I Have 100 Million Stores

Chapter 275 Hitting a Snake and Hitting Seven Inches!

Hearing this, everyone looked at Li Huiwen again in unison.

Mr. Li has led Meituan out of desperation again and again and achieved impressive results. His insights and abilities are obvious to all, and he is also recognized as one of the strongest people in the company. At this time, he heard the other party say that With the plan in place, the big guys were naturally very curious, and all of them pricked up their ears.

"Actually, the core of my plan is very simple. To describe it in one sentence, it is 'show our attitude to all capital.'" After a pause, Li Huiwen spit out a sentence word by word.

"Show the attitude to all the capital?" Wang Xing pursed his lips and muttered something in a contemplative manner.

"That's right." Li Huiwen nodded and said:

"In my opinion, what really needs our attention is that their model seems to have room for imagination."

"The first is to use various subversive store management measures to accumulate word-of-mouth offline and accumulate a large number of loyal member users."

"Then convert these users into online users and carry out a deeper bundling."

"This idea of ​​grasping both online and offline, I have to admit, is indeed very creative, and it is really miraculous."

"Because as far as the current situation is concerned, their members will have a stickiness far exceeding that of ordinary users in general products."

"With ultra-high-viscosity users, no matter online or offline, you will have a super-high imagination space! The future utilization value will be great!"

"In this case, those capitals are likely to have a strong interest in this company."

"Oh, so Lao Li, what you mean is that we need to put on a stance and let those capital invest prudently?" Wang Xing understood a little bit: "Simply put, it is to use our tough attitude to cut off this reality." The follow-up financing path of the Wang brand? Make them unable to obtain follow-up funds?"

"Yes." Li Huiwen nodded again. He was not surprised that this old friend who had fought side by side for many years could understand his intention so quickly, and continued:

"Although the practice of doing both online and offline is very novel, and the effect produced is far stronger than the general situation, and the stickiness of users is also higher than before. These are undeniable points, but!"

"Their model has an obvious drawback!"

"That is, the demand for funds is too huge!"

"The asset-heavy nature of the real industry is well known in the world. If they want to expand this game, they need a steady stream of funds."

"If you want a bigger plate and a bigger market, then you will invest more funds, and the two will be directly proportional!"

"If we can cut off their follow-up financing,

Even if it is the Xie Group, it is impossible to have such a large amount of funds to support this business model! "

"Without funds, it is undoubtedly a dream for them to expand this model!"

"Old Li is worthy of being Lao Li. He saw the essence of the matter accurately at once." Hearing this, Wang Xing immediately nodded in agreement, and interjected: "At present, there are ten commercial streets and nearly 400 shops. They have invested At least three or four hundred million yuan of funds."

"At this time, they have shown their business model to the world. Many investors will definitely discover the highlights of their project. At that time, it is inevitable that some investors will have the idea of ​​investing."

"This may be what the Xie Group wants."

"On the one hand, I made my own efforts in the early stage, and on the other hand, I relied on the huge domestic investment group and used the power of capital to promote their business model, so as to quickly occupy the market."

"If we put on a stance at this time and tell all investors clearly that if they invest in that project, they will have to spend money with us. In this case, they will naturally have to weigh in their hearts. Is this investment worth it? Whether it’s worth it or not, I think smart people will make a correct judgment.”

"Indeed! Their model is a bit too heavy! And I think it should be more than three or four billion." Yuan Delun interjected:

"According to the information I got, they spent hundreds of millions of dollars on the anchor promotion before, and the total amount of money spent on the webcast platform should exceed 200 million."

"In addition to the acquisition of so many stores this time, more than 300, be conservative, even if it is 300 million, then their investment has already exceeded 500 million."

"This still doesn't include the company's daily operations and manpower input."

"Ten commercial streets cost five or six billion yuan. Based on this investment, one hundred commercial streets will cost five or six billion yuan!"

"If you want to promote it to the whole country, how much money do you need?"

"Even the Xie Group, which has ample cash flow, can't afford it!"

"President Li is really astute, and he saw through the essence of the problem at once, and what he said is really right." Xue Li, who was on the side, understood, and couldn't help sighing:

"What we should be most worried about is that they are expanding too fast. With their current model, as long as they expand, they will quickly seize most of the online market, and maybe even all the places they pass. It has become their market!"

