I Have 100 Million Stores
Chapter 400 Criticized by Name!
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Huaxia Daily is the number one official media in China.
Its influence is so great that it ranks first in the country, and no one can match it.
And the sound it makes often represents a trend and a direction, which is of extraordinary significance.
It is often not a trivial matter that can cause Huaxia Daily to speak out.
"Huaxia Daily named our company..." Rao Cao Xingyu, who was always calm, couldn't help feeling a little fluctuating in his heart when he heard the news.
He knew that this roll call was definitely not a good thing!
After a pause, Cao Xingyu asked, "What did you say?"
"Xiaoye said it was posted in the executive group!" Liu Ting replied.
Hearing this, Cao Xingyu immediately took out his mobile phone and clicked on WeChat to check the group messages.
What Ye Xiufei sent was a screenshot.
Looking at the background of the picture, it is Weibo!
It's normal, Weibo is currently the Internet platform with the most voices and the most influence in Huaxia Daily.
What's on the picture is:
[Huaxia Daily: When will the #twochooseone chaos stop? #Recently, the actions of some platforms have aroused heated discussions among netizens. For example, Shiwang brand APP, in order to consolidate its competitive advantage, restricts or even forces small and medium-sized merchants on the platform to only conduct transactions with themselves, and cannot open stores on other platforms. Even forced to sign the relevant exclusive settlement agreement.
This kind of behavior will often cause damage to small and medium businesses on the platform, which is not conducive to the establishment of a healthy market competition order.
If this practice is allowed to spread arbitrarily, it will damage the "physical health" of China's economy, and it will also not be conducive to the orderly development of employment and entrepreneurship supported by thousands of small and medium-sized businesses! 】
"Choose one..." After reading it, Cao Xingyu pursed his lips thoughtfully.
If we talk about the few points that the opponent criticized this time, the only one that can hold water is actually this 'choose one'.
Such monopoly and disorderly expansion are all nonsense and untenable at all.
The development of the Shiwang brand is all about investing real money in the entity, and if the entity wants to create a monopoly, it is tantamount to fantasy.
And if it is true that the Wang brand APP is monopolized, it is impossible to talk about it.
The Internet itself is a new type of industry, the rules and regulations in it are uncertain, and there are no clear legal provisions.
What's more, the 1% commission of Shiwang brand has brought real benefits to the majority of merchants. In the final analysis, this matter is a great thing for small and medium-sized merchants.
But this "choose one of the two" really involves unfair industry competition.
Especially this time there are related contracts in black and white on the Internet.
unambiguous evidence.
Therefore, it is normal for Huaxia Daily to pay attention to this and speak out because of it!
And Huaxia Daily's remarks can almost be called name-calling criticism!
"I didn't think properly before." Cao Xingyu first made a self-criticism.
Under normal circumstances, with the current size of Shiwang Group, even if the method is wrong, it is impossible to attract so much attention.
But he forgot that his current opponent is not ordinary.
On the surface, it looks like Meituan, are you hungry?
The real confrontation is the big capital behind them.
Just like this time, the entire network controls the reviews, bringing up a wave of public opinion, and guiding the public opinion in the direction they want.
And within a short period of time, it has aroused heated discussions and attention on the entire network.
The power required to use this is absolutely extraordinary, obviously not what Mei Tuan and Are You Hungry can do.
There must be some power from Ahri and Penguin behind it.
And in the entire Internet, those who have this kind of energy and can easily control and review the entire Internet are these two giants.
The Internet seems to be a complex of forces, and there are many companies, but in the final analysis, each company ultimately points to these two behind-the-scenes capital.
If you really list these things and put the equity behind them on the surface, people will be able to discover the truth.
The well-known companies on the Internet are either controlled by Ali and Penguin, or invested by these two companies.
For example, Meituan, Are you hungry, JD.com, Pinxixi, Huya, Sina, etc., and other well-known leading Internet companies have two giants in their shareholding structures.
Involved in various sub-fields.
It's an exaggeration, but that's reality.
The strong are always strong, which is fully reflected in the Internet age.
It can also be imagined from this that the current structure of the Internet, in the final analysis, is actually a pattern of two powers dominating.
Although these two companies cannot directly let the official media speak out, they can use their power to create public opinion and thus influence the official media.
When public opinion on the Internet gains momentum, the official media will naturally pay attention, and then the scene in front of us will appear.
"Use public opinion to put pressure on us, guide the direction of the wind, and then let the supervision fall on us, and make our Shiwang brand look like bad capital..."
