I Have 100 Million Stores

Liu Ting responded.

Mr. Cao wants to expand the influence of the Shiwang brand to surrounding cities!

No longer just focus on Sansha City!

But I also want to use this to improve the level of the Shiwang brand!

Attract more people to pay attention to and support the Shiwang brand!

Although there are more and more Shiwang brand stores nowadays, and its influence has been rising, it is undeniable that there is still a lack of something that can really be used!

After all, the stores under the Shiwang Group now serve home-cooked food, and they are the kind of roadside restaurants that are very common in streets and alleys.

The difference between Shiwang brand and them is that the price is more affordable than other stores, the service is better, the price is more cost-effective, etc.

With these advantages, there will definitely be no problem in attracting local residents, and they will also be praised and loved by everyone.

This can be seen from the previous growth rate of Shiwang brand members.

However, it is still a bit far-fetched to have residents from surrounding cities come here to support just those common restaurants.

And if there is a food city with a mid-to-high-end banner and is the only catering-themed food city in this large urban area, it will be completely different!

You must know that such a scale, a shopping mall specializing in the catering field, covers a full two to three hundred thousand square meters. This is the first of its kind in the country!

In the past, there were no large-scale shopping malls with food as the theme and the sense of era as the gimmick.

Wen Heyou from Sansha City is one of the best.

He took a new approach and forcibly built himself into an internet celebrity attraction, a new benchmark in the city!

Not only is it famous in various cities in Jiang Province, where Sansha City is located, but even residents of cities thousands of miles away have heard of this name. As long as they have the opportunity to travel to Sansha City, this Wenheyou has become a must-visit for people. One of the attractions.

This makes Wen Heyou's daily customer flow astonishingly exaggerated. Among them, the most famous Wen Heyou crayfish has set an astonishing record of tens of thousands of people queuing up in a single day!

At that time, it immediately hit Weibo and WeChat Moments, and I was able to break out of the circle in one fell swoop! The fire spread all over the country!

The table turnover rate has directly broken the ceiling of the catering industry!

But if you want to say how good the taste really is, it’s just like that. The most important thing is to create an atmosphere and get a good reputation. People are more interested in the atmosphere and psychological satisfaction.

It’s as if all my friends around me have gone and I don’t go to see them, and I always feel uncomfortable.

What Liu Ting understands now, or what she can think of now, is that Mr. Cao wants to build a large food city similar to Wen Heyou!

And it’s more than ten times bigger than Wen Heyou!

You must know that the total amount of super Wenheyou in Sansha City is only 20,000 square meters!

Shi Wang Food City has more than 200,000 square meters!

It's ten times bigger!

There is no food city of this level in the country!

Combined with all of them to create mid-to-high-end restaurants, mid-to-high-end restaurants are already relatively scattered. With hundreds of them gathered together like this, there has never been such a big battle in the country!

Just thinking about it, you can tell that its topicality and freshness are extraordinary!

At the same time, the overall good environment of the food city also fully possesses the characteristics of a tourist attraction!

If you really make up your mind to invest a huge amount of money, Liu Ting feels that this food city will definitely succeed!

At least Liu Ting believes that it is a piece of cake to surpass a square like Wen Heyou! There is no difficulty at all!

By then, the Shiwang brand’s appeal to residents in surrounding cities will be greatly increased!

"CEO Cao,

I see! "Retracting her thoughts, Liu Ting nodded heavily and said:

"If we build a food city like the one you mentioned, we will create multiple histories and records!"

"First of all, it is the first such large-scale food-centered shopping mall in the country!"

"Secondly, although there are many mid- to high-end stores across the country, there are no stores in the country that have so many stores concentrated into one shopping mall like ours!"

"Coupled with the blessing of our Shiwang brand, this food city will definitely cause an extraordinary sensation once it is launched!"

“I feel like we don’t need any publicity or hype!”

"At that time, the influence of our Shiwang brand will not only be in Sansha City, but also throughout the country!"

"Haha." Hearing this, Cao Xingyu smiled faintly. He didn't pay much attention to what was recorded or not, and that thing was of no use.

His main purpose this time is actually to expand the influence of the Shiwang brand, beyond the scope of Sansha City, to attract more residents from other surrounding cities.

The core goal is to increase the number of members of the Shiwang brand.

After all, with the current system fully opening Sansha City, Cao Xingyu is not clear about the conditions for the next map upgrade. If he just copies the existing model, it would be a bit too conservative and not Cao Xingyu's style of work.

Think about it, what if the upgrade condition hidden in the map requires a membership number of 10 million?

The entire Sansha City only has a little over 10 million!

Should everyone in the city become members of the Real King brand?

Thinking about it, you know that this is an impossible thing. After all, there are many minors and so many elderly people among them.

Therefore, Cao Xingyu felt that we should take a longer-term view, try to consider all the possibilities that should be thought of, and make arrangements in advance to avoid improvising when the time comes.

What's more, giving Shiwang Group more affordable projects will be a huge boost to the group's reputation, which is a great thing.

