I Have 100 Million Stores

After hearing Cao Xingyu's decision to build his own supply chain, Liu Ting was stunned for 30 seconds.

After she regained her senses, she said with a dull face:

"Mr. Cao, the cost of self-built supply chain is very high..."

"Like the transportation link of logistics, it requires a lot of expenses, especially the needs of the catering industry are relatively special, and many categories still need cold chain transportation! This means that we must get involved in cold chain logistics!"

"The cold chain transportation is only the final transportation link. Before the dishes are transported, a series of processes such as screening, grading, washing, processing, packaging, pre-cooling, and refrigeration must be carried out."

"So we all know that the cost of cold chain logistics is much higher than that of general logistics!"

"At the same time, cold chain logistics not only requires the central warehouse to be equipped with corresponding refrigeration equipment, but also the transportation technology is more complicated, and there are more issues to be considered, such as temperature control, humidity management, low-temperature circulation, refrigeration, etc. Chain machinery and more..."

"Stop." Halfway through, Cao Xingyu interrupted Liu Ting and said with a smile, "Did you have some misunderstanding?"

"When I say self-built supply chain, I don't mean that we produce raw materials by ourselves!"

"Only when producing raw materials independently, should we consider the cold chain logistics you mentioned."

"Otherwise, the transportation of those materials is the responsibility of the corresponding raw material manufacturers, so what does it matter to us?"

"If you really do what you want, then it's not as simple as the supply chain, but all of them are produced, transported and sold directly... There are countless categories in catering, so who can support it?"

"Eh." Hearing this, Liu Ting smiled awkwardly.

She thought Mr. Cao was going to cover the source directly!

After all, judging from Mr. Cao's personality and past style of doing things, this is not an impossible task...

It seems that she is thinking too much!

"However, from this point of view, you have put in a lot of effort ahead of time." Cao Xingyu praised: "It's pretty good, you've made great progress!"

Based on Cao Xingyu's understanding of Liu Ting, he didn't think that the other party would know so many things in logistics, especially there are many professional terms in it.

So obviously,

Liu Ting did a lot of homework in private.

Did you even learn about things like logistics and transportation in advance?

hehe.

Opportunities are reserved for those who are prepared. Liu Ting's behavior made Cao Xingyu very satisfied.

I have to admit that Liu Ting is really becoming more and more like a leader! Have a certain view of the big picture!

"It's just that Mr. Cao focused on logistics before, so I wrote it down, and then I checked it occasionally in my spare time, and learned a bit..." Liu Tinghan explained with a smile.

"Well, very good, that's the attitude you should have." Cao Xingyu nodded solemnly in approval, and then said:

"The self-built supply chain I'm talking about is to use our current stores and all third-party catering stores on our Shiwang platform as our bargaining chips to negotiate with those first-line raw material manufacturers and build a supply chain that belongs to us. list of raw material categories.”

"To put it simply, we use the method of Meituan to use the B-end customers in our hands to push forward a supply chain."

"Let us Shiwang Group be that middleman."

"Among them, all we have to do is negotiate and negotiate with those manufacturers one by one to get the best price."

"As for the production, processing, and transportation of raw materials, these are not within the scope of our consideration, and manufacturers will naturally solve them."

"In the end, what we have to do is to conduct a strict review of the raw materials after the raw materials are delivered, reject and scrap the raw materials that do not meet our standards, and put those that conform to our standards into the warehouse or deliver them out through the delivery staff."

"Well, I understand!" Liu Ting nodded, and said: "The central warehouse is still an indispensable part. Like the current Sansha City, we have to have a central warehouse. Delivery to all parts of Sansha City."

"According to the scale of our own store and the large number of third-party stores foreseeable in the future of the platform, this central warehouse must be large enough and the location should be good."

"The investment in this area is not low."

"Well, you are right, the investment will indeed be quite high." Cao Xingyu agreed, and then said:

"Also, one central warehouse is not enough."

"It is best to build a warehouse in each of the five directions in Sansha City, in the east, west, north, and south, so as to ensure the timeliness of future distribution and improve distribution efficiency."

"In the future, the size of the warehouse should not be too small, the bigger the better! And as you mentioned before, cold chain storage will definitely be needed in the future."

"It is also necessary to do a good job of classifying the work."

Warehouse is what Cao Xingyu has made up his mind to do, and this is one of the main reasons why he decided to try to build his own supply chain at this time.

Because this warehouse will be established sooner or later.

Not just for the raw materials of the catering industry in front of you.

The value of warehouses will be reflected when you are involved in clothing, toys or any other industry that requires warehouse storage.

Especially when it comes to real logistics, the logistics transfer station is an indispensable link.

At this time, we need to use the procurement of catering raw materials to build the warehouse in advance, and to carry out some standardization and standardization, and continue to learn and grow in practice.

After a certain management standard is finally formed, it will bring great convenience to the expansion of Shiwang Group in the future and save a lot of time in the future.

