I have to teach the world a lesson

The student union of Yanjing Institute of Petrochemical Technology has a total of six departments.

The six major departments are divided into many small branches, which cover almost all the activities of the school.

Eight-thirty.

In the office, Chen Mengting finally finished her work.

She breathed a long sigh of relief and looked at the stacked work diary, feeling an inexplicable sense of accomplishment in her heart.

In the more than a year since she became the president, she has been busy with various chores every day.

She not only has to handle the daily internal affairs of the foundation, but also follows up and guides the drafting, printing, registration, and distribution of various documents, reports, and regulations. While doing a good job in notifying and preparing for various work meetings, she is also busy It is responsible for the comprehensive coordination within the foundation and part of the publicity work for the overall image...

This semester, I will have to hand over these tasks to Qian Hao one after another. Although I can't guarantee how good my previous work was, at least I can't leave any mess for Qian Hao.

After arranging the things on the table and taking a short rest, she opened the drawer again and carefully flipped through a [Company Plan] in the drawer.

After opening the plan book, Chen Mengting silently looked at the "three-step" plan in the book.

Step one: Screen talents, reserve talents, and build a platform.

Step 2: Produce works, improve the platform with works, and absorb traffic.

The third step: monetize traffic, expand and earn the first pot of gold, and create better and more traffic-absorbing works.

The "three-step" plan is not too long, only two pages, and the implementation content is also very simple. Basically, it is written by Chen Mengting that is simple and easy to understand, and it is extremely feasible.

Chen Mengting feels like she has found a treasure!

She had a premonition that this plan was like a slowly opening door, and at that door, there was a road full of light.

And she was at the starting point of the road, taking the first tentative step forward.

but……

She also had doubts.

That is traffic monetization.

How to monetize traffic?

Especially since they are just starting out now, their traffic is limited, and there is no way to monetize...

2009.

Although the Internet is booming, and the traffic market has gradually taken shape, even many big bosses can't understand it, let alone Chen Mengting, a college student who has just graduated from university.

With this doubt in her mind, she turned on her computer and clicked on the youth literature forum.

She saw the hot post on Tieba from [Shocked, this book shocked the world! ], turned into [She was born out of the blue, shocking the whole process, and the publishing industry will usher in a big storm! 】.

September 4th to September 11th.

One week...

The number of replies to this post has exceeded 4,000!

The author of this post is [Cromecium], whose real name is Cao Li, an ordinary classmate in the News Department of the Student Union.

And the previous post [Shocked, this book shocked the world! ]The author is [Nangong Nan] who is also a classmate of the News Department. His real name is Zhou Wenqiang.

These two classmates had no sense of presence in the News Department at first, but they were chosen by Zhang Sheng, who was hiding in the dark, during an ordinary meeting of the Student Union.

In fact, it wasn't just them, Zhang Sheng also selected four or five other classmates. After selecting, Zhang Sheng gave himself a sum of money and asked him to take them to participate in the book signing in the name of "social activities". Then, in this activity, what these two people wrote stood out in the post bar...

"flow……"

"The traffic of Tieba should be traffic, right?"

"However, neither the two accounts [Cromecium] or [Nangong Nan] are followed by netizens. It's just the post itself and Lin Xia himself that are popular, but the account..."

“Who cares who posted it?”

"So, what is the significance of such traffic, and how can it be monetized? Will Tieba give money? How can Tieba give money? It is just a platform..."

"So, didn't Zhang Sheng spend more than a thousand yuan in vain?"

"Also, there seems to be some force behind the popularity of these two posts [Cromecium] and [Nangong Nan]..."

"..."

The more Chen Mengting thought about it, the more clueless she became. She felt that she had fallen into a dead end and seemed to have no way out.

Just at this time……

There was a knock on the door in the office.

Chen Mengting closed the post bar and subconsciously stood up to open the door.

"Senior."

"Zhang Sheng?"

The door opened.

She saw Zhang Sheng.

She called Zhang Sheng in, poured him a glass of water, and then sat down.

"Senior, are you busy lately?"

"It's quite busy, um, but if something really happens, I can still spare some time. What's wrong?"

