I Have 100 Million Stores

Chapter 272: Amazing Statistics! (Down)

(Seven thousand four chapters please subscribe!)

"Well, what you said is the second aspect I want to talk about." Cao Xingyu pursed his lips and responded:

"In terms of raw materials, the first is to increase the daily purchase of raw materials, and the second is to establish a real-time supply chain mechanism to communicate with various suppliers.

If we have a demand for replenishment at any time, no matter what method we use, they must meet our demand immediately, and must ensure quality and quantity, and we cannot be forced to close down due to insufficient raw materials. "

"Okay Mr. Cao, I don't think this is a problem." Liu Ting said: "Now the ingredients and raw materials required by our stores are huge, and the suppliers are easy to communicate with."

"I'm afraid that there will be some troubles in the middle. I still have to find a way to build the supply chain by myself. The best thing is to control it in my own hands." Hearing this, Cao Xingyu couldn't help muttering. Thoughts are thicker.

Because no matter which industry it is for, the upstream supply chain is an important part, especially for the catering industry, which is almost the lifeblood of this industry.

On the one hand, the freshness and hygiene of the ingredients can directly affect the quality of the final food.

On the one hand, the lower the purchase price, the lower the cost, and the higher the final profit.

And the last point, self-built supply chain is the first step for each chain brand to provide standardized services, because the same type of store food is actually fixed.

Based on this, a standard can be set for many ingredients and raw materials.

Although the Shiwang brand covers many categories, sooner or later it will be necessary to classify and provide standardized services.

Because standardized services are the most direct step to save costs and increase profits.

This is the fundamental reason why so many chain brands will go out of the step of building their own supply chain after they have a certain scale.

"Ah?" Cao Xingyu muttered a little softly, and Liu Ting couldn't hear it clearly.

"It's nothing, you can go back and contact the supplier." Cao Xingyu didn't mention his thoughts on the supply chain now, but said in other words.

After all, there are a lot of things to do right now. In terms of priorities, the expansion of stores must be the first step.

The energy and financial resources required for supply chain matters are still a bit too large, and we should not be too hasty. If we are too hasty, unpredictable things will happen instead, and the risk is a bit high.

Although he still has two "Compulsory Acquisition of Company Share Cards" and "Compulsory Stock Price Suppression Cards" that can be used for suppliers, but at this time, he will devote his energy to this matter.

It's still a bit early.

In particular, the takeaway launched at this stage will directly shake the core interests of Meituan and Are you hungry, and the two sides will definitely respond.

In this case, it is even more inappropriate to spend money on supply chain matters.

At least we have to stabilize the current situation.

To gain a firm foothold in the food delivery market, you have to pass the level of Meituan and Are you hungry.

Maybe there is still a tough battle to be fought in this regard.

Cao Xingyu still has this psychological preparation.

"In addition, what you just said about the lack of manpower." Cao Xingyu continued after thinking for a while:

"The manpower in the back kitchen of each store should be increased appropriately. As for the distribution team, it should be doubled first."

"Ah..." Hearing this, Liu Ting couldn't help but secretly gasp.

Mr. Cao's words are really too light

It is acceptable to add people to the back kitchen of each store.

But if the delivery team disagrees, it will double first.

You must know that the distribution team now has a total of 1,000 people!

Just grow to 2,000 people directly?

It's probably a little too hasty.

After all, this is a lot of cost thrown into it!

Moreover, the delivery team is no different than other positions. This position relies on orders for food, and the more orders, the higher the salary.

Thinking of this, Liu Ting couldn't help but reminded: "Mr. Cao, will our delivery staff be a little too much?"

"On the one hand, it will greatly increase our labor costs."

"On the one hand, if the volume of our takeaway orders does not increase, the income of the delivery staff will be greatly reduced, and there may even be a situation where many people can only receive basic wages."

"For the delivery staff, their mentality is likely to be affected. If the mentality is out of balance, it may lead to a decrease in our service quality and affect our reputation."

"No, your worry is completely superfluous." Hearing this, Cao Xingyu answered confidently:

"According to the current trend, as long as the news spreads, our takeaway orders will only increase, and it is even very likely that there will be a big outbreak soon."

"Not to mention the big ones, just around the ten commercial streets, there are so many residential areas, and there are also many office buildings."

"Add all these together, even if you don't count floating people, the total number of people radiated is probably hundreds of thousands. I haven't seen the relevant statistics on the specific number of people, but I think it should be pretty close."

