I Have 100 Million Stores

Chapter 368 Redefining Spiritual Shareholders!

For the spiritual shareholder membership card, Cao Xingyu firmly believed from the very beginning that this card would definitely become a favorite!

It's not even just as simple as sweet pastry, but it will become the most precious and prestigious item in the world, which is countless grades higher than luxury, and will eventually become the only item in the world!

In the eyes of others, this may be a whimsical idea.

But in Cao Xingyu's view, this is only a matter of time!

When the Shiwang brand spreads all over the country, or even the world, and covers all walks of life, clothing, food, housing and transportation, the skip-the-line and 20% off privileges held by a spiritual shareholder membership card, coupled with its rare characteristics, is the card face. !

It will definitely make countless people flock to it and try their best to handle it!

The current small response, at best, is just emerging!

But it is worth mentioning that Cao Xingyu didn't think so much at first.

Even when he launched this spiritual shareholder membership card, it was just a whim.

He thought that in the early stage of Shiwang brand development, it would be an interesting thing to give some benefits to those who are willing to spend a lot of money to apply for spiritual shareholder cards.

At the same time, it can be regarded as witnessing the growth and development of the Shiwang brand, which has a certain commemorative significance.

At first, Cao Xingyu only had such a small thought, and had no idea of ​​using the spiritual shareholder card to do anything.

But right now, Cao Xingyu's thinking has been greatly improved.

Now that more and more people see the value of the Spiritual Shareholder Card and want to get it, why don't you make good use of it? Push a wave?

Not to mention anything else, it is also a good idea to make it a golden sign of the Shiwang brand and maintain its popularity for a long time!

But in this regard, we must pay attention to one thing, that is, to control the quantity!

There is a saying that rare things are precious.

This is a truth that never changes.

The more expensive and the higher the value of something, its quantity is generally very small, which is a very simple truth.

In the same way, if the spiritual shareholder card is everywhere, it will not be so valuable and lose its most attractive value.

This is why Cao Xingyu mentioned hunger marketing.

After a pause, Cao Xingyu thought about it for a while, and then continued: "We can consider continuing to launch the spiritual shareholder membership card."

"Just release 100 copies every month."

"It's just that the rules have to be changed.

It can no longer be done simply by recharging 10,000 yuan. "

"Otherwise, with the current situation, there are too many people who want to do it."

"Indeed." Hearing this, Liu Ting immediately nodded in agreement and said, "With the rapid increase in the number of our stores, the value of the spiritual shareholder membership card has been doubled after the one-card application has allowed more and more places to spend. promote."

"If the condition of recharging 10,000 is the only requirement, it will definitely trigger a large number of members to recharge, but in the end we only release 100 cards every month, and countless people will not be able to get this card. Finally, I said Perhaps those members who have not obtained the card will definitely have some bad emotions because of this, and complain in their hearts."

"Although it will not cause direct and substantial damage to our brand, it will certainly potentially affect the trust of our members and the reputation of our brand."

"As Mr. Cao said before, we can't do anything that affects the reputation of our Shiwang brand. This must go against Mr. Cao's original intention."

"That's right, you remember this very well." After Cao Xingyu praised him, he said, "I'll just say one more thing while everyone is here."

"Word-of-mouth of the Shiwang brand is our top priority. You must think about it when you make any decisions in the future."

"Okay." Everyone nodded in unison.

"Let's talk about the spiritual shareholder card." Cao Xingyu said in other words:

"Increasing the level of membership cards, in the field of chain brands, there are mainly two forms."

"One is that the recharge amount reaches a certain standard, and the corresponding level is directly obtained."

"One is that when the consumption amount reaches a certain standard, it will be automatically upgraded."

"I thought about it, these two common forms are not suitable for our Shiwang brand."

"Because if you simply use the recharge amount or consumption amount to decide, it will directly reduce the enthusiasm of most members to participate. After all, this is straightforward. In fact, it is directly more money than anyone else. Many people think that the economic conditions are not good, so naturally Will voluntarily give up."

"The final situation is likely to make the spiritual shareholder membership card a toy for the rich."

"And the occurrence of this kind of situation, over time, will actually potentially reduce the popularity of the spiritual shareholder card, and it will evolve into a situation where only the wealthy circle will discuss this."

"So obviously, this loses the value of the spiritual shareholder card and violates the meaning of the words 'spiritual shareholder'."

Speaking of this, Cao Xingyu paused, then continued:

"In my opinion, the reason why spiritual shareholders are called spiritual shareholders must not be measured by money alone."

"If it is only measured by money, then there is no need to call it this name. It would be better to call it 'Shareholder Member' directly."

"So, figuring out what this really means is the primary goal."

"Secondly, regarding the spiritual shareholder membership card, my idea is to allow all our members to participate and let everyone have the opportunity to obtain it!"