"On the other hand, people on the Internet often don't have a deep understanding of things, especially since they have no direct contact with the Shiwang brand, so there will be situations where people say what others say."
"Most people will follow the direction of public opinion..."
"When public opinion gains momentum, it will be hard for the official media not to see it!"
"Then the official media will speak out and drive the second wave of public opinion. At this time, everyone will point their fingers at the Shiwang brand."
"The next step is to face more voices of accusation."
Cao Xingyu sorted out his thoughts.
I kind of understand the ins and outs of the whole thing.
capital...
It was indeed stronger than he imagined!
There is no good stubble!
His small loophole this time was reasonably caught and used by them!
And with sinister intentions.
This can be said to be full of murderous intentions.
Who knows what's behind?
If it were an ordinary company, facing such an offensive, it would probably be devastated because of it!
Fortunately, Cao Xingyu is not an ordinary person, and Shiwang Group is not an ordinary company either!
For the Shiwang brand, this incident will at most have a certain impact on goodwill, but it will not hurt the Shiwang brand.
After all, the Shiwang brand model is quite special, unlike traditional Internet companies that rely on a large number of Internet users.
After all, the Shiwang brand is an entity enterprise!
Its real users are those offline members!
Members have had in-depth contact with the Shiwang brand and will not be affected too much by these public opinions.
In the final analysis, no matter how noisy online, it will not affect the foundation of Shiwang brand!
However, there will definitely be repercussions, and there will be troubles.
'It seems that the main purpose of their attack this time is to cause us some trouble, and at the same time, it is also a way to warn me? ’ Cao Xingyu thought thoughtfully in his heart.
It is impossible to beat the Shiwang brand to the ground in this way.
Therefore, Cao Xingyu thought it was a warning.
Show him the power of capital.
'Very good, learned. ’ Cao Xingyu chuckled lightly.
After thinking about it, Cao Xingyu didn't panic at all.
Taking a step back, the worst case scenario is to be fined by the regulatory authorities at best.
Maybe this fine will be quite a lot, but... after all, isn't it something that can be solved with a little money?
Not a big problem.
As for the public opinion on the Internet and the views of thousands of netizens on the Shiwang brand, Cao Xingyu doesn't particularly care.
After all, those people cannot directly help the Shiwang brand.
"Mr. Cao, what should we do now?" Liu Ting asked nervously.
"Apologize!" Cao Xingyu said decisively without even thinking about it:
"Choose one from the other, if you are wrong, you are wrong!"
"This is an undeniable point, and there is no need to find any excuses for it, it is meaningless."
"It's because we didn't think carefully before."
"If we apologize, the public opinion on the Internet will definitely be even more overwhelming..." Liu Ting worried:
"Maybe, the opponent has already anticipated our move and is already ready for the next step."
"Not maybe, but definitely." Cao Xingyu smiled:
"Now that we have made a move, there will definitely be a series of tricks in the future to suppress the reputation we have built before, and give our Shiwang brand a bad reputation."
"On the Internet, there are many people who see the wind and make trouble, and add to the fact that many people are very disgusted with capital in their hearts. With a little guidance, such people will vent their anger and pressure on us."
"But so what?"
"Those of our real members know exactly how our Shiwang brand is."
"As long as the members are still there, let the discussions on the Internet go with it."
"Okay." Liu Ting nodded.
"Apology is one thing, rectification is another." Cao Xingyu pursed his lips and continued:
"This time is actually a reminder to us, let me find that some of the previous steps are actually a bit redundant."
"Exclusive entry like this is completely unnecessary."
"Under the 1% permanent commission, even if there is no exclusive entry, wouldn't those merchants not go all out for our platform?"
"The answer is actually quite obvious."
"So we're kind of overdoing it."
"On the contrary, it touched the red line."
"Well, thinking about it now, it seems to be true." Hearing this, Liu Ting agreed.
"Let's rectify and sign the contract again, without restricting or forcing third-party stores!" Cao Xingyu ordered, in other words:
"Huaxia Daily has spoken out, and it is estimated that there will be interviews and investigations by relevant regulatory authorities in the future."
"At that time, accept the opinions and punishments carefully, and do our best to cooperate with their work."
"Okay." Liu Ting nodded again.
"Forging iron requires our own hard work. As long as we do our best, then we can leave the opponent with no gaps to exploit!" Cao Xingyu concluded:
"This time, it can be said that capital has taught us a lesson! We must be more cautious in the future!"