"And if we can cut off their financing channels, they will at most be jumping on the three-acre land in the northern district of Sansha City. For us, the loss of a small market is not harmful at all."

"You can't lose even a small piece of the market." Hearing this, Li Huiwen said with a smile: "According to their current model, they are giving away profits, offering discounts, and accumulating users. After all, they have no profit to speak of."

"As long as we suppress it in advance and discourage all investors, is it possible that the Xie Group will keep throwing money into it?"

"No matter how rich and powerful a company is, it can't be that stupid."

"Indeed, at that time, the only way left for them is to raise the price." Wang Xing nodded and said: "When the price goes up, their core advantages will actually cease to exist."

"Well, I have to say that this time the Xie Group is obviously much more mature than the last time it entered the Internet." Li Huiwen commented with great interest:

"Not only did it accurately capture several entry points, but it also planned the entire business strategy very thoughtfully."

"Especially for online and offline parallel solutions, ordinary people really dare not do it like this, and they can't play it well. Only the Xie Group, a bigwig who started in the real industry, can have such a bold idea."

"Unfortunately, they kind of ignored the existence of our Mei Tuan."

"Is it true that we will turn a blind eye and let them develop?"

"As long as we can cut off their follow-up funds, their model will not work at all, and we don't need to worry about it. After a long time, they will naturally disintegrate on their own."

"On this matter, Deren, you still have to remember the first credit. You discovered it in a timely manner. If they waited for their model to expand a little bit, it might have already started. But now, hehe, with our If they intervene, their little calculations will naturally come to naught."

"Well, Mr. Li is really clever!" Hearing this, Yuan Delun sighed with conviction.

Didn't expect to be able to remember the credit in the end?

Yuan Delun's previous worries were swept away.

"President Li is the only one who can see through the problem in such a short period of time. I admire you." Xue Li sighed with a smile on her face.

"Okay, you guys, there's no need to brag." Li Huiwen waved his hand with a smile and said:

"Once the goal is clear, the next thing will be much easier."

"What we have to do is to show our posture so that everyone can see our Meituan's suppression of this new force, and at the same time confine them to the ten commercial streets in Beicheng District. Don't let them continue to expand and trap them in the There."

"Collect the strength of our entire company, go to a small market to fight consumption with them, and slowly consume them to death."

"Without the injection of external funds, it is impossible for the Xie Group to gamble all its resources on this matter."

"Well, Lao Li, you can continue to talk about the specific measures." Wang Xing nodded and said.

"The measure is very simple." Li Huiwen answered:

"First, we need to target subsidies in the northern district of Sansha City, especially around the ten commercial streets where the Shiwang brand is involved. This is where we should focus our efforts."

"On the one hand, it is to subsidize merchants, reduce their commissions, and encourage them to reduce unit prices and increase their own competitiveness. On the other hand, it is to distribute more red envelopes for that area."

"At the same time, for riders, we also appropriately open up some incentive measures and engage in some incentive activities."

"I don't need to say more about the details of this area. We have already had mature experience before. In the final analysis, we are spending money to fight the price war with the other party, robbing their market, or raising the cost of acquiring users, so as not to let them Expand easily."

"The key point is to show our attitude of burning money, so that all investors can see that it is not so easy to pass our Meituan level."

"Secondly, since the other party has launched a policy on food safety, and this time it has attracted the attention of the official media and the entire Internet, it is still necessary for us to follow up."

"At least we can't pretend to turn a blind eye. That would be a bit too risky for our reputation."

"However, it is unrealistic for us to engage in camera live broadcasting. The market is too large, the cost is too high, and there are many problems involved. We don't need to follow the other party's model. spending too much resources on things."

"To make it simple, we can consider adding a display function for the back kitchen, allowing each store on the platform to upload pictures or videos for users to view by themselves."

"For those who have uploaded the situation of the back kitchen, we will mark them on the platform so that users can distinguish them."

"In this regard, it is enough to show the attitude of our platform, at least to express the importance our platform attaches to food safety. If we can do this, we can basically pass the level of users. Most people will not To be too serious about this issue is to have an attitude.”

"Third, support some specific high-quality merchants in a targeted manner."

"For some high-quality merchants, we send people to discuss specific cooperation with them, and ask them to adjust the price to the level of the Shiwang brand store, preferably lower than the Shiwang brand! The blow to the Shiwang brand will undoubtedly be severe. It will be bigger and more direct!"

