I Have 100 Million Stores

the next day.

The buzz about the Shiwang brand shows no sign of abating, but is gaining momentum.

Not only has it completely detonated social channels such as Moments, but the Shiwang brand's price concessions, excellent services and other topics have once again been discussed by people. This has suddenly made more people pay attention to this magical chain brand, and it has also It triggered a wave of people going to Daxing Road Pedestrian Street to watch and check in.

You must know that several large stores were taken over by the Shiwang brand at the same time. This kind of thing has never happened before in Daxing Road Pedestrian Street!

Therefore, even if they know that those stores have not officially opened yet, there are still many people who want to see them with their own eyes and take pictures by the way.

In the final analysis, it is actually because friends around you are talking about it, which makes people want to join in the fun, post on WeChat Moments, and follow suit!

In addition, Ye Xiufei released a series on Bilibili specifically introducing the Shiwang brand's new store in Daxing Road Pedestrian Street, disclosing the business scope and related measures of the new store to everyone, attracting countless fans to watch, and adding fuel to the fire.

The combination of many factors has directly led to the flow of people in Daxing Road Pedestrian Street being much higher than before!

A large-scale increase in foot traffic caused by a brand is one of the few in the history of the development of Daxing Road Pedestrian Street!

In the past, there have been situations where traffic increased in vain, such as the release of new products in Apple's direct-operated stores, the launch of major promotions by certain first-line brands, etc. These were some super-famous large brands.

Unknowingly, the appeal of the Shiwang brand has begun to rival those of the top-tier well-known brands!

It can even be said to be better than most well-known brands!

Although I dare not say that nationwide, at least this is the case in Sansha City!

This is because a store like this caused a sensation even before it was officially opened. This is the first time it has happened in Sansha City!

At the same time, the popularity of other business districts where the Shiwang brand is involved has not diminished at all.

Especially in the ten commercial streets where third-party merchants have settled in, driven by the third-party merchants' spontaneous promotion of the Shiwang brand, things began to ferment, and more and more surrounding residents began to go to Shiwang brand stores. Get a membership card.

This allows the number of members of the Shiwang brand to still maintain a rapid growth.

As time goes by, more and more third-party store owners have begun to react, and more people have begun to realize that installing videos to participate in the platform’s food safety initiative has become something they have to do. .

Because many third-party merchants have already lit up the ‘An’ icon, you can see the online live video of the chef!

The sorting in the list is directly at the top!

More importantly, with the increasing number of ‘An’ icons and the addition of Shiwang brand stores, users’ requirements will subtly increase!

They will gradually develop a habit of only going to stores with food safety guarantees!

In this case, if you don’t follow suit and improve your own food safety standards, you will have no competitiveness at all!

Lack of competitiveness means that the order volume will be far lower than that of other merchants. In the end, when users on the platform have higher requirements for food safety, stores without food safety guarantees are likely to have no orders. !

This is definitely not a situation those shop owners want to see.

Many bosses are unwilling to give up on takeout. Even if the profit is lower than offline, the advantage is the large number of orders! The profits are still considerable!

Therefore, while lowering prices, many bosses have begun to take action.

I started to clean the kitchen and tidy up the hygiene of the kitchen. At the same time, I contacted the Shiwang brand to access the video.

Suddenly, there were no mandatory requirements in the Shiwang brand, and everyone started asking to join in!

From this moment on, the takeaway field of the catering industry can be said to have really begun to roll up!

First of all, prices started to drop one after another.

Secondly, they work hard to improve the hygiene of their own kitchen.

Among them, price reduction is okay. In the field of catering and takeout, price reduction is basically something that many bosses have done, and they are no strangers.

After all, there are many unspoken rules in this regard, and they have a lot of room for maneuver.

The most direct one is to manipulate the ‘portion’.

For example, take grilled chicken wings as an example. If they are more expensive offline, the wings will definitely be bigger. If the prices are reduced online, they will definitely be mini.

Or long-term frozen products, because frozen products are cheaper than fresh ones.

Why are many online takeaways obviously so much cheaper than online? There is a way to do it.

The wool comes from the sheep. This saying is a wise saying in any industry.

