyu found on the playmate software this time.
The opponent's rank is the strongest king!
The main reason is that Cao Xingyu always loses when he scores alone recently. He always feels that the teammates he has lined up are not very good, and his teammates have a big problem.
Originally, he was thinking of waiting for Liu Yanan to come back to the double row, but who knew that kid had changed so much now.
Therefore, on a whim, Cao Xingyu downloaded a companion software and tried double rowing.
Sure enough, as he expected, the duo got a stable fortune, and all kinds of winning streaks. It is obvious that the previous self was cheated by his teammates!
"Little brother is really humble, just like if you didn't come to join the battle just now, we would have been wiped out by the team, and the winning streak was almost broken."
"Really? I feel that if my wave of team battles is teleported, it seems to be able to win?"
"No, no, you can't win, so you are right that you didn't send it over!"
"is that so?"
"Uh-huh!"
"Well, it seems that there is still a big gap between my understanding of the strongest king and yours."
"No, I learned a lot from my little brother."
"That's what you said... I'll add two more hours to the clock."
"Okay, okay, I'm worried that you will be tired, little brother."
"It's okay, the payment has been made, let's start." Cao Xingyu smiled after operating the phone casually.
At this time, Cao Xingyu, who hadn't put down his phone, suddenly had a WeChat message pop up on his phone.
"Low-key brother, thank you so much!"
This message was sent by Li Xiansheng.
Ever since Cao Xingyu cut off the life of being a god of Internet rewards, there is actually very little contact between the two.
"Why did this guy thank me suddenly for no reason?" Cao Xingyu muttered with a puzzled expression.
"Little brother, I should thank you!" The companion in the earphones replied.
"I'm not talking about you." Cao Xingyu replied, "I'm about to lose another chance in this game, so don't break my winning streak!"
The reason why he hung up 'again' was because Liu Ting came to report on work before, and he hung up once.
"..."
"Why don't you talk? Is there a problem?" Cao Xingyu asked worriedly.
"no problem!"
"That's good, you are worthy of being the strongest king! Come on!" After Cao Xingyu replied, he took off his earphones and replied to Li Xiansheng:
"Thank me for what?"
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