"Only in this way can we get more attention and make it the most core, most valuable and most prestigious thing in our Shiwang brand!"

"In my opinion, the 'spiritual shareholder' mainly depends on the support of members for our Shiwang brand. This support is not just about money, but a comprehensive consideration of all aspects!"

After hearing these words, everyone present thought deeply.

"Mr. Cao is right! It is indeed the most correct way to allow all members to participate and have the opportunity to obtain the spiritual shareholder membership card!" Cai Qiang took the lead in echoing, saying: "Because our number of members is unparalleled in the world, a single There are millions of members in the city, if only those rich people are allowed to participate, then the influence will be greatly reduced!"

"Indeed! If it were me, if it was purely about money, and there were only 100 places per month, then among the millions of members, I don't think I can compare!" Ye Xiufei nodded and said: "In the end, Most likely I won’t even pay attention to this thing!”

"Yes, although a small number of people participate in it, although it seems that a single recharge is high, the final income is definitely not as high as that of everyone participating!" Lu Xiaomei interjected: "After all, our membership base is huge! Compared with other chains Brand is not a concept at all! Naturally, we can’t just look at immediate interests!”

"."

After understanding Cao Xingyu's true intentions, everyone agreed with him.

Even Xie Qing, who was at the side, couldn't help but nodded.

Just now, she didn't think much about it at all. When she heard about the spiritual shareholder membership card, her first reaction was to open up hundreds of them, and let the members recharge to activate it!

This will not only cause a wave of sensation, but also bring a lot of cash to Shiwang Group.

But after listening to Cao Xingyu's words, she agreed very much, and realized that her thinking was too simple, and she did not consider the fact that the Shiwang brand has millions of members.

This is the biggest advantage of Shiwang brand at present!

How to give full play to this advantage is the most important question to consider!

If only a high recharge amount can be opened, it is tantamount to shutting out a large number of members with poor economic conditions!

'This guy, his brain turns so fast. ’ Xie Qing muttered secretly in his heart.

If she was given a little more time and put in a little more brain cells, she thought she would definitely be able to think of these things.

But just now, in the blink of an eye, everyone mentioned this incident casually, and Cao Xingyu was able to accurately grasp this key point!

Xie Qing had to accept it.

After a pause, Xie Qing couldn't help asking: "Do you have any ideas about the comprehensive consideration you mentioned?"

‘Has this guy already thought of a solution? ’ After asking, Xie Qing murmured in disbelief.

"I have a little idea." Cao Xingyu nodded with a smile, and continued:

"Since it is called a spiritual shareholder, we can set up a 'spiritual shareholder support point' that everyone has in the personal information of the APP, and settle it every month. The top 100 points in the month will be automatically promoted to our spiritual shareholder. Shareholders, and enjoy the corresponding privileges."

"As for this aspect, what we need to do later is to design and continuously improve the acquisition of points."

"For example, you can get points for dining, as long as you eat at one of our stores, you will get 1 point."

"In the same store, you can only get points once a month, so as to prevent members from continuously spending in a store in order to earn points, which is contrary to our original intention."

"For another example, you can do a promotion to get points. As long as you invite a new person to apply for a membership card, you can get 1 point."

"Also, for various activities such as our new store check-in, as long as you successfully win an award, you can also get 1 point."

"We can also set up a special contribution award, which can be a certain reward for our suggestions, opinions, or things that help our Shiwang brand in all aspects."

"Wait, etc., we can refine and design the rules in detail. In short, as long as it is helpful to our Shiwang brand, it can be counted as support for us, and we can get corresponding support points."

"In the end, after a month, the top 100 people with the most points are definitely supporters of our Shiwang brand. Let these people get spiritual shareholder membership cards, and they definitely deserve their names."

And after Cao Xingyu said these words, everyone present was stunned for a moment!

Mr. Cao's idea

It must be great, right? !

Can you still play like this? ?

"You get 1 point for a meal, and each store is limited to only 1 point. If you really do this." Liu Ting opened her mouth, her face shocked, and said:

"It is conceivable that members will definitely go to many different stores to spend in order to earn points!"

"This actually potentially increases the turnover of members!"

"Yes!" Cai Qiang exclaimed: "This idea is really amazing, and it will definitely promote the business of our offline stores!"

"As well as helping recruit new members, Mr. Cao's idea is great!" Ye Xiufei said excitedly: "At that time, there will definitely be many people who will take the initiative to help us promote the Shiwang brand in order to gain points! And let the members take the initiative Go help publicize, their words will be more likely to be believed by relatives and friends, and it will be easier to succeed at that time!"

"Participating in the activities and earning points is quite reasonable. It can not only increase everyone's participation in our Shiwang brand activities, but also establish a certain number of participants for our future activities." Lu Xiaomei nodded.

"."

