I Have 100 Million Stores

How will Mr. Cao set the prices for the three stores this time, maybe it will be like a steamed vegetable restaurant, let some profits be given to customers, and maintain the existing reputation of the chain store, so as to make small profits but quick turnover... Hearing this, Liu Ting silently guessed in her heart.

And Cao Xingyu paused for a moment before slowly opening his mouth and said: "Huimin Hot Pot, since there is no channel for Heidilao, we have to find suppliers of raw ingredients for all aspects of the hot pot, including hot pot bottoms. Wait a minute, please contact Manager Liu about this. As for the price of the hot pot restaurant, let’s set it according to the cost price we purchase plus 10%.”

"Ah?" Hearing this, although Liu Ting had already made some mental preparations, she still couldn't help being shocked after hearing Cao Xingyu's words.

It only went up by 10%?

That profit is too low!

Especially for such a large store, a lot of waiters need to be recruited. It is conceivable that the rent cost and labor cost of this store are not a small amount.

In addition to miscellaneous expenses such as water, electricity, property and other miscellaneous expenses, if the purchase cost price is increased by 10%, Huimin Hot Pot Restaurant may not be able to make ends meet every month!

unless...

Turnover rate can reach an astonishing figure!

But no matter how amazing it is, it is open 24 hours a day, and there is a limit, and what you need to know is that the time for hot pot dining is not as short as that of steamed dishes, and the average time for each table of guests is at least half an hour.

Therefore, the turnover rate is astonishing, and at most it can break even!

Therefore, it is impossible for this 10% increase to be profitable!

Due to the different attributes, it is impossible to make a little money after increasing the table turnover rate like the very beef steamed restaurant!

"Mr. Cao, isn't this pricing a bit sloppy?" Based on this, Liu Ting couldn't help but said: "Actually, I just checked on my mobile phone on the road to learn about hot pot restaurants and their corresponding models."

"En." Cao Xingyu nodded lightly, signaling the other party to continue talking.

Cao Xingyu already knew Liu Ting's serious and responsible style of handling things and taking the initiative to learn, which is why he valued Liu Ting.

"After hearing that Mr. Cao, you quit Hidilao's direct management, I actually thought of the fact that we have to find suppliers by ourselves. After all, there is a big difference in the demand for raw materials between hot pot restaurants and steamed food restaurants. We What we need is the kind of fresh ingredients that have been processed, and we have no experience with this, so we must prepare in advance." Liu Ting continued: "And I just checked the relevant ingredient suppliers, and I just found a This article introduces the information of the suppliers of Hidilao Hot Pot Restaurant.”

"It was introduced that the price of a 180g piece of hairy belly in the Hidilao hot pot restaurant is 54 yuan, while the supplier's delivery price is 34.8 yuan for 200g. This is only the retail price on the supplier's official website. According to Hidilao With so many famous stores across the country, with their huge purchase volume, the price to get the goods should only be lower than this price, so I estimate that Hidilao’s profit on ingredients can be at least doubled.”

"So, I think hot pot is a huge profit! As long as we do it well, it will not be difficult to make money!"

"In this case, would it be too little if we only raised 10%? Even if it is to attract customers, I think a 50% increase is acceptable to customers. I think as long as we ensure that the ingredients are fresh and Service, coupled with our lower price than other similar stores, customers will definitely choose us after comparison! And compared with other hot pot restaurants, our price is already very advantageous! What's more, in this business There used to be only one hotpot restaurant in Hidilao on the street, but now this one belongs to us, and there is almost no competitive pressure in our business environment!"

"Well, what you said makes sense." Cao Xingyu nodded in agreement.

If before this,

Cao Xingyu may not adopt such an extreme pricing strategy. He only needs to keep the price in his store below that of other similar stores. As Liu Ting said, even if the purchase price of raw materials is only increased by 50%, he will basically It can also have a great advantage online, and it is certainly not difficult to become a popular hot pot restaurant.

Especially for the only hot pot restaurant on the commercial street of Dream City, the advantages are even more obvious.

In fact, this is also the investment strategy of Dream City Commercial Street. They will basically only introduce one business in a certain field, such as Internet cafes, KTV, hot pot and even steamed food restaurants.

And most of them have a certain scale, either big-name chain stores, or the boss has invested heavily.

The purpose of doing this is to attract customers with different needs.

It is precisely because of the variety of shops and the large number of people it radiates, that the Dream City commercial street can stand out among the surrounding area and become the busiest commercial street among them.

Cao Xingyu understood what Liu Ting said and thought there was nothing wrong with it.

but.

Right now, don't I have the task of number of members?

One hundred thousand is not a small sum...

If you don't take some special measures to attract more people to apply for the card, then this task will be very difficult to complete.

After all, it is far from enough to only attract people around you.

And those customers who are farther away from this commercial street, they may follow the trend to join in the excitement of the online celebrity store, but will they still come often?

Do you even hesitate to apply for a membership card?

There might be, but definitely very, very rarely.

In this case, it is necessary to provide some measures that make them have to apply for a card, and even if they are far away, they can't help but come to apply for a card. Measures to impress them.

And the price is far lower than that of ordinary hot pot restaurants, it will be one of the best moves!

Like this move that only goes up 10%.

Think about it, if you go to eat a hot pot, it would cost four to five hundred or more for four people, but you only need to spend half the price at Huimin Hot Pot Restaurant. The service and environment in all aspects are also first-class, and the ingredients are also excellent It's fresh, so will you go?

Even if you take a taxi, it’s worth one hundred, and you can still save more than one hundred!

Therefore, what Cao Xingyu considers now is the task, not whether the store can make money, not to mention the fact that there is a potential 20% profit with the daily turnover subsidy.

Naturally, Liu Ting had no way of knowing this.

Huh... Liu Ting breathed a sigh of relief when Cao Xingyu said that what she said made sense. She was actually quite worried that Mr. Cao would still insist on his own opinion as before and would not accept any opinions.

"But." At this time, Cao Xingyu said lightly, "I still decided to increase the 10%!"

"Ah?" Liu Ting, who had just breathed a sigh of relief, couldn't help being stunned for a moment, and then said with a face full of shock: "Mr. Cao, didn't you say that what I said made sense? Why is it only up 10%?"

"I have my own considerations, do as I say, don't worry about profits." Cao Xingyu said casually.

"This..." Hearing this, Liu Ting still couldn't help reminding: "Mr. Cao, the situation of a hot pot restaurant is different from that of a steamed restaurant. If the price is only increased by 10%, then even if our turnover rate is amazing, we will not be able to sell it." It will still be difficult to make a profit. After all, we will spend a lot of money on all aspects of the store in the future... So, I predict that under this kind of profit, the best situation may be to achieve a balance of payments... In the worst case, it may lose money... As for the liquidated damages that Mr. Cao bought this store and paid, basically it will be impossible to recover..."

"Can it make ends meet?" Cao Xingyu smiled and said, "That's enough."

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