"In this regard, we mainly look for restaurants of the same category as the Shiwang brand to directly promote positive competition and put the price war on the table."

"They have so many stores, they can pick out some of them to focus on."

"Mr. Li, the price of the Shiwang brand is too low. Those high-quality merchants may not be willing to lower the price so low, let alone lower than the Shiwang brand. In that case, there is really no profit. It can be said." Yuan Delun worried.

"So it's support." Li Huiwen said with a smile: "We will subsidize half of the price reduction for each price reduction order, and let them bear the remaining half."

"With our subsidy, it seems that every order does not make money, but they will still make a lot of profits, especially in the short term, we have reduced the commission for them, and they still make money. Such a good thing, they have no reason reject."

"What's more, if the price is not lowered, all the business will go to the Shiwang brand. They will not understand such a simple truth."

"Well, if there is a subsidy, then it won't be a big problem." Hearing this, Yuan Delun nodded, secretly startled at the same time.

This is the first time that Meituan has directly asked the merchant to lower the price of catering and also provide subsidies!

Unprecedented move!

It seems that Mr. Li is really serious this time!

It can also be seen from it that Mr. Li attaches more importance to the Shiwang brand than before.

"The last is the most critical step. Hit the snake seven inches straight, and pierce their hearts!" Speaking of this, Li Huiwen put away his smile and said in a deep voice:

"Now the core of the Shiwang brand is just like what De Lun said just now, the position formed around the commercial street!"

"They have almost monopolized those ten commercial streets!"

"This has resulted in ten blank areas in our business map!"

"Although there are still many of our businesses on those auxiliary streets, we cannot turn a blind eye to the lost ten commercial streets."

"Even, the scope of our game this time should be focused on those ten commercial streets!"

"Even if our platform runs some shops on these commercial streets, it's worth it!"

Self-operated store?

Hearing this, Wang Xing frowned, and said, "Old Li, there is no such precedent in our Meituan self-operated store. Not only does it violate the attributes of our platform, but we also have no experience in operating stores."

"Isn't it a little too hard for you to think?"

"I feel that what you said before to support businesses to engage in subsidies and fight price wars is completely enough."

"Old Wang, those previous measures alone are not enough at all." Li Huiwen replied without thinking. He seemed to have expected such a reaction from Wang Xing.

The two have worked together for so many years, and the degree of understanding of each other has long been not the slightest bit.

So Li Huiwen had already thought about what to say next, only to hear him continue:

"First of all, the competitors we are facing this time are not young people or just entrepreneurs."

"They are the Xie Group that has dominated the real industry for a decade or two."

"Do you think the usual price wars will scare them off?"

"They can get out of the Internet and enter the food delivery field, and they should have made relevant preparations long ago!"

"In my opinion, the price wars we are engaging in are likely to have been expected by them!"

"So, we only engage in traditional price wars, maybe it's completely in their calculations, and the other party may even be ready to come back!"

"Therefore, we must use some unexpected means. Only by making them unexpected can there be miraculous effects!"

"As for the acquisition of some stores and direct competition with them, on the one hand, they definitely did not expect us to be so decisive this time; There will be a huge price to pay!"

"Those investors will definitely weigh it up, whether it's worth it or not!"

"And only by doing this, can we focus the opponent's energy within the existing range, and not give them time to expand! Fix the battlefield in this area, and fight a war of attrition with them there!"

"Well, what you said is indeed very reasonable." Hearing this, Wang Xing nodded and agreed: "The other party has a high probability of being prepared, and we can only achieve miraculous results by being unexpected."

"It's just that the self-operated store completely violates the original intention of our platform, and the model is too heavy, which is not conducive to our future development."

"Well, that's for sure. Self-employment is a forced decision. This method of heavy capital and low profit is completely incomparable with our current high commission profit." Li Huiwen nodded and said:

"After this time, after the Shiwang brand is destroyed, all these self-operated stores will definitely have to change hands."

"Based on this, I consider buying ready-made stores directly. Even if I transfer them later, I won't lose much, and the loss can be minimized."

"Mr. Li, according to the information I gathered, almost all the catering shops on the ten commercial streets are now owned by the Shiwang Group." Hearing this, Yuan Delun couldn't help interrupting to remind.

"I know." Li Huiwen smiled meaningfully.

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