"Five central warehouses? In this way, the investment cost will be even more..." Liu Ting clicked her tongue slightly and murmured:

"And it must be accompanied by the corresponding investment in personnel costs and management costs."

"In addition to the cost of delivery personnel and other just-needed costs, etc., it will add up, and it will definitely need a lot of money to support it!"

"Well, if we want to build our own supply chain well, we will definitely need a lot of funds, there is no doubt about it." Cao Xingyu nodded, in other words:

"However, we can take our time."

"The first thing you need to understand is that this matter is a long-term solution and a big development direction for us in the future, not something that can be accomplished overnight."

"Don't hold the idea of ​​setting up the entire supply chain immediately. It is unrealistic. We have no experience in this area at present. We are moving too fast at the beginning. For us, the risk is too great and the benefits are too small. Not necessarily high."

"What's more, it is currently impossible for us to devote all our resources to this matter."

"So, there must be a plan to build slowly."

"In terms of raw material categories, we can first consider some common, high-demand, and long-term storage raw material categories in the early stage, such as standardized products such as rice noodles, grains and oils, tableware, paper towels, disposable products, and alcoholic beverages."

"Using these standardized products, we must first find out a path that fits our company's characteristics. Based on this, we will intervene in all aspects of the supply chain, learn and accumulate experience, and then slowly scale up our warehousing, distribution, procurement, etc. , especially the integration with third-party stores, etc., and initially try to integrate upstream and downstream."

"Using this low-cost method, slowly build a unified warehousing/logistics distribution/selection."

"After we have adapted, understood, and become familiar with all aspects of the supply chain, and after our various supporting facilities have gradually caught up in the later stage, we will introduce fresh vegetables such as leafy vegetables and meat, and then the cold chain. category, and eventually slowly cover all the categories we need!"

"This is the plan we really should have!"

"Well, indeed, this is more stable and more scientific!" Hearing this, Liu Ting took notes quickly, nodded repeatedly, and said, "And in this way, the early cost is actually not that high! Maybe the cost The high ones are warehouses and distribution!"

"Yes, it looks like this at the moment." Cao Xingyu responded, and said:

"In terms of warehouses, we can rent them first, and the cost of this form will be much lower. When the time is right in the future, we will consider buying land and building ourselves."

"Based on this, the site selection of our warehouse must be more rigorous at the beginning, at least so that we can get physical support when we have the idea of ​​expansion and expansion in the future."

"In this way, we can support us to improve these plans step by step."

"As for delivery, this is another important point I want to talk about this time."

"Taking the opportunity of building a supply chain, we have to think carefully about how to make good use of our existing distribution team!"

Liu Ting immediately understood what Cao Xingyu said about the location of the warehouse. In fact, the upgrade of the warehouse in the future should be taken into consideration.

It can't be the kind of factory building with only one lonely building.

Otherwise, if the warehouse behind is not enough to use, it will be difficult to handle.

So the best kind of industrial park or something, with a large area and many factories, can expand with money at that time.

Liu Ting silently wrote down this point.

When hearing the delivery, Liu Ting raised her eyebrows in surprise and said, "Mr. Cao means that the current food delivery team should also undertake the delivery of raw materials?"

"That's right." Cao Xingyu nodded and said, "I named this team Shiwang Logistics at the beginning, which has already shown that this team is definitely not just for delivering food."

"The delivery team I want to build is the kind that any delivery business can do!"

"And the distribution of this kind of raw materials is naturally included in it!"

"Based on this, I already have a little idea."

"We can consider building a logistics system that belongs exclusively to our Shiwang Group first!"

"This logistics system is dedicated to our logistics team."

"The types of orders delivered in the system include takeaway and raw materials, and a unified order distribution and order grabbing system is created."

In the future, there should be an order receiving system to provide customers with some transportation services. This aspect is the largest revenue point of logistics, and it must not be let go.

It's just that at this time, Cao Xingyu didn't want to mention so much.

Everything has to be done step by step.

After a pause, Cao Xingyu continued: "If we have other delivery needs in the future, we only need to add order classification to the system."

"As for the delivery commission, we can divide different commission amounts according to different delivery categories."

"Even for these special and fixed-time distribution needs like raw material distribution, I don't think it will be given to Chengdu!"

"No commission?" Hearing this, Liu Ting opened her mouth with surprise.

"That's right." Cao Xingyu said meaningfully: "Don't forget, the basic salary of our delivery staff can be increased."

"And who sets the standards for growth? Isn't it us?"

"The delivery frequency of raw materials is much lower than that of takeaway."

"A catering store may only need to deliver once a day."

"Even if the number of stores is large, the final delivery demand will not be very high. At that time, we will distribute it equally with our delivery team. The last delivery worker will deliver to a few stores at most every day. "

"In my opinion, this quantity is not a problem at all. We can consider including the distribution of this raw material in the salary increase assessment."

"For us, it saves the short-term distribution cost of this link. For the delivery staff, it may only take half an hour a day to increase the basic salary in the future, and they should not refuse."