At the same time, we also take this opportunity to improve the level of the Shiwang brand, so that people’s impressions will not remain that the Shiwang brand only provides catering for ordinary scenes, but to tell everyone that the Shiwang brand also provides large-scale mid-to-high-end catering!

By the way, it will radiate to people with higher consumption levels and make the assets of Shiwang Group more diversified.

So no matter which way you look at it, Cao Xingyu thinks this move is right.

And he is also very rational, and he has determined the number of this food city in his mind from the beginning.

It is completely enough to have a mid- to high-end food court like this in a large area.

In the future, we can plan the layout according to South China, Central China, North China, West China, and East China. Opening five such mid-to-high-end food cities across the country is almost enough.

After all, it must be admitted that mid- to high-end catering cannot be a business scenario for high-frequency consumption, and many people can only go there once or twice occasionally.

If there are too many, it will be pure competition with yourself, which will make it impossible to support your popularity.

Only by relying on a region to support such a large-scale food city can it have prospects.

After a pause and recovering his thoughts, Cao Xingyu continued:

"For this food city, we also come up with an overall plan first."

"Such as the choice of specific business type, overall decoration style, and what I just mentioned."

"You can get ready now."

"You can take control of the details in this regard when the time comes."

"I only want to make one thing clear, that is, for these mid-to-high-end stores, our food prices cannot be too high. We must maintain the high cost-effectiveness that we have always insisted on!"

“Of course, the low pricing is only for our member users!”

"Um...are you going to continue to compress profit margins?" Liu Ting opened her mouth and murmured in surprise.

At first, she thought Mr. Cao was going to make a lot of money through this food court!

After all, such a good gimmick and the popularity that the Real King brand has accumulated now.

Coupled with the excellent overall environment of the food city.

Liu Ting believes that the shops in this food city can set their prices a little higher. Anyway, everyone can understand the high prices of mid-to-high-end shops and there won’t be much resistance.

As we all know, the ordinary catering industry has a gross profit of more than 50%, and the profits of those in the mid- to high-end catering industry are even more astonishing.

So Liu Ting thought for a moment that she had completely seen through Cao Xingyu's true thoughts and layout!

She believed that Mr. Cao’s previous series of measures for those stores were all for the layout of this food city!

Use extremely low profit margins to accumulate popularity and reputation, and then seek benefits at the right time, like now! Launch the food city and launch this big project that really makes money!

I have to admit that Liu Ting's idea is indeed reasonable and completely feasible.

As long as it is operated properly and this food city becomes a famous mall famous throughout the country, and people from all over the world flock to support it, then it may not be difficult to make money.

But she never expected that Mr. Cao would continue to do the same thing as before! ! !

Judging from this, Mr. Cao has no intention of making a lot of money from this food city!

"That's right." Cao Xingyu nodded and confirmed.

Obviously, Cao Xingyu has no qualms about maintaining high cost performance.

Naturally, he could imagine that he could earn greater profits by relying on this food city, but compared to acquiring more potential members, Cao Xingyu resolutely chose the latter.

After all, only if the price-performance ratio is high, the more customers it will attract, and the more people will apply for the Shiwang brand membership card.

Members are the core right now!

"This..." After hearing this, Liu Ting smiled helplessly. How could this happen?

Hundreds of mid-to-high-end restaurants are not even trying to make money?

You know, this requires a huge investment...

If profits are compressed, the time to recover investment costs will be lengthened!

Is Mr. Cao still making arrangements at this time?

After a pause, Liu Ting chose to express her concerns:

"Mr. Cao, the renovation of King Shi's headquarters will also require a huge investment of funds."

"The funds needed for this food city will definitely not be low."

"And after we took over the office buildings of Shiwang Headquarters, we still have a debt of 2.5 billion..."

At this point, Liu Ting stopped talking. What she wanted to express was very clear.

The demand for funds is getting bigger and bigger!

Can our Shiwang Group really afford it?

"Haha." After hearing this, Cao Xingyu naturally understood what Liu Ting meant and smiled lightly:

"That liability is a long-term operating liability. There is basically no pressure in the short term, so don't worry."

"As for the Shiwang Headquarters, there is no need to rush. Take your time. I didn't say you have to do it all at once. The specific progress of the Shiwang Headquarters will be carried out in step with the scale of our Shiwang Group."

"So in the final analysis, the biggest investment in the near future is the decoration of the stores in the food city and a series of subsequent cost investments."

"As for the cost in this area, apart from decoration, which is the largest part, the other biggest cost is the purchase of ingredients and raw materials. We try to negotiate with suppliers later and try to make the payment cycle as long as possible."

"Even if it doesn't work, don't worry, I will have other solutions here."

"Since I have chosen to do it, I can't possibly be unprepared at all, right?"

"In short, as long as money can solve something, it is a trivial matter. You don't have to worry about it."

"Uh...Okay, Mr. Cao." After hearing the end, Liu Ting silently lowered her head and responded.

Mr. Cao is still so domineering!