"For the autograph session project, our "media" has been very successful, and the market response has been very good. Please pay attention to two students, Zhou Wenqiang and Cao Li, and Qiao Fang, a student from the photography and video department. The photos she took, It is one of the hot pictures on the Internet. From the photo, I can see that classmate Qiao Fang is a good prospect. In the future, we can ask her to shoot the brochures of our company's publicity department..." Zhang Sheng sat on the chair next to Chen Mengting, He pushed up his glasses and said with a smile.

"Zhang Sheng, I have a doubt..."

"Senior sister, you said..."

"I don't quite understand the traffic you mentioned before, and what I don't understand even more is how to monetize the traffic? I looked at the replies on [Cao Lv Chong] and [Nangong Nan]'s account posts, and some of them It's a real person, and the other part seems to be a navy hired by the Internet, Zhang Sheng, did you spend money to hire a navy?" Chen Mengting looked at Zhang Sheng.

"Senior sister, you really impressed me. I thought you were very powerful, but I didn't expect you to be so meticulous..." After hearing what Chen Mengting said, Zhang Sheng suddenly smiled even brighter.

"So, you paid for the navy? Did you push it behind the scenes?" After Chen Mengting heard Zhang Sheng's words, she felt that she had guessed the nature of the matter.

but……

But she saw Zhang Sheng shaking his head: "Sister, the publishing house itself wants to support Lin Xiahuo. On the one hand, it is because Lin Xia's books are not bad. On the other hand, Lin Xia is good-looking, and the physical publishing industry is not open to newcomers. It is quite difficult to become famous after debuting. The top management of publishing houses will inevitably consider network transformation. They urgently need a successful example to stand firm in this big era... Lin Xia is popular and her books are selling well. , they can also make money, right?”

"You, you mean, this post is popular, Lin Xia is popular, and the driving force behind it is..."

"Yes, senior sister is very smart. I just let the two accounts [Cromecium] and [Nangong Nan] post it at the right time. Then, those people behind the scenes saw the post. They thought it was good and had the potential to be popular. potential, and then I gave it a push..." Zhang Sheng took a sip of boiled water and replied with a smile.

"Are you taking advantage of the situation?" Chen Mengting was stunned.

"Well, when a group or a person is weak, they must take advantage of the situation and follow the general trend to push out their own things and create value for others..."

"But, what's the point of this? I still don't understand. What's the point of us doing this? Isn't it a waste of work?" Chen Mengting frowned.

"Sister, you only think of shallow things, but also deeper things. As I said, we create value for people, and at the same time, we also prove the value of our team. When the value is truly reached, we can monetize it. !”

"How to realize it? I still don't understand." Chen Mengting felt like her head was getting big.

"Senior sister, I believe you understand Lin Xiahuo's process, right?"

"understood."

"We have guessed that there is a driving force behind Lin Xia's fire, but can we also say that this is our company's first "successful" project?"

"Yeah, so what?"

"Now, senior sister, let me tell you about the second project. In this project, I will slowly teach you how to monetize traffic and make the first pot of gold. This is my project plan..." Zhang Sheng smiled, and then, Handed a plan to Chen Mengting.

Chen Mengting opened the plan book and saw the "School Beauty Plan".

……………………

When I came out of the student union, it was already half past nine.

As Zhang Sheng walked towards the dormitory, he took out his mobile phone and made a call.

Soon, the call came through.

"Hello?"

"Hey, Brother Wang, hello, I'm Zhang Sheng!"

"Zhang Sheng! Oh my god, you are finally willing to call your brother. Is this your number? Zhang Sheng, have you finally figured it out? Great, where are you now? I'll pick you up?"

After the calm voice on the other end of the phone confirmed that it was Zhang Sheng, he instantly became extremely surprised.

Zhang Sheng smiled: "Brother Wang, I have a project that I would like to work with you on..."

"What project? Tell me quickly!"

"I'll come over and talk to you tomorrow..."

"good!"

After hanging up the phone, Zhang Sheng closed his eyes and recalled the business conditions of each shop at the crossroads in Yanjing Fujing, with a smile on his lips.

He opened his eyes, which were extremely sharp.

Monetize traffic!

Start with these!