I Have a Treasure Trove
Chapter 130 Targeting the Big Mac Hanlu Clothing
After carefully visiting the Tianyun clothing store, the young man came out again.
"Our Hanlu clothing store is more than 300 square meters, and this luck has taken away the business, resulting in a rapid decline in turnover. Isn't this a bit shameful?" The young man asked calmly.
Although the words were very plain, the middle-aged man felt a trace of anger at this moment.
Hanlu clothing, this is a well-known clothing brand in Zhejiang Province, with a market value of more than one billion! The market is mainly in Zhejiang Province, but there are also branches in several surrounding provinces.
Among them, those in Jiangsu Province are concentrated in Jinling.
Originally, the business performance here was very good, but since last month, its turnover has dropped a lot!
This is actually nothing, and it is not enough to attract too much attention from Hanlu Clothing Headquarters.
The key point is that the leaders of Hanlu Clothing headquarters and a few guests from the same company suddenly came to Jinling for inspection. When they came here, they saw that the business in the store was deserted. On the contrary, the Tianyun clothing store not far away was extremely hot.
Not just one, but two!
Coincidentally, there are Tianyun clothing stores in these two places.
Under the hot Tianyun Clothing Store, the business of Hanlu Clothing Store is very deserted. The two formed a sharp contrast.
This made the leader of Hanlu Clothing's face darken at that time.
They checked the Tianyun Clothing Store, and found that it was just a new store that was established a few months ago and less than a year old.
As a result, the well-known Hanlu clothing had no power to parry in front of the almost unknown Tianyun clothing store.
Therefore, the headquarters directly changed the manager in charge of the Suzhou market, and sent Zuo Han to deal with it.
Zuo Han is the grandson of the current chairman of Hanlu Clothing, and he has just returned from studying abroad. This is also an opportunity for him to exercise from Hanlu Clothing.
There are two main purposes of its arrival, one is to further expand the market size of Hanlu Clothing in Jiangsu Province and increase turnover, and the other is to solve the negative impact of Tianyun Clothing Store on Hanlu Clothing.
In addition to the leaders of Hanlu Clothing Headquarters who came to inspect before, the few accompanying guests are also domestic independent brand creator companies, and the scale is not small.
These self-owned brand companies naturally have their own circles.
However, Hanlu Clothing was overwhelmed by the unknown Tianyun Clothing, which had only been open for a few months, and had become a laughing stock in that circle.
If the Tianyun clothing store does not solve it, this negative impact will last for a long time.
"Mr. Zuo, I don't know what is going on with Tianyun Clothing Store this day. How many people have been invited to shop. As long as they continue to shop, it will continue to be popular." The middle-aged man couldn't help but say.
He felt aggrieved. In his opinion, with so many guests from Tianyun Clothing, some of them must have been specially paid for.
In fact, these things are difficult to judge. In some places, there are not many people who invite people. I have been wandering around in the store.
These are easy to see that they are brushing traffic.
However, there are also some who come only once and leave after a few minutes. These may be real customers, or they may be trafficked, and it is difficult to judge at all.
At least middle-aged men can't tell.
The large flow of people made those real customers enter the Tianyun clothing store, but no one cares about his place.
The more guests, the hotter it is, the more people will only grow.
And deserted stores, even if the items in the store are good, but many people will not choose to go in.
After his words fell, Zuo Han said in a low voice: "Don't worry, the so-called competition among clothing stores is undoubtedly a contest between funds. I came to Jinling this time, not only to expand the scale, but also to destroy the world. Therefore, the Tianyun clothing store will not last long."
In business, capital is king, this is Zuo Han's cognition.
Even the top companies in various industries, such as Meituan, Ele.me, Didi, etc., used funds to fight their way out in the early stage of development, and finally defeated almost all their opponents.
Without funds, even if they lead in the early stage, this slight advantage will be easily erased by later generations.
Hanlu clothing has developed for more than 20 years, how strong is the capital? However, there is no capital behind Tianyun Clothing Store.
They didn't take action before, which made Tianyun Clothing Store overwhelm them.
But as long as you really make a move and spend a little money, this small shop that has been opened for a few months is like a dam that has been gnawed empty by ants, vulnerable to a single blow.
Not to mention elephants and ants, the two are like lions and rabbits.
On this point, Hanlu clothing has no doubts.
Zuo Han didn't have any doubts either.
Hearing Zuo Han's words, the middle-aged man also showed joy on his face.
"Have you investigated Tianyun Clothing thoroughly?" Zuo Han asked.
"Well, Mr. Zuo, these are the corresponding documents." The middle-aged man handed over the documents in his hand.
Opening the document, Zuo Han looked at Qin Yun's face, and his eyes suddenly showed surprise.
"It's him?"
"Mr. Zuo, do you know this Qin Yun?" The middle-aged man asked suspiciously.
"I met once before." Zuo Han smiled.
He has a good memory. Even if he just glanced at Qin Yun on the road before, he has already remembered it.
After reading the information, Zuo Quan sighed: "There is no backer behind him. This Qin Yun is young, but he has already made such a career. He is a talent. It's a pity..."
Being noticed by their Hanlu clothing in the early stage of development, he can only say that it was Qin Yun's bad luck.
After Zuo Han sighed, his face became calm again, and he said: "Now Tianyun Clothing Store has nine branches in Jinling, and the other six small stores will be ignored for the time being. First, we will start operating the three large stores with more than 200 square meters."
"What kind of clothes are he, we have what kind of clothes, and our price is lower than his. He invites traffic, and we also invite, and more than him."
"Tianyun clothing store is expanding so fast, and the funds behind it should be very tight. As long as there is a problem with his capital chain, the clothing store will quickly go bankrupt."
It is very common to imitate the opponent and then use the price advantage or other advantages to defeat the opponent, but it is also a very effective method, especially for those who have no background and start from scratch.
"Mr. Zuo, we only have one store in the same area as Tianyun Clothing Store, and the other two are not." The middle-aged man said.
This place is okay, but in another place, a 40-square-meter Tianyun clothing store is booming in business, while the 300-square-meter Hanlu clothing store not far away has few people, that's why the senior management of Hanlu clothing store is so angry .
"If you don't have one, then rent it out! Expansion is the meaning of the top management." Zuo Han ordered.
"I will contact our Hanlu Garment's garment factory in Jinling and start making clothes quickly. The preliminary work for the Tianyun clothing store must be carried out quickly!"
"Yes!" The middle-aged man nodded and quickly made arrangements.
Thanks to Lai Lulong and Rudoufu for their 1500 tips, Zhang Hongchen and Qin Qinzhen for their 100 tips, thank you.
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