Improving the clean and hygienic environment of the kitchen is indeed a break from tradition!

You must know that the kitchens in the catering industry were originally messy, and most businesses did not pay much attention to hygiene.

On the one hand, time is tight. If you have time to do hygiene, you might as well do more business. Why put your energy on things that are not profitable?

On the other hand, no one else can see the kitchen anyway, so what’s the point of keeping it so clean?

Whether the customer should eat or not, he still knows how to eat. He doesn’t know whether the meal is an overnight meal, the dishes are picked up from the floor, or the kitchen walls are cleaned with a mop...

Who cares?

This is the true thinking of many shop owners. Not paying attention to kitchen hygiene is also a common phenomenon in the catering industry.

But with the emergence of the Real King brand, this phenomenon is about to be broken!

If they want to get a share of the real king brand APP, they have to pay attention to this aspect!

And there is no room for operation, because it will be directly viewed by all Real King members through the video!

It can be said that unknowingly, the model created by the Shiwang brand has a tendency to become a standard!

A new set of catering industry standards!

And as time goes by, it is almost a certainty that new standards will be established!

At least this is the case in the ten business circles that Shiwang Brand is currently involved in!

Fortunately, the real king brand’s commission is 1%, otherwise those merchants would not be so cruel to do so. The ultra-low commission gives them a lot of room for operation, and they are basically still profitable.

After all, the bosses are not fools, but all of them are very smart. If they dare to do this, they must have made thorough and careful calculations.

As more and more stores lower prices and improve hygiene standards, it has the potential to increase the influence of the Shiwang brand APP.

When members of the Shiwang brand see that there are more stores to choose from and the prices are not expensive, they are naturally more happy.

And with videos to check hygiene, they no longer have to worry about eating unhygienic or expired food!

Based on this, the reputation of the Shiwang brand has increased a lot, and it has received word-of-mouth praise from members.

Because anyone with a discerning eye can see that all this is due to the Shiwang brand.

If Shiwang Brand hadn't taken the lead in doing this, there wouldn't have been so many similar things happening in the future.

And in this case, the nine-yuan delivery fee of Shiwang brand has been downplayed a lot, and not many people really care about this delivery fee.

Even if it is a little expensive, it is diluted a lot by food safety. In addition, various stores have price cuts and some rebates for good reviews. In fact, it is not much more. And as all the surrounding stores have entered the Shiwang brand, The other two food delivery platforms have almost no merchants in the surrounding area. This situation also leaves members with no other choice.

And as those shops invest in kitchen hygiene, they have further tied their relationship with the Shiwang brand.

If Mei Tuan or Are You Hungry adjusted their commission to 1% before, it might be able to attract some shop owners to go back, but now with more investment from those merchants and seeing the huge number of members and prospects of the Shiwang brand, the same The conditions are basically such that they cannot be tempted.

The Shiwang brand's position in the business district is constantly strengthening and will become stronger and stronger!

In these business districts where it is involved, the control of the Shiwang brand exceeds that of any previous platform!

Nothing is better than it is!

If this trend continues, it won’t take long. As users’ habits slowly develop and merchants become more and more dependent on the Shiwang platform, under normal circumstances, no one will be able to shake the Shiwang brand. market position!

...

At 10 o'clock in the morning, several of the most famous local public accounts, including 'Sansha City Local Treasure', 'Sansha News' and many other personal self-media, as well as the public accounts of Sansha City's local official media and TV stations Nearly ten influential public accounts in Sansha City suddenly published an article at the same time.

Countless local residents living in Sansha City have more or less followed at least one public account and received the push of this new news.

Suddenly, it caused a massive sensation!

There was an uproar!

The title of the article is "The First Selection of the Most Popular Catering Brands among Sansha City Residents"!

The contents of the articles are basically the same. The main idea is that the first most popular brand voting organized by local official media has begun!

There are dozens of brands selected this time, from domestic brands to international brands, basically all of them are included.

There are duck neck brands, milk tea brands, barbecue brands, hot pot brands, ice cream brands, etc. that are nationally or locally famous in Sansha City, involving dozens of different catering fields, and the scope is quite wide, and the brands among them are all familiar to people. Even if you have never actually consumed it, you have basically heard about it.

