I Have 100 Million Stores

Chapter 270 Hot discussion on the Internet!

The status of official media in the market and public opinion is undoubtedly a weathervane, and it is the most authoritative media representative in China.

The news that usually attracts the voice of the official media is all hot and explosive news!

Not only will it attract the attention of the public, but it will also attract the attention of all mainstream media and capital!

But it is worth mentioning that attention is just attention, and it is not 100% whether it can arouse large-scale and large-scale discussions of public opinion.

In many cases, even if the official media speaks about some things, it actually does not cause much discussion. At most, people just glance at it and let it go.

However, this time the official media directly praised the "Shiwang Brand" by name, but it caused a huge sensation and hot discussion in an instant!

This situation is caused, on the one hand, because in the memory of countless people, Huaxin News Agency has never spoken highly of a chain brand so straightforwardly!

And it's full of positive reviews!

Even highly appreciated words such as 'conscience merchant', 'industry model', 'standard pioneer', etc. are used!

Look at the words! This is no longer a general affirmation!

It has never been the case that the official media highly commented on a chain brand in the physical field, and it is so direct, which is really rare!

On the other hand, the voice of Huaxin News Agency will undoubtedly greatly promote the attention of "food safety"!

This is something that countless people are looking forward to seeing!

It resonated with everyone!

Stimulate people to rush to participate in the discussion!

Many people want to take this opportunity to push this event to a higher level, so that more people will pay attention to 'food safety'!

Although the voice of the official media does not mean that the "food safety" problem can be solved fundamentally, it can attract the attention of many people, especially those capital and businessmen, who must face this problem squarely.

At the very least, those merchants who secretly have problems will make changes quietly. Maybe they won't be able to achieve what Shiwang brand looks like, but at least they will be honest for a while.

Looking back, after the official media made their voices heard, countless first-line media began to follow up and forward the report, and related news began to land on major media platforms, and the weight of the display was particularly high.

This is the performance of the status of the official media!

Almost as soon as people enter a certain platform, they can see the topics or news related to it at the first sight.

Obviously, in this case, the number of readings and comments on related topics is on the rise.

Among them, the one with the strongest response and the most intuitive data is naturally Weibo.

soon,

A trending search for #华新社评食品安全# directly reached the top of the list in a proud manner!

In an instant, there were five or six million hot searches!

The ascent speed is terrifying, beyond the past!

And this hot search value is still rising!

At the end of the text on this topic, there is a big word 'Explosion', which is extremely eye-catching!

This situation is caused by the brand name and attention of Huaxin News Agency on the one hand, but food safety involves the whole society and is a topic of common concern to all mankind, and it is also a key aspect.

It was the combination of the two that caused such a big sensation and caused an uproar across the Internet!

At the same time, the voice of Huaxin News Agency also drove the hot search attention of #食品业治疗极标#, which had just entered the top ten, and this topic directly entered the top five!

At the same time, there are also #华新社highly appraised chain brands#, #三沙市实王品牌#, how about #实王brand stores? #Wait for new trending searches to appear!

In the blink of an eye, five of the top ten topics on the hot search list accounted for five!

It can be said to occupy half of the country!

Such a huge scene is extremely rare in the entire history of Weibo's development!

Even Cao Xingyu's various manipulations, using Xie Qing to create momentum, etc., are just a hot topic on a topic.

From this, one can imagine how huge a sensation this incident caused on the Internet!

In an instant, the Shiwang brand, which had only caused widespread discussion in Sansha City, was completely out of the circle!

It has aroused heated discussions on the entire network and on various platforms!

Among them, the Shiwang brand as the protagonist of the event has naturally become the focus of attention.

This time, the Shiwang brand did not take the initiative to do any publicity, but it has received countless times more attention than before!

Countless people have learned from this incident that there is such a special chain brand in China.

The whole network was shocked in an instant!

What kind of chain brand is this!

Simply unheard of!

Not only is it not a single type of chain store, but also involves dozens of catering categories in the catering field.

The point is that the brand has only been established for a short time!

In just over a month, it already has nearly 400 stores!

The speed of this expansion shocked the jaws of countless people!

And apart from ordinary people, even those in the industry couldn't help but be dumbfounded!

too fast!

In order to gain a deeper understanding of the 'Shiwang Brand', countless people are still frantically looking for information on the Internet.

Under such circumstances, a series of incidents of the Shiwang brand were discussed and magnified by people.

It turns out that this chain brand not only discloses the back kitchen of each store to everyone in the form of online live broadcast, but also has many incredible things!

What kind of card is used in hundreds of different types of shops, Internet celebrities gather to promote, open hundreds of shops, blindly charge and guess the first, extremely high cost performance, high-quality dining environment, service comparable to five-star hotels, etc.!

Any one of the incidents will be inexplicably shocking!

Is this still the brick-and-mortar stores they know?

How can it compare with the service of a five-star hotel?

Is this still an ordinary restaurant?

I can't believe it!

As a result, topics about various aspects of the Shiwang brand suddenly became noisy and discussed countlessly.