"Of course, this is just my ideal idea. In the future, whether to pay the corresponding commission or follow my plan. If it is a commission, how can I decide how much is appropriate, etc. These can be determined according to the actual situation at that time."

Cao Xingyu was not as absolute as he said.

After all, there will still be some discrepancies between the ideal state and the actual situation.

So it is best to continue to adjust according to the situation at that time.

This definitely needs a process.

"Okay, I understand!" Liu Ting nodded thoughtfully.

She thinks the model Mr. Cao said is feasible.

But really still have to see the real practice and feedback from time to time.

At this time, she also came to her senses. No wonder Mr. Cao had to set a basic salary for the delivery staff to grow, which subverted the salary standard of the delivery industry.

It turned out that it had been planned long ago, and we were waiting here!

Use a growable basic salary to let those delivery staff complete the delivery of some raw materials every day, will they refuse?

The answer is actually obvious!

Not many will say no.

Because of the increase in the basic salary, the base of the five social insurances and one housing fund will increase.

At the same time, it is also an investment in the future.

After all, who can always be energetic to be a delivery person?

There are hundreds of guaranteed orders every month, and the commission can only be paid after the guaranteed order is completed.

The more you run, the more money you will get.

In the final analysis, it is hard work.

And if the basic salary can be continuously increased, then there will be no need to pursue commissions every month at that time, and only need to complete the monthly guaranteed minimum order to have a high salary.

With an average of 300 guaranteed minimum orders, you only need to run ten orders a day!

For the delivery staff, this quantity is really easy!

Comparing the two, it is clear at a glance which is better.

After a pause, Cao Xingyu concluded: "In short, in the end, our goal is to use this logistics system to maximize the value of our logistics team!"

"Turn the role of the logistics team into a sustainable development with higher, bigger and stronger scalability!"

"And with the logistics system, it will be more convenient for us to manage the logistics in a unified way in the future!"

Through a logistics system, the distribution needs of all aspects are kneaded together.

This is Cao Xingyu's preliminary plan.

It is theoretically possible.

But it is undeniable that it requires constant trial and adjustment, just like the commission just mentioned.

Different businesses will definitely have different commissions.

In this regard, Cao Xingyu is not in a hurry, this one can take his time.

First use the catering supply chain and takeaway to try to integrate it, and after seeing the effect, it is not too late to make subsequent plans.

"Well, I'll communicate with the software team later, and make a first version of the design of the logistics system." Liu Ting nodded and said:

"At the same time, regarding the supply chain, I will arrange to set up an independent sub-department in the logistics management department to be responsible for the supply chain. I will select some warehouse locations as soon as possible, and then establish our first batch of partial standards. category library, and to find and negotiate with some manufacturers.”

"Including an integration in delivery."

"Yes." Cao Xingyu nodded, approved Liu Ting's plan, and finally added:

"Don't forget, we need to create a raw material shopping app, which mainly lists our raw material categories, so that merchants can choose by themselves."

"This APP is called... Shiwang Wanwu Supply Chain APP!"

"I hope that the categories on our future supply chain APP will break through 10,000 as soon as possible!"

"At the same time, remember that the data between the Wanwu supply chain and Shiwang Logistics should be connected, and the data between Shiwang APP and Shiwang Logistics should also be connected, so that takeaway orders and raw material orders can get timely response and feedback from the logistics system. .”

The supply chain of all things actually already has a shopping scene in it.

Cao Xingyu originally thought about whether to put it directly into the Shiwang brand APP.

But after thinking about it in the end, I decided to forget it. The B2B model is not suitable for the Shiwang brand app with members as the main body.

It is better to build one alone.

'In this way, the shopping scene can be regarded as an initial step, and it can accumulate experience and prepare for the real entry into e-commerce in the future. '

'In addition to the integration and practice of the distribution link, after continuous adjustment and improvement, it can also lay a solid foundation for the subsequent plans. '

'It's perfect. '

Cao Xingyu said happily in his heart.

"Okay!" Liu Ting on the side took a quick note with a pen and continued: "Mr. Cao, there is another matter."

"Now there are many chain brands that have put forward some requirements to us, including local brands in Sansha City, and large chain brands across the country."

"The demands they've made are mainly focused on two things."

"On the one hand, in terms of food safety, they hope to lower the requirements, thinking that our platform has too much control."

"The other aspect is the delivery fee. I hope we can give some special treatment so that they can get more attention from users after they enter the platform."

"They probably mean that if we can agree, then they guarantee that all the directly-operated stores and franchised stores under their banner, as long as our Shiwang brand is open for take-out areas, will be exclusively settled on our platform."

"Hehe, do you need to ask me specifically about this matter?" Hearing this, Cao Xingyu said lightly, "Just reject it all."

"And tell them clearly that the rules of our platform are the future standards for food delivery in Sansha City's catering industry."

"No matter what chain brand it is, all are treated equally."

"If you agree, then come. If you don't agree, then go play."

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