Everyone echoed in amazement, everyone was amazed by Cao Xingyu's idea!

This is indeed a perfect interpretation of what is called a "spiritual shareholder"!

Only those who fully support the Shiwang brand like this can be called spiritual shareholders!

Only then can you become the noble spiritual shareholder of Shiwang brand!

You deserve to enjoy 20% discount and skip-the-line privilege!

This is what it deserves!

"Hehe." Seeing the unanimous reaction of everyone, Cao Xingyu just smiled faintly after listening to everyone's remarks.

In fact, he still has some bolder ideas that he has not put forward.

For example, let these members help forward some future activities or important news of Shiwang Group, get 1 point, and turn these members into the "Water Army" of Shiwang brand?

For example, in the field of food delivery, when entering a new business district, where to hold a temporary activity where you get 1 point for every order of food delivery?

E.g

Too much!

As long as we can truly establish the support points of spiritual shareholders, there will be a lot of room for maneuvering in the future!

After all, this is the true essence of traffic monetization.

The number of members is also a kind of traffic. As long as you make good use of it, it will definitely become a killer in the hands of Shiwang brand!

And relying on strong membership viscosity, it can produce extraordinary results!

"The idea is indeed good, I don't deny it, but" at this time, Xie Qing nodded, yes, then shook his head and said: "But the essence of this is that whoever has money is more likely to become a spiritual shareholder! "

"For example, one point for dining at one store, a normal person must have three meals a day, but those who are really rich don't care about these at all, and just specialize in pointing at every shop to earn points, and don't even eat meals."

"Like recruiting new members, it is more convenient for rich people. They can completely pay the money for membership activation. It must be easier than ordinary people to recruit new members."

"In the end, it's still very unfair!"

"Hehe, fair?" Hearing this, Cao Xingyu couldn't help but sneered.

Is there fairness in this world?

Take everyone's birth as an example.

People like Xie Qing are born with golden keys in their mouths.

All roads lead to Rome, but Xie Qing is the kind who was born in Rome from the beginning.

Some people were born on peaks more than 800 meters high, in poor villages, and had to climb steep cliffs every day to get in and out.

Therefore, everyone has already experienced the first unfairness that this world treats him since he came to this world.

"This world has never been absolutely fair." After a pause, Cao Xingyu said lightly:

"We can only try to maintain a certain level of fairness."

"In the situation you mentioned, if you are dining at our store, it can be stipulated that a person can only get three dining points a day."

"But if they go to other types of stores under our Shiwang brand to consume, then we have no way to avoid it."

"And like rich people spending their own money to attract new members, we have no way to avoid it."

"It's totally impossible."

"And as mentioned earlier, if you successfully participate in activities, you can get points. Those rich and well-connected people, can they have so much time to participate in so many of our activities?"

"There are also opinions and suggestions to get points for us. This requires a deep understanding and contact with our Shiwang brand to put forward suggestions that can be adopted by us."

"Isn't this unfair to people who don't have enough time?"

"So, in fact, this is already for the sake of some ordinary members and has made some balance."

"It's like some people have a wider circle of friends, with 5,000 friends, and some people have only 500 people in their circle of friends."

"Can we bring them to the same starting line?"

"It must be impossible."

"Everyone's strength is different, the environment and circle they are in are different, and the strength to participate in this matter will naturally be different."

"We can only try to balance it."

"Try to let those ordinary people, as long as they are willing to spend time, also have the opportunity to obtain our spiritual shareholder card."

"This is enough."

"Well, that's exactly what you said." Hearing this, Xie Qing nodded.

For every measure, there must be advantaged groups and disadvantaged groups.

It is impossible to be completely balanced, and there is no way to achieve balance.

"So, in the final analysis, the system and rules that support the acquisition of points are the key to us this time. What I just said. Cao Xingyu continued:

"Just to give some examples."

"Liu Ting, you will take the lead later, and organize a group of people to discuss in detail and formulate rules in the direction I said."

"As long as we try our best to make the rules more reasonable and comprehensive so that more members can participate, that's enough."

"Alright Mr. Cao." Liu Ting replied.

"This matter can be classified as one of the core matters of the group at this stage. Not only does it need long-term follow-up, but also constantly optimizes the rules based on member feedback. An independent 'spiritual shareholder operation department' can be established in the operation center business department managed by Xiaoye ', Xiaoye, you will be in charge." Cao Xingyu emphasized:

"The effect of this matter is not just as simple as the increase in the number of our spiritual shareholders, but is related to the implementation of many future strategies of the company."

"The higher the participation of members, the more conducive to the implementation of our subsequent series of plans."

"Therefore, everyone pays attention to it. When necessary, all departments must unconditionally cooperate with the work on this matter!"

ps: Ask for a monthly ticket and a recommended ticket.

There are still 14 positions in the spiritual shareholder group, group number: 1079191872