I Have 100 Million Stores

The special entrance that Cao Xingyu mentioned is that he thought that he had bought tickets for some scenic spots or booked hotels from Ctrip, and when he went offline, those scenic spots or hotels would have a service window or channel exclusive to Ctrip.

Therefore, Cao Xingyu thought, can it also be used on the Shiwang brand?

Then came to this.

For those who have purchased a travel route, a special channel will be opened!

And it is an upgraded version, which can enjoy some privileges!

And there is a priority in it!

In today's Shiwang brand, priority is undoubtedly the most prestigious privilege!

"Special passage?" Hearing this, Liu Ting thought for a while, then guessed: "Mr. Cao means that people who have purchased our travel route can enter our store through the special passage first when they visit our store that day?"

"Besides, after our 50% discount, our Shiwang Hotel will definitely be full and the supply will exceed the demand. When the time comes, people who buy our travel itineraries will have a special channel to order our rooms?"

"That's right!" Cao Xingyu nodded with a smile, and had to admit that the tacit understanding between Liu Ting and him was getting better and better.

In a few words, I understood what he meant.

"This..." Liu Ting suddenly looked stunned, and murmured: "If this is the case, then someone will indeed pay for it!"

"Especially for those who come to Sansha City for tourism, they don't have much time to stay. Time is too precious to them. If you can save time in queuing, spending some money is nothing at all!"

"Just like our big shops on Daxing Road, not only in the center of the busiest city in Sansha City, but also the pedestrian street is one of the most famous scenic spots in Sansha City. The flow of people on weekdays is astonishing, and there will definitely be long queues at that time. Like a dragon, the grand event will definitely far exceed those of our ordinary shops!"

"If there is such a tourist route at this time...can enjoy priority..."

"I think tourists from other places will definitely not refuse!"

"even..."

"It's not only attractive to foreign tourists!"

"There are a lot of people in the local area who don't want to line up, maybe they will be tempted too!"

"um, yes.

"Cao Xingyu nodded and said: "In addition to this priority, we can also prepare some special dishes and services for them. "

"For example, helping them celebrate their birthdays and anniversaries."

"Birthday...Mr. Cao, I think it's better to forget this one, that one is really too embarrassing." Liu Ting remembered her birthday last year, which was a 'surprise' prepared by her husband for him.

While eating at Hidilao, a group of people rushed out to sing birthday song to her, making her the prettiest one in the audience...

There is no joy at all, only embarrassment.

It is not an exaggeration to call it a large-scale social death scene.

Since then, she hasn't been to a high-dilao once.

There is a shadow in my heart.

"Looks like there's a story?" Cao Xingyu smiled and didn't ask further, in other words: "This can be studied at a later time. Anyway, it doesn't need to be expensive, just need to express our special care for them."

"The most important thing is to take care of their vanity and satisfaction."

"Okay." Liu Ting nodded.

But at this time, after gradually digesting the news, Liu Ting suddenly recovered.

Although there are more and more Shiwang brand stores, the real profit has not improved at all.

Even under continuous expansion, the little profit is consumed by the ever-increasing personnel costs, and even the income cannot make ends meet, requiring continuous investment of external funds.

So Liu Ting has always had a doubt, isn't our Shiwang Group making money?

In this regard, what is Mr. Cao thinking? ? ?

Now, Liu Ting suddenly realized something.

The travel company seems to be a money-making machine!

There is no need for much investment in this aspect. It only needs to integrate and package the existing businesses of Shiwang Group, and it can generate good profits!

No wonder Mr. Cao has always insisted on word-of-mouth and service, and would rather cut prices and reduce profits than make his popularity so high!

Because if you want to use any tourist routes to make money, the premise is that those shops are hot!

Very popular!

Including the Shiwang Hotel, they use 50% discounts, flash sales and other activities to gain popularity and make the hotel a situation where it is hard to find a room. The more this is the case, the more people will want to come and stay!

On the one hand, it is the follow-up effect.

On the other hand, comparisons and vanity are at work.

