I Have 100 Million Stores

Chapter 327 A brand new catering industry standard!

the next day.

The discussion about the Shiwang brand shows no sign of diminishing, but has become more and more intense.

Not only did social channels such as Moments explode completely, but topics such as discounted prices and high-quality services of the Shiwang brand were once again discussed by people. At this time, more people began to pay attention to this magical chain brand. It caused a wave of people going to Daxing Road Pedestrian Street to observe and clock in.

You must know that several large stores were taken over by the Shiwang brand at the same time. There has never been such a precedent in Daxing Road Pedestrian Street!

Therefore, even if they know that those shops have not officially opened yet, there are still many people who want to see them with their own eyes, and take pictures by the way.

In the final analysis, it is actually because the friends around me are talking about this matter, which makes people want to join in the fun, post on Moments, and follow suit!

In addition, Ye Xiufei released a series of new stores of Shiwang brand in Daxing Road Pedestrian Street on station B, and disclosed the business scope and related measures of the new store to everyone, attracting countless fans to watch and fueling the flames.

The superimposition of many factors has directly led to a lot more pedestrian flow on Daxing Road Pedestrian Street than before!

Because of a brand, it has caused a large-scale increase in the flow of people, which is one of the few in the history of the development of Daxing Road Pedestrian Street!

In the past, just like the launch of new products in Apple's directly-operated stores, the promotion of a certain first-tier brand, etc., there have been cases where the traffic has increased in vain, and these are some super well-known large brands.

Unknowingly, the appeal of the Shiwang brand has begun to faintly rival those top-tier well-known brands!

It can even be said to exceed most well-known brands!

Although I dare not say the whole country, but at least in Sansha City!

Because this kind of store has caused a wave of sensation before it officially opened, and this is the first time it has happened in Sansha City!

At the same time, the popularity of other business circles that Shiwang brand has set foot in has not weakened in the slightest.

Especially in those ten commercial streets where third-party merchants have settled in, driven by the spontaneous promotion of Shiwang brand by the third-party merchants, things began to ferment, and more and more surrounding residents began to go to Shiwang brand stores. Get a membership card.

This has allowed the number of members of the Shiwang brand to maintain a rapid growth.

With the passage of time, more and more owners of third-party stores have gradually responded, and more people have begun to realize that installing videos to participate in the food safety initiative of the platform has become something they have to do .

Because many third-party merchants have already lit up the 'An' icon, they can see the online live video of the kitchen!

The sorting in the list is directly at the forefront!

more importantly,

With more and more 'An' icons, coupled with those stores of the Shiwang brand, the user's requirements will subtly increase!

They will gradually develop a habit of only going to stores that have food safety guarantees!

In this case, if you don't follow suit and improve your own food safety standards, you will have no competitiveness at all!

Without competitiveness, it means that the order volume will be far lower than that of other merchants. Even after the users on the platform have higher requirements for food safety, stores without food safety guarantees are likely to have no orders. !

This is definitely not the situation those shop owners want to see.

For takeaway, many bosses are unwilling to give up. Even if the profit is lower than offline, the victory lies in the large number of orders! The profit is still considerable!

Therefore, while lowering the price, many bosses started to take action one after another. They began to clean up the back kitchen and tidy up the back kitchen. At the same time, they contacted the Shiwang brand to access the video.

All of a sudden, there was no mandatory requirement in Shiwang brand, and everyone started to take the initiative to join in!

From this moment on, it can be said that the food delivery field in the catering industry has really started to roll up!

The first is that prices have started to drop.

The second is to work hard to improve the sanitation of their own kitchen.

It’s okay to talk about price cuts. In the field of food delivery, price cuts are basically something that many bosses have done, and they are no strangers to it.

After all, there are many unspoken rules in this regard, and they have a lot of room for manipulation.

The most direct one is to tamper with the 'weight'.

For example, take grilled chicken wings as an example. If it is more expensive offline, the chicken wings will definitely be bigger. If the price is reduced online, it must be mini.

Or long-term frozen products, because frozen products are cheaper than fresh ones.

Why many online takeaways are obviously so much cheaper than online, there are ways to do it.