Among them, the most special one is the Real King brand!

The Shiwang brand has also been highlighted by various public accounts!

This local chain brand in Sansha City, which has just emerged this year and has only been developed for more than two months, has attracted the attention of countless people!

Because the Shiwang brand is so special!

All the brands participating in the selection this time are basically in a single catering field and have been rooted in a certain field for many years.

However, the Shiwang brand involves various fields. It is an unprecedented and unheard-of chain brand that can operate across fields!

The scope covered is so wide that it is beyond everyone’s imagination!

Basically, the Shiwang brand can be found in any segmented catering field!

For those who have just heard of the Shiwang brand, this discovery is really amazing!

So scary!

And even those who have already known the name of the Shiwang brand have felt a certain impact because their previous understanding was not so intuitive!

It turns out that the Shiwang brand has such a wide range of interests! !

At the end of the article, there is a reward description.

That is the brand that wins the first place this time as the most popular brand among Sansha City residents. No matter which brand wins the first place, the sponsor of this event, "Shiwang Brand", will sponsor 50 million consumer coupons to purchase the corresponding brand. There are denominations of 10 yuan, 20 yuan, 50 yuan, and 100 yuan.

If ‘Shiwang Brand’ wins first place, a lottery will be launched on the Shiwang Brand APP.

All members will have a chance to draw a lottery and receive a guaranteed membership card reward of ten yuan!

As soon as this news came out, it immediately caused an uproar!

There is actually a reward of 50 million!

And what’s even more amazing is that the real king brand participating in the selection is actually a sponsor?

Isn't this a bit unfair...

But they actually paid out 50 million, and made it clear that if any brand won the first place, they would spend money to buy consumer coupons for the corresponding brand and give them to everyone.

This kind of rule without any bias is really unreasonable.

If you can, why don't you spend 50 million to sponsor?

Which brand can be so generous? How can you be so heroic?

almost none!

While there was an uproar, the name of the Shiwang brand was unsurprisingly spread to a wider extent.

Immediately afterwards, voting begins!

Countless people began to vote for the best brand in their minds!

A voting that can be said to have no suspense has officially begun!

Soon, based on the fact that the Shiwang brand has millions of members, the number of votes for the Shiwang brand has increased rapidly, and it has dominated the world with a proud attitude!

In less than fifteen minutes after the voting started, the Shiwang brand directly received 50,000 votes! ! !

And the number of votes for second place...

There are only a pitiful one hundred votes!

There are dozens of well-known and well-known brands in the country, but none of them can compete with the Shiwang brand!

The voting has just begun, and the outcome is basically already decided.

Rather than saying this is a selection, it is better to say it is an external promotion of the Real King brand.

The only difference is that while promoting this time, it can also obtain the title of 'Most Popular Brand' that is officially certified and recognized by the public.

At the same time, it can also be called a ‘little test’ for the Real King brand on itself.

Because voting like this is meaningless to the users themselves, few people will participate.

Unless they particularly like and support a certain brand, most people are too lazy to click on the voting interface and don't want to waste their time.

Therefore, this is actually a test of the real stickiness and real support of the Shiwang brand to its members.

Only those true fans will be willing to participate in this matter without bothering, and will be willing to vote for the Shiwang brand.

Judging from the current number of votes and growth rate, the membership stickiness of the Shiwang brand is beyond ordinary people’s imagination!

It is no exaggeration to say that this report card is almost perfect!

It can also be seen from this that the previous series of measures taken by the Shiwang brand have left a deep impression on many people, and have unknowingly captured many loyal users!

...

12 o'clock noon.

Without warning, an explosive news suddenly detonated in the live broadcast circle!

The origin of this news was that Li Xiansheng posted a message, or rather an announcement, on his WeChat Moments:

"Effective today, Huaju Media will be acquired by Real King Media!"

"Including myself, all Huaju's online and offline assets, anchor-related contracts, etc. are automatically transferred to Shiwang Media."

"Notice hereby!"

As soon as the news was released, it instantly caused an earthquake-level shock in the live broadcast circle!

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