"Well..." Liu Ting couldn't help feeling in her heart, Mr. Cao's attitude is so good!
"Of course, coming and going is indecent." Cao Xingyu sneered:
"Since they made a move, if they don't fight back, it will appear that our Shiwang Group is too easy to bully?"
"That is to say, we have the strength to deal with it. Otherwise, if we are replaced by other companies, how will we develop in the future?"
"What does Mr. Cao mean?" Liu Ting pursed her lips.
"Hehe, they gave us such a big picture this time, as long as we use it properly, maybe bad things can turn into good things..." Cao Xingyu smiled meaningfully.
"Ah, I understand." Liu Ting said thoughtfully:
"There is a lot of attention on the Internet now, especially after the Huaxia Daily made a statement, and now the whole Internet is discussing this matter."
"If proper guidance can be given, then this wave of attention can become a wave of publicity for us!"
"But..."
"Everyone has been criticized online!"
"Those who spoke for us were either deleted from their posts, suppressed their weight, or had their streams restricted... We can't get much exposure at all!"
"The momentum can't get up at all!"
"I'm even worried that our apology later will be targeted...or there will be no attention..."
"Well, the power of capital is really great. Internet public opinion is in the hands of a small number of capital." Hearing this, Cao Xingyu couldn't help but sigh with emotion.
This is the first time he has truly seen the power of Internet capital.
Decrease trending search, increase trending search, control comments, water army, a large number of big V voices, control weight...
As far as the platform is concerned, these may be a string of numbers on the server, which can be controlled by moving a finger.
What is "what you see is what the capital wants you to see"?
This is.
Cao Xingyu had speculated about this before, and now it has been confirmed.
At the same time, a decision was secretly made in his heart.
In the future, we must cultivate our own public opinion platform.
No matter how bad it is, you have to invest in those platforms.
Not for anything else, just for a fairness.
Avoid such unfair treatment again.
After a pause, Cao Xingyu thought about it for a while, and then said, "Let us unilaterally speak out about this matter, and it may indeed have little effect."
"However, the voice that should be made still has to be made!"
"First step, let Xiaoye make a series of videos!"
"What type?" Liu Ting asked.
"Explore the development history of the labor relations of delivery workers!" After thinking for a while, Cao Xingyu said word by word:
"How are millions of food delivery riders gradually stripped of their employment relations by big platforms?"
"Why does the food delivery platform strip away the labor costs and employment risks brought by the riders, separate them layer by layer, and through a series of superficial legal arrangements and cooperate with the crowdsourcing service companies and flexible employment platforms of the distributors, the rider's labor The relationship is broken step by step?"
"Sneaking riders to the brink of entitlement, why would they do that?"
"This model directly reduces the admission rate to below 1%."
"Even at the end, there are still delivery riders from individual businesses? The admission rate has dropped to 0!"
"The food delivery platform is eager to get rid of the labor relationship. Is this something that humans can do?"
"A company, the bigger it is, should it have corresponding social responsibilities? It only considers its own risks and ignores the interests of the masses. Does this kind of enterprise conform to social values?"
"I understand..." Hearing this, Liu Ting was stunned: "Mr. Cao means to highlight the cold-blooded and ruthless food delivery platform in this aspect first, and then tell the public that we are treated as delivery staff of Shiwang brand!"
"Comparing the two, it is clear at a glance which is better!"
"That's right, and more importantly, tell the public that our Shiwang brand is a company with social responsibility!" Cao Xingyu nodded with a smile and said:
"We will make mistakes. After all, we have not been established for a long time. However, we cannot completely deny our Shiwang brand because of this!"
"Even in some respects, we are doing better than those big companies!"
"En." Liu Ting nodded solemnly, she has a deep understanding of this aspect.
In her mind, Mr. Cao and Shiwang Group have the strongest sense of social responsibility that she has ever seen in her life!
Whether it is for employees or customers, we always treat them with the most sincere and attentive attitude!
Such a company is countless times stronger than Meituan, Are you hungry and the like!
One day, one place!
This is what Liu Ting really thinks in her heart!
At this time, Cao Xingyu continued to speak: "This video, hurry up! Even if it is completely dictated, send it as soon as possible through Xiaoye's UP main account!"
"Okay." Liu Ting replied, worried: "However, I'm worried that the flow will be limited."
"It doesn't matter, this is just the first step." Cao Xingyu said succinctly: "If you want to get rid of the current limit problem, then you need the second step..."
"The official media in Sansha City, please help us speak up!"
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