As people get to know more about the Shiwang brand, people have a deeper understanding of the Shiwang brand. After everyone saw the pricing and various measures of each store of the Shiwang brand, countless people made the same reaction: Fuck!

A membership card can be used in various stores. This is the first time I have seen this kind of chain brand!

Moreover, how could there be such a fairy shop?

This is not only affordable, but also has good service and an excellent environment, which simply subverts the traditional store model!

As a result, there have been a lot of exclamations on the Internet, and even more praises!

All kinds of voices praising the Shiwang brand appeared overwhelmingly on the Internet. With the fast circulation of Internet information, the name of the Shiwang brand spread all over the Internet at once!

Immediately afterwards, the Shiwang brand caused a wide range of discussions, and even its various stores were compared with traditional stores in detail.

What kind of hotpot restaurant, just compare it with "Hidilao Hotpot". People found that Hidilao Hotpot is really weak in front of Shiwang brand hotpot restaurants!

The price is almost double that of Shiwang brand hot pot restaurants, and the high-quality service that Hidilao is proud of has no advantage in front of Shiwang brand hot pot restaurants!

To put it simply, the hotpot restaurant under the Shiwang brand not only has all the advantages of Hidilao, but also has a cheaper price!

It is clear at a glance who is better and who is worse!

Then there are fast food restaurants, steamed vegetable restaurants, etc., and they are compared with "Real Kung Fu". People find that, no matter in terms of price, portion, or presentation of food and beverages, related stores under the Shiwang brand are still winning. !

Comparisons like these were compared and discussed one by one by netizens.

Even some netizens who don’t mind the trouble even specially made a table to classify nearly 400 stores of the Shiwang brand according to their business fields, and then compared them with similar brands that are well-known in the market.

In the end, it was found that the Shiwang brand won the overall victory!

No matter which catering category it is, the advantages of Shiwang brand are extremely obvious!

It can even be said to be crushing!

As soon as this elaborate comparison table was spread, it immediately caused an uproar across the Internet!

There is no harm without comparison, but after comparison, people find that the Shiwang brand is simply a dark horse in the physical field!

It subverted the three views of countless people!

Whether it is price or service, all aspects are crushed by similar stores!

And with the passage of time and the discussion going on, the Shiwang brand has unknowingly attracted countless fans!

There have been a large number of netizens who have praised the Shiwang brand, and various praises have emerged one after another.

And because the stores of the Shiwang brand are all concentrated in Sansha City, there is even a faint trend of traveling to Sansha City on the Internet.

Many people are clamoring that when they are on vacation, they must go to Sansha City to experience this chain brand!

Obviously, due to the existence of the Shiwang brand, the popularity of Sansha City has been imperceptibly driven, and the herd effect has begun to ferment on the Internet.

If this trend continues, as long as the Shiwang brand still exists, Sansha City will become an "Internet celebrity tourism city", which is almost a certainty.

This trend is quite astonishing, Shiwang brand has promoted the popularity and popularity of a city by itself!

Rare in the whole country!

The response from the Sansha City government was also very quick. After the relevant people discovered this sign, various departments began to take action, especially the relevant personnel from the Propaganda Department, immediately contacted various local media, arranged various interviews, reports, and various channels. Make a voice, speak highly of it, etc., and start deliberately fueling the flames!

But one thing I have to say is that although there are many good reviews on the Internet, there will never be a shortage of good ones.

Among the many voices praising the Shiwang brand, there are also some people who question the motivation of the Shiwang brand.

Some people will say that this is for building momentum in the early stage, in order to attract customers, and the price will definitely increase later.

Some people also say that this is to build brand awareness, and then use the franchise to make money later.

Some people even directly said that this is a scam company, which is specially used to put on a show to fool people, and there must be some insidious tricks behind it.

There are also many negative comments such as etc.

This is actually a very normal thing, especially on the Internet, there are many keyboard warriors, and there are also various conspiracy theorists.

To be more realistic, apart from RMB being the common favorite of netizens, it is hard to find anything that can attract the unanimous love of all netizens.

So don't be serious about it.

It is worth mentioning that the rise of this kind of hot discussion on the whole network gave Ye Xiufei's up main account another great exposure.

Having shot so many videos of Shiwang brand stores before, coupled with the recently updated videos of Shiwang brand new stores, Ye Xiufei's up main account has become the best way for people to understand Shiwang brand.

Countless people flocked to Ye Xiufei, causing Ye Xiufei's number of fans to soar, breaking through 3 million followers in one fell swoop!

At the same time, various data such as the playback volume of each video are also rising!

At this stage, Ye Xiufei's dream of a big UP master has been completely completed.

Ye Xiufei's growth rate is so fast that he broke many B station records. His experience can almost be said to be a microcosm of the development of the Shiwang brand.

And if this trend continues, even though there will be many self-media people follow suit in the future to film the Shiwang brand, Ye Xiufei, as an insider of the Shiwang Group, has an absolute innate advantage, and the follow-up information will definitely be the first First-hand information, there is no need to worry about falling behind.