Seeing this, Cao Xingyu didn't say anything more. He had already arranged all the work he wanted to arrange this time.

Liu Ting began to organize her notes and silently digested the amazing plans that Mr. Cao had planned tonight.

For a moment, the car fell into silence.

...

Since Cao Xingyu and the others' departure time happened to be the off-duty time of 6pm, the road was very congested.

It took them almost an hour to reach their destination - Qianda Hotel.

After meeting Xie Jianlin, the group walked directly into the hotel, and were led into the reserved box by the lobby manager who had been waiting for them for a long time.

“Mr.

After Cao Xingyu's words just now, Liu Ting finally let go. Now she no longer had the slightest fear when facing Xie Jianlin.

What happened to the Xie Group?

What about Xie Jianlin?

We, Shiwang Group, are not inferior to anyone or any company!

And I am the president of Shiwang Group!

The obvious leader!

Liu Ting kept thinking about what Mr. Cao had just said. This was the source of her confidence.

"Huh?" When he heard Liu Ting suddenly speak, Xie Jianlin raised his eyebrows in surprise.

He had never taken this woman seriously, who had not spoken and was just following Cao Xingyu.

But I also heard from Xie Qing that this was the president of Shiwang Group.

When they first met in the conference room, Xie Jianlin saw from the CEO that the other person was uncomfortable, or had a slight stage fright, and the expression on his face was very stiff.

But now...

"Why does it feel like there has been a big change?" Xie Jianlin muttered in his heart. He could clearly feel that Liu Ting's whole person had changed a lot.

Next, after ordering the food, the two parties began to chat without saying a word.

Throughout the conversation, Xie Jianlin's intention was obvious, which was to constantly test and get some information from Cao Xingyu about the identity of the capital behind it.

Cao Xingyu was a little helpless about this. He could understand Xie Jianlin's thoughts, but there was no one behind him!

He had no choice but to continue to lie, and kept emphasizing that it was not yet time.

But how could Xie Jianlin give up so easily? Whenever there was a suitable opportunity, he would ask insinuatingly, very tactfully.

If Cao Xingyu didn't really have much capital behind him, maybe Cao Xingyu would have spilled the beans.

It's a pity that even if I want to say something, I don't have a chance.

And Cao Xingyu did not forget the purpose of this dinner with the other party. The first was to establish a deeper relationship.

The second is to explore Xie Jianlin's tone, see what his views are on the real estate industry, and see if there is any chance to package up the Xie Group as a whole in the future.

The two sides were still a little reserved at the beginning and did not let go completely. They kept their hands on the conversation and other things. After drinking for three rounds and the atmosphere rose, the two sides talked more.

Later, from Xie Jianlin's words, Cao Xingyu heard that the other party was worried about the future of the real estate industry and was not optimistic about the development of the traditional real estate industry. Some breakthrough measures must be taken, otherwise it would be difficult to maintain the previous highlight moments of the real estate industry.

After hearing these remarks, Cao Xingyu felt reassured. It seemed that the idea of ​​​​acquiring the Xie Group in its entirety was still very promising.

The whole meal ended in harmony.

In the end, both parties had bright faces, laughing constantly, and looked very happy, as if they had made a lot of money this time.

...

night.

It's approaching nine o'clock.

Naturally, Cao Xingyu, who was drunk, would not drive. Instead, he found a substitute driver.

It took almost half an hour for the car to arrive at the gate of Crystal Beauty County.

At the guard box in front of the gate, there was a staff member wearing a security uniform and standing in a very standard posture.

Behind the guard box, there is a small room with a very grand appearance, which is the main entrance lounge.

In the lounge, four men were sitting at this time.

"Manager, here it comes! It's the Audi A8 that's here during the day!" A man who had been looking at the road outside the window suddenly shouted.

"Oh? Is this the owner of that building?" Hearing this, the man who was called the manager quickly stood up and looked up.

The man is Lu Renyi, the property manager of Crystal Beauty County.

Having worked in this villa area for many years, this manager has seen all kinds of luxury cars.

But this is the first time I have seen such a low-level...

It’s almost the same as his car!

If it weren't for the people below, he wouldn't believe that he could afford to drive an Audi here?

Or the king of the building?

Isn't this style of conduct a bit too low-key? !

Immediately afterwards, the manager was seen trotting directly outside the house and headed straight for the Audi A8.

At this time, the Audi A8 was blocked in front of the gate entrance.

Cao Xingyu was still confused about this. Logically speaking, his license plate had already been recorded when he moved this morning. Why was he stopped again at night?

Are high-end villa areas so strict?

Just as Cao Xingyu was muttering to himself, a man in a suit and leather shoes walked up to the back seat window of the car and knocked politely on the window.

Seeing this, Cao Xingyu pressed down the car window.

"Hello, Mr. Cao, I am the property manager Lu Renyi. I'm sorry to bother you." The moment Lu Renyi saw the young face, he couldn't help but be stunned for a moment, but he quickly came back to his senses. He said with an apologetic face.

"Oh, what's the matter?" Cao Xingyu replied lightly.

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