"When the word of mouth of our Shiwang brand spreads and our food safety control measures spread, for those who live and work here, they usually don't have time to cook by themselves. Will you choose us?"

"Who doesn't want to eat more reassuring meals?"

"What's more, the quality, portion size, packaging, etc. of our dishes are not bad in all aspects."

"To be more arrogant, each of our stores is of high quality. If it is placed on the food delivery platform, it will have a monthly sales of 9999+!"

"And we have so many stores with monthly sales of 9999+, is it too much to have a delivery team of 2,000 people?"

"Don't you even have that confidence?"

"Well, that's what Mr. Cao said." Liu Ting agreed with her, and said:

"I'm not worried that we won't be able to attract customers. I'm mainly worried about expanding too fast. After all, according to normal developments, it will take time for the growth of orders and the spread of news."

"And if we are currently recruiting people, with generous remuneration and the good reputation established by our Shiwang Group, it is actually quite easy to recruit people."

"So I thought about whether we can recruit according to the demand. When the order volume increases and we are really short of manpower, we will start recruiting at the same time. Anyway, there will be time at that time."

"In this way, the labor cost we pay will be much less!"

"Well, if you think about it this way, there is no problem at all." Cao Xingyu first agreed, then shook his head and said:

"However, I don't want to wait until then to rush to recruit to meet the new order demand."

"In other words, we need to make preparations in advance to ensure our service quality and delivery quality."

"And in my opinion, it won't take long for this order to grow rapidly, it may take half a month, and it may break out within a week if it stops."

"This time is just enough for us to carry out all aspects of training for new employees in advance."

"Since the future market can be predicted, recruiting early and providing systematic training for new employees in advance will undoubtedly greatly increase the quality and efficiency of our delivery services."

"The distribution staff's recognition of the company's philosophy, the cultivation of corporate values ​​and the cultivation of employees' service attitudes, etc., have always been the things I have emphasized many times. There should be no sloppy in this regard."

"In the final analysis, this question is actually a question of trade-offs."

"Spend a small amount of money to protect the high-quality word-of-mouth that we have worked so hard to build. I think the money is totally worth it."

When Xiaoqian heard this, the corners of Liu Ting's mouth twitched uncontrollably. Mr. Cao was as proud as ever!

"Okay Mr. Cao, I understand." After a pause, Liu Ting nodded heavily, and now she completely understood what Cao Xingyu meant.

Everything is centered on the reputation of Shiwang brand.

Regarding this, Liu Ting had to sigh in her heart, Mr. Cao is really a rare businessman with a conscience in the world.

Under normal circumstances, who would choose to do this?

Wait until the time of need, and then take corresponding actions. This is the choice that most businessmen will make.

All with self-interest as the core, that is the real qualified businessman.

Not to mention that it recruited a thousand couriers all at once.

If the order volume does not increase in the short term, it is a waste of money.

And this amount of money is not small. For a thousand delivery personnel, this group of people has a basic salary of 3.5 million, plus five insurances and one housing fund, and small eDonkeys, clothing and other distribution tools for each delivery personnel. Together, at least six or seven million!

How could an ordinary businessman throw this money in when things were still unclear?

At this moment, Liu Ting has a deeper understanding of Mr. Cao's insistence on high-quality service, which is far more exaggerated than what she understood before.

"Increasing delivery personnel is only one aspect of increasing efficiency. This is a stupid method, and it is obviously not the most important." Cao Xingyu paused, and continued:

"The most important thing is that we should reasonably improve the delivery efficiency of individual delivery personnel, and improve the efficiency of individual delivery personnel to the best state. That is the most important thing we should study and do now."

"As long as the efficiency of each courier can be improved to the optimum, it is entirely possible for 2,000 couriers to complete the work of 4,000 couriers, or even more."

"Only in this way, the larger our distribution team will be in the future, the higher the profits we will squeeze out."

Obviously, Cao Xingyu is not the one who only knows how to spend money.

Where to spend money and where to save money and cost, he has a steelyard in mind.

Expand the manpower in advance as just mentioned, and recruit delivery personnel.

This is a problem that Shiwang Food Delivery is likely to face in the short term. Even if this time may be a little off, it will definitely appear.

Therefore, Cao Xingyu didn't think there was any problem at the cost of spending a little money to make preparations and ensure the normal operation of the takeaway service.