Wool comes from sheep. This sentence is a wise saying in any industry.

And to improve the sanitary and tidy environment of the back kitchen, this is indeed a break with the tradition!

You must know that the back kitchens of the catering industry are messy and messy, and most businesses don't pay much attention to hygiene.

On the one hand, time is tight. If you have time to do hygiene, it is better to do more business. Why focus on things that are not profitable.

On the other hand, no one else can see the back kitchen anyway, so what's the use of being so clean?

Whether the customer should eat or not, he doesn't know that the meal is an overnight meal, the dishes are picked from the ground, and the kitchen walls are cleaned with a mop.

Who cares?

This is the real thinking of many shop owners. It is also a common phenomenon in the catering industry to not pay attention to the hygiene of the back kitchen.

It's just that with the emergence of Shiwang brand, this phenomenon will be broken!

If they want to get a share of the Shiwang brand APP, they have to pay attention to this one!

And there is no room for manipulation, because it will be directly viewed by all Real King members through the video!

It can be said that without knowing it, the model created by the Shiwang brand has become a standard trend!

A new set of catering industry standards!

And with the passage of time, it is almost a certainty that new standards will be established!

At least in the ten business circles that Shiwang brand is currently involved in, that is the case!

It's also good that the commission of Shiwang brand is 1%, otherwise those merchants really can't bear to do this. The ultra-low commission gives them a lot of room for manipulation, and basically they are still profitable.

After all, the bosses are not fools, on the contrary, they are all very shrewd. To dare to do this is of course a thorough and careful calculation.

And as more and more stores lower prices and improve hygiene standards, the potential has added a lot of influence to the Shiwang brand APP.

When the members of Shiwang brand see that there are more stores to choose from and the prices are not expensive, they are naturally happier.

And in the case of video viewing hygiene, they no longer have to worry about eating unhygienic and expired food!

Based on this, the word-of-mouth of the Daishiwang brand has increased a lot, and it has won word-of-mouth praise from members.

Because anyone with a discerning eye can see that all this is due to the Shiwang brand.

If Shiwang brand hadn't been the first to do so, there wouldn't be so many similar things happening in the future.

And in this case, the nine-yuan delivery fee of the Shiwang brand has been downplayed a lot, and not many people really care about the delivery fee.

Even if some are too expensive, it is diluted a lot by food safety. In addition, each store has price reductions and some favorable rebates, etc. In fact, there is not much money, and as all the surrounding stores have settled in the Shiwang brand, There are almost no merchants around the other two food delivery platforms. The emergence of this situation also leaves members with no other options.

And with the investment of those shops in the hygiene of the back kitchen, they have further bound their relationship with the Shiwang brand.

If Meituan or Are You Hungry adjusted the commission to 1% before, it might be able to lure some store owners back, but now with more investment from those merchants and seeing the huge number of members and prospects of the Shiwang brand, the same The condition is basically that they cannot be tempted.

The status of Shiwang brand in its business circle is continuously strengthened, and it will become stronger and stronger!

In these business districts, Shiwang brand has more control than any previous platform!

There has been more than anything else!

If this trend continues, it won’t take long. With the gradual development of user habits and businesses relying more and more on the Shiwang platform, under normal circumstances, no one will be able to shake the Shiwang brand. market position!

At 10 o'clock in the morning, several of the most famous local public accounts, including 'Sansha City Local Treasure', 'Sansha News' and many other personal self-media, as well as the official account of Sansha's local official media, TV station's Official accounts, and even local news official accounts, etc., nearly ten influential official accounts in Sansha City suddenly published an article at the same time.

And countless local residents living in Sansha City have more or less followed at least one official account and received the push of this new news.

Suddenly, a large-scale sensation was caused in an instant!

There was an uproar!

The title of the article is "The First Selection of Food and Beverage Brands Most Loved by Residents of Sansha City"!

The contents of the articles are basically the same, to the effect that the first most popular brands organized by the local official media began to vote!

There are dozens of brands selected this time, ranging from domestic brands to international brands, basically all of them that can be called names are included.