So it is foreseeable that the number of fans and influence of Ye Xiufei will continue to rise, breaking five million followers and becoming a super first-line UP master is almost a foreseeable thing!

While forming heated discussions on the Internet.

The takeaway of Shiwang brand is also in full swing.

It is worth mentioning that due to the five-kilometer delivery range limit, the takeaway of Shiwang brand did not cause too many large-scale discussions. Many people just mentioned it casually and then skipped it. After all, they are not here. People in the range can't use it at all.

Therefore, the scope of discussion is mainly concentrated in the five kilometers covered by the ten commercial streets.

After all, only people within this range can really use this function.

However, after the news of Shiwang brand’s launch of food delivery spread, a big change can be clearly felt.

That is, there are a lot of people near the commercial street, especially those nerds and nerds who don’t like shopping at first and usually don’t leave the door. They have heard all kinds of news about the Shiwang brand before, and they also know that A very affordable chain brand is near their home, but unfortunately there is no takeaway, which is a sad news!

Of course, they also wanted to go and have a look at the scene in their minds, but they just couldn't control their legs.

After all, they are used to ordering takeaway for three meals a day. It is undoubtedly more difficult to get this group of people to queue up for dinner.

Now, after learning about the takeaway function of the Shiwang brand from various sources, this group of people naturally responded most positively!

I deliberately ran to the nearest Shiwang brand store to get a membership card!

Then I ran back home without staying for a moment, downloaded the Shiwang brand APP and registered and logged in, and then started ordering takeaway!

The takeaway function of the Shiwang brand APP soon ushered in actual combat.

Even a delivery fee of up to 9 yuan still can't stop those members from placing orders.

Because as long as anyone has a little brain, he can understand that even if there is such a delivery fee, the price of Shiwang brand is much cheaper than some stores!

All of a sudden, the list came like a flood!

The volume of takeaway orders for the Shiwang brand continues to rise at an alarming rate!

It has to be said that the first version of the Shiwang brand’s take-out function is still very simple, and it simply realizes related functions such as placing orders on the APP, receiving orders in stores, and automatically dispatching orders.

After all, the development cycle is very short, and many functions are not particularly perfect, which is also reasonable.

Especially in the aspect of intelligent algorithm dispatching, it is still lacking.

Mature food delivery platforms such as Meituan and Are You Hungry have smart delivery orders, and the orders sent to a single rider are often on the same route.

The system automatically and reasonably plans the route, which can greatly improve the efficiency of the delivery rider.

Fortunately, the Shiwang brand has made it clear that it only accepts orders within a range of five kilometers. In addition, the riders recruited this time have been familiar with the streets, communities, routes, etc. within each range nearly a week in advance. There is an approximate map.

The more important aspect is that Shiwang Group's treatment for takeaway riders this time is beyond the past, which is very attractive.

There are not only basic social security and provident fund protection and unified delivery tools, but also high order commission fees, especially a basic salary benefit that can grow. After all these benefits are combined, many advocates have more free space to work Many young people, like those who graduated from ordinary colleges and second or third colleges, are eager to apply for jobs.

There are even very few high-achieving students of 985/211 applying for the job.

This directly led to Shiwang Group having more choices when recruiting and selecting talents.

On the one hand, some mature and experienced delivery personnel were selected to exchange experience in the form of old and new, so as to avoid problems that may arise in the new team.

On the one hand, it is to select more young people, increase the vitality of the distribution team and provide higher service quality.

In the end, the delivery team formed by Shiwang Group not only has rich experience, but also has a very young average age, and everyone has high personal qualities and good personal abilities.

At least in terms of memory, it has an advantage!

Therefore, when receiving a large number of orders, many riders can quickly outline the best delivery route in their minds.

This greatly improves the delivery efficiency.

In this case, the number of 100 delivery riders on each of the ten commercial streets where the Shiwang brand is involved is enough to handle the delivery service at most of the time.

After the official launch of the delivery service team of the Shiwang brand, it brought an excellent experience to those members who ordered.

Not only is the attitude of every courier quite friendly and respectful, but also the uniform and exquisite packaging box gives people the first impression that it is particularly hygienic and clean, and it looks more refined and high-end than the usual takeaway packaging. .

Finally, the taste and portion are quite powerful, maintaining the excellent tradition of high cost performance that Shiwang brand has always insisted on!

With the addition of various factors, Shiwang brand takeaway soon gained spontaneous publicity and high praise from many people!

Nine p.m.

Cao Xingyu returned to his residence, washed himself up and lay down on the bed.

After a day of fermentation, the voice of discussion on the Internet has not decreased, but has become more and more intense.

The impact of a small system update this time has far exceeded Cao Xingyu's expectations.

In particular, the official media ended up speaking out for his brand, which was a surprise that Cao Xingyu had never expected.

Of course, Cao Xingyu is happy to hear this kind of free publicity.

And Liu Ting just gave him a set of data through WeChat.

When Cao Xingyu saw the data, a knowing smile appeared on his face inadvertently.