To improve the efficiency of delivery personnel, the efficiency of one delivery personnel is naturally not felt, but what about a thousand, ten thousand, or tens of millions?

At that time, it was very exaggerated.

You know, in Cao Xingyu's plan, his delivery team is not just for takeout delivery.

From the beginning of naming this sub-department, it was not called the food delivery delivery team but Shiwang Delivery, which has clearly expressed this point.

Therefore, the future tasks of this distribution team will be many and heavy, and the scale will naturally be quite large!

In this case, if we study how to improve the efficiency of delivery staff as soon as possible and form a mature system, it will save a lot of money for Shiwang Group in the future and create a lot of profits!

Compared with the little money spent on recruiting a thousand new delivery staff just mentioned, the money that can be saved in the future is the real big money!

In fact, in this regard, Cao Xingyu has already taken some measures before, and the layout has already been carried out.

For example, setting a 5-kilometer delivery range for commercial streets, allowing delivery personnel to familiarize themselves with the routes within the range in advance, etc., are all measures to improve efficiency.

Hearing the words "improve the efficiency of the delivery staff", Liu Ting pursed her lips thoughtfully, and didn't think of a good way for a while.

Cao Xingyu continued on his own:

"Speaking of this, let's go back to the matter of upgrading the APP that I just mentioned."

"In my opinion, only upgrading the APP is the way to maximize the efficiency of our delivery staff."

"The aspect of big data is an aspect that we must use, combining intelligent algorithms, mobile Internet, intelligent Internet of Things, automation and other technologies and related advanced equipment to achieve the optimal match among stores, customers, and delivery personnel. .”

"Oh, use algorithmic calculations to drive efficiency improvement!" Hearing this, Liu Ting suddenly realized.

Liu Ting would not have understood this at all if she had been the director of Qingyuan Internet Cafe in the past.

But since becoming a company manager, Liu Ting has learned a lot. Basically, whenever she has free time, she will frantically supplement all kinds of knowledge for herself.

Especially after the company launched the APP, she originally knew nothing about the software field, but after continuous learning and asking for advice, she has grown a lot, and she is no longer an Internet novice.

It can also be seen from this aspect that Liu Ting has put in a lot of effort. There are reasons why she can secure her current position as president. Good luck is only one aspect.

"That's right." Cao Xingyu on the other end of the phone nodded and said:

"In this regard, relevant platforms such as Meituan and Are you hungry have already established relevant and mature systems."

"But I don't think their approach will necessarily suit us."

"Because our model is not the same as theirs. In the final analysis, they are a platform, and we are currently serving our own company's stores."

"Even if we allow merchants to settle in in the future, they won't refuse all comers like they do, but will have clear requirements."

"From the current point of view, the distribution of their businesses is irregular, all over the streets and alleys across the country, and we are completely regular."

"Our core lies in the company's own stores, and the distribution range of our distribution circle is fixed."

"So I think it is entirely possible for us to use this to organize a big data distribution roadmap."

"All the best routes are planned and calculated through big data algorithms to form links with the best efficiency, and to truly achieve the step of digitalization, or even complete digitalization."

"Then in terms of order dispatching, the optimal link is used to dispatch orders. Orders on one link are given priority to the same person. In this way, the efficiency can be greatly improved."

"Well, I understand Mr. Cao's meaning." Hearing this, Liu Ting was stunned, and said, "If we can really achieve complete digitalization, then the efficiency will definitely be greatly improved!"

"It may not be easy to realize this, but no matter how much time is required or how much manpower and material resources are invested, this is a step we must take." Cao Xingyu ordered:

"In this way, you can arrange for the product business department. On the one hand, start to recruit talents in the algorithm field. It is best to spend a high price to recruit some people with experience in this field.

In this matter, I don't set an upper limit on the expenses. As long as the diggers have the strength to help us improve and achieve this goal, I am willing to spend this money. "

"In addition, regarding the efficiency improvement plan, you organize a meeting to discuss it and implement it."

"Okay." After hearing Cao Xingyu say that there is no upper limit on expenses, Liu Ting immediately understood the status of this matter in President Cao's mind.

"Okay, it's okay, that's all." Cao Xingyu was ready to hang up after seeing the other party's answer.

"By the way, Mr. Cao." Liu Ting said suddenly: "The direction of the APP upgrade has suddenly changed. Does Mr. Xie need to explain and report to her?"