There are duck neck brands, milk tea brands, barbecue brands, hot pot brands, ice cream brands, etc. that are well-known in the country or locally in Sansha City, involving dozens of different catering fields, and the range is quite wide. The brands are familiar to people. Even if you haven't actually consumed it, you've basically heard about it.

Among them, the most special one is Shiwang brand!

The Shiwang brand has also been highlighted by various official accounts!

This local chain brand in Sansha City, which has just emerged this year and has only been in development for more than two months, has attracted the attention of countless people at once!

Because Shiwang brand is really special!

All the brands participating in the selection this time are basically in the single catering field and have been rooted in a certain field for many years.

However, the Shiwang brand involves various fields. It is an unprecedented and unheard of chain brand that can be established across fields!

Covering a wide range, beyond everyone's cognition!

Basically, Shiwang brand can be found in any segmented catering field!

For those who have just heard of the Shiwang brand, this discovery is really amazing!

So scary!

And even those who already knew the name of the Shiwang brand, who were not so intuitive before, also felt a certain impact!

It turns out that the Shiwang brand covers such a wide range! !

And at the end of the article, there is a reward description.

That is, the brand that is the most popular among Sansha residents this time won the first place. No matter which brand wins the first place, it will be sponsored by the event sponsor "Shiwang Brand" to purchase 50 million coupons for the corresponding brand. There are denominations of 10 yuan, 20 yuan, 50 yuan, and 100 yuan.

If the 'Shiwang Brand' wins the first place, a lottery will be launched on the Shiwang Brand APP.

All members will have a chance to draw a lottery, and they are guaranteed to get a reward of ten yuan in the membership card amount!

As soon as the news came out, there was an instant uproar!

There are 50 million rewards!

And what's even more amazing is that the Shiwang brand participating in the selection turned out to be a sponsor?

Isn't that a little unfair.

But they really paid out 50 million yuan, and they also clearly stated that if any brand wins the first place, they will spend money to buy the corresponding brand's consumer coupons and give them to everyone.

This kind of rule without any bias is really confusing.

If you have the ability, you can also use 50 million to sponsor it?

Which brand can be so generous? How can you be so proud?

hardly!

At the same time as there was an uproar, the name of the Shiwang brand was unsurprisingly spread to a wider range again.

Then, the voting is on!

Countless people began to vote for the best brand in their minds!

A vote that can be said to have no suspense has officially kicked off!

Soon, on the basis of the millions of members of the Shiwang brand, the number of votes of the Shiwang brand has risen rapidly, and it has surpassed the dust with a proud attitude!

In less than 15 minutes after the voting started, the Shiwang brand directly won 50,000 votes! ! !

And the number of votes for second place.

There are only a poor one hundred votes!

There are dozens of well-known and well-known brands in China, but none of them can beat Shiwang brand!

The voting has just begun, and the outcome is basically doomed.

Rather than saying that this is a selection, it is better to say that it is an external promotion of the Shiwang brand.

The only difference is that at the same time as this promotion, it can also obtain the title of "Most Popular Brand" officially certified and recognized by the public.

At the same time, it can also be called a "small test" for Shiwang brand itself.

Because votes like this are meaningless to users themselves, ordinary people rarely participate.

Unless it is a special liking and support for a certain brand, most people are too lazy to open the voting interface and don't want to waste their time.

Therefore, this is actually a test of the real stickiness and real support of Shiwang brand to its members.

Only those true true fans will take the trouble and be willing to participate in this matter, and will be willing to vote for the Shiwang brand.

Judging from the current number of votes and growth rate, the membership stickiness of Shiwang brand is beyond ordinary people's imagination!

It is no exaggeration to say that this report card is almost perfect!

It can also be seen from this that the previous series of measures of the Shiwang brand have left a deep impression on many people, and they have captured many loyal users without knowing it!

12 o'clock noon.

Without warning, an explosive news suddenly detonated in the live broadcast circle!

The reason for this news is that Li Xiansheng posted a message, or an announcement in his circle of friends:

"From now on, Huaju Media will be acquired by Shiwang Media!"

"Including myself, all Huaju's online and offline assets, anchor-related contracts, etc., are automatically included in Shiwang Media."

"Notice hereby!"

Once the news was released, it instantly caused an earthquake-level shock in the live broadcast circle!

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