For example, the idea of ​​"others need to rush to book, but I can easily book the room type I want through a special channel".

Intangible will make people very satisfying and comfortable.

It's totally acceptable to spend a little money for this.

In short, in the final analysis, it is necessary to have a base of popularity. The higher the popularity, the better, so that there will be room for manipulation!

Otherwise, the tourism project Mr. Cao mentioned is a castle in the air and cannot stand scrutiny!

On the contrary, it is full of possibilities!

‘Cao Boss is really amazing. From the very beginning, there has been a detailed plan, and everything is for the layout of the latter! There is really no one else with such a big picture and such courage! ’ Liu Ting secretly sighed in her heart.

So much money was spent in the early stage, and the money is still being spent, there is no end in sight. This is the first time Liu Ting has seen such a courageous person!

"However, there is one thing that needs to be paid attention to." Cao Xingyu didn't know Liu Ting's mental activities. After thinking about it carefully, he added:

"Like catering stores, there should not be too many people who provide special services for each store every day."

"Otherwise, it is likely to cause great dissatisfaction among some members."

"Understood." Liu Ting nodded, agreeing.

This kind of thing can be done, but it must be in moderation, even a small amount.

One is to appear more dignified.

The second is to maintain a balanced state. If there are too many people going through the special passage, who will be willing to queue?

At that time, word of mouth will be greatly damaged, and even popularity will be lost, which will hurt the root.

After a pause, Liu Ting said: "Even if there are only ten or twenty stores in each store, with our huge number of stores, there are quite a few people who can provide special services that day."

"I feel totally adequate."

"Well, normally it should be enough." Cao Xingyu agreed and said, "It's fine if you understand what I mean."

"This matter, you go back and arrange it."

"One is to develop a travel app, the name..."

"Let's call it Shiwang Travel Pass!"

"The implication is that after owning our APP, the road to travel in the future will be smooth!"

"Okay, Mr. Cao's name is good, it's really appropriate!" Liu Ting echoed with a smile.

"Hehe." Cao Xingyu pursed his lips, and continued: "This app is still limited to Shiwang brand members to log in and use it. Pass our membership data through."

"In addition, in terms of the specific content in the app, Travel Express will be completely different from previous travel industry apps."

"It will be a whole new form and model."

"First of all, on the display, we don't want to make it so complicated, just make a tourist route."

"One is our custom-made route, which consists of attractions in Sansha City and the business of our Shiwang Group."

"This kind of charging standard should be unified in price."

"The other type is to allow members to customize. When choosing customization, we list all the well-known scenic spots in Sansha City and our business, and let them choose by themselves and make their own itinerary."

"This kind of charging standard is flexible according to the number of our business in the itinerary."

"The more you experience our business, the more privileges you will enjoy, and the charges will naturally rise in a trapezoidal manner."

"The specific amount, you should seriously study it later and come up with a reasonable standard."

"By the way, filter tourist routes according to the city."

"At the beginning, there must be only Sansha City on the APP."

After entering other cities in the future, we will add cities one by one to expand and enrich the content and business scope of the APP... This sentence is what Cao Xingyu said silently in his heart.

"Okay." Liu Ting quickly wrote it down, and asked, "What about the limit on the number of people just mentioned?"

"Like the route we have drawn up, the number can be limited."

"But the ones customized by customers don't seem to be very restrictive, right?"

"It's like if there are 100 members who choose to eat at our hot pot restaurant on Daxing Road Pedestrian Street at the same time, the number of people will exceed the standard."

"It's fine to adopt the method of real-time synchronous lock." Cao Xingyu replied casually, and then said: "You may not understand the technical problems of this kind of software, it doesn't matter, you can bring this request to Zhan Wentao later, and he will naturally solve it. "

"Okay." Liu Ting replied.

"It is impossible for us to be so perfect at the beginning. It is enough to make an APP in the first phase of the project, to have the travel routes we made and for members to choose to buy." Cao Xingyu urged:

"Such as restrictions, customized travel routes, etc., can be put into the second phase, don't worry."