"She's just a financial investor, why explain the report to her?" Cao Xingyu immediately asked with a smile.

"Oh, it's like this. Mr. Xie has been staring at the follow-up upgrade of the APP these days, especially the function of transferring badges." Liu Ting explained:

"So I feel that Mr. Xie seems to be very concerned about this. Now that he has suddenly changed the direction of upgrading, she should be able to spot the signs soon."

"She cares about the transfer of punch card medals?" Hearing this, Cao Xingyu understood after a little thought. Did she want to see the effect of that business model?

Why are you in such a hurry!

At this time, it is not necessarily the best time to promote the transaction of check-in medals.

There is a saying that a good meal is not afraid of being late.

Especially for such things that the more people there are, the easier it is to stimulate people's vanity, naturally the later the better.

After realizing it, Cao Xingyu immediately sneered and said, "Okay, just tell her briefly and explain to her, she should be able to understand."

"Alright Mr. Cao." Liu Ting replied.

After hanging up the phone, Cao Xingyu's attention returned to the data that Liu Ting had sent before.

The fifth data is a summary of various data on the Internet today.

Among them are the voices of the official media and the exclusive interviews and reports of the local media in Sansha City.

There is a grand occasion of occupying most of the top ten most searched lists on Weibo.

There are also news about the Shiwang brand with over ten million views and over ten thousand comments on major headline news apps.

There are also reports from various well-known self-media.

There are even a lot of celebrities who have spoken out about the real king brand, and there are many first-line stars among them.

Their voices naturally aroused even greater heated discussions in an instant.

Cao Xingyu had never expected that there would be a star suddenly appearing to speak for the Shiwang brand.

This is almost a free advertisement for Shiwang brand.

However, Cao Xingyu immediately felt relieved when he thought that the official media had spoken out. The ghostly stars would naturally not miss this opportunity to express their presence in front of the official.

Finally, there is also the data of Ye Xiufei's up main account, as well as the details of the data growth of the official accounts of the Shiwang brand that were just created on various platforms. The data growth is very impressive.

To sum it up, the popularity is exploding, the public opinion is exploding, and Shiwang brand has gained a lot of popularity!

For this aspect, Cao Xingyu is naturally happy. It is of course a good thing to gain popularity and presence.

But he didn't take it too seriously.

After all, the popularity on the Internet is temporary.

Shiwang brand is still a small brand in a corner, and it will not change too much all of a sudden because of the high popularity of the Internet, let alone soar into the sky all of a sudden.

Of course, there must be an impact, and the number of members must have increased because of this, which is undeniable.

But there is absolutely no need to be complacent and forgetful about it.

It is the best choice to make persistent efforts and continue to work hard.

The sixth data is the progress of consulting services.

After all the preparations for the last opening of Shiwang Group's 100 stores were completed, a large number of employees at the headquarters focused on consulting services.

Driven by a total investment of 300 million yuan, the site selection, planning, and construction of each new store have been fully launched.

This time, there are a total of 63 stores, with an average investment of about 4.8 million per store.

They are respectively located in four commercial streets and five shopping malls, all of which are in Hexi, Sansha City.

Three of them are in Beicheng District, and the remaining six are in Yueshan District.

"Are they all restaurants?" Cao Xingyu muttered, which was a bit different from what he expected.

What he decided at the time was that both the catering and entertainment industries could consider planning ahead.

But the 63 stores this time are all restaurants.

And the category is also very unified!

Like hot pot restaurants, there are 9 in total, one in each business district!

There are also nine barbecue restaurants, one in each business district!

There are also Hunan cuisine restaurants, firewood chicken, and maocai.

A total of 7 categories!

There are 9 stores in each category, exactly nine business circles!

A total of 63 stores!

"That's fine." After Cao Xingyu pondered for a while, he probably understood why Liu Ting did this.

One is easier to implement and manage.

Especially when dozens of stores start working at the same time like now, there are still many trivial matters.

The design work of each store alone is a hassle.

And if the categories are divided well, then the same category can naturally be operated with the same standards.

At best, some minor changes in style will suffice.

Even if you don't change it, there's nothing wrong with it.

It is obvious that the current practice will be more efficient.

Second, this is actually a standardized process.

It's just that this standardization refers to the standardization of store opening.

As long as it is a chain brand, standardization of store opening is a matter of time.

The sooner you standardize, the better for chain brands.

Taking the catering industry as an example, although there are many categories, there is still an upper limit in the end.

Especially for large-scale stores, there are fewer suitable categories.

Taking advantage of this investment opportunity of consulting services to create a unified store opening standard for those suitable catering categories, this will undoubtedly benefit the Shiwang Group a lot in the future.

At the same time, consulting services can also form a system.

In the future, consulting services can quickly come up with corresponding standard solutions for various fields.

"Liu Ting has grown up really fast, and he can take into account points that I haven't considered." Cao Xingyu was a little relieved.

In fact, he didn't pay too much attention to the consulting service at the beginning. After telling Liu Ting his thoughts at that time, he basically didn't care about it.

He didn't expect that Liu Ting was doing something decent.

Not only did he think of a more efficient method, but he also made a set of service standards for "consulting services".

When this standard becomes more and more mature, the number of people that consulting services can serve will naturally increase, and the amount of investment accepted will naturally be higher.

Under such circumstances, when Shiwang Group wants to expand in the future, it will naturally be able to provide a large number of forming stores that can be acquired.

"Very good. If you want to focus on a certain subdivision of the catering industry, you can also make acquisitions based on categories." Cao Xingyu smiled, and continued to look down.

The seventh data is the acquisition progress of Dream City Commercial Street.

Not surprisingly, the snack street in Dream City was officially signed, and all of them were included under the Shiwang brand name.

The entire snack street is currently undergoing partial renovation according to the standards of Shiwang brand.

In time, it will officially open to the public.

At the same time, the work of killing chickens and monkeys was also carried out.

This time I chose a mother and baby store for targeting.

After all, the surrounding area of ​​Dream City is a large residential area, so there are a small number of commercial streets that are of the mother and baby type, about seven or eight.

As for this aspect, there is nothing worth mentioning in detail, just open the same type of store, engage in some more favorable activities, and use lower prices than others to suppress the other party's business.

Snatch the other party's customers, so as to force the other party to transfer.

In the face of the strong financial strength of Shiwang Group, those ordinary merchants will naturally not be opponents.

The transfer became their last and only way out.

It's just a matter of time.

After reading this series of data, Cao Xingyu felt very relieved when he found that all matters were progressing in an orderly manner as he had planned.

"Everything is going well. With so many members added today, the subsidy for system settlement must not be low." Cao Xingyu stretched his waist and said with satisfaction:

"The next step is to continue to increase investment and develop steadily!"

"Maybe the only change to worry about is Mei Tuan and Are You Hungry?"

"Today's takeaway launch can be regarded as an official sword."

"I just don't know how they're going to react."

Speaking of this, Cao Xingyu was inexplicably still looking forward to it.

It is more or less exciting to be able to compete with well-known Internet giants.

After a pause, Cao Xingyu put the matter behind him and muttered, "Let's find a movie and watch it."

Just as Cao Xingyu was chasing the drama with a satisfied mood.

In Beijing thousands of miles away.

Meituan Headquarters.

An impromptu executive meeting was called at 10:00 p.m.

The standard of this meeting is quite high.

The meeting was hosted by Wang Xing, the founder and CEO of Meituan!

Li Huiwen, senior vice president and general manager of the user platform business group (Meituan platform, food delivery platform, review platform, service experience platform) participated in the meeting;

Yuan Delun, vice president and person in charge of platform merchants;

Senior Vice President, Xue Li, head of the in-store business group (in-store catering, in-store integration, accommodation, marketing platform, etc., which are related to in-store ten items);

Yu Jiawei, Senior Vice President, General Manager of Daojia business group (delivery, flash shopping, smart kitchen).

There are as many as eight people holding the position of vice president alone!

Among them are three senior vice presidents!

And any one of them is a big man who holds real power and is in charge of an important business of Meituan!

Just put a person outside, this is the representative of the Internet giants, go to the general company, that is the existence that can be regarded as the guest of honor.

Under normal circumstances, it is difficult to see the bosses of so many business groups gather together.

But this time not only did I see it, but it was also at ten o'clock in the evening!

All these signs have revealed an extremely unusual taste.

At this moment, the atmosphere at the meeting was a little dignified, and everyone kept a straight face and remained silent.

"De Lun, please report the situation to everyone first." Wang Xing broke the silence and gave an order first.

Thank you for the reward of 100 coins from "Laughing and Laughing Wolf"!