"I didn't expect to implement it on a large scale from the beginning."

"It's not realistic."

"After all, this is only our preliminary idea, and there must be many deficiencies that need to be corrected and improved."

"So, in the early stage, we mainly choose some of our hottest stores, such as those in Daxing Road Pedestrian Street, which can be put in."

"Cooperate with our Shiwang Hotel."

"Let's start with a few typical tourist routes and release them for everyone to see."

"Then follow up the first few batches of users who purchased the whole process to see their experience."

"Use this to slowly gain some experience, sum up the experience and constantly improve the details."

"Including how the Travel Pass APP connects with our offline assets, we also need to find out an optimal model in this regard."

Obviously, in this regard, Cao Xingyu made the same decision as the supply chain.

That is to seek progress while maintaining stability.

Don't rush for success.

After all, these are two completely new fields, and Shiwang Group has no previous experience.

And there is still no ready-made business model to refer to.

In this case, it is most taboo to take too many steps.

At the same time, in this way, the initial capital investment is also very small, so Cao Xingyu can continue to invest the main funds in the main business store.

When it develops to a certain scale in the future and the subsidy is sufficient, and the APP has also figured out the corresponding model, then Cao Xingyu can invest a large amount of money to expand and grow.

"Okay." Liu Ting nodded.

After a pause, seeing that Mr. Cao didn't speak, Liu Ting unconsciously looked at the notes recorded this time, looking at the contents above...

Originally, she just wanted to report a few situations for President Cao to make a decision. Who knew...

It turned into this scene?

Mei Tuan's shot turned into an insignificant matter?

Just jumped over after being understated by Mr. Cao?

Never mind!

At this moment, Liu Ting couldn't help but feel a shock in her heart.

Three new apps...

Real King Logistics, Real King Supply Chain, Real King Travel Express.

For Shiwang Group, these are three brand new fields!

Moreover, strictly speaking, not only for Shiwang Group, but also for the whole country, the measures and plans arranged by Mr. Cao for logistics and travel are unique in the whole country!

It is a completely new model that subverts the traditional logistics and Internet tourism industries!

If it can be done, it will not only be of great significance, it will change the current pattern of logistics and tourism industries, and Shiwang Group will definitely become famous for it!

Even... It can change the fact that Shiwang Group's profits are currently low in one fell swoop!

Now that Liu Ting thinks about it carefully, her comprehension is a little bit more thorough.

If the supply chain can be built, then for the B2B business model of catering stores, Shiwang Group can earn a lot of profits.

Earn the price difference as a middleman!

The more B-end stores, the more profits will be!

Not to mention the tourism industry, as long as the plan can be realized, this is simply a huge profit.

Because there is no cost involved at all.

It only needs to invest a little labor cost to make an app and make a travel itinerary.

Compared with other businesses of Shiwang Group, this investment is really like pediatrics.

'Who would have thought that all the measures in the store before had a purpose? Mr. Cao’s plan and strategic vision were so far ahead...’ The more she learned, the more Liu Ting admired Cao Xingyu in her heart.

And it's shocking!

If she hadn't heard it with her own ears, Liu Ting would not have thought about these aspects at all.

And, I have to admit...

Mr. Cao's stall is so big!

Entered two new fields!

It was completely beyond her imagination!

‘Although we can see profit points, we still have to invest a lot of money in the early stage. ’ Liu Ting pursed her lips and thought to herself:

'And they are still two completely new models, without any precedents to learn from, which actually has potential risks! Whether it will work or not remains to be seen! '

‘Fortunately, it was only a small-scale attempt in the early stage, which is not unbearable. '

"Okay, that's about it." At this time, Cao Xingyu said: "There is no problem, let's arrange these tasks first."

"Um, good." Liu Ting came back to her senses, and when she was about to leave, she suddenly remembered something and said:

"By the way, Mr. Cao, there is one more thing."

"At noon, Sun Binhong, the boss of